Core Viewpoint - Bilibili Inc. is proposing a Notes Offering of US$500 million in convertible senior notes due 2030 to enhance its content ecosystem and improve monetization efficiency [1][2]. Group 1: Notes Offering Details - The proposed offering consists of US$500 million in aggregate principal amount of convertible senior notes, with an option for initial purchasers to buy an additional US$75 million [1]. - The notes will mature on June 1, 2030, and holders can convert them into Class Z ordinary shares or American depositary shares prior to maturity [3]. - The interest rate and initial conversion rate will be determined at the time of pricing [3]. Group 2: Use of Proceeds - Net proceeds from the Notes Offering will be used to enhance the content ecosystem, facilitate user growth, and improve monetization efficiency [2]. - The proceeds will also fund a Concurrent Repurchase of Class Z ordinary shares and other general corporate purposes [2][8]. Group 3: Concurrent Delta Offering - A separate underwritten offering will borrow Class Z ordinary shares to facilitate hedging transactions for investors subscribing to the Notes [5]. - The number of shares for the Concurrent Delta Offering will be determined at the time of pricing and will correspond to initial short positions of Convertible Arbitrage Investors [5]. - The Company will not receive any proceeds from the Concurrent Delta Offering, which is contingent upon the Notes Offering [5][9]. Group 4: Repurchase Program - The Company intends to purchase up to US$100 million of its Class Z ordinary shares as part of the Concurrent Repurchase [6][8]. - This repurchase reflects the Company's confidence in its long-term strategy and aims to offset potential dilution for shareholders upon conversion of the Notes [8]. Group 5: Company Overview - Bilibili is a leading video community in China, focusing on enriching the lives of young generations through diverse video content [12]. - The platform is known for its unique "bullet chatting" feature, enhancing user engagement by allowing real-time comments during video viewing [12].

Investment Rating - The report assigns a "Buy" rating for the company Bilibili (BILI US) with a target price of $26.00, indicating a potential upside of 43.3% from the current price of $18.15 [4][24]. Core Insights - The first quarter profits exceeded expectations, driven by growth in gaming and advertising, with a revenue of 7 billion RMB, representing a year-on-year increase of 24% [2][7]. - The report highlights that the company's monthly active users (MAU) increased by 28 million quarter-on-quarter, benefiting from collaborations such as the Spring Festival Gala [7]. - The gaming revenue saw a significant year-on-year increase of 76%, primarily due to the performance of the game "Three Kingdoms" [7]. - Advertising revenue also grew by 20% year-on-year, outpacing industry growth, supported by increased traffic and improved marketing efficiency through AI technology [7]. Financial Overview - Revenue projections for the company are as follows: - 2023: 22,528 million RMB - 2024: 26,832 million RMB - 2025E: 30,321 million RMB - 2026E: 32,245 million RMB - 2027E: 34,465 million RMB - The net profit is expected to turn positive in 2025, with estimates of 2,316 million RMB, growing to 4,145 million RMB by 2027 [3][25]. - The adjusted net profit for 2025 is projected at 363 million RMB, with a significant increase in earnings per share (EPS) from -0.05 RMB in 2024 to 5.47 RMB in 2025 [3][25]. User Engagement Metrics - The report indicates that the number of paid users reached 32 million, with a consistent growth in user engagement metrics [12][14]. - The average daily usage time per user has shown a year-on-year increase, reflecting the platform's growing engagement [9][10]. Valuation and Future Outlook - The report maintains the revenue and profit expectations for 2025, with a projected compound annual growth rate (CAGR) of 34% for adjusted net profit from 2025 to 2027 [7][19]. - The valuation is based on a PEG ratio of 1x for comparable entertainment and gaming companies, supporting the target price of $26.00 [7][19].

Investment Rating - The report assigns a "Buy" rating for the company Bilibili (BILI US) with a target price of $26.00, indicating a potential upside of 43.3% from the current price of $18.15 [4][24]. Core Insights - The first quarter profits exceeded expectations, driven by growth in gaming and advertising, with a revenue of 7 billion RMB, representing a year-on-year increase of 24% [2][7]. - The report highlights that the company's monthly active users (MAU) increased by 28 million quarter-on-quarter, with a year-on-year growth of 8% [7][19]. - The gaming revenue saw a significant year-on-year increase of 76%, primarily due to the success of the game "Three Kingdoms" [7][19]. - Advertising revenue also grew by 20% year-on-year, benefiting from increased traffic and improved marketing efficiency through AI technology [7][19]. Financial Overview - Revenue projections for the company are as follows: - 2023: 22,528 million RMB - 2024: 26,832 million RMB - 2025E: 30,321 million RMB - 2026E: 32,245 million RMB - 2027E: 34,465 million RMB - The net profit is expected to turn positive in 2025, with estimates of 2,316 million RMB, 3,298 million RMB in 2026, and 4,145 million RMB in 2027 [3][25]. - The adjusted net profit for 2025 is projected at 2,316 million RMB, with an adjusted earnings per share of 5.47 RMB [3][25]. User Engagement Metrics - The report indicates that the number of paid users reached 32 million, with a stable payment rate [12][14]. - The average daily usage time per user has shown consistent year-on-year growth, contributing to overall user engagement [9][10]. Market Position and Future Outlook - The company is expected to maintain high growth in gaming, with a projected increase of 59% in the second quarter of 2025, driven by upcoming game updates and new releases [7][19]. - The advertising revenue is anticipated to grow by 18% year-on-year, supported by traffic growth and product optimization [7][19]. - The report maintains a positive outlook on the company's content positioning and user value enhancement, which are expected to drive user engagement and commercialization [7][19].

Investment Rating - The report maintains a "Buy" rating for the company, expecting a price increase of over 15% in the next 6-12 months [10][8]. Core Insights - The company has entered a profitable era with significant user value being released, as evidenced by a strong growth trajectory in revenue and profitability [4][5]. - The gaming segment continues to show robust growth, with a notable increase in revenue driven by popular titles [6][8]. - The advertising revenue is experiencing rapid growth, supported by AI-driven strategies that enhance operational efficiency [6][8]. Financial Performance Summary - For 2023, the company reported revenue of 22,528 million HKD, with a projected increase to 30,688 million HKD by 2025, reflecting a growth rate of 19.10% [3]. - Non-GAAP net profit is expected to turn positive in 2025, reaching 2,147 million HKD, with a significant improvement from a loss of 3,414 million HKD in 2023 [3][8]. - The gross margin has been on an upward trend, reaching 36.3% in Q1 2025, with high-margin businesses like gaming and advertising contributing to this improvement [5][8]. User Engagement and Growth - Monthly active users reached a historical high of 368 million in Q1 2025, with an average daily usage time of 108 minutes [5]. - The number of paying users has also increased, with 32 million monthly paying users reported [5][7]. Revenue Breakdown - In Q1 2025, the company generated 20 billion HKD from advertising, a 20% year-on-year increase, accounting for 29% of total revenue [6]. - The gaming segment contributed 17.3 billion HKD in revenue, marking a 76% increase year-on-year, driven by the success of titles like "Three Kingdoms: Strategy" [6][8]. - Value-added services generated 28.1 billion HKD in Q1 2025, with a stable membership base of 23.5 million [7]. Future Projections - Revenue projections for 2025, 2026, and 2027 are 30,688 million HKD, 33,499 million HKD, and 36,145 million HKD respectively, with corresponding Non-GAAP net profits of 2,147 million HKD, 3,140 million HKD, and 3,972 million HKD [3][8]. - The company is expected to achieve a P/E ratio of 25.66 in 2025, decreasing to 13.87 by 2027, indicating improving valuation metrics [3][8].

传媒/数字媒体 《广告及游戏拉动收入加速增长，单 季度盈利可期—港股公司信息更新报 告》-2024.8.23 方光照（分析师） 田鹏（分析师） fangguangzhao@kysec.cn 证书编号：S0790520030004 哔哩哔哩-W（09626.HK） 2025Q1 游戏收入大增且连续盈利，流量稳步增长 2025 年 05 月 21 日 投资评级：买入（维持） | 日期 | 2025/5/20 | | --- | --- | | 当前股价(港元) | 140.20 | | 一年最高最低(港元) | 238.80/98.900 | | 总市值(亿港元) | 599.02 | | 流通市值(亿港元) | 586.02 | | 总股本(亿股) | 4.27 | | 流通港股(亿股) | 4.18 | | 近 3 个月换手率(%) | 83.72 | 股价走势图 数据来源：聚源 -40% 0% 40% 80% 120% 2024-05 2024-09 2025-01 哔哩哔哩-W 恒生指数 相关研究报告 《2024Q4 全面盈利，游戏、广告或继 续驱动业绩增长—港股公司信息更新 报告》-2025.2.21 ...

《2024Q4 全面盈利，游戏、广告或继 续驱动业绩增长—港股公司信息更新 报告》-2025.2.21 《首次实现单季度盈利，游戏、广告 持续驱动盈利提升—港股公司信息更 新报告》-2024.11.15 传媒/数字媒体 哔哩哔哩-W（09626.HK） 2025Q1 游戏收入大增且连续盈利，流量稳步增长 2025 年 05 月 21 日 投资评级：买入（维持） | 日期 | 2025/5/20 | | --- | --- | | 当前股价(港元) | 140.20 | | 一年最高最低(港元) | 238.80/98.900 | | 总市值(亿港元) | 599.02 | | 流通市值(亿港元) | 586.02 | | 总股本(亿股) | 4.27 | | 流通港股(亿股) | 4.18 | | 近 3 个月换手率(%) | 83.72 | 股价走势图 数据来源：聚源 -40% 0% 40% 80% 120% 2024-05 2024-09 2025-01 哔哩哔哩-W 恒生指数 相关研究报告 《广告及游戏拉动收入加速增长，单 季度盈利可期—港股公司信息更新报 告》-2024.8.23 方光照（分析师） 田 ...

Core Viewpoint - The Hang Seng Tech Index rose over 1% in the afternoon session, with Bilibili and Li Auto leading the gains among constituent stocks [1] Company Summary - Bilibili and Li Auto were the top performers in the Hang Seng Tech Index, contributing significantly to the index's increase [1]

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Group 1 - The Hong Kong mobile gaming stocks are experiencing a strong upward trend, with Zhongyou Mobile (00302.HK) rising over 15% [1] - Boyaa Interactive (00434.HK) has increased by more than 12% [1] - Other companies such as Bilibili (09626.HK) and Xindong Company (02400.HK) are also seeing gains [1]

Core Viewpoint - The company maintains its Non-GAAP net profit forecast for 2025 and 2026, with a target price of HKD 176 for Hong Kong stocks and USD 23 for US stocks, indicating potential upside of 27.8% and 25.5% respectively [1] Group 1: Financial Performance - In Q1 2025, the company's revenue reached CNY 7.003 billion, a year-on-year increase of 23.6%, aligning closely with market expectations [2] - The Non-GAAP net profit for Q1 2025 was CNY 363 million, exceeding market consensus of CNY 231 million and the company's own forecast of CNY 247 million, primarily due to lower-than-expected sales expenses [2] - Advertising revenue in Q1 2025 grew by 20% to CNY 1.998 billion, with effective advertising revenue increasing by over 30% year-on-year [2] Group 2: Game and User Engagement - Game revenue in Q1 2025 surged by 76.1% to CNY 1.731 billion, with expectations of a 60% year-on-year growth in Q2 2025 [2] - The company plans to launch the overseas version of its game "三谋" by the end of 2025 and aims to diversify the game across multiple platforms [2] - The average monthly paying user count reached 32 million in Q1 2025, with revenue from the charging plan increasing by over 200% year-on-year [2] Group 3: Profitability and Cost Management - The gross margin in Q1 2025 improved by 7.9 percentage points to 36.3%, with expectations for continued improvement in gross margin and Non-GAAP operating profit margin in 2025 [3] - Sales, management, and R&D expenses remained stable on a quarter-on-quarter basis [3] Group 4: Market Position and Commercialization Potential - The company reported year-on-year growth in MAU, DAU, and average daily usage time, with DAU reaching 107 million in Q1 2025 [4] - The company is enhancing its commercialization capabilities, with a focus on advertising, e-commerce, and charging plans, while maintaining a high level of user engagement [4]