百威亞太控股有限公司（「本公司」）宣佈本公司董事（「董事」）會（「董事會」）委員 會將於2026年2月11日（星期三）（交易時段後）舉行會議，以審議及批准發佈截至 2025年12月31日止年度的經審核業績（「年度業績」），並考慮建議派發末期股息 （如有）。 本公司預期將於2026年2月12日（星期四）上午七時正（香港時間）或前後發佈年度 業績及建議派發末期股息（如有）的公告。 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不就因本公告全部或任何部份內容而產生或因倚賴 該等內容而引致的任何損失承擔任何責任。 Budweiser Brewing Company APAC Limited 百威亞太控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：1876） 批准截至2025年12月31日止年度 經審核業績及 派發末期股息建議的 董事會委員會會議日期 於本公告日期，本公司董事會包括聯席主席兼執行董事程衍俊先生、聯席主席兼 非執行董事鄧明瀟先生、非執行董事Fernando Tennenbaum先生及Ricardo Tadeu 先生，以 ...

Investment Rating - The report assigns an "Outperform" rating to multiple companies in the consumer staples sector, including Guizhou Moutai, Wuliangye, Luzhou Laojiao, and others, indicating a positive outlook for these stocks [1]. Core Insights - There is an intensified divergence among mid-to-high-end baijiu products, with no discount contraction observed in food and beverage categories [1]. - The report highlights that the wholesale prices of various baijiu brands have shown stability or slight changes, with some brands experiencing price increases while others remain flat or decrease [3][4][35]. - Discounts on representative products in condiments, liquid milk, and soft drinks have widened compared to the end of December, indicating a shift in pricing strategies [19][32]. Summary by Relevant Sections Baijiu Pricing - Guizhou Moutai's wholesale prices for Feitian (case and single bottle) and Moutai 1935 are reported at 1600, 1580, and 630 yuan respectively, with changes of 0, -10, and -10 yuan compared to last month [35]. - Wuliangye's eighth-generation price is 830 yuan, reflecting a +10 yuan increase from the previous month [35]. - Luzhou Laojiao's Guojiao 1573 remains at 850 yuan, unchanged from last month [35]. Discount Trends - The average discount rate for condiments decreased from 87.1% to 85.0%, while liquid milk discounts fell from 62.8% to 61.4% [19][22]. - In contrast, discounts for beer, infant formula, and convenience foods remained stable, with beer discounts slightly increasing from 80.3% to 80.7% [20][22][32]. Company Ratings - The report lists several companies with an "Outperform" rating, including: - Guizhou Moutai - Wuliangye - Luzhou Laojiao - Qingdao Beer - China Feihe - Others [1].

Core Insights - The article discusses how young consumers are redefining the Chinese New Year experience, moving away from traditional family gatherings to more personalized and diverse celebrations [2][3] - It highlights the shift in consumer behavior from functional purchases to emotional and aesthetic expressions during the festive season, emphasizing the need for brands to adapt to these changes [2][3] Consumer Behavior Changes - "Gift-giving" during the New Year is evolving from standardized purchases to personalized emotional expressions, with consumers seeking gifts that convey emotional connections [3][4] - The consumption scenarios are expanding beyond traditional festive moments to include everyday activities, necessitating brands to engage with consumers in various contexts [3][4] - Consumer demographics are becoming more segmented, with distinct groups identified based on preferences and characteristics, requiring brands to tailor their communication strategies accordingly [3][4] Brand Strategies - Brands are encouraged to understand consumer emotions more deeply and create products that resonate with these feelings, enhancing their connection with consumers [4][5] - The example of Budweiser illustrates how brands can leverage emotional themes in their marketing, focusing on small joys in life rather than grand aspirations [5][6] - A strategic approach to product offerings is suggested, incorporating a mix of popular products, new innovations, and gift boxes to enhance brand presence during the festive season [6][7] Content and Engagement - High-quality content is essential for brands to attract and retain consumer attention, especially during the emotionally charged New Year period [7][8] - Utilizing various innovative content formats, such as short dramas and celebrity collaborations, can significantly enhance brand visibility and consumer engagement [8][9] - Integrating online and offline marketing efforts is crucial for driving sales, particularly in the food and beverage sector, where in-person experiences still play a significant role [8][9] Conclusion - Douyin (TikTok) is positioned as a key platform for capturing New Year consumption trends, providing brands with opportunities to connect emotionally with consumers [9] - The article emphasizes the importance of leveraging insights and innovative tools to transform festive traffic into sustainable business growth and brand value [9]

Core Viewpoint - The article discusses how young consumers are redefining the celebration of the Spring Festival, moving from traditional family gatherings to personalized experiences that blend emotional and aesthetic elements into their celebrations [3][4]. Group 1: Changes in Consumer Demand - The concept of "gift-giving" during the Spring Festival is shifting from standardized purchases to personalized emotional expressions, with consumers seeking gifts that convey emotional connections [5]. - Consumption scenarios are expanding beyond traditional festive moments to include everyday activities, such as enjoying tea or health supplements after workouts, indicating a trend towards "daily integration" of Spring Festival consumption [5][6]. - Consumer demographics are becoming more segmented, with distinct groups identified based on preferences and characteristics, necessitating a deeper understanding of their unique needs for effective communication [6]. Group 2: Brand Strategies for New Year Flavor - Brands are encouraged to adopt a more nuanced understanding of consumers, focusing on product features and audience needs to strengthen brand presence and emotional connections [6]. - Suggestions for brands include creating ceremonial gift boxes to enhance the Spring Festival experience, focusing on sensory experiences, and engaging with trending content on platforms like Douyin [6][10]. - The case of Budweiser illustrates the importance of emotional resonance in product marketing, with their campaign emphasizing "small happiness" and integrating emotional themes into product design and consumer interaction [9][10]. Group 3: Leveraging Content and Innovation - High-quality content is essential for brands to engage consumers during the emotionally charged Spring Festival period, with a focus on creating "mind-blowing" content that resonates with users' real-life experiences [13]. - Brands can utilize various innovative formats, such as short dramas and celebrity marketing, to enhance brand exposure and emotional connection with consumers [14]. - Integrating online and offline marketing strategies is crucial for driving sales, particularly in the food and beverage sector, by linking online engagement with offline purchasing behaviors [14][16].

Core Viewpoint - Major banks, including Citigroup and JPMorgan, have released reports predicting that Budweiser APAC's (01876.HK) 2025 full-year performance will fall short of expectations, primarily due to weak demand in the Chinese market [1] Group 1: Financial Forecasts - Citigroup forecasts a 3% and 10% downward adjustment in Budweiser APAC's sales and core net profit for 2025, respectively, with sales impacted by the later timing of the Lunar New Year [1] - JPMorgan has lowered Budweiser APAC's target price from HKD 8.5 to HKD 7.9, predicting a 6.4% decline in natural sales in 2025 [1] Group 2: Market Performance - In the first half of 2025, Budweiser APAC's beer sales in China decreased by 8.2%, with net income dropping by 9.5% and revenue per hectoliter declining by 1.4%, indicating a "volume and price drop" situation [3] - Budweiser APAC's market share in China's premium beer segment has shrunk from nearly 50% in 2015 to around 40% [3] Group 3: Management Changes and Strategic Initiatives - Budweiser APAC appointed its first Chinese CEO, Cheng Yanjun, in February 2025, with a focus on reversing the downturn in the Chinese market [3] - Under the new leadership, the company is increasing investment in its core brands, Budweiser and Harbin Beer, while abandoning some non-core niche brands and accelerating penetration into offline channels like supermarkets and convenience stores [3]

Group 1 - The "2025 Annual Outstanding Presidents of Beer Enterprises" list has been released, with Budweiser APAC CEO Cheng Yanjun being selected [1] - Budweiser is a globally recognized beer brand, established in the United States in 1876, and entered the Chinese market in 1984 [3] - Budweiser APAC was spun off from AB InBev and successfully listed on the Hong Kong Stock Exchange in 2019 [3] Group 2 - Cheng Yanjun became the CEO of Budweiser APAC in April 2025, marking him as the first Chinese CEO in the company's recent history [4] - Under his leadership, the company has undergone systematic reforms in strategy, channels, and organization [4] - In the first three quarters of 2025, Budweiser APAC achieved a revenue of $4.691 billion and a net profit of $594 million, indicating steady growth [4] - The company has focused on expanding non-drinking channels, particularly enhancing the Budweiser and Harbin Beer brands, optimizing product structure, and innovating products to meet diverse consumer needs [4]

Group 1 - Citi has revised Budweiser APAC's (01876) sales forecasts for 2025 to 2027 down by 3%, 4%, and 4% respectively, reflecting a weaker outlook for the second half of 2025 in China [1] - Due to weakened operating leverage, the core net profit forecasts for Budweiser APAC for 2025 to 2027 have been reduced by 10%, 10%, and 9% respectively [1] - The target price for Budweiser APAC has been lowered from HKD 12.4 to HKD 11.4, while maintaining a "Buy" rating [1] Group 2 - The company anticipates that sales in the fourth quarter of last year will also be negatively impacted due to the later timing of the Lunar New Year in 2026 [1] - The preference order for the Chinese beer industry remains unchanged, with China Resources Beer (00291), Budweiser APAC, and Tsingtao Brewery (600600) (00168) ranked accordingly [1]

Group 1 - Citi has lowered Budweiser APAC's (01876) sales forecasts for 2025 to 2027 by 3%, 4%, and 4% respectively, reflecting a weaker outlook for the Chinese business in the second half of 2025 [1] - Due to weakened operating leverage, core net profit forecasts for Budweiser APAC for 2025 to 2027 have been reduced by 10%, 10%, and 9% respectively [1] - The target price for Budweiser APAC has been adjusted from HKD 12.4 to HKD 11.4, while maintaining a "Buy" rating [1] Group 2 - The sales in the fourth quarter of last year are expected to be negatively impacted due to the later timing of the Lunar New Year in 2026 [1] - The preference order for the Chinese beer industry remains unchanged, with China Resources Beer (00291), Budweiser APAC, and Tsingtao Brewery (00168) ranked accordingly [1]

Core Viewpoint - Citigroup has lowered Budweiser APAC's sales forecasts for 2025 to 2027 by 3%, 4%, and 4% respectively, reflecting a weaker-than-expected outlook for the second half of 2025 in China [1] - The sales in the fourth quarter of last year will also be negatively impacted due to the later timing of the Lunar New Year in 2026 [1] - Due to weakened operating leverage, Citigroup has reduced Budweiser APAC's core net profit forecasts for 2025 to 2027 by 10%, 10%, and 9% respectively [1] - The target price for Budweiser APAC has been adjusted from HKD 12.4 to HKD 11.4, while maintaining a "Buy" rating [1] - Citigroup's preference order for the domestic beer industry remains unchanged, ranking China Resources Beer, Budweiser APAC, and Tsingtao Brewery [1]

Group 1 - Citi has lowered Budweiser APAC's (1876.HK) sales forecasts for 2025, 2026, and 2027 by 3%, 4%, and 4% respectively, reflecting a weaker outlook for the second half of 2025 in China [1] - The bank anticipates that sales in the fourth quarter of last year will also be negatively impacted due to the later timing of the Lunar New Year in 2026 [1] - Due to weakened operating leverage, Citi has reduced Budweiser APAC's core net profit forecasts for 2025, 2026, and 2027 by 10%, 10%, and 9% respectively [1] Group 2 - The target price for Budweiser APAC has been adjusted from HKD 12.4 to HKD 11.4, while maintaining a "Buy" rating [1] - Citi's preference order for the Chinese beer industry remains unchanged, ranking China Resources Beer (0291.HK) first, followed by Budweiser APAC and Tsingtao Brewery (0168.HK) [1]