Core Viewpoint - The report from Guosen Securities maintains an "outperform" rating for Bilibili-W (09626), highlighting its commercial potential and significant growth in net profit and user engagement [1] Financial Performance - In Q3, Bilibili achieved a revenue of 7.69 billion yuan, with a substantial year-on-year increase in net profit, indicating an acceleration in profitability [1] - For the first three quarters of 2025, the company reported total revenue of 22.026 billion yuan, a year-on-year growth of 15.34%, and an operating profit margin increase of 34.2% to 8.033 billion yuan [1] - The adjusted net profit for the same period reached 1.712 billion yuan, with operating cash flow improving to 5.308 billion yuan compared to 4.614 billion yuan in the previous year [1] User Engagement - The platform's Monthly Active Users (MAU) and Daily Active Users (DAU) reached 376 million and 117 million, respectively, marking year-on-year growth of 8% and 9%, achieving historical highs [2] - Active users spend an average of 112 minutes daily on the platform, reflecting a 6% increase year-on-year, while the number of paying users grew by 17% to 35 million [2] Business Segments - The advertising segment showed strong growth, with revenue of 4.45 billion yuan in the first three quarters, up 20% year-on-year, driven by a significant increase in performance-based advertising [3] - In Q3 alone, advertising revenue reached 2.57 billion yuan, a 23% year-on-year increase, with AI-generated advertising materials accounting for 55% of total ad content [3] - The new game "Escape from Duckkov" sold over 3 million copies globally, indicating strong market performance, while the upcoming game "Three Kingdoms: Hundred Generals Card" is expected to launch in Q1 2026 [3] - Value-added services generated 3.023 billion yuan in Q3, reflecting a 7% year-on-year growth, with stable growth in membership and live streaming services [3] Investment Outlook - Guosen Securities is optimistic about Bilibili's commercial potential and has raised profit forecasts, projecting net profits of 1.223 billion, 2.041 billion, and 3.251 billion yuan for 2025, 2026, and 2027, respectively [4] - The adjusted net profit estimates for the same years are 2.548 billion, 3.366 billion, and 4.576 billion yuan, with corresponding price-to-earnings ratios of 31x, 24x, and 17x [4] - The company is expected to benefit from its community and user advantages, with growth opportunities in gaming, advertising, and value-added services supported by new technologies like AI [4]

Core Viewpoint - Guosen Securities maintains an "outperform" rating for Bilibili (09626), highlighting its commercial potential and significant growth in net profit and revenue [1] Financial Performance - In Q3, Bilibili achieved revenue of 7.69 billion yuan, with a year-on-year growth of 5% and a quarter-on-quarter growth of 5% [1] - For the first three quarters of 2025, the company reported total revenue of 22.026 billion yuan, a year-on-year increase of 15.34%, and a net profit of 680 million yuan [1] - Adjusted net profit reached 1.712 billion yuan, with operating cash flow of 5.308 billion yuan, showing a continuous upward trend [1] User Growth and Engagement - Monthly Active Users (MAU) and Daily Active Users (DAU) reached 376 million and 117 million, respectively, marking year-on-year growth of 8% and 9% [2] - Average daily usage time per active user increased to 112 minutes, a 6% year-on-year rise [2] - Monthly paying users grew to 35 million, reflecting a 17% year-on-year increase [2] Business Segments - Advertising revenue for the first three quarters reached 4.45 billion yuan, up 20% year-on-year, driven by significant growth in performance-based advertising [3] - In Q3 alone, advertising revenue was 2.57 billion yuan, a 23% year-on-year increase [3] - The new game "Escape from Duckkov" sold over 3 million copies globally, indicating strong growth potential [3] - Value-added services generated 3.023 billion yuan in Q3, with a year-on-year growth of 7% [3] Investment Outlook - The company is expected to see significant profit growth, with revised net profit forecasts for 2025, 2026, and 2027 set at 1.223 billion, 2.041 billion, and 3.251 billion yuan, respectively [4] - The company benefits from a strong community and user base, with growth opportunities in gaming, advertising, and value-added services supported by new technologies like AI [4]

Investment Rating - The investment rating for the company is "Outperform the Market" [5][3] Core Insights - The company has shown significant improvement in profitability, with a net profit of 680 million yuan in Q3 2025, compared to a loss of 1.37 billion yuan in the same period last year [1][8] - Revenue for the first three quarters of 2025 reached 22.026 billion yuan, a year-on-year increase of 15.34%, with a gross profit margin growth of 34.2% [1][8] - The advertising business has performed exceptionally well, with a revenue of 4.45 billion yuan in the first three quarters, up 20% year-on-year, driven by a significant increase in performance-based advertising [2][16] - User engagement metrics are strong, with monthly active users (MAU) reaching 376 million and daily active users (DAU) at 117 million, both marking historical highs [12][1] Summary by Sections Financial Performance - For Q3 2025, the company achieved a revenue of 7.69 billion yuan, reflecting a 5% year-on-year and quarter-on-quarter growth [1][8] - Adjusted net profit for Q3 was 786 million yuan, with a remarkable increase of 233% year-on-year and 40% quarter-on-quarter [1][8] - The company generated operating cash flow of 5.308 billion yuan, up from 4.614 billion yuan in the same period last year [1][8] User Metrics - The platform's MAU and DAU grew by 8% and 9% year-on-year, respectively, indicating strong user retention and engagement [12][1] - Average daily usage time per active user reached 112 minutes, a 6% increase year-on-year [12][1] - Monthly paying users increased by 17% year-on-year, totaling 35 million [12][1] Advertising and Gaming Revenue - The advertising segment's revenue in Q3 was 2.57 billion yuan, a 23% increase year-on-year, benefiting from a shift towards performance-based advertising [2][16] - Mobile gaming revenue for Q3 was 1.511 billion yuan, down 17% year-on-year due to high base effects from previous successful titles [2][18] - The company plans to launch new games to enhance its gaming portfolio, with promising titles expected in the near future [2][18] Future Outlook - The company has revised its profit forecasts upward, expecting net profits of 1.223 billion yuan, 2.041 billion yuan, and 3.251 billion yuan for 2025, 2026, and 2027, respectively [3][19] - The anticipated growth in advertising, gaming, and value-added services, supported by advancements in AI technology, suggests a positive long-term outlook for the company [3][19]

Core Viewpoint - Major internet companies are actively acquiring payment licenses as the third-party payment market faces critical challenges, particularly with upcoming license renewals and regulatory changes [2][4][14]. Group 1: Company Actions - Xiaohongshu has acquired 100% of Dongfang Electronic Payment Co., Ltd. through its subsidiary, completing a capital increase [1][7]. - Tongcheng Travel and 58.com have also acquired payment licenses through affiliated companies [2]. - Tongcheng Yilong spent 300 million to acquire Xinxing Payment, a fully qualified payment institution [8]. Group 2: Market Context - The third-party payment market is at a pivotal moment, with many institutions facing license renewals by May 2026, and new regulations set to take effect in 2024 [2][4]. - The new regulations will require a minimum registered capital of 100 million yuan and establish dynamic net asset requirements linked to reserve fund sizes [4]. Group 3: Industry Challenges - Domestic third-party payment institutions face intense competition and low fee rates compared to overseas markets, leading to financial strain for smaller players [5]. - As of November 2025, 107 payment licenses have been canceled, a nearly 40% reduction from peak levels [6]. Group 4: Importance of Payment Licenses - Payment licenses are becoming essential for internet platforms to accelerate commercialization and enhance customer experience [9][12]. - Companies like Douyin and Pinduoduo have previously secured payment licenses to stabilize and expand their business operations [12][15]. Group 5: Future Trends - The trend of "buy now, pay later" is emerging as a key competitive factor in the local lifestyle market, indicating the growing importance of payment solutions [13][14]. - Major internet companies are increasing their capital investments in payment entities to support their growth strategies [15].

Group 1 - The mobile game "Xianxia Era" developed by Dihun Network and published by Tencent will begin a limited, non-chargeable test on November 27, 2023, for Android users, with qualification applications open until November 23, 2023 [1] - The launch of "Xianxia Era" signifies Dihun Network's entry into the competitive landscape of new games expected in Q4 2025, alongside titles like "Black Clover: Quartet Knights" and "Wasteland Dawn" [1] - "Xianxia Era" aims to differentiate itself in the Xianxia genre through its "open world + high difficulty challenges" positioning [1] Group 2 - Kuro Game's "Ningchao" has been nominated for the TGA 2025 Best Mobile Game award, prompting the company to reward players with "Star Voice *1000" as a gesture of appreciation [2] - The nomination of "Ningchao" reflects the recognition of domestic games in areas such as open world design, action mechanics, and narrative depth [2] - This marks the second consecutive year that "Ningchao" has received a TGA nomination, making it the only purely domestic mobile game to achieve this [2] Group 3 - Bilibili Games has opened recruitment for a limited test of the mobile game "Magic Craft," with applications closing on November 20, 2023 [3] - "Magic Craft" is set in a fantasy world invaded by ancient gods, where players will take on the role of a hero to defeat monsters and save the world [3] - The recruitment for "Magic Craft" indicates Bilibili Games' deeper involvement in the independent game publishing sector, enhancing its influence in the international market [3]

Core Insights - Bilibili reported Q3 2025 revenue of 7.685 billion yuan, a year-on-year increase of 5.20%, with a gross margin of 36.67%, up 1.80 percentage points year-on-year and 0.20 percentage points quarter-on-quarter [1] - Adjusted net profit attributable to shareholders reached 786 million yuan, a significant year-on-year increase of 233%, with an adjusted net profit margin of 10.2%, up 7.0 percentage points year-on-year [1] User Engagement - Bilibili's core user metrics reached historical highs, with daily active users (DAU) growing 9% year-on-year to 117 million, and monthly active users (MAU) increasing 8% to 376 million [1] - The number of monthly paying users rose 17% year-on-year to 35 million, driven primarily by an increase in premium membership subscriptions [1] - Users' average daily usage time increased by 6 minutes year-on-year to 112 minutes, also a historical high [1] Advertising Business - Bilibili's advertising revenue for Q3 2025 was 2.57 billion yuan, a year-on-year increase of 23%, outpacing the online advertising industry [2] - The growth was attributed to improved marketing material production efficiency and advertising effectiveness due to AI technology, with over 60% of AI video material consumption and more than 45% of smart advertising consumption [2] - During the Double Eleven shopping festival, advertising revenue grew over 30% year-on-year, with a customer count increase of over 100% [2] - The company expects advertising business growth to maintain over 20% in Q4 2025 and into 2026 [2] Gaming Business - Bilibili's gaming revenue for Q3 2025 was 1.51 billion yuan, a year-on-year decline of 17%, primarily due to a high base effect from the previous year [3] - The game "Three Kingdoms: Strategy of the World" is expected to launch in traditional Chinese for Hong Kong and Taiwan in Q1 2026, with additional international versions planned for H2 2026 [3] - The new game "Escape from Duckkov" has sold over 3 million copies globally, with online users reaching 300,000, indicating strong potential for future sales [3] - Another game, "Three Kingdoms: Hundred Generals Card," is in testing and is expected to launch in Q1 2026 [3] Financial Projections - The company anticipates revenue of 30.2 billion yuan, 33.1 billion yuan, and 36.3 billion yuan for 2025, 2026, and 2027 respectively [3] - Adjusted net profit is projected to be 2.51 billion yuan, 3.09 billion yuan, and 3.99 billion yuan for the same years [3] - Corresponding price-to-earnings ratios are expected to be 32.6, 26.5, and 20.5 times [3]

Core Viewpoint - The majority of popular Chinese concept stocks closed lower, with the Nasdaq Golden Dragon China Index declining by 1.53% [1] Group 1: Stock Performance - Pinduoduo fell by over 1% [1] - NetEase dropped by over 4% [1] - JD.com and Baidu both decreased by over 1% [1] - Xpeng experienced a decline of over 6% [1] - Li Auto, NIO, and Bilibili each fell by over 3% [1]

Group 1 - The Hang Seng Index experienced a slight decline of 0.38% after a narrow consolidation period, with the Hang Seng Technology sector leading the drop [1] - The Hang Seng Technology Index opened high but fell throughout the day, closing down 0.66%. Notable declines included Xiaomi Group down 4.81%, Kuaishou down 1.78%, and SMIC down 1.35% [3] - The banking sector also saw a decline, closing down 0.44%, with HSBC Holdings down 1.64%, Standard Chartered down 1.43%, and Dah Sing Bank down 1.33% [3] Group 2 - The Hang Seng Internet sector showed relative resilience, closing flat after opening high and then declining. Notable movements included Horizon Robotics down 1.83%, while Alibaba managed to rise 1.16% [3] - Other companies like JD Group and Meituan also experienced slight declines, with their stock prices falling by over 1% [3]

Core Insights - Morgan Stanley's research report indicates that Bilibili's advertising revenue increased by 23% year-on-year in the third quarter, with a 30% increase during the "Double Eleven" shopping festival [1] - Daily active users grew by 9% year-on-year, and the number of paying members increased by 16% [1] - Operating profit margin improved from 7.8% in the second quarter to 9% in the third quarter [1] - Morgan Stanley maintains a "Neutral" rating and raises the target price for H-shares to HKD 210 and for US shares to USD 27 [1]

Core Viewpoint - Morgan Stanley's research report indicates that Bilibili's advertising revenue maintained a robust year-on-year growth of 23% in the third quarter, benefiting from an increase in advertising clients and a 30% year-on-year growth during the Double Eleven shopping festival [1] Group 1: Financial Performance - The average daily active users showed a healthy year-on-year growth of 9%, reflecting the attractiveness of the content [1] - The number of paying members increased by 16% year-on-year, driven by high-quality self-produced content [1] - Operating profit margin expanded from 7.8% in the second quarter to 9% in the third quarter [1] Group 2: Valuation and Ratings - The firm maintains a "Neutral" rating, believing that the strong earnings growth outlook is already reflected in the current valuation [1] - The target price for H-shares was raised from 185 HKD to 210 HKD, while the target price for U.S. shares was increased from 24 USD to 27 USD [1]