Core Viewpoint - The article discusses the controversy surrounding New Oriental's chairman, Yu Minhong, who faced backlash for his recent trip to Antarctica while addressing employees through an internal letter, raising questions about empathy and corporate culture [3][17]. Group 1: Yu Minhong's Antarctica Trip - Yu Minhong shared multiple videos from his Antarctica trip on social media, stating that he had limited signal during the trip and that the videos were made four days prior [3][20]. - He traveled on the "Le Commandant Charcot," a luxury polar exploration cruise ship, which offers various itineraries, with prices ranging from approximately 260,000 yuan to 1,480,000 yuan per person [5][8][12]. - The ship is notable for being the world's first liquefied natural gas-powered polar exploration vessel, capable of breaking ice and designed to accommodate 245 passengers [12][13]. Group 2: Employee Reactions and Company Initiatives - Following the internal letter sent on New Oriental's 32nd anniversary, some employees expressed their inability to empathize with the chairman's situation, leading to discussions on social media [17][21]. - In response to the controversy, Yu Minhong mentioned plans for New Oriental to establish a youth exploration center aimed at fostering children's understanding and appreciation of nature, with potential Antarctic exploration trips planned for the following winter [20][21]. - The company also announced a special employee benefit in the form of a 199 yuan membership card, which offers discounts on products but requires employees to make purchases to utilize the benefits [21][24].

【 #疯狂英语创始人吐槽俞敏洪太 2 0:00 了#：不要老灌输心灵鸡汤，我是员工早造反了】近日，俞敏洪在南极发布内部信为新东方32周年庆生 一事引发热议，而疯狂英语创始人@李阳疯狂英语 也是发文吐槽。疯狂英语创始人李阳发布视频谈及 此事，他直言："俞敏洪老师真是太'二'了，应该放下自大的形象，不要老灌输心灵鸡汤。"李阳在视频 中表示，如果自己是新东方的员工，早就要造反了。视频中，李阳提醒俞敏洪要了解人性，并建议俞敏 洪向马斯克学习，"马斯克在车间在生产线旁边睡了三年才有了今天的马斯克帝国。"此前，俞敏洪在南 极发布内部信此事引来不少公司员工吐槽，而俞敏洪在社交平台又接连发10条南极游相关视频，引发热 议。（快科技） ...

Core Viewpoint - The internal letter from Yu Minhong, founder of New Oriental, sparked controversy by highlighting the disconnect between the poetic imagery of his experiences in Antarctica and the harsh realities faced by employees, raising questions about the social responsibility of entrepreneurs and the fairness of education [1][2]. Group 1: Empathy Crisis and Entrepreneurial Responsibility - The controversy surrounding Yu Minhong's letter reflects a disconnect between individual narratives and collective struggles, emphasizing the lack of acknowledgment of employee pressures and challenges [1]. - Similar instances of "empathy crisis" have been observed with other entrepreneurs, indicating a trend where successful narratives overlook structural inequalities, leading to increased societal anxiety and diminished trust in business leaders [2]. Group 2: Educational Practice and Challenges - The concept of "the rich helping the poor" in education is fundamentally about ethical resource redistribution, requiring not just equal starting points but also efforts to narrow the gaps in processes and outcomes [3]. - New Oriental's transition from K12 training to diversified sectors like quality education and live commerce illustrates a response to policy changes and an extension of corporate social responsibility, yet it raises concerns about whether the focus on new business growth neglects the original mission of educational equity [3][4]. Group 3: Paths to Implement Social Responsibility - Educational enterprises can implement social responsibility through three main pathways: combining hardware investment with software empowerment, enhancing teacher training and career support, and providing targeted assistance to disadvantaged groups [4][5]. - Specific examples include funding for smart classrooms in impoverished schools, teacher exchange programs, and personalized educational plans for vulnerable populations [4][5]. Group 4: Reconstructing Social Responsibility Narratives - The controversy serves as a warning for entrepreneurs to prioritize empathy and action over mere sentiment, suggesting that educational companies should establish two-way communication mechanisms and integrate social responsibility into their core business strategies [5]. - Collaboration with government and industry to promote educational equity is essential, advocating for increased public investment and forming alliances to share resources effectively [5][6]. Conclusion - The incident with Yu Minhong's letter reflects the struggle between commercial success and social responsibility, emphasizing the need for entrepreneurs to remember that true commitment lies in the classrooms of ordinary educators and the eyes of eager learners [6].

写在前面 感谢各位老板，我这个合集「哪家公司又出破事了」完全不缺内容。今天要特别感谢的是新东方的俞敏洪。 最近，创始人俞敏洪身处南极向全体员工发出一封全员信。信中提到，"此刻，我正站在南极的冰雪世界中。四周是浩瀚的洁白、翡翠般的冰山和无边的 宁静。冰川在阳光下闪烁着迷人的光芒，仿佛在无声地诉说着时间的力量与坚守的意义。现在是南极时间11月16日上午6点钟（北京时间16日下午5点）， 在这片远离尘嚣的纯净之地，我热烈祝贺新东方32周年的生日快乐！" 坦率说，俞老师是文人，写字水平还是不错的。 他借南极企鹅在极端环境中相互扶持、努力生存，类比新东方人面对困境时的团结与希望，回顾了新东方从北大一间简陋教室起步，历经风雨的创业历 程，鼓励员工坚守初心，服务好学生与客户，展望未来事业的发展。 但是，文字再优美，改变不了员工不买单的现实。 有新东方教育板块员工透露，纪念日当天仍在上完课连夜加班做续费方案，看到信中对南极风光的描述"只觉得讽刺"。还有一些员工在社交媒体上表 示"无法共情"。 网友也不买单。 很多网友认为，「作为老板，少点鸡汤，多点实际行动，给员工加薪才是最好的激励。」 当然，俞老师依然坚持持续发旅游视频，给 ...

近日，俞敏洪在南极发布内部信祝贺新东方成立32周年，却引发巨大争议。11月18日晚，疯狂英语创始 人李阳在个人社交平台喊话俞敏洪：回归现实，别灌鸡汤！ 据此前报道，11月16日，俞敏洪在南极发布内部信祝贺新东方成立32周年，这封本是庆祝公司生日、激 励员工的公开信，却引发诸多争议。有员工表示，无法与正在的老板共情。11月18日，俞敏洪在微博连 发10条南极游相关视频。 李阳在视频中直言俞敏洪是"二货"，"如果我是新东方的员工，早就要造反了。"他建议俞敏洪放下自己 自大的形象，不要给员工灌输心灵鸡汤，同时向马斯克学习，"马斯克在车间在生产线旁边睡了3年才有 了今天的马斯克帝国。" 来源：新浪网 【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不 对所包含内容的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担 全部责任。邮箱：news_center@staff.hexun.com ...

Core Points - The chairman of New Oriental, Yu Minhong, sparked controversy after sending an internal letter from Antarctica and posting multiple travel videos on social media [1][15] - The internal letter celebrated the 32nd anniversary of New Oriental and outlined future goals for the company, including becoming a "sower of hope" and promoting natural education for children [12][15] Group 1: Travel Details - Yu Minhong traveled on the "Le Commandant Charcot," a polar exploration cruise ship capable of navigating icy waters, with a journey cost of approximately 300,000 yuan per person for a 20-day trip [3][9] - The cruise offers various itineraries, including a 13-day trip priced between 260,000 yuan and 430,000 yuan per person, and a 29-day trip costing around 1.48 million yuan for a luxury suite [6][9] Group 2: Company Initiatives - In his social media posts, Yu Minhong mentioned plans to establish a youth exploration center aimed at fostering children's understanding and appreciation of nature [15][20] - The company is expected to launch specialized Antarctic exploration trips for teenagers in the upcoming winter [15] Group 3: Employee Engagement - New Oriental's 32nd anniversary included the distribution of a membership card valued at 199 yuan as a benefit for employees, which offers discounts on company products [19][23] - The membership card is part of the company's internal welfare program and is set to be distributed to employees by the end of the month [19][23]

Core Insights - The company is planning to establish a dedicated youth exploration center to promote natural education for children, aiming to foster a love and understanding of nature through scientific methods [1] - A special Antarctic expedition for teenagers is expected to commence in the winter of next year, highlighting the company's commitment to experiential learning [1] Group 1 - The founder, Yu Minhong, shared a video on social media discussing the beauty of nature and the future of natural education for Chinese children during a trip to Antarctica [1] - On November 16, Yu Minhong released an internal letter celebrating the 32nd anniversary of the company, reflecting on its journey and the contributions of its staff [3] - The letter emphasized the company's dual role as a knowledge provider and a hope cultivator, while also highlighting the importance of its subsidiary, Dongfang Zhenxuan, in representing merchant integrity [3] Group 2 - The anniversary letter sparked controversy among employees, with some expressing difficulty in empathizing with the CEO's experience while he was traveling [4] - Employees criticized the letter's tone, suggesting that practical actions such as salary increases would be more effective motivators than inspirational messages [4]

长江商报消息 ●长江商报记者 沈右荣 俞敏洪再度陷入舆论风波。 2025年11月16日，是新东方（09901.HK、EDU.US）成立32周年纪念日，远在南极旅游的创始人、实际控制人俞 敏洪，发了一封感谢信，以此表示纪念。 在信中，俞敏洪提出，新东方要成为"希望的播种者"，东方甄选应成"商家良知的代表"，新东方文旅要"让更多的 人把世界装在心里"。 但内部信发布后并未收获预期效果，反而招来吐槽。通篇内部信中，17次提"我"，5次提"南极" ，鲜少提及当下 员工的工作压力，引发争议。有员工表示无法与正在旅游的老板共情。 11月18日，港股市场上，新东方收跌2.17%，近五个交易日有四天下跌。美股市场上，截至美东时间17 日，新东 方连续四个交易日下跌。 新东方正面临着经营压力。2026财年第一季度（即2025年6月1日至8月31日），新东方增收不增利，净利润同比下 降1.92%。 这封信的主题是"冰雪中的坚守"。在这封信中，俞敏洪简要回顾了新东方32年发展史，并表示，新东方要成为"希 望的播种者"，东方甄选应成"商家良知的代表"，新东方文旅要"让更多的人把世界装在心里"。 这封信，是俞敏洪在南极旅游时发的。在信 ...

Core Insights - New Oriental is diversifying its business model by focusing on the cultural tourism sector, aiming to create a synergistic ecosystem of "education + e-commerce + cultural tourism" [1][2] - The founder, Yu Minhong, is actively promoting the new cultural tourism brand "You Travel with Yu" while traveling extensively, which has sparked discussions about leadership presence and employee engagement [1] - The cultural tourism division, established in July 2023 with a registered capital of 1 billion RMB, is positioned to provide high-quality cultural tourism services and has already launched programs in 55 cities [2] Group 1 - Yu Minhong's travels are not just personal but are aimed at enhancing New Oriental's cultural tourism brand and vision [1] - The cultural tourism segment is seen as a new growth engine for New Oriental, with potential for independent listing [1][2] - New Oriental has invested in various companies to build a comprehensive service system covering educational travel, high-end customization, and cultural experiences [2] Group 2 - New Oriental's stock has faced challenges, with an 18.03% decline in the US market due to slowing overseas study business and profitability pressures [3] - Despite recent leadership changes at Dongfang Zhenxuan, the overall business structure is evolving towards a more resilient model integrating education, cultural tourism, and e-commerce [3]

Core Viewpoint - The recent activities of Yu Minhong, founder of New Oriental, including his trip to Antarctica and the internal letter sent to employees, have sparked discussions and mixed reactions among staff and the public regarding company culture and leadership [2][5][7]. Group 1: Yu Minhong's Activities - On November 18, Yu Minhong shared 10 videos from his trip to Antarctica, emphasizing the importance of natural education for children and announcing the establishment of a youth exploration center by New Oriental [2][5]. - The company plans to launch a specialized Antarctic exploration program for teenagers, expected to commence in the winter of next year [2]. Group 2: Internal Communication and Employee Reactions - On November 16, during his Antarctic expedition, Yu Minhong sent an internal letter to all employees, reflecting on the company's journey and encouraging unity and perseverance in the face of challenges [5]. - The internal letter received mixed feedback, with some employees expressing difficulty in empathizing with their boss while he was on vacation, and others highlighting their workload during the anniversary [7]. Group 3: Travel Details - Yu Minhong traveled to Antarctica aboard the Shagu No. cruise ship, which departs from Paris and offers a 20-day journey costing approximately 300,000 yuan per person [12]. - The cruise ship only visits Antarctica every two years, indicating that the next opportunity to board will not be until 2027 [12].