2025年以来，泡泡玛特多次传出跨界进军AI玩具、家电等领域的消息。 针对今日数码博主爆料"泡泡玛特将推出潮玩手机"的传言，泡泡玛特相关负责人1月12日对证券时报记 者表示，公司没有研发手机的计划，近期会和知名手机品牌推出IP联名合作。 1月12日午间，有数码博主在社交平台上爆料称：泡泡玛特这个月会出一款"潮玩手机"，大概率会与一 家比较年轻化的主流手机品牌合作。 随后该博主又在评论区补充称："划一下范围，国产TOP5主流手机品牌，最近势头很猛那家，懂？" 另一个爆料博主则称，泡泡玛特正在与一家知名手机品牌洽谈合作，计划通过IP联名的形式，将潮玩元 素与手机外观设计相结合，以"潮玩+数码"的跨界形式，推出潮玩手机壳或联名机型。 对此，泡泡玛特相关负责人1月12日对证券时报记者表示，公司没有研发手机的计划，近期会和知名手 机品牌推出IP联名合作。 记者注意到，在去年8月举行的中期业绩发布会上，泡泡玛特展示了即将发售的mini版Labubu，并表示 未来Labubu产品会适用于更加多元化的场景。泡泡玛特高管称："大家除了可以将Labubu挂在包上，还 可以挂在手机上，相信新品能够成为非常受欢迎的超级爆款。" 20 ...

随后该博主又在评论区补充称："划一下范围，国产TOP5主流手机品牌，最近势头很猛那家， 懂？" 针对今日数码博主爆料"泡泡玛特将推出潮玩手机"的传言，泡泡玛特相关负责人1月12日 对证券时报记者表示，公司没有研发手机的计划，近期会和知名手机品牌推出IP联名合 作。 1月12日午间，有数码博主在社交平台上爆料称：泡泡玛特这个月会出一款"潮玩手机"，大概率 会与一家比较年轻化的主流手机品牌合作。 另一个爆料博主则称，泡泡玛特正在与一家知名手机品牌洽谈合作，计划通过IP联名的形式，将 潮玩元素与手机外观设计相结合，以"潮玩+数码"的跨界形式，推出潮玩手机壳或联名机型。 对此，泡泡玛特相关负责人1月12日对证券时报记者表示，公司没有研发手机的计划，近期会和 知名手机品牌推出IP联名合作。 记者注意到，在去年8月举行的中期业绩发布会上，泡泡玛特展示了即将发售的mini版Labubu， 并表示未来Labubu产品会适用于更加多元化的场景。泡泡玛特高管称："大家除了可以将 Labubu挂在包上，还可以挂在手机上，相信新品能够成为非常受欢迎的超级爆款。" 2025年10月，苹果CEO蒂姆·库克参观上海泡泡玛特展览，与泡泡玛特 ...

荣耀终端股份有限公司1月12日向上证报确认，公司旗下数字500系列将与泡泡玛特进行IP联名合作，新 机定位行业首款潮玩手机，将于1月19日发布。 1月12日，泡泡玛特称，近期会和知名手机品牌推出IP联名合作。 （文章来源：上海证券报） 据了解，荣耀将于1月19日19时30分举办新品发布会，届时将推出荣耀Magic8 Pro Air及荣耀联名设计系 列新品手机。其中，联名设计系列除了包含与保时捷合作的RSR保时捷设计特别版外，还有与泡泡玛特 IP联名的首款潮玩手机。 ...

Core Insights - The collectibles card market is experiencing significant growth, with companies like Suplay and Sunnysondi filing for IPOs, indicating a rising interest in high-end collectible cards [1][2] - The integration of IP and collectibles is becoming a standard in the entertainment industry, with a notable increase in the number of projects and collaborations between major platforms and brands [9][12] - The global market for entertainment merchandise is projected to reach $137.4 billion by 2029, highlighting the lucrative potential of this sector [8] Group 1: Market Developments - Suplay has submitted its IPO application to the Hong Kong Stock Exchange, focusing on high-end collectible cards priced above 10 yuan [1] - Sunnysondi's IPO application follows the success of its merchandise from popular animated films, indicating a trend of rising revenues in the collectibles sector [2] - The collectibles card has become a standard offering for popular media, with nearly 100 projects planned for 2025, a significant increase from the previous year [9] Group 2: Financial Performance - HYBE's merchandise and licensing revenue reached 168.3 billion KRW (over 800 million RMB) in Q3 2025, becoming its third-largest revenue source [5] - Major companies like Light Media and Mango TV are ramping up their investments in IP derivative products, with Light Media's market value at 48 billion RMB and Mango TV at 45.7 billion RMB [13] Group 3: Industry Trends - The collectibles card market is evolving, with brands like Hitcard leading the way by collaborating with major IP holders and expanding their product offerings [14][35] - The trend of integrating high-quality products that carry emotional value is becoming crucial for brands to differentiate themselves in a competitive market [19][30] - Companies are increasingly focusing on building comprehensive IP ecosystems, with brands like Hitcard and Uncommon Play aiming to enhance their operational capabilities and market reach [36][38] Group 4: Consumer Engagement - Major platforms are enhancing their consumer engagement strategies by launching themed stores and interactive experiences, such as iQIYI's "Qixiaobei" stores and Youku's themed areas [21][25] - The rise of online sales channels, including live streaming and e-commerce, is reshaping how collectibles are marketed and sold, with significant sales coming from these platforms [30] Group 5: Future Outlook - The industry is expected to see more brands emerge that can successfully navigate the complexities of IP management and product development, potentially leading to the creation of iconic brands similar to LEGO or Hasbro in the future [38]

人民财讯1月12日电，记者获悉，荣耀将与泡泡玛特进行IP联名合作，推行业首款潮玩手机。 ...

Group 1 - Honor Mobile has confirmed a collaboration with Pop Mart for the launch of the 500 series, positioning it as the industry's first trendy toy phone, set to debut on January 19 [1] - The Honor Magic8 Pro Air will feature a lightweight design with a thickness of approximately 6.3mm and a weight of around 158g, making it lighter than the 165g iPhone Air [1] - The Magic8 Pro Air will be equipped with a 6.31-inch display, a Dimensity 9500 chip, a 5500mAh battery, and support for 80W fast charging [1] Group 2 - The Honor Magic8 RSR Porsche Design Edition, the most powerful version in the Magic series, will also be released on the same day, featuring a triple-camera system with a 50MP wide-angle main camera, a 200MP periscope telephoto camera, and a 50MP ultra-wide camera [2] - The front camera setup includes a 50MP ultra-wide and a 3D depth-sensing camera, with the device housing a 7200mAh battery that supports 120W wired and 80W wireless fast charging [2] - Honor established a strategic partnership with Porsche Design in December 2023, ensuring that each generation of Magic flagship will feature a Porsche Design variant starting from the Magic6 [2]

Core Viewpoint - Recently, Honor is set to collaborate with Pop Mart for an IP co-branding initiative, indicating a strategic move to enhance brand visibility and market reach [1] Group 1 - Honor is engaging in a partnership with Pop Mart, which is known for its collectible toys and IPs [1] - There were previous speculations about Pop Mart entering the mobile phone market, but the company has clarified that it has no plans to develop mobile phones [1]

2025 年也是更多中国电竞项目走向世界的"元年"，虽然论成绩差强人意，几大热门项目的国际对抗铩羽而归，赛事落地继续在国内外践行下沉之道，行 业里许多公司和IP定位也在不停转换，从领头人切换到服务商。但电竞以及与电竞有关的一切，都在探索更多潜在价值。 围绕泛二次元的消费迎来转折"元年"，传统兴趣消费衰退，二手市场交易价值两极化，情绪消费市场下沉，IP+授权业务猛增，未来的二次元消费正深入 生活的方方面面。 站在2026年的开年，我们对今年怀有更为复杂的情绪，焦虑、迷茫，更有期待与笃定。在更多文章之前，我们先立足国内市场，从2025年ACGN行业全球 范围内发生的大事件中遴选100件，与各位同行者一起，回溯2025年的发展轨迹，探索2026年的新机遇。 （注：以下排名不分先后，尽量按照时间顺序整理） 「 一月&二月 」 如果用一个词形容ACGN领域的2025，那大概率是"元年"。 这一年我们迎来了很多真正意义上产业巨变的开端。中国动画电影"元年"毋庸置疑，春节档《哪吒之魔童闹海》用150亿票房击穿质疑，暑期档《浪浪山 小妖怪》刷新2D动画票房记录，大银幕动画成为兼具口碑与商业价值的长内容香饽饽。中国动画剧集也在 ...

Group 1 - Honor Mobile is set to collaborate with Pop Mart for an IP co-branding initiative [1]

责任编辑：何俊熹 新浪科技讯 1月12日下午消息，荣耀手机确认数字500系列将与泡泡玛特进行IP联名合作，新机定位行 业首款潮玩手机，将于1月19日发布亮相。 责任编辑：何俊熹 新浪科技讯 1月12日下午消息，荣耀手机确认数字500系列将与泡泡玛特进行IP联名合作，新机定位行 业首款潮玩手机，将于1月19日发布亮相。 ...