Core Viewpoint - The internal letter from New Oriental's founder, Yu Minhong, sent from Antarctica, sparked criticism among employees for its perceived disconnect from their struggles and realities, highlighting a growing tension between management and staff [2][4][5]. Group 1: Employee Reactions - Employees expressed dissatisfaction with the letter, feeling it was tone-deaf given their hard work while the founder enjoyed leisure time in Antarctica [4][5]. - The sentiment among employees reflects a broader shift in attitudes, where they seek more tangible recognition and empathy from leadership rather than motivational rhetoric [5][6]. Group 2: Leadership Perspective - Yu Minhong's letter was characterized as a typical motivational message, reflecting his entrepreneurial spirit and vision for the future of New Oriental [2][3]. - The letter's content, while well-intentioned, failed to resonate with employees who are facing significant pressures and challenges in their roles [4][6]. Group 3: Suggestions for Improvement - Recommendations for future communications include offering bonuses or small gifts to employees, or providing time off to acknowledge their contributions, fostering a sense of shared success [6]. - A more grounded and relatable approach in leadership communication is suggested to bridge the gap between management and employees [6][7].

在某种程度上，俞敏洪就成了所有"老板"的替身，成了这个"出气筒"和"替罪羔羊"。 每经评论员 徐肖逍 新东方创始人俞敏洪可能没有想到，他只是写了一封凝聚人心、彰显企业文化的内部信，结果引来一场 沸沸扬扬的舆情风波。 11月16日，新东方迎来成立32周年纪念日，身在南极的俞敏洪给全体员工发了这封主题为"冰雪中的坚 守"的内部信，回顾创业历程，也擘画未来。 在信中，俞敏洪描述南极的极致景观，"浩瀚的洁白""翡翠般的冰山"，还以企鹅"相互扶持越冬"类比团 队精神。然而，这封信发布后，并未收获预期中的共鸣，反而引来一些员工的吐槽，以及广泛的争 议。"老板在南极看企鹅，你在工位改PPT""老板在南极，员工在加班"，这是不少网友看到全员信后的 第一反应。 从企业品牌角度来看，俞敏洪的这封信的确不够完美。具体来看，有三个技术性问题。 一是场景错位，领导在"24小时阳光"下感悟人生，员工在"24小时待机"，对比太过鲜明。二是叙事失 焦，信中提到17次"我"和5次"南极"，将"我们"的故事，写成了"我的南极游记"。三是价值缺位，企业 发展面临挑战，俞敏洪送上一碗冰镇鸡汤，员工很难"共情企鹅"。 但是，一封内部贺信，为什么会在地 ...

Core Points - The internal letter from Yu Minhong, founder of New Oriental, sent from Antarctica on the company's 32nd anniversary, sparked controversy among employees who found it ironic given their ongoing work commitments [1][3] - Employees expressed feelings of unfairness and a lack of empathy, highlighting the disconnect between the founder's celebratory tone and their own struggles [3][4] - The letter reflects Yu Minhong's typical optimistic and motivational style, but it failed to resonate with employees who are increasingly pragmatic and seeking tangible support from leadership [2][5] Summary by Sections - **Employee Reactions** - Employees criticized the letter for its "chicken soup" sentiment, feeling it was out of touch with their reality of working long hours [1][3] - The disparity between Yu Minhong's experience in Antarctica and the employees' struggles at home led to feelings of resentment and a lack of shared experience [4] - **Leadership Perspective** - Yu Minhong's letter was intended as a reflection on the company's journey and future vision, but it did not address the current challenges faced by employees [2][5] - The evolving mindset of employees demands more than just inspirational messages; they seek recognition and empathy from leadership [4][5] - **Suggestions for Improvement** - Recommendations include providing employees with bonuses or small gifts to share in the company's success, or offering time off to acknowledge their hard work [5] - A more grounded and relatable approach in communication from leadership could help bridge the gap between management and employees [5]

Core Viewpoint - The internal letter from Yu Minhong, founder of New Oriental, sparked criticism among employees due to perceived insensitivity regarding their hard work while he was in Antarctica celebrating the company's anniversary [1][3]. Group 1: Employee Reactions - Employees expressed feelings of unfairness and lack of empathy, highlighting the contrast between their struggles and Yu's leisure in Antarctica [3][4]. - The letter was seen as overly sentimental and disconnected from the realities faced by employees, leading to a sense of frustration [1][2]. Group 2: Entrepreneurial Perspective - Yu Minhong's letter reflects his typical optimistic and motivational style, but it failed to resonate with employees in the current challenging environment [1][2]. - The changing mindset of employees demands more practical and empathetic communication from leadership, rather than abstract motivational messages [4][5]. Group 3: Suggestions for Improvement - Recommendations for a more effective communication approach include offering bonuses, small gifts, or time off to employees to share in the company's success [5]. - Acknowledging the different perspectives between entrepreneurs and employees is crucial for fostering a better working relationship [5].

Core Viewpoint - The internal letter from New Oriental's founder, Yu Minhong, sparked controversy among employees due to its perceived disconnect from their daily struggles and experiences, highlighting a growing tension between management and staff in the current work environment [2][3][4]. Group 1: Employee Reactions - Employees expressed dissatisfaction with the letter, feeling it was tone-deaf given their hard work while Yu was in Antarctica enjoying leisure [2][4]. - Many employees found the letter overly sentimental and lacking in practical acknowledgment of their efforts, leading to feelings of unfairness and deprivation [3][4]. Group 2: Management Perspective - Yu Minhong's letter reflects his typical optimistic and motivational style, emphasizing the company's journey and future vision [2][3]. - The letter's content, while well-intentioned, failed to resonate with employees who are increasingly seeking tangible support and empathy from management [4][5]. Group 3: Suggestions for Improvement - Recommendations for a more effective communication approach include offering bonuses, small gifts, or time off to employees on significant company anniversaries [5]. - Acknowledging the changing mindset of employees, management should strive for more grounded and relatable communication that aligns with the current workforce's expectations [4][5].

Core Viewpoint - The internal letter from Yu Minhong, founder of New Oriental, sparked controversy among employees due to its perceived disconnect from their daily struggles and experiences [1][3][4] Group 1: Employee Reactions - Employees expressed dissatisfaction with the letter, feeling it was tone-deaf given their hard work while the founder was in Antarctica [1][3] - The sentiment among employees reflects a growing expectation for empathy and understanding from leadership, contrasting with the traditional inspirational rhetoric [3][4] Group 2: Leadership Perspective - Yu Minhong's letter is characterized by a typical optimistic and motivational tone, which has been a hallmark of his public persona [1][2] - The letter's content, while well-intentioned, failed to resonate with employees who are facing significant pressures and challenges in their roles [4][6] Group 3: Suggestions for Improvement - Recommendations for a more effective communication approach include offering symbolic bonuses or small gifts to employees to share in the company's achievements [6][7] - Acknowledging the changing mindset of employees, who now seek tangible support and recognition rather than just motivational speeches, is crucial for future communications [4][5]

Core Points - The chairman of New Oriental, Yu Minhong, faced criticism from employees after sending an internal letter while on a trip to Antarctica, leading to a series of videos he posted on social media [1][8] - On November 16, New Oriental celebrated its 32nd anniversary, with Yu Minhong reflecting on the company's journey and future aspirations in his internal letter [5][7] - The internal letter did not resonate as expected with employees, with some expressing a lack of empathy towards the chairman's vacation, highlighting a stark contrast between his experience and their reality [8] Summary by Sections Company Overview - New Oriental was founded 32 years ago, starting from a modest classroom and evolving through various challenges and successes [5][7] - The company aims to be a "sower of hope" and represents "the conscience of merchants" through its various initiatives [5] Leadership Communication - Yu Minhong's internal letter was themed "Perseverance in the Ice and Snow," expressing gratitude to employees and supporters [5][7] - The letter was sent from Antarctica, where he emphasized the beauty and tranquility of the environment, contrasting it with the company's journey [7] Employee Reactions - Following the internal letter, there was significant discussion among employees on social media, with some mocking the situation and expressing feelings of disconnect [8] - Comments included references to the disparity between the chairman's vacation and the employees' daily realities, indicating a potential morale issue within the company [8]

新东方董事长俞敏洪因在南极发公司内部信被员工吐槽后，11月18日，截至上午11：00， 俞敏洪在社交平台连发10条南极游视频。 11月16日，新东方迎来成立32周年 纪念日 ，创始人俞敏洪身处南极发布内部信，向全体员工及支持者 致谢。他在信中 以"冰雪中的坚守"为主题回顾创业历程并擘画未来。 同时他在信中提出，新东方要成为"希望的播种者"，东方甄选应成"商家良知的代表"，新东方文 旅要" 让更多的人把世界装在心里 "。 本人在评论区表示：前几天一直没有什么信号，这个视频是四天前做的。 内部信发布后引发关注，但 并未收获预期的共鸣，有员工表示无法与正在旅游的老板共情，类似言论在 多个社交平台引热议。疑有员工发文调侃与吐槽，称"今夜，所有xdfer（新东方人）都是南极人"， 暗指 老板的"远方"与员工的"现场"形成鲜明对比。 来源：红星新闻、俞敏洪微博 责编：叶舒筠 校对：王锦程 版权声明 证券时报各平台所有原创内容，未经书面授权，任何单位及个人不得转载。我社保留追 究相关 行 为主体 法律责任的权利。 转载与合作可联系证券时报小助理，微信ID：SecuritiesTimes END 点击关键字可查看 潜望系列深 ...

专题：俞敏洪南极旅游发周年贺信引争议，员工：只觉得讽刺 摘要 脱离生存困境的"坚守"说教，只会沦为空洞的鸡汤，不仅无法凝聚人心，反而可能加剧员工的疏离感。 俞敏洪发布的全员信的截屏 文丨 阿森 一封信，两个截然不同的世界，一个是南极，一个是"打工人"的写字间。 11月16日，新东方32周年纪念日当天，公司创始人俞敏洪在南极给员工发出全员信，以"冰雪中的坚 守"诗意叙事，用企鹅抱团取暖的生存哲学，激励正穿越行业寒冬的员工。然而，这封信却在网上遭遇 了回怼。在一些社交平台上，疑似有员工发文调侃，称"今夜，所有xdfer（新东方人）都是南极人"，暗 指老板的"远方"与员工的现场形成鲜明对比。 有意思的是，11月18日俞敏洪在社交平台连发10条南极游视频，本人在评论区表示：前几天一直没有什 么信号，这个视频是四天前做的。 俞敏洪在社交平台连发10条南极游视频的截屏 俞敏洪的"鸡汤"的确遭遇了尴尬。信件在北京时间的晚高峰时段抵达公司，这让疲惫通勤的员工难以与 在南极欣赏风光的老板产生情感共鸣。信中所描绘的"希望的播种者"、"把世界装在心里"等宏大图景， 与员工面临的"续费窗口期"、"业绩方案"等具体压力形成了巨大反差。 ...

【遭员工吐槽后，#俞敏洪连发6条南极游视频#】 据凤凰网科技报道，11月18日，新东方董事长俞敏洪连发6条南极游视频。视频中，俞敏洪分享穿越德 雷克海峡、在威德尔海乘坐冲锋舟、偶遇帝企鹅等场景，感叹眼前是"梦幻般的南极冰川"，还能看到他 与同行人员的旅行片段。#全员信遭吐槽后俞敏洪连发6条南极视频# 日前，新东方迎来成立32周年纪念日，身处南极的俞敏洪给员工发内部信，信中5次提及南极。不少员 工看到后对此吐槽"你在南极看企鹅，我在工位当牛马"。 前敏洪 窗口》 55分钟前 来自微博视频号 在南极威德尔海,和奚志农老师一起坐冲锋舟。#俞 你同行# 和奚志农老师 2883次观看 00:48 前敏洪 窗工》 55分钟前 来自微博视频号 在苍茫的大海上,狂风卷集着乌云。在乌云和大海 之间,海燕像黑色的闪电,在高傲地飞翔。-- 高尔 基#俞你同行# 南极花斑鎖鸟-让暴风雨来得更高烈些吧 2560次观看 00:38 移幻般的南极冰山 3451次观看 01:09 前敏洪 窗工》 54分钟前 来自微博视频号 终于看到帝企鹅了(部分视频段落由奚志农老师提 供)#俞你同行# 前敏洪 ■ ■ 57分钟前 来自微博视频号 白浪滔天的 ...