Summary of Bilibili Inc. Conference Call Company Overview - **Company**: Bilibili Inc (Ticker: BILI.O) - **Industry**: China Internet and Other Services - **Market Cap**: US$11,642 million - **Current Stock Price**: US$25.31 (as of November 19, 2025) - **Price Target**: US$25.00, indicating a slight downside of 1% from the current price [4][4][4] Key Points User Engagement and Content Strategy - User engagement accelerated significantly in Q2 and Q3 of 2025 without additional sales and marketing expenses, attributed to a strategic shift towards long and high-quality video content since 2024 [1][1][1] - The percentage of time spent on long videos increased from 70% to 75%, while short video engagement decreased, highlighting the effectiveness of premium content as a key driver for user retention [1][1][1] - Bilibili aims to enhance creator productivity through various AI tools and a fan charging scheme to improve monetization [1][1][1] - AI technology is being utilized to identify and promote high-quality content more effectively [1][1][1] Advertising Revenue - The advertising business experienced a 10% increase in effective cost per mille (eCPM) in the first half of 2025, with high single-digit growth expected in the second half [2][2][2] - Current ad load is approximately 7%, with a target of reaching 10% in the future, compared to higher levels in peer companies [2][2][2] Financial Projections - Management projects achieving an operating profit margin (OPM) target of 15-20% within the next 2-3 years [2][2][2] - Revenue forecasts for the upcoming fiscal years are as follows: - 2025: Rmb 30,206 million - 2026: Rmb 33,053 million - 2027: Rmb 35,834 million [4][4][4] - Expected earnings per share (EPS) for 2025 is Rmb 5.26, with projections of Rmb 6.61 and Rmb 8.90 for 2026 and 2027, respectively [4][4][4] Valuation and Risks - The valuation methodology is based on discounted cash flow with a weighted average cost of capital (WACC) of 12% and a terminal growth rate of 3% [6][6][6] - Upside risks include stronger-than-expected advertising revenue growth and better user retention for key content [8][8][8] - Downside risks involve lower-than-expected monthly active user (MAU) growth and potential increases in sales and marketing expenses [8][8][8] Stock Rating - Current stock rating is Equal-weight, with an attractive industry view [4][4][4] - The stock has a 52-week range of US$32.50 to US$14.47, indicating volatility in its trading history [4][4][4] Additional Insights - The company is set to launch the NCard in late March 2026, focusing initially on daily active user (DAU) growth rather than immediate monetization [2][2][2] - The management's focus on AI tools and premium content suggests a strategic pivot towards enhancing user experience and engagement, which could lead to long-term growth [1][1][1] This summary encapsulates the key insights from the conference call, providing a comprehensive overview of Bilibili Inc.'s current position, strategies, and future outlook.

Summary of Key Points from Conference Call Records Industry Overview - **Industry Focus**: Media, Internet, and Education sectors are highlighted for 2026 strategies, with significant emphasis on AI-driven advancements and market dynamics [1][2]. Core Insights and Arguments Advertising Sector - **AI Impact**: AI has significantly improved advertising efficiency, with Tencent's advertising revenue growing by 20% year-over-year in Q2 and continuing to rise in Q3. Kuaishou has made notable progress in user profiling and targeted advertising, while Bilibili achieved over 20% growth through AI enhancements [6][4]. - **Competition**: Third-party programmatic advertising platforms like Huishuangzang Technology and Yidian Tianxia are gaining competitiveness, driving transformation in the advertising industry [1][5]. Gaming Industry - **Regulatory Environment**: The normalization of game license issuance ensures a steady supply of content, supported by a resilient consumer environment. Major companies like Century Huatong and Giant Network are expected to benefit from a concentrated release of new products [7][9]. - **Market Dynamics**: The gaming sector is projected to maintain a high level of activity, driven by product innovation and commercial efficiency. Key players include Tencent, Century Huatong, and Giant Network [14][9]. Instant Retail Market - **Market Growth**: The instant retail market is expected to reach 1.175 trillion yuan by 2026, with a year-on-year growth rate of 28%. Major players like Alibaba, Meituan, and JD.com are heavily investing in this space, although profitability is under pressure due to intense competition [11][8]. - **Consumer Trends**: The county-level market is emerging as a new growth point, supported by the increasing number of rural internet users and their consumption habits [11][10]. Autonomous Driving Sector - **Competitive Landscape**: The autonomous driving sector is entering a price competition phase, with companies like Xpeng and Li Auto differentiating themselves through chip technology and self-driving capabilities. This trend is expected to enhance user experience and drive further development in the electric vehicle industry [12][10]. Short Drama and AI Animation - **Market Expansion**: The short drama market is rapidly growing, with approximately 700 million users in China. The market share of Hongguo exceeds 50%, while companies like China Online and Kunlun Wanwei are performing well in overseas markets, particularly targeting the U.S. [18][1]. - **AI Animation Growth**: The supply of AI animation (dynamic comics) has surged, with a compound monthly growth rate of about 83% in the first half of the year, resulting in over 3,000 works produced and a revenue scale that has increased twelvefold [19][3]. Education Sector - **AI Integration**: AI is increasingly penetrating the education sector, with companies like Dou Shen Education expected to achieve full AI integration by 2026, with AI revenue accounting for 90% of total income. Fenbi Education's AI interview courses are projected to enhance profit margins significantly [20][21]. - **Valuation Appeal**: Dou Shen Education's valuation metrics, such as a PS ratio of around 7 and a PE ratio in the 30s, are considered attractive compared to other sectors, which often see PE ratios of 60-70 [21][20]. Additional Important Insights - **Consumer Resilience**: The macroeconomic environment is supporting consumer resilience, with trends like the "lipstick effect" maintaining consumption levels [9][8]. - **Content Supply Recovery**: The film and television sectors are experiencing a recovery in content supply, with stable growth in box office revenues and favorable policies aiding the industry [17][7]. This summary encapsulates the key points from the conference call records, providing a comprehensive overview of the current trends and future outlooks across various sectors.

Core Viewpoint - Bilibili (BILI) has been upgraded to a Zacks Rank 2 (Buy) due to an upward trend in earnings estimates, indicating a positive earnings outlook that may lead to increased stock prices [1][3]. Earnings Estimates and Stock Price Movement - The Zacks rating system is based on changes in earnings estimates, which are strongly correlated with near-term stock price movements [4][6]. - Rising earnings estimates for Bilibili suggest an improvement in the company's underlying business, likely resulting in higher stock prices as investors respond positively [5][10]. Zacks Rank System - The Zacks Rank system classifies stocks into five groups based on earnings estimates, with Zacks Rank 1 (Strong Buy) to Zacks Rank 5 (Strong Sell), and has shown a strong track record of performance [7][9]. - Only the top 20% of Zacks-covered stocks receive a "Strong Buy" or "Buy" rating, indicating superior earnings estimate revisions and potential for market-beating returns [10]. Earnings Estimate Revisions for Bilibili - Bilibili is expected to earn $0.78 per share for the fiscal year ending December 2025, with no year-over-year change [8]. - Over the past three months, the Zacks Consensus Estimate for Bilibili has increased by 33.3%, reflecting analysts' growing optimism about the company's earnings potential [8].

Core Viewpoint - The company has demonstrated significant growth in net profit and operational efficiency in Q3, with a strong performance in advertising and user engagement, despite a decline in gaming revenue due to high base effects [1][2][3] Group 1: Financial Performance - For the first three quarters of 2025, the company achieved operating revenue of 22.026 billion yuan, a year-on-year increase of 15.34%, and a gross profit growth of 34.2% to 8.033 billion yuan [1] - The net profit attributable to shareholders turned positive, reaching 680 million yuan, compared to a loss of 1.37 billion yuan in the same period last year [1] - Adjusted net profit for the same period was 1.712 billion yuan, recovering from a loss of 475 million yuan in the previous year [1] - Q3 alone saw operating revenue of 7.69 billion yuan, with a year-on-year growth of 5% and a quarter-on-quarter growth of 5% [1] - Adjusted net profit for Q3 reached 786 million yuan, with year-on-year and quarter-on-quarter growth rates of 233% and 40%, respectively [1] Group 2: User Engagement - The platform's Monthly Active Users (MAU) and Daily Active Users (DAU) reached 376 million and 117 million, respectively, marking year-on-year growth of 8% and 9%, achieving historical highs [1] - Active users spent an average of 112 minutes daily on the platform, reflecting a year-on-year increase of 6% [1] - The number of monthly paying users reached 35 million, representing a year-on-year growth of 17% [1] Group 3: Advertising and Gaming Revenue - Advertising revenue for the first three quarters amounted to 4.45 billion yuan, a year-on-year increase of 20%, driven by significant growth in performance-based advertising [2] - In Q3, advertising revenue was 2.57 billion yuan, with a year-on-year growth of 23%, indicating acceleration compared to the first half of the year [2] - Mobile gaming revenue in Q3 was 1.511 billion yuan, showing a year-on-year decline of 17% primarily due to high base effects from the game "Three Kingdoms: Strategize" [2] - The company launched a new game, "Escape from Duckkov," in October, which sold over 3 million copies, indicating strong market performance [2] Group 4: Future Outlook - The company maintains a positive outlook on its commercialization potential, with an upgraded profit forecast for 2025, 2026, and 2027, expecting net profits of 1.223 billion, 2.041 billion, and 3.251 billion yuan, respectively [3] - The adjusted net profits for the same years are projected to be 2.548 billion, 3.366 billion, and 4.576 billion yuan [3] - The company is expected to benefit from advancements in AI and other new technologies, enhancing growth prospects in gaming, advertising, and value-added services [3]

Core Viewpoint - Bilibili (BILI.US) reported a significant increase in adjusted net profit for Q3, leading to a positive market response and target price upgrades from several major banks [1] Financial Performance - The adjusted net profit for Bilibili in Q3 was 786 million yuan, representing a substantial year-on-year growth of 233% [1] Market Reaction - Following the earnings announcement, major banks such as Morgan Stanley, Citigroup, Credit Lyonnais, and CICC raised their target prices for Bilibili [1] - Morgan Chase increased its target price for Bilibili's U.S. stock to $27 [1] Advertising and User Growth - Changjiang Securities highlighted that the company's advertising growth remains strong, and the performance of new games is promising [1] - Dongfang Securities noted that the long-term value of users is being realized, leading to high growth in both brand and performance advertising, maintaining a "buy" rating [1]

Market Performance - The Hong Kong stock market experienced significant declines, with the Hang Seng Index dropping by 2.38%, the Hang Seng China Enterprises Index falling by 2.45%, and the Hang Seng Tech Index decreasing by 3.21%. This week marked a cumulative decline of 7.18%, resulting in four consecutive weeks of losses [1][3]. - The market turnover increased to 285.70 billion HKD, up from 245.14 billion HKD in the previous trading day [1]. Sector Performance - The technology and semiconductor sectors faced the largest declines, with JD Health falling over 8%, SMIC and Hua Hong Semiconductor dropping more than 6%, and Tencent Music and Baidu Group decreasing over 5%. Other notable declines included NIO, Alibaba, and Alibaba Health, which fell over 4%, while NetEase and BYD Electronics dropped over 3% [3]. - In contrast, Xiaomi Group saw an increase of over 1%, and Kingsoft experienced a slight rise [3]. Global Market Trends - Major European stock indices opened lower, with the Euro Stoxx 50 Index down by 1.57%, the UK FTSE 100 Index down by 1.04%, the French CAC 40 Index down by 1.29%, the German DAX 30 Index down by 1.48%, and the Italian FTSE MIB Index down by 1.48% [3]. Cryptocurrency Market - The cryptocurrency market faced a sharp decline, with Bitcoin dropping over 9% to below 82,000 USD per coin, Ethereum falling nearly 11%, BNB decreasing over 8%, and Solana dropping over 12%. The total market capitalization of cryptocurrencies fell below 3 trillion USD, with Bitcoin prices dropping below the average purchase price of the US Bitcoin ETF [3].

Group 1 - The core point of the article highlights a collective decline in Hong Kong tech stocks, with significant drops in major companies [1] Group 2 - Baidu Group-SW (09888.HK) experienced a decline of 6.41% [1] - Alibaba-W (09988.HK) saw a decrease of 4.07% [1] - Bilibili-W (09626.HK) fell by 3.92% [1]

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Insights - In Q3 2025, the company achieved revenue of 7.69 billion yuan, representing a year-on-year growth of 5%. The gross profit reached 2.82 billion yuan, with a year-on-year increase of 11%. The gross margin improved by 1.8 percentage points to 36.7%, marking the 13th consecutive quarter of sequential improvement. The Non-GAAP net profit was 790 million yuan, showing a significant year-on-year growth of 233% [2][5]. Revenue Performance - The advertising revenue for Q3 2025 was 2.57 billion yuan, up 23% year-on-year and 5% quarter-on-quarter, driven by improved advertising product supply and algorithmic enhancements. The revenue from value-added services was 3.02 billion yuan, reflecting a 7% year-on-year increase, primarily due to higher income from paid memberships. Revenue from IP derivatives and other businesses reached 580 million yuan, boosted by successful offline events. However, mobile game revenue declined by 17% year-on-year to 1.51 billion yuan, attributed to high base effects from a previous title [9]. Operational Metrics - The community ecosystem of the company remains vibrant, with Daily Active Users (DAU) reaching 117 million (up 9% year-on-year) and Monthly Active Users (MAU) at 376 million (up 8% year-on-year). The average daily usage time increased by 6 minutes to 112 minutes. Approximately 2.5 million content creators earned income on the platform, with average earnings per creator rising by 22% year-on-year. The number of premium members reached 25.4 million, and the retention rate for formal members after 12 months was 80% [9]. Profitability Analysis - The gross profit for Q3 2025 increased by 11% to 2.82 billion yuan, driven by growth in high-margin businesses and effective cost control. The gross margin improved by 1.8 percentage points to 36.7%. Sales expenses decreased by 13% year-on-year, mainly due to reduced marketing costs for games, while R&D expenses remained stable. The Non-GAAP net profit of 790 million yuan represented a year-on-year increase of 233%, and the net operating cash flow was 2.02 billion yuan, indicating nine consecutive quarters of positive operating cash flow, suggesting a healthy business cycle [9].

Group 1 - The current A-share market is in a phase of consolidation and preparation for future investments, with expectations of a potential upward trend in the near future [1][8] - The Hang Seng Index Company announced the results of the third quarter review of the Hang Seng Index series [2] - The U.S. stock market saw a collective decline, with the Dow Jones down 0.84%, Nasdaq down 2.15%, and S&P 500 down 1.56%, primarily driven by a drop in technology stocks [3] Group 2 - China's foreign trade has maintained stable growth despite external pressures, with a focus on supporting new business models like cross-border e-commerce and enhancing logistics systems [4] - The Chinese government is emphasizing the need for high-quality development in manufacturing and is increasing financial support for key technologies [4] - The China Chemical and Physical Power Industry Association plans to release guidelines to address the challenges faced by the lithium iron phosphate industry, including price competition and industry standards [6] Group 3 - In September 2025, the domestic smartphone market shipped 27.93 million units, a year-on-year increase of 10.1%, with 5G smartphones accounting for 86.3% of total shipments [7] - The total smartphone shipments for the first nine months of 2025 reached 220 million units, a slight decline of 0.3% year-on-year, with 5G smartphones showing minimal growth [7]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示概不會就本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何 責任。 綜合合作框架協議 董事會宣佈，於2025年11月20日，本公司與晉江原創訂立綜合合作框架協議，據此， 本集團與晉江原創同意就知識產權合作，包括但不限於本集團購買多部作品（包括文 學作品）的版權，並將該等版權用於指定用途（包括但不限於改編、信息網絡傳播、宣 傳及發行），而本集團同意向晉江原創支付相關交易金額，包括但不限於授權費、採 購費及任何利潤分成安排所得款項。 上市規則的涵義 於本公告日期，騰訊為本公司的主要股東。晉江原創由上海宏文持有50%，並為騰訊 的聯繫人。因此，根據上市規則第14A.07(4)條，晉江原創為本公司關連人士，而綜合 合作框架協議項下擬進行的交易構成本公司於上市規則第14A章項下的持續關連交易。 由於根據上市規則第14.07條計算，有關綜合合作框架協議項下的最高年度上限的最 高適用百分比率超過0.1%惟少於5%，綜合合作框架協議應遵守上市規則第14A章的申 報、公告及年度審閱規定，惟 ...