Core Viewpoint - The founder of New Oriental, Yu Minhong, emphasizes the importance of employee feedback and plans to support a trip to Antarctica for selected employees, while addressing misconceptions about travel costs [1][2]. Group 1: Employee Engagement and Company Culture - Yu Minhong encourages employees to voice their grievances, stating that any dissatisfaction reflects issues within the company that need to be addressed [1]. - On the 32nd anniversary of New Oriental, Yu draws parallels between the resilience of penguins in Antarctica and the unity of New Oriental employees in facing challenges [2]. Group 2: Future Initiatives - New Oriental plans to establish a dedicated youth exploration center, focusing on natural education for children [2]. - A specialized Antarctic exploration trip for teenagers is expected to launch next winter, indicating a commitment to experiential learning [2]. Group 3: Clarification on Travel Costs - Yu Minhong clarifies that the cost of traveling to Antarctica varies significantly, ranging from 50,000 to 300,000 yuan, with the advanced icebreaker used by him costing between 200,000 to 250,000 yuan for a 12-day trip [1].

每经编辑｜金冥羽 黄博文 俞敏洪南极贺信的舆情风波仍然在发酵。他乘坐的邮轮，在舆论场上撞上了职场人情绪的冰山，散发出阵阵寒意。 然而，从本质上来说，这是一场错位的舆情风波。因为俞敏洪不过是在新东方32周年的时候发了一封内部贺信，他期待的只是员工的共鸣与感动。 据称是内部员工的各种吐槽，其身份尚且存疑。即便为真，这反而也在一定程度上证明，这是一家氛围宽松、员工能畅所欲言的企业。俞敏洪在最新的回 应中也表示，允许员工吐槽公司是新东方的传统。 更重要的是，俞敏洪的财富积累是在市场经济中奋斗的成果。他这张通往南极的船票，也属于个人消费自由的范畴，很难说是一些网友说的"吃大餐吧唧 嘴"的炫富行为，我们可以羡慕并自我激励，但不必嫉妒和恨。 普通职场人或许坐不起票价高达26万元的邮轮，但可能也不曾承受那些光鲜表面背后的巨大压力和磨难。虽然企业家与普通人的财富差距可能有云泥之 别，但本质是社会分工不同，各有各的艰辛，各有各的奋斗，这正是我们与企业家"同船而行"的本质。 既然在同一条船上，我们也需要跨越理解的鸿沟，寻求更多的共识。 新东方的待遇福利，以及俞敏洪与员工的关系，终究只有新东方员工有亲身感受的发言权。所谓冷暖自知，不 ...

Core Viewpoint - The controversy surrounding New Oriental's chairman, Yu Minhong, regarding his trip to Antarctica has sparked discussions about employee sentiment and company culture, highlighting the disparity between leadership experiences and employee workloads [7][14]. Group 1: Trip Details - Yu Minhong clarified that the cost of the Antarctic trip was misrepresented, stating that the price for the advanced icebreaker ship, "Shagu," ranged from 200,000 to 250,000 yuan for a 12-day journey, rather than the 1.48 million yuan reported [1][10]. - The "Shagu" ship offers various itineraries, with the lowest price for a 13-day trip starting at approximately 260,000 yuan per person, while a 29-day trip can reach up to 1.48 million yuan [12][13]. Group 2: Employee Relations - Yu Minhong emphasized the importance of allowing employees to express dissatisfaction, indicating that the company culture at New Oriental is relatively relaxed, where employees can openly criticize leadership [3][14]. - The backlash from employees regarding Yu's trip reflects a broader sentiment, with comments highlighting the contrast between the chairman's leisure activities and employees' work commitments [7][8]. Group 3: Business Strategy - The trip to Antarctica may serve a strategic purpose for New Oriental's emerging cultural tourism business, which has seen an 85% revenue increase in the third quarter of the 2025 fiscal year [14]. - The public reaction to Yu Minhong's trip may be an oversimplification of a complex situation, as the narrative often reduces nuanced circumstances to binary oppositions [14].

Core Points - The core issue revolves around the controversy sparked by the founder of New Oriental, Yu Minhong, sending a letter from Antarctica to employees on the company's 32nd anniversary, which was perceived as disconnected from the employees' realities [1][3][4] Group 1: Company Background and Events - New Oriental celebrated its 32nd anniversary on November 16, with Yu Minhong reflecting on the company's journey and future plans in a letter themed "Perseverance in the Ice and Snow" [1] - The letter, intended to motivate employees, instead led to backlash as many employees felt unable to empathize with the founder's experience while they were working overtime [1][3] - Following the controversy, Yu Minhong responded in a video on November 18, stating that his trip to Antarctica was to discuss the future of natural education for Chinese children, announcing plans to establish a youth exploration center [1][3] Group 2: Employee Sentiment and Public Reaction - The letter's content, which emphasized Yu Minhong's personal experiences in Antarctica, was criticized for lacking acknowledgment of employee pressures, leading to a perception of a disconnect between management and staff [3][4] - Social media reactions highlighted the stark contrast between the founder's luxurious trip and employees working during the anniversary, coining the phrase "boss in Antarctica, employees working" [3][4] - The public interest in Yu Minhong surged, with the WeChat index for his name rising from around 150,000 on November 16 to nearly 20 million by November 18 [1] Group 3: Financial Performance and Business Strategy - New Oriental has been facing challenges in its business transformation, particularly after the departure of key personnel, which has affected the performance of its subsidiary, Oriental Selection [6][7] - Financial reports indicate that for the fiscal year 2025, Oriental Selection's revenue, profit, and gross merchandise volume (GMV) are expected to decline significantly, with net profit projected at only 6.2 million [7] - New Oriental's overall revenue for the fourth quarter of fiscal year 2025 was reported at $1.243 billion, a year-on-year increase of 9.4%, but it also faced an operating loss of $8.674 million, a significant decline compared to the previous year [7] Group 4: Future Directions and Challenges - New Oriental aims to explore the tourism sector as a third growth curve, with plans for a separate IPO for its tourism business, which has yet to show significant results in financial performance [8][9] - The company has established numerous subsidiaries under its tourism brand and invested in various travel-related ventures, indicating a strategic shift towards diversifying its business model [10] - Experts suggest that while the tourism direction is promising, the company must innovate its offerings and build a comprehensive service system to differentiate itself in the competitive market [10]

Core Viewpoint - The chairman of New Oriental, Yu Minhong, addressed the backlash regarding his recent trip to Antarctica and emphasized the company's tradition of allowing employee feedback and criticism [3][4]. Group 1: Employee Engagement and Company Culture - Yu Minhong stated that allowing employees to voice their grievances is a tradition at New Oriental, and he encourages this practice as a means to identify and correct issues within the company [3]. - He mentioned that there are instances of individuals impersonating New Oriental employees online, but he trusts the public's ability to discern authenticity [3]. Group 2: Antarctica Trip Details - The trip to Antarctica involves various ships and cabin options, with prices ranging from 50,000 to 300,000 yuan [4]. - Yu Minhong clarified that he and his colleague traveled on the "Xia Gu" ship, which is a modern icebreaker, and the cost for their trip was between 200,000 to 250,000 yuan, contrary to the reported 1.48 million yuan [4]. - The "Xia Gu" ship is noted for its advanced capabilities and is designed for polar exploration, with a capacity of 245 passengers [11]. Group 3: Company Communication and Public Perception - On November 16, New Oriental celebrated its 32nd anniversary, during which Yu Minhong released an internal letter reflecting on the company's journey and future aspirations [11]. - The internal letter did not resonate as expected with employees, leading to comments about the disconnect between the CEO's vacation and their work commitments [11]. - Following the controversy, Yu Minhong posted videos from his trip, indicating that he was discussing future educational initiatives related to nature for children [13].

Core Points - The chairman of New Oriental, Yu Minhong, faced controversy after sharing videos of his trip to Antarctica and discussing the costs associated with it [1][5] - Yu clarified that the cost of the cruise to Antarctica was not 1.48 million but rather between 200,000 to 250,000 yuan for a 12-day trip, depending on the cabin type [1][10] - The company aims to support outstanding employees by offering them a chance to visit Antarctica next winter [1] Summary by Sections Company Background - New Oriental celebrated its 32nd anniversary on November 16, with Yu Minhong reflecting on the company's journey and future aspirations in an internal letter [3] - The company aims to be a "sower of hope" and represent "the conscience of merchants" through its various business segments [3] Employee Reactions - The internal letter and subsequent social media posts did not resonate as expected with employees, leading to discussions about empathy towards a traveling boss [5] - Employees expressed feelings of disconnect with Yu's experiences while he was on vacation [5] Travel Details - Yu Minhong's cruise, the "Summer Commander," is a state-of-the-art polar exploration ship with a capacity of 245 passengers, designed for extreme conditions [10] - The ship offers various itineraries, with prices ranging from approximately 260,000 to 1.48 million yuan per person, depending on the length and type of accommodation [10][8]

Core Viewpoint - The recent controversy surrounding New Oriental's chairman Yu Minhong's Antarctic trip has sparked discussions, with Yu emphasizing the company's culture of allowing employee feedback and addressing concerns [1]. Group 1: Employee Feedback and Company Culture - Yu Minhong acknowledged the importance of employee feedback, stating that if employees have grievances, it reflects issues within the company that need to be corrected [1]. - He mentioned that there are instances of impersonation by individuals claiming to be New Oriental employees online, suggesting that the public should discern the authenticity of such claims [1]. Group 2: Antarctic Trip Details - Yu announced plans to take around 10 outstanding grassroots employees from New Oriental and 10 excellent members from Dongfang Zhenxuan to Antarctica next winter, supported by the company [1]. - He clarified the cost of the Antarctic trip, stating that prices range from 50,000 to 300,000 yuan, with the specific ship he and another executive took costing between 200,000 and 250,000 yuan, contrary to reports claiming it was 1.48 million yuan [1].

Core Viewpoint - The controversy surrounding New Oriental's chairman Yu Minhong's trip to Antarctica has sparked discussions about employee sentiment and company culture, highlighting the disparity between leadership and staff experiences during challenging times [8][16]. Group 1: Trip Details - Yu Minhong clarified that the cost of the Antarctic trip varies significantly, with prices ranging from 500,000 to 3 million yuan, depending on the ship and cabin type, and that he and his colleague traveled on the advanced icebreaker "Xia Gu" for 200,000 to 250,000 yuan for 12 days [1][10]. - The "Xia Gu" cruise offers various itineraries, with the lowest price for a 13-day trip starting at approximately 260,000 yuan per person, while a 29-day trip can cost up to 1.48 million yuan [13]. Group 2: Employee Sentiment and Company Culture - The internal communication sent by Yu Minhong on the company's 32nd anniversary did not resonate well with employees, leading to complaints and highlighting a disconnect between leadership and staff experiences [8][16]. - New Oriental is characterized by a relatively relaxed internal atmosphere, allowing employees to express grievances openly, which contrasts with the perception of a strict corporate environment [16]. Group 3: Business Strategy Implications - The trip may have strategic significance for New Oriental's emerging cultural tourism business, which has seen an 85% revenue growth in the third quarter of the 2025 fiscal year, indicating a potential focus on expanding this sector [16].

11月20日上午， 新东方董事长俞敏洪在社交平台发文回应此前在南极发布全员信被吐槽。 下载财联社APP获取更多资讯 准确 快速 权威 专业 7x24h电报 头条新闻 VIP资讯 实时盯盘 俞敏洪表示，"允许员工吐槽是新东方的传统，我一直鼓励。员工有不满，我和公司有问题，及时纠正。也有冒充新东方员工在网上发声 的，我相信大家也能明辨。 南极是一片纯净的土地，如果大家有机会，可以来看看。我打算明年冬天，选择10个左右的新东方、东方甄选 的基层优秀员工，加上东方甄选10个优秀会员，由公司支持到南极来看一看。" 俞敏洪称，到南极旅游，不同的船和舱位，不同的价格，从5万到30万不等。 "我和奚志农坐的 夏古号 ，确实是比较先进的破冰级邮轮， 价格在20-25万之间（不司舱位），而不是外界所说的148万。" ...

俞敏洪表示："允许员工吐槽是新东方的传统，我一直鼓励。员工有不满，我和公司有问题，及时纠 正。也有冒充新东方员工在网上发声的，我相信大家也能明辨。南极是一片纯净的土地，如果大家有机 会，可以来看看。我打算明年冬天，选择10个左右的新东方、东方甄选的基层优秀员工，加上东方甄选 10个优秀会员，由公司支持到南极来看一看。" 俞敏洪称，到南极旅游，不同的船和舱位，不同的价格，从5万到30万不等。 "我和奚志农坐的夏古 号，确实是比较先进的破冰级邮轮，价格在20-25万之间（不同舱位），而不是外界所说的148万。" "老板在南极，员工在加班。"这是不少网友在看到俞敏洪的最新全员信后的第一反应。11月20日，这位 新东方董事长在微博发文回应此前在南极发布全员信被吐槽。 ...