Investment Rating - Investment Rating: Buy (Maintained) [2] Core Views - The company achieved revenue of 77.34 billion yuan in Q4 2024, representing a year-over-year increase of 21.8%. Adjusted net profit was 4.52 billion yuan, up 181.4% year-over-year, with growth potential driven by AI in gaming and advertising [5][6] - The game "Three Kingdoms: Strategy" has demonstrated long-term operational capabilities, supporting sustained growth in the gaming business. The global market for SLG games is estimated at 70 billion yuan, with an average game lifespan exceeding 5 years [6] - Advertising business continues to grow rapidly, supported by core user growth. Daily active users (DAU) reached 103 million, up 2.9% year-over-year, while monthly active users (MAU) reached 340 million. The average daily usage time increased by 4.2% to 99 minutes, with daily video views exceeding 4.8 billion [7] Financial Summary - For 2025, 2026, and 2027, the company is expected to achieve revenues of 306.6 billion yuan, 336.2 billion yuan, and 359.6 billion yuan, respectively. Adjusted net profits are projected at 18.8 billion yuan, 33.2 billion yuan, and 40.4 billion yuan for the same years [5][9] - Key financial indicators for 2024A include total revenue of 26,832 million yuan, with a year-over-year growth of 19%. Adjusted net profit is forecasted to be -39 million yuan, with a significant recovery expected in subsequent years [9][10] - The company’s cash flow from operating activities is projected to turn positive in 2025, with net profit expected to reach 811 million yuan [11]

Investment Rating - Investment Rating: Buy (Maintained) [2] Core Views - The company achieved revenue of 77.34 billion yuan in Q4 2024, representing a year-over-year increase of 21.8%. Adjusted net profit was 4.52 billion yuan, up 181.4% year-over-year, with growth potential driven by AI in gaming and advertising [5] - The long-term operational capability of the game "Three Kingdoms: Strategy" has been preliminarily validated, supporting sustained growth in the gaming business. The global market for SLG games is estimated at 70 billion yuan, with an average game lifespan exceeding 5 years [6] - Advertising business continues to show high growth, supported by core user growth. The company reported a DAU of 103 million, up 2.9% year-over-year, and a MAU of 340 million. Daily average usage time increased by 4.2% to 99 minutes, with daily video views exceeding 4.8 billion [7] - Revenue projections for 2025, 2026, and 2027 are 306.6 billion yuan, 336.2 billion yuan, and 359.6 billion yuan respectively, with adjusted net profits of 18.8 billion yuan, 33.2 billion yuan, and 40.4 billion yuan [7] Financial Summary - Total revenue for 2024 is projected at 26,832 million yuan, with a growth rate of 19%. Adjusted net profit is expected to be 1,878 million yuan in 2025, a significant increase from a loss of 39 million yuan in 2024 [9] - The company is expected to achieve an EPS (NON-GAAP) of 4.46 yuan in 2025, with a P/E ratio of 37.32 [10] - The gross margin is projected to improve from 32.7% in 2024 to 39.1% by 2026, indicating enhanced profitability [11]

Investment Rating - The report maintains a "Buy" rating for the company [7] Core Views - The company achieved a revenue of 7.7 billion RMB in Q4 2024, slightly exceeding Bloomberg consensus by 1%, with a year-on-year growth of 22%. The adjusted net profit was 450 million RMB, surpassing Bloomberg consensus by 15%, resulting in a profit margin of 6% [7] - For the full year 2024, the company reported a revenue of 26.8 billion RMB, a 19% year-on-year increase, with an adjusted net loss of 22 million RMB compared to a loss of 3.4 billion RMB in 2023. The operating cash flow was 6 billion RMB, significantly improved from 270 million RMB in 2023 [7] - The company continues to see growth in high-engagement users, with a Q4 2024 Monthly Active Users (MAU) of 340 million, a 1% year-on-year increase, and Daily Active Users (DAU) of 103 million, a 3% increase. The average daily usage time per user increased by 4 minutes to 99 minutes [7] - The gaming segment showed strong growth, with Q4 2024 gaming revenue reaching 1.8 billion RMB, a 79% year-on-year increase, driven by the success of the game "Three Kingdoms: Strategizing the World" [7] - Advertising revenue also maintained rapid growth, with Q4 2024 advertising income of 2.4 billion RMB, a 24% year-on-year increase, indicating potential for further growth in this area [7] - The company has launched its self-developed large language model and a commercial AIGC platform, which are expected to enhance community engagement and operational efficiency [7] - The adjusted net profit forecast for 2025 has been slightly raised to 1.786 billion RMB, while the 2026 forecast has been lowered to 2.542 billion RMB, with a new forecast for 2027 set at 3.137 billion RMB [7] Financial Data and Profit Forecast - Revenue projections for the company are as follows: - 2023: 22.528 billion RMB - 2024: 26.832 billion RMB - 2025E: 30.213 billion RMB - 2026E: 33.176 billion RMB - 2027E: 35.836 billion RMB - Adjusted net profit forecasts are: - 2023: -3.425 billion RMB - 2024: -0.022 billion RMB - 2025E: 1.786 billion RMB - 2026E: 2.542 billion RMB - 2027E: 3.137 billion RMB [3][8]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected price increase of over 15% in the next 6-12 months [6][11]. Core Insights - The company has entered a profitable era, with Q4 2024 revenue reaching 7.734 billion CNY, a year-on-year increase of 22% and a quarter-on-quarter increase of 16%. The Non-GAAP net profit for Q4 was 0.452 billion CNY, marking a turnaround to profitability for the first time in GAAP quarterly results. For the full year, revenue was 26.832 billion CNY, up 19% year-on-year, with Non-GAAP net loss narrowing to 0.039 billion CNY, a 99% improvement year-on-year [3][4]. Financial Performance - Gross margin has been on an upward trend for 10 consecutive quarters, reaching 36.1% in Q4 2024, an increase of 10 percentage points year-on-year. This improvement is attributed to a higher proportion of high-margin businesses (advertising and gaming) and optimized operating costs. The sales, management, and R&D expense ratios decreased to 16%, 6.5%, and 11.9% respectively [4]. - The company generated a healthy operating cash flow of 6.015 billion CNY for the year, indicating a stable positive cash flow trend [4]. Revenue Breakdown - Advertising revenue grew rapidly, with Q4 revenue of 2.389 billion CNY, a year-on-year increase of 24%, accounting for 31% of total revenue. For the full year, advertising revenue reached 8.189 billion CNY, up 28% year-on-year [4]. - Gaming revenue saw significant growth, with Q4 revenue of 1.798 billion CNY, a year-on-year increase of 79%, driven by the success of the SLG mobile game "Three Kingdoms: Strategize the World" [5]. - Value-added services and IP ecosystem revenue reached 3.083 billion CNY in Q4, an 8% year-on-year increase, with a total of 22.7 million premium members [5]. Future Projections - The company is projected to achieve revenues of 30.684 billion CNY, 33.494 billion CNY, and 36.140 billion CNY for 2025, 2026, and 2027 respectively. Non-GAAP net profits are expected to be 1.972 billion CNY, 3.143 billion CNY, and 3.975 billion CNY for the same years. The current stock price corresponds to P/E ratios of 30.50, 19.14, and 15.13 for 2025, 2026, and 2027 respectively [6][10].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved comprehensive profitability in Q4 2024, driven by growth in gaming and advertising sectors [4][5] - The revenue for 2024 reached 26.832 billion yuan, a year-on-year increase of 19%, with Q4 revenue at 7.734 billion yuan, up 22% year-on-year and 6% quarter-on-quarter [4] - The adjusted net profit for Q4 2024 was 4.52 million yuan, indicating a turnaround from losses in previous periods [4] - The company is expected to continue its growth trajectory with projected net profits of 5.13 billion yuan, 19.19 billion yuan, and 27.29 billion yuan for 2025, 2026, and 2027 respectively [4] Financial Summary and Valuation Metrics - The company reported a gross margin of 36.1% in Q4 2024, an increase of 10.0 percentage points year-on-year [5] - The sales expense ratio was 16.0%, management expense ratio was 6.5%, and R&D expense ratio was 11.9% in Q4 2024, indicating effective cost control [5] - The company’s daily active users (DAU) reached 103 million, with a monthly active user (MAU) count of 340 million, reflecting a stable and growing community ecosystem [6] - The average daily video views reached 4.8 billion, with a monthly interaction count of 15.5 billion, showcasing strong user engagement [6] - The projected earnings per share (EPS) for 2025, 2026, and 2027 are 1.2 yuan, 4.6 yuan, and 6.5 yuan respectively, with corresponding price-to-earnings (P/E) ratios of 138.2, 36.9, and 26.0 [7]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company achieved comprehensive profitability in Q4 2024, driven by growth in gaming and advertising sectors [4] - For the full year 2024, the company reported revenue of 26.832 billion yuan, a year-on-year increase of 19%, and a narrowed net loss of 0.39 billion yuan compared to a loss of 33.75 billion yuan in the previous year [4] - Q4 2024 revenue reached 7.734 billion yuan, up 22% year-on-year and 6% quarter-on-quarter, with a net profit of 0.89 billion yuan, marking a return to profitability [4] - The company expects continued growth in gaming, membership, advertising, and IP monetization, leading to revised profit forecasts for 2025-2027 [4] Financial Summary and Valuation Metrics - Revenue for 2024 is projected at 30.731 billion yuan for 2025, with a year-on-year growth of 14.5% [7] - The adjusted net profit for 2025 is estimated at 0.513 billion yuan, with an EPS of 1.2 yuan, and a P/E ratio of 138.2 times [7] - The gross margin for Q4 2024 was 36.1%, reflecting a 10.0 percentage point increase year-on-year, indicating improved monetization efficiency [5] - Daily active users (DAU) reached 103 million in Q4 2024, with a monthly active user (MAU) count of 340 million, showing a stable and growing community ecosystem [6]

公司点评报告 ·传媒互联网行业 利能力不断改善,社区生态持续繁荣 2024Q4 业绩点评 2025 年 2 月 20 日 核心观点 主要财务指标预测 | | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 营业收入(百万元) | 26,832 | 31,340 | 33,800 | 35,873 | | 收入增长率 | 19.1% | 16.8% | 7.8% | 6.1% | | Non-GAAP 归母净利润(百万元) | -39 | 1.274 | 3.564 | 5.468 | | 毛利率 | 32.7% | 39.1% | 41.4% | 43.9% | | P/S | 2.24 | 1.92 | 1.78 | 1.68 | | Non-GAAP P/E | | 47.21 | 16.87 | 11.00 | 资料来源:公司公告,中国银河证券研究院 | | | | | | 分析师 岳铮 ☎：010-8092-7630 @: yuezheng_yj @chinastock.com.cn 分析师登记编码：S01305220 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示概不會就本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何 責任。 Bilibili Inc. 嗶哩嗶哩股份有限公司 （於開曼群島註冊成立以不同投票權控制的有限責任公司） （股份代號：9626） 內幕消息 本公告載有前瞻性陳述。該等陳述乃根據1995年《美國私人證券訴訟改革法》中的「安全 港」條文作出。該等前瞻性陳述可從所用詞彙如「將」、「預期」、「預計」、「旨在」、「未 來」、「擬」、「計劃」、「相信」、「估計」、「有信心」、「潛在」、「繼續」或其他類似陳述加 以識別。其中，本公告內的引述管理層話語的部分，以及嗶哩嗶哩的策略和經營計劃， 均含有前瞻性陳述。嗶哩嗶哩亦可能在向美國證交會提交的定期報告、向股東提交的中 期及年度報告、於香港聯合交易所有限公司（「香港聯交所」）網站上發佈的公告、通函或 其他刊物、新聞稿和其他書面材料以及其高級職員、董事或僱員向第三方作出的口頭陳 述作出書面或口頭前瞻性陳述。非歷史事實的陳述，包括但不限於有關嗶哩嗶哩的信念 和未來期望的陳述，均屬 ...

Investment Rating - The report maintains a "Buy" rating for the company with a target price of 177 HKD / 23 USD, indicating a potential upside of 29% from the current price of 137.2 HKD [4][5][7]. Core Insights - The company's revenue is expected to grow by 19% year-on-year in Q4 2024, with adjusted net profit reaching 400 million RMB and an adjusted net profit margin of 5.3% [3]. - The strong performance of the game "Three Kingdoms: Strategizing the World" is anticipated to drive a 76% year-on-year growth in game revenue for Q4 2024, with a focus on long-term operations and an overseas version launch planned for 2025 [3]. - Advertising revenue is projected to reach 2.4 billion RMB in Q4 2024, reflecting a 22% year-on-year increase, supported by the exploration of multi-scenario advertising models and a recent partnership with the Central Radio and Television Station [3]. Financial Projections - The financial model forecasts the following revenue and profit figures (in million RMB): - FY22 Revenue: 21,899 - FY23 Revenue: 22,528 - FY24E Revenue: 26,679 - FY25E Revenue: 29,700 - FY26E Revenue: 32,254 - Adjusted Net Profit FY25E: 1,825 - Adjusted Net Profit FY26E: 2,911 [5].

Investment Rating - The report maintains a "Buy" rating for Bilibili-W (9626 HK) [5] Core Views - Bilibili achieved its first quarterly profit in 24Q3, with Non-GAAP net profit of RMB 236 million [5] - Revenue reached RMB 7 306 billion in 24Q3, up 26% YoY [5] - Gross profit surged 76% YoY to RMB 2 547 billion, with gross margin increasing 9 9 percentage points to 34 9% [5] - The company announced a share repurchase plan of up to $200 million over the next 24 months [5] Business Performance Revenue Breakdown - Advertising revenue grew 28% YoY to RMB 2 09 billion in 24Q3, driven by improved platform infrastructure, optimized algorithms, and enriched ad products [5] - Value-added services revenue increased 9% YoY to RMB 2 82 billion, with 21 97 million paying members and over 80% annual subscription or auto-renewal rate [5] - Mobile games revenue surged 84% YoY to RMB 1 82 billion, mainly due to the strong performance of the long-term operation game "Three Kingdoms: Strategic World" [5] Operational Data - DAU reached 107 million and MAU reached 348 million in 24Q3, both hitting record highs [6] - Average daily usage time reached 106 minutes, also a historical high [6] - Daily video views increased 23% YoY in 24Q3 [6] - Nearly 2 7 million UP主 earned income on Bilibili in the first three quarters of 2024 [6] Profitability - Operating cash flow reached RMB 2 226 billion in 24Q3, marking the fifth consecutive quarter of positive operating cash flow [6] - Deferred revenue surged 159% YoY to RMB 381 million in 24Q3 [6] Future Outlook - Revenue is expected to reach RMB 26 7 billion in 2024 and RMB 30 6 billion in 2025 [7]