Weibo Q3 2025 Earnings Call Summary Company Overview - **Company**: Weibo - **Quarter**: Q3 2025 - **Revenue**: $442.3 million, a decrease of 5% year-over-year - **Advertising Revenue**: $375.4 million, down 6% year-over-year - **Non-GAAP Operating Income**: $132 million, with a 30% operating margin - **Monthly Active Users (MAUs)**: 578 million - **Daily Active Users (DAUs)**: 257 million Key Highlights Financial Performance - Weibo's revenues decreased by 5% year-over-year, primarily due to a high base effect from the 2024 Olympics [2][27] - Advertising revenues declined by 6% year-over-year, attributed to the same high base effect [2][27] - Value-added service revenue increased by 2%, reaching $66.9 million [27] - Net income attributable to Weibo was $110.7 million, with diluted EPS at $0.42 [27] User Engagement Strategies - Weibo focused on enhancing user value through recommendation feeds, leading to double-digit quarter-over-quarter increases in per capita viewership time among mid- and low-frequency users [2][3] - Algorithm enhancements for real-time interest-based content recommendations improved user engagement, particularly with video content [2][4] - The shift to a recommendation-based feed broadened content distribution, especially for original and medium-to-long form videos [2][7] AI Integration - AI technology was integrated into Weibo's search product, resulting in over 50% quarter-over-quarter growth in DAU and query volumes [2][10] - AI-driven enhancements improved intelligent search capabilities, enabling continuous exploratory dialogues and better matching of relevant content [12][13] - AI technology has been increasingly integrated across all stages of Weibo's advertising lifecycle, enhancing efficiency and performance [17][30] Advertising and Monetization - Weibo's advertising team aims to solidify its position as a go-to platform for content marketing while enhancing ad product performance [14][29] - Despite a decline in advertising revenue, sectors like e-commerce and automotive showed strong performance, with e-commerce revenues growing over 50% year-over-year [15][27] - AI has transformed Weibo's ad products, leading to substantial improvements in conversion rates and ROI for advertisers [30][29] Competitive Dynamics - Competitive dynamics in the e-commerce sector have persisted, with revenues from this sector achieving notable year-over-year growth [15] - The automotive sector continued to show growth due to strengths in new energy vehicle content ecosystems [15] - Online gaming and smartphone sectors faced declines due to budget contractions [15] Future Outlook - Weibo plans to focus on capturing marketing opportunities in sectors with high budget visibility, such as e-commerce, and to enhance AI applications in advertising [25][26] - The company anticipates a recovery in consumer goods and continued growth in performance-based ads due to product upgrades and AI integration [35][36] Additional Insights - Upgraded fan mechanisms and super topics focusing on events like concerts and anime conventions drove double-digit growth in interaction ratios and user engagement [8][9] - The redesign of information flow products has positively impacted user engagement, enhancing consumption patterns and expected revenue growth [38][41] - The introduction of video content lowers entry barriers for new users, encouraging frequent consumption [42][43] - Weibo's recommendation system has been revamped to better support video content, enhancing visibility for video creators [44] This summary encapsulates the key points from Weibo's Q3 2025 earnings call, highlighting financial performance, user engagement strategies, AI integration, advertising dynamics, competitive landscape, and future outlook.

Group 1 - Xiaomi will release an upgraded version of its end-to-end assisted driving system, HAD Enhanced Version, at the Guangzhou Auto Show on November 21 [5] - Dazhong City, a state-owned real estate enterprise, has announced its plan to delist from the Hong Kong Stock Exchange, with the delisting expected to take effect on November 27 [3] - Wahaha's general manager represented the company at the 2025 sales meeting, while the founder, Zong Fuli, was absent [4] Group 2 - Google has launched its latest AI model, Gemini 3, which aims to compete with OpenAI's ChatGPT, boasting improved reasoning and multimodal capabilities [2] - Apple's designer Abidur Chowdhury has reportedly left the company to join an AI startup, causing a stir within Apple's design team [6] - The tax authorities are cracking down on tax evasion practices involving income splitting, with several cases exposed this year [11] Group 3 - Meta's Chief Revenue Officer, John Hegeman, announced his departure to start his own company, marking a significant leadership change for the social media giant [7] - Meta won a federal antitrust lawsuit regarding its acquisitions of Instagram and WhatsApp, with the court ruling that the transactions did not violate antitrust laws [7] - The U.S. stock market saw a collective decline, with major indices falling, and many large tech stocks also experienced drops [8] Group 4 - Amazon is set to issue bonds for the first time in three years, raising $15 billion to support AI development [18] - "Material Science Source Map" has completed a multi-million angel round of financing, which will focus on core technology development [19] - Weibo reported a 5% year-on-year decline in total revenue for Q3, amounting to approximately 3.156 billion yuan [20]

Group 1 - Quark will launch a new AI browser that integrates with the Qianwen app, marking a strategic collaboration aimed at reshaping the internet access logic [1] - The new AI browser is expected to undergo a significant upgrade on the PC side, enhancing user experience and privacy considerations [1] Group 2 - Weibo has released its first self-developed open-source large model, VibeThinker, which focuses on enhancing capabilities in complex mathematics and competitive programming [2] - The current version of VibeThinker is experimental and not optimized for daily chat interactions, indicating its targeted application in high-intelligence scenarios [2] Group 3 - Several smartphone manufacturers, including Xiaomi, OPPO, and vivo, have paused their procurement of storage chips due to low inventory levels and rising prices from suppliers [3] - The inventory for some manufacturers is reported to be below two months, with certain DRAM stocks dropping to less than three weeks, prompting a reevaluation of procurement strategies [3]

Group 1 - Quark will launch a new AI browser that integrates with the Qianwen app, marking a strategic collaboration aimed at reshaping the internet access logic [1] - The new AI browser is positioned to enhance user experience and privacy considerations, moving beyond traditional browser functionalities [1] Group 2 - Weibo has released its first self-developed open-source large model, VibeThinker, which focuses on enhancing capabilities in complex mathematics and competitive programming [2] - The current version of VibeThinker is experimental and not yet optimized for daily chat interactions, indicating its targeted application in high-intelligence scenarios [2] Group 3 - Several smartphone manufacturers, including Xiaomi, OPPO, and vivo, have paused their storage chip procurement due to low inventory levels and rising prices from suppliers [3] - The inventory for some manufacturers is reported to be below two months, with certain DRAM stocks dropping to less than three weeks, prompting a reevaluation of procurement strategies [3]

Core Viewpoint - Weibo is conducting its Third Quarter 2025 Earnings Conference Call, indicating a focus on financial performance and strategic insights for investors [2]. Group 1: Financial Results - The conference call is aimed at discussing Weibo's financial results for the third quarter of 2025, highlighting the company's performance metrics and future outlook [2]. Group 2: Management Participation - The call features key executives, including CEO Gaofei Wang and CFO Fei Cao, who will provide insights into the company's operations and financial health [2]. Group 3: Forward-Looking Statements - The company will make forward-looking statements during the call, which may involve risks and uncertainties that could lead to actual results differing from expectations [3].

Core Insights - Weibo's advertising and marketing revenue from Alibaba increased by 112% year-on-year to $45.5 million in Q3 2025, driven by increased advertising budgets in Alibaba's local life business and strong marketing demand in its e-commerce sector [1][3] - Overall revenue for Weibo in Q3 2025 was $442.3 million, a decrease of 5% year-on-year, while net profit attributable to Weibo shareholders fell by 20.47% to $110 million [1][2] Revenue Breakdown - Advertising and marketing revenue (excluding Alibaba) was $375.4 million, a decline of 6% year-on-year, primarily due to reduced contributions from the food and beverage sector, which benefited significantly from the Paris Olympics last year [2] - Value-added services revenue reached $66.9 million, a slight increase of 2% year-on-year [4] User Metrics - As of the end of Q3 2025, Weibo had 578 million monthly active users and 257 million daily active users [5] - The search feature, Weibo Zhisu, saw its monthly active users exceed 70 million, with a 50% increase in daily active users and search volume [6] Strategic Focus - Weibo's strategy for 2025 emphasizes enhancing user value, maintaining leadership in trending and entertainment content, and improving user engagement through AI-driven recommendations and search systems [5] - The company plans to strengthen its content marketing advantages and improve the conversion rates of information flow advertisements, leveraging AI throughout the advertising process [6][7] Market Performance - As of the latest report, Weibo's stock price increased by 2.51% to $10.2 per share in pre-market trading [8]

Weibo (NasdaqGS:WB) Q3 2025 Earnings Call November 18, 2025 06:00 AM ET Company ParticipantsLiu Yu - Associate DirectorGaofei Wang - CEOFei Cao - CFOSandra Zhang - Head of Investor RelationsNone - TranslatorConference Call ParticipantsAlicia Yap - AnalystOperatorGood day, and thank you for standing by. Welcome to Weibo reports' third quarter 2025 financial results. At this time, all participants are in the listen-only mode. After the speaker's presentation, there will be a question-and-answer session. To as ...

Financial Data and Key Metrics Changes - Weibo's total revenues for Q3 2025 reached $442.3 million, a decrease of 5% year over year [7][30] - Total advertising revenues were $375.4 million, down 6% year over year [7][31] - Non-GAAP operating income was $132 million, representing a non-GAAP operating margin of 30% [7][30] - Net income attributable to Weibo was $110.7 million, with a diluted EPS of $0.42 [31][36] Business Line Data and Key Metrics Changes - Advertising and marketing revenue decreased by 6% year over year, while value-added service revenues increased by 2% to $66.9 million [31][35] - The e-commerce sector saw over 50% year-over-year growth, driven by stimulus policies [32][33] - The automobile sector maintained solid growth, while food and beverage and apparel sectors experienced revenue declines due to high base effects from the previous year's Olympics [22][33] Market Data and Key Metrics Changes - MAUs reached 578 million in September 2025, with average daily users at 257 million [7][30] - Intelligent search product MAUs exceeded 70 million, with DAU and search queries increasing over 50% quarter over quarter [17][30] - Ad revenues from Alibaba grew by 112%, reaching $45.5 million in Q3 [34] Company Strategy and Development Direction - Weibo's strategy focuses on enhancing user value, maintaining its leading position in hot topics and entertainment content, and leveraging AI for improved recommendation feeds [8][20] - The company aims to strengthen its competitive edge by integrating video content into the recommendation feed and enhancing user engagement through interest-based content operations [10][15] - AI technology is being applied across the advertising lifecycle to improve ad efficiency and performance [24][27] Management's Comments on Operating Environment and Future Outlook - Management noted uncertainties in the advertising outlook for Q4 and 2026, particularly due to high base effects and potential headwinds from national subsidy policies [40][41] - Anticipated events in 2026, such as the Winter Olympics and World Cup, are expected to positively impact advertising placements [42][43] - Management emphasized the importance of adapting to changing market dynamics and enhancing brand marketing strategies [47][48] Other Important Information - The restructuring of the information feed is seen as strategically significant, comparable to past transitions from chronological to algorithm-based sorting [13] - AI-generated ad creatives accounted for nearly 30% of consumption in the real-time video information feed by the end of October [26] Q&A Session Summary Question: Overall advertising outlook for Q4 and 2026 - Management indicated a decrease in ad revenue due to high base effects and uncertainties in consumer spending, but expects improved performance in 2026 with significant events [40][41][42] Question: Strategy and progress of intelligent search - Management reported robust growth in intelligent search, with MAUs exceeding 70 million and a 20% increase in queries quarter over quarter, indicating potential for future monetization [55][56] Question: Feedback on information feed revamp - Management noted that the revamped information feed is expected to enhance user engagement and retention, although it may take time for users to adapt [58][59][60]

Financial Data and Key Metrics Changes - In Q3 2025, Weibo's total revenues reached $442.3 million, a decrease of 5% year over year [7][31] - Total ad revenues were $375.4 million, down 6% year over year [7][31] - Non-GAAP operating income was $132 million, representing a non-GAAP operating margin of 30% [7][31] - Net income attributable to Weibo was $110.7 million, with a diluted EPS of $0.42 [31][36] Business Line Data and Key Metrics Changes - Advertising and marketing revenue decreased by 6% to $375.4 million, while value-added service revenues increased by 2% to $66.9 million [31][35] - E-commerce sector ad revenues grew over 50% year over year, driven by stimulus policies [31][32] - The automobile sector maintained year-over-year growth, supported by Weibo's content ecosystem [32][33] Market Data and Key Metrics Changes - The e-commerce sector showed notable growth, while food and beverage, dairy products, and footwear and apparel sectors experienced revenue declines due to high base effects from last year's Olympics [22][33] - Ad revenues from the automobile sector remained stable, while online games and smartphones saw declines due to budget contractions [22][33] Company Strategy and Development Direction - Weibo's strategy focuses on enhancing user value and maintaining its leading position in hot topics and the entertainment content ecosystem [8][30] - The company is leveraging large language models to improve recommendation feeds and search products, aiming to increase user engagement [8][30] - The restructuring of the information feed is seen as strategically significant, comparable to past transitions from chronological to algorithm-based sorting [12][30] Management's Comments on Operating Environment and Future Outlook - Management noted that the advertising revenue decline was primarily due to a high base effect from the previous year's Olympics [39][41] - Looking ahead, management anticipates challenges in the headset and automotive industries due to subsidy policy changes [40][41] - The company expects significant events in 2026, such as the Winter Olympics and World Cup, to positively impact advertising placements [41][42] Other Important Information - Weibo's intelligent search product MAUs exceeded 70 million, with DAU and search queries increasing over 50% quarter over quarter [17][30] - AI technology is being integrated across the advertising lifecycle to enhance efficiency and targeting precision [24][27] Q&A Session Summary Question: Overall advertising outlook for Q4 and 2026 - Management indicated that Q4 may see a continuation of the ad revenue decline due to high base effects and uncertainties in consumer spending [39][40] - They expect significant events in 2026 to improve advertising placements, particularly in consumer goods [41][42] Question: Strategy and progress of intelligent search - Management reported strong growth in intelligent search, with a 20% increase in queries quarter over quarter, and anticipates future monetization opportunities [53][54] Question: Feedback on information feed revamp - Initial feedback on the revamped information feed has been positive, with expectations of improved user engagement and retention over time [56][59]

Exhibit 99.1 Weibo Announces Third Quarter 2025 Unaudited Financial Results BEIJING, China – November 18, 2025 – Weibo Corporation ("Weibo" or the "Company") (Nasdaq: WB and HKEX: 9898), a leading social media in China, today announced its unaudited financial results for the third quarter ended September 30, 2025. "We are pleased with our progress made in our intelligent search front," said Gaofei Wang, CEO of Weibo. "On the user product front, we have completed homepage information feeds product revamp, wi ...