股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年7月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 百威亞太控股有限公司 呈交日期: 2025年8月6日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 01876 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 18,000,000,000 | USD | | 0.00001 | USD | | 180,000 | | 增加 / 減少 (-) | | | | | | | USD | | | | 本月底結存 | | | 18,000,000,000 | USD | | 0.00001 | USD | | 180,000 | 本月底法定/註冊 ...

Core Insights - The CEO of Budweiser Group, Michel Doukeris, stated that the company's performance in the Chinese and Brazilian markets for Q2 was below expectations, primarily due to a decline in the on-premise channel [1][5][7] - Budweiser's sales in China decreased by 7.4% in Q2, with revenue down by 6.4%, although revenue per hectoliter increased by 1.1% due to a positive brand mix [5][10] - The overall beer market in China is experiencing a slowdown, with Budweiser's performance lagging behind the industry average, but the company remains optimistic about future recovery [7][10] Company Performance - Budweiser Group's total volumes decreased by 1.9% in Q2, while revenue increased by 3% and EBITDA grew by 6.5% [10][19] - The underlying EPS increased by 8.7% in USD terms, and revenue per hectoliter rose by 4.9% [10][19] - Despite selling fewer beers, Budweiser's revenue and profits have grown, indicating effective cost management and pricing strategies [9][10] Strategic Adjustments - Budweiser is focusing on rebalancing its on-premise and off-premise channel strategies in China, with an emphasis on enhancing capabilities in the off-premise channel [12][14] - The company is investing in lower-priced products to better align with off-premise consumer demand, shifting from a high-end focus [17][19] - Budweiser is collaborating with wholesalers to improve the sales team's capabilities and expand distribution in underdeveloped regions [19] Market Outlook - The non-on-premise channel currently accounts for about 50% of Budweiser's business in China, which is below the industry average of 60%, indicating significant growth potential [17] - The company anticipates that the impact of current market challenges will diminish over time, leading to a more positive sales trend in the industry [7][10] - Budweiser's management believes that the ongoing investments in the off-premise channel will yield substantial returns as the market evolves [14][19]

Core Viewpoint - Budweiser APAC is shifting its strategic focus towards non-drink channels, demonstrating operational resilience and long-term growth potential despite market challenges in the first half of 2025 [1] Financial Performance - In the first half of 2025, Budweiser APAC reported revenue of $3.136 billion, a decrease of 5.6% year-on-year, but achieved a 0.5% year-on-year increase in revenue per hectoliter due to diversified brand matrix and refined revenue management in the eastern region [1] - As of the end of the first half of 2025, the company had a net cash reserve of $2.4 billion, indicating a robust asset-liability structure [1] Strategic Focus - The company aims to enhance its market share in non-drink channels, leveraging its distribution network to expand the presence of high-end and super high-end products [2] - Budweiser APAC's CEO emphasized the importance of focusing on controllable factors, including continued investment in flagship brands and accelerating the expansion of non-drink channels [1][3] Market Trends - The non-drink channel is steadily increasing its share of overall sales and revenue, contributing to an improvement in EBITDA profit margins [1] - The non-drink channel currently accounts for approximately 60% of the total industry scale in the Chinese market, with significant growth potential as consumer disposable income rises [1] Regional Performance - Budweiser APAC's operations in India are experiencing strong growth, with double-digit increases in sales and revenue for high-end and super high-end product lines [3] - The company's performance in South Korea is outperforming industry averages in both drink and non-drink channels, benefiting from effective revenue management measures [3] Collaboration and Innovation - The company is actively developing new primary and secondary distributors to expand its sales network and is collaborating with distributors to invest in expanding the non-drink sales team [2] - Budweiser APAC is focusing on product innovation and packaging design to enhance consumer drinking experiences [3]

Core Insights - Budweiser APAC reported a disappointing half-year performance with a 5.6% year-on-year revenue decline to $3.136 billion and a significant 24.4% drop in net profit to $409 million [3] - The Chinese market was the primary factor dragging down performance, with sales decreasing by 8.2% and revenue falling by 9.5%, underperforming the industry average [3] - The company attributed the poor performance in China to regional layout and channel structure issues, heavily relying on coastal regions like Guangdong and Fujian, where dining and nightlife consumption slowed in Q2 [3] Company Strategy - Budweiser APAC is accelerating its transition to non-drinking channels, which currently account for only 50% of its Chinese business, below the industry average of 60% [3] - The company is also pushing a premiumization strategy, although short-term challenges in the drinking channel are expected to persist [3] - New CEO Cheng Yanjun emphasized continued investment in flagship brands, cost structure optimization, and expanding the digital platform BEES to enhance business efficiency [4] Market Context - The overall Chinese beer industry is undergoing structural adjustments, with intensified competition in the premium segment and a shift in consumption scenarios from traditional nightlife and dining to home and online [4] - Competitors like Heineken are gaining momentum in the high-end market through partnerships, leaving Budweiser in a relatively passive position [4] - The stock price of Budweiser APAC fell nearly 6% on the day of the earnings report, with a cumulative decline of over 40% for the year [4]

Core Viewpoint - Budweiser APAC, the largest beer company in the Asia-Pacific region, is facing significant challenges with declining revenue, profit, and sales, particularly in the Chinese market, which has historically been a key growth driver for the company [1][2]. Financial Performance - In the first half of the year, Budweiser APAC reported total revenue of $3.136 billion, a year-on-year decline of 5.6% [1]. - Shareholder profit decreased to $409 million, down 24.4% year-on-year [1]. - Total beer sales reached 4.363 billion liters, reflecting a 6.1% decline compared to the previous year [1]. Market Challenges - The decline in revenue, profit, and sales is closely linked to poor performance in the Chinese market, where beer sales fell by 8.2% and net income decreased by 9.5% [2]. - Revenue per hundred liters dropped by 1.4%, indicating a challenging market environment [2]. - The company has faced pressure from both domestic market weaknesses and the rise of local competitors like China Resources Beer and Tsingtao Brewery, which are seeking to capture higher-end market segments [2]. Historical Context - Budweiser APAC's sales in China have been on a downward trend, with a compound annual growth rate of -2.6% from 2018 to 2024, which is below the national average growth rate for large-scale beer production [2]. - Last year, the company experienced a significant decline in performance in China, with sales dropping by 11.8% and revenue falling by 13%, resulting in a market share decrease of 149 basis points [2]. Strategic Actions - In response to the declining performance, the company has implemented three key strategies: layoffs, price increases, and changes in leadership [2]. - The workforce in China was reduced from 21,181 to 18,401 employees, a decrease of 2,780 staff members [3]. - Despite reports of price increases for certain products, the financial data for the first half of this year indicates a simultaneous decline in both volume and price [3]. Leadership Changes - In February, Budweiser APAC announced the resignation of CEO Jan Craps after a seven-year tenure, with Cheng Yanjun taking over in April [4]. - Cheng, the first Chinese CEO of Budweiser APAC, is seen as having the critical task of reversing the company's fortunes in the Chinese market [5]. - However, the performance under the new leadership has not met expectations, particularly during the peak sales season in the second quarter [6].

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for the sector [5]. Core Insights - The implementation of the childcare subsidy policy is expected to stimulate growth in the food and beverage sector, particularly benefiting the infant formula and dairy product markets [4]. - The report highlights three main investment themes in the liquor segment: strong leading brands, sustained regional advantages, and recovery-driven elastic stocks [1][2]. - In the beer and beverage segment, Budweiser faces sales pressure but is seeing price recovery, while the sugary tea category is gaining market share during peak seasons [3]. Summary by Sections Liquor Industry - Leading brands such as Moutai, Wuliangye, and Luzhou Laojiao dominate the global rankings, with Moutai valued at $58.4 billion, maintaining its position as the most valuable liquor brand globally [2]. - The liquor sector is transitioning from scale growth to high-quality development, with a focus on brand strength and market positioning [2]. Beer and Beverage Sector - Budweiser's Q2 2025 results show a revenue decline of 3.9% and a profit drop of 31.1%, with a notable 6.2% decrease in sales volume [3]. - The sugary tea segment is experiencing a resurgence, with brands like Kang Shifu and Uni-President maintaining leading positions, and sales of Yuanqi Forest's iced tea growing by 53.9% year-on-year [3]. Food Sector - The national childcare subsidy program, effective from January 1, 2025, is projected to enhance birth rates and subsequently increase demand for dairy products [4]. - New product launches by companies like Qiaqia and Ximai are aimed at expanding market presence and tapping into health-oriented consumer trends [4][7].

Core Insights - Budweiser APAC continues to face declining performance with no signs of recovery, as evidenced by a decrease in sales, revenue, and net profit in the first half of 2025 compared to the previous year [4][6] - The company is experiencing significant challenges in the Chinese market, where both sales and revenue have shown negative growth [6][7] - Budweiser APAC's strategy shift towards the 8-10 RMB price segment is hindered by strong competition from established players like Yanjing Beer and China Resources Beer [4][8] Financial Performance - In the first half of 2025, Budweiser APAC reported sales of 4.363 billion liters, a year-on-year decrease of 6.3%, with revenue at $3.136 billion, down 7.7%, and net profit at $409 million, down 24.4% [6] - The company's revenue from the Asia-Pacific West region, which includes China, India, and Vietnam, was $2.522 billion, a decrease of 8.3%, accounting for 80.4% of total revenue [6] Market Challenges - The Chinese market's performance remains weak, with a 8.2% decline in sales and a 10.2% drop in net revenue in the first half of 2025 [7] - The decline is attributed to a combination of overall industry demand weakness, increased competition, and over-reliance on the struggling nightlife and dining channels [7][8] - The new CEO, Cheng Yanjun, acknowledged that regional layout and channel weaknesses have impacted business performance [7] Strategic Adjustments - Budweiser APAC is shifting its focus from super-premium products to the core++ segment (8-10 RMB products) in response to changing consumer trends [8] - The company aims to enhance its presence in the non-drinking channel and strengthen its marketing efforts for brands like Harbin Beer [9] - Despite entering the 8-10 RMB market later than competitors, there are still opportunities for Budweiser APAC to capture market share through strategic brand positioning [9] Competitive Landscape - The high-end beer market in China is increasingly competitive, with brands like China Resources Beer and Qingdao Beer gaining market share [10] - Budweiser APAC plans to maintain its focus on flagship brands and invest in marketing to counteract competitive pressures [10][11] - Analysts suggest that Budweiser APAC should leverage its core brand strengths and explore new channels like e-commerce to meet consumer demands [11]

Group 1: Event and Market Trends - The "Tomorrowland" music festival will debut its first official indoor version in Shanghai this November, marking its first appearance in China [1] - The event has generated significant buzz on social media, with nearly 300,000 discussions, and will feature a diverse lineup of international DJs and cutting-edge visual effects [1] - The collaboration between Budweiser China and the event is particularly significant amid fluctuations in the beer industry [1] Group 2: Changing Consumer Behavior - Beer consumption patterns in China are shifting, especially among younger adults, who prefer outdoor experiences like music festivals over traditional venues [3] - The role of beer has evolved into being an "emotional companion" in these new social settings [3] - The number of new beer SKUs launched in 2024's first three quarters indicates a strong trend towards craft and fresh beer concepts, accounting for over 50% of all new SKUs [4] Group 3: Competitive Landscape - The competition among major beer brands is intensifying, particularly in the price segments above 10 yuan and between 6-8 yuan [5] - Budweiser Group's strategy focuses on flagship brands, with Budweiser and Harbin Beer being the primary brands in China, aiming to create differentiation in the market [5][6] - The "flagship brand, mega platform" strategy is designed to connect major brands with globally relevant events, contributing to a projected 4.6% net profit growth for Budweiser in 2024 [5][6] Group 4: Channel and Digital Transformation - The traditional on-premise beer sales channels are declining, while non-on-premise channels like convenience stores are experiencing strong growth [11] - Budweiser China has developed a new digital model through its B2B platform "BEES," which has expanded to over 320 cities [12] - Non-on-premise channels now account for approximately 50% of Budweiser China's business, with higher profit margins compared to on-premise channels [12] Group 5: Product Innovation and Health Trends - There is a growing consumer preference for healthier beer options, with products like "0 sugar" and non-alcoholic beers gaining popularity [12] - Budweiser's new Harbin zero-sugar product saw a 70% sales increase among young consumers in the first quarter of this year [12] - The market for non-alcoholic beer is projected to reach 69.1 billion yuan by 2029, reflecting a significant trend towards health-conscious consumption [12]

Core Insights - Budweiser APAC continues to show no signs of recovery in its performance, with sales, revenue, and net profit all declining in the first half of 2025 compared to the previous year, particularly in the Chinese market [2][3][4] - The company has faced ongoing pressure from a deteriorating external consumption environment and has shifted its strategic focus towards the popular 8-10 RMB price segment, although competitors like Yanjing Beer and China Resources Beer have already established a presence in this market [2][5][6] Financial Performance - In the first half of 2025, Budweiser APAC's sales volume was 4.363 billion liters, a year-on-year decrease of 6.3%, with revenue at $3.136 billion, down 7.7%, and net profit at $409 million, down 24.4% [3][4] - The company's revenue from the Western Asia-Pacific region, which includes China, accounted for $2.522 billion, representing 80.4% of total revenue, but also saw a decline of 8.3% year-on-year [3] Market Challenges - The Chinese market remains weak, with sales down 8.2% and net revenue down 10.2% in the first half of 2025, continuing a trend of over 10% declines in 2024 [4][5] - The new CEO, Cheng Yanjun, acknowledged that the poor performance in China is due to regional layout issues and weak on-premise channels, compounded by over-reliance on coastal provinces and a lack of expansion in non-on-premise channels [4][6] Competitive Landscape - The high-end beer market in China is facing significant competition, with brands like China Resources Beer and Qingdao Beer gaining market share, while Budweiser APAC's high-end strategy has been hindered by late entry into the sub-premium segment [5][6] - Analysts suggest that while Budweiser APAC's late entry into the 8-10 RMB price segment presents challenges, there are still opportunities to leverage the Harbin brand in non-on-premise channels [6][7] Strategic Adjustments - Budweiser APAC is reallocating resources from the super-premium segment to focus on the core++ (8-10 RMB) segment, with plans to invest more in the Harbin brand and enhance marketing efforts in non-on-premise channels [5][6] - The company aims to maintain brand premium and visibility through sports/IP marketing and to innovate differentiated products to meet consumer demands in the competitive landscape [7]

Core Viewpoint - The company reported a decline in revenue and profitability for the first half of 2025, with a total revenue of $3.14 billion, a normalized EBITDA of $980 million, and a normalized net profit of $470 million, reflecting year-on-year decreases of 7.7%, 10.6%, and 14.1% respectively [1] Group 1: Financial Performance - In Q2 2025, the company achieved a revenue of $1.68 billion, with a year-on-year decline of 4.6% in reported terms and 3.9% in organic terms [1] - The normalized EBITDA for Q2 2025 was $500 million, showing a year-on-year decrease of 5.7% in reported terms and 4.5% in organic terms [1] - The normalized net profit for Q2 2025 was $240 million, reflecting a year-on-year decline of 6.3% [1] Group 2: Regional Performance - In the Asia-Pacific West region, revenue declined by 2.7% year-on-year in Q2 2025, while normalized EBITDA showed a 1.4% organic growth due to a low base effect [1] - The China region continued to experience inventory reduction, with a revenue decline of 6.4% year-on-year in Q2 2025, driven by policy impacts and a focus on inventory reduction [1] - The Indian market showed strong growth in high-end and ultra-high-end products, offsetting the weak demand in China, contributing to a more stable performance in the Asia-Pacific West region [1] Group 3: Future Outlook - The company expects to continue its inventory adjustment in Q3 2025, with a potential return to normal growth in Q4 2025 due to low base effects [3] - The non-current drinking channel in China is being expanded, with high-end and ultra-high-end products gaining a larger share compared to current drinking channels [3] - The Indian region is anticipated to maintain its growth momentum, with double-digit growth in high-end and ultra-high-end products [3]