申万宏源策略 冯彧 前方从中原大地发来马年祝福~ 今年春节回到河南省新郑市。来豫的投资人可能并不陌生，大多第一站会落地郑州新郑国际 机场。这次我也从这里开启"老家河南"之旅。 提起这一地名，本地有"新郑不新"之说，春秋时期郑国迁都于此，相对旧都故称"新郑"。但 这片土地又不断创造着新事物，她见证了2700多年前那次新旧"国际秩序"交替的开端，因此中学 课文中大家所熟知的《左传》开篇故事就发生在这里。此后，这里走出了战国时期变法图强的理 论先驱韩非子、唐代诗歌革新运动旗手白居易、明末为张居正改革提前铺垫的高拱（影视剧《大 明王朝1566》中的高阁老原型）…… 开拓创新因而也一直刻在河南人民的基因里。当今在"新消费"和"新质生产力"领域勇立潮头 的创业者们，正立足河南、走向世界。 一、 河南新消费三杰：胖东来、蜜雪、泡泡玛特 从舌尖上的性价比到情绪消费，三个河南人掌控了中国年轻人的吃喝玩乐。 图2： 腊月二十八， 前往胖东来采购年货的居民人头攒动 新年腊月二十八，正是居民采买年货旺季。为应对客流压力，胖东来许昌时代广场店开启"迪 士尼"模式：外墙大屏幕上清晰地列示功能分区，商场和超市进行分隔管理，进店需要穿越50 ...

提起这一地名，本地有"新郑不新"之说，春秋时期郑国迁都于此，相对旧都故称"新郑"。但这片土地又 不断创造着新事物，她见证了2700多年前那次新旧"国际秩序"交替的开端，因此中学课文中大家所熟知 的《左传》开篇故事就发生在这里。此后，这里走出了战国时期变法图强的理论先驱韩非子、唐代诗歌 革新运动旗手白居易、明末为张居正改革提前铺垫的高拱（影视剧《大明王朝1566》中的高阁老原 型）…… 开拓创新因而也一直刻在河南人民的基因里。当今在"新消费"和"新质生产力"领域勇立潮头的创业者 们，正立足河南、走向世界。 一、河南新消费三杰：胖东来、蜜雪、泡泡玛特 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 作者：申万宏源策略冯彧 前方从中原大地发来马年祝福~ 今年春节回到河南省新郑市。来豫的投资人可能并不陌生，大多第一站会落地郑州新郑国际机场。这次 我也从这里开启"老家河南"之旅。 从舌尖上的性价比到情绪消费，三个河南人掌控了中国年轻人的吃喝玩乐。 新年腊月二十八，正是居民采买年货旺季。为应对客流压力，胖东来许昌时代广场店开启"迪士尼"模 式：外墙大屏幕上清晰地列示功能分区，商场和超市进行分隔管 ...

Core Viewpoint - The article discusses the emergence of the "emotional economy," which encompasses various consumer behaviors driven by emotions, such as self-care, companionship, and anger, highlighting the complexities and implications of these trends in modern society [4][6][30]. Group 1: Emotional Economy Overview - The emotional economy is defined as a new economic form where consumers prioritize emotional value over functional value in their purchasing decisions [9][12]. - Emotional consumption is driven by the need for psychological comfort, self-identity, and emotional resonance, rather than just the utility of products [8][9]. - The emotional economy includes three layers: emotions as commodities, the role of data and platforms in shaping emotional experiences, and the shift from functional value to emotional connection in brand relationships [9][11]. Group 2: Examples of Emotional Economy - Pop Mart serves as a clear example of the emotional economy, where its blind box model creates emotional anticipation and excitement, leading to increased consumer willingness to purchase [10][11]. - The emotional value derived from Pop Mart's products is not just about the toys themselves but the designed emotional experience associated with the purchase [10][11]. - The emotional economy is rapidly growing, with a projected market size of approximately 2.3 trillion yuan in 2024, expected to exceed 4.5 trillion yuan by 2029 [12]. Group 3: Subcategories of Emotional Economy - The "self-love economy" has gained prominence, where consumers focus on personal well-being and emotional satisfaction through various expenditures, such as wellness services and hobbies [20][21]. - The "companionship economy" is characterized by the rise of AI companionship and emotional support services, which have become significant in addressing loneliness and emotional needs [24][25]. - The "anger economy" reflects the monetization of negative emotions, particularly through social media, where content designed to provoke anger garners more engagement and visibility [26][27]. Group 4: Future Implications of Emotional Economy - The emotional economy raises concerns about the potential for emotional commodification to lead to a depoliticized approach to self-care, shifting responsibility for emotional well-being onto individuals rather than addressing systemic issues [30][32]. - The article suggests that while the emotional economy can provide short-term comfort, it may also internalize structural problems as personal issues, complicating the relationship between individual well-being and societal conditions [31][32]. - The evolution of the emotional economy may lead to a revaluation of emotional skills in the workforce, particularly as AI takes over more analytical tasks, potentially benefiting those with strong emotional intelligence [33].

Core Insights - The article highlights the vibrant marketing activities in Beijing's shopping malls during the Spring Festival, focusing on traditional cultural experiences and emotional consumption trends [3][4][16]. Group 1: Spring Festival Marketing Activities - Shopping malls in Beijing are enhancing their New Year marketing with various activities, including lion dances and intangible cultural heritage experiences, to create a festive atmosphere [3][4]. - Haidian Joy City has organized a series of themed events titled "Celebrate the New Year with Haidian Joy City," integrating cultural experiences, emotional connections, and leisure shopping [4]. - Dragon Lake Group's "Tianjie Temple Fair" is being held across nearly a hundred shopping centers nationwide, emphasizing traditional culture and immersive experiences [4][5]. Group 2: Unique Store Formats - The "zero store" and "first store" formats are gaining popularity, attracting customers with unique products and experiences [10][12]. - The first Miniso store in Beijing features a large area with various product categories, including toys and beauty items, and has become a popular destination for shoppers [10][12]. - The Daoxiangcun zero store in Dongsi offers freshly baked products and unique styles, appealing to both locals and tourists [14]. Group 3: Emotional Consumption Trends - There is a noticeable shift in consumer behavior towards emotional consumption, especially among younger demographics, who are increasingly purchasing novelty items like blind boxes for festive celebrations [16][17]. - The "PUCKY Knock Knock Series" has become a hot item, reflecting the trend of consumers seeking unique and meaningful purchases during the holiday season [17][19]. - Marketing strategies are also focusing on the zodiac theme, with creative installations attracting public interest and engagement [20].

Core Insights - The article highlights the top short-selling stocks in the market, with BYD Company Limited (81211) leading with a short-selling ratio of 100.00% [1][2]. Group 1: Short-Selling Ratios - BYD Company Limited (81211) has a short-selling ratio of 100.00% [2][3]. - JD.com (89618) follows with a short-selling ratio of 97.67% [2][3]. - Kuaishou Technology (81024) has a short-selling ratio of 80.79% [2][3]. Group 2: Short-Selling Amounts - Meituan (03690) has the highest short-selling amount at 2.11 billion [2]. - Alibaba Group (09988) follows with a short-selling amount of 1.673 billion [2]. - Xiaomi Corporation (01810) has a short-selling amount of 1.482 billion [2]. Group 3: Deviation Values - BYD Company Limited (81211) has the highest deviation value at 44.67% [3]. - Jinfang Pharmaceutical (02595) has a deviation value of 35.39% [3]. - Kuaishou Technology (81024) has a deviation value of 34.76% [3].

Market Overview - The Hong Kong stock market experienced a decline, with the Hang Seng Index falling by 1.72% to 26,567.12 points, the Hang Seng Tech Index down by 0.90% to 5,360.42 points, and the National Enterprises Index decreasing by 1.55% to 9,032.71 points [1] - The Hang Seng Index opened lower at 26,640.16 points, dropped by 392.38 points, and ultimately closed down by 465.42 points, with a total trading volume exceeding 257.5 billion HKD [1] - The southbound trading (Hong Kong Stock Connect) saw a net inflow of over 20.2 billion HKD [1] Sector Performance - Overall, sectors such as chips and department stores saw gains, while new consumption, new energy vehicles, and telecommunications had mixed results. Conversely, sectors like gold, non-ferrous metals, biomedicine, port transportation, technology, oil and gas, brokerage, and banking mostly experienced declines [1] Individual Stock Movements - Notable stock movements included Xiaomi Group increasing by 0.88%, AIA Group decreasing by 4.18%, Zijin Mining falling by 7.64%, Hong Kong Exchanges and Clearing down by 2.13%, and Semiconductor Manufacturing International Corporation rising by 0.79% [1] - Ctrip Group-S dropped by 2.10%, Pop Mart fell by 1.90%, while Tian Shu Zhi Xin surged by 14.59% and Zhi Pu increased by 20.65% [1] - China Construction Bank decreased by 1.49%, China Resources Land fell by 2.52%, and Lao Pu Gold dropped by 3.97%, while Guotai Junan International rose by 4.61% and China Petroleum & Chemical Corporation fell by 4.33% [1] Top Traded Stocks - The top three traded stocks included Tencent Holdings, which fell by 0.65% with a trading volume exceeding 14.2 billion HKD; Alibaba, down by 2.02% with over 10.8 billion HKD in transactions; and Meituan, which decreased by 3.18% with a trading volume of over 8.1 billion HKD [2]

Investment Rating - The report maintains an "Outperform" rating for the media sector [3] Core Insights - The media sector outperformed the market in January, with the Shenwan Media Index rising by 17.94%, surpassing the CSI 300 Index by 16.29 percentage points, ranking second among 31 sectors [4][22] - The number of game approvals remains high, with 177 domestic games and 5 imported games approved in January, reflecting a year-on-year increase of 33.8% [4][31] - The report highlights the potential for growth in the gaming market, projecting a revenue of CNY 350.79 billion in 2025, a 7.7% increase year-on-year [35] - The upcoming Spring Festival is expected to boost box office revenues, with seven films scheduled for release, including "Fast Life 3," which has generated significant interest [66][72] Summary by Sections 1. Media Sector Market Review - In January, the media sector ranked second among 31 sectors, with a TTM-PE of 49.9x, placing it in the 98.8th percentile over the past five years [22][27] 2. Gaming - The report notes a sustained high level of game approvals, with 182 game licenses issued in January 2026, marking a 33.8% year-on-year increase [31] - The gaming market is projected to generate CNY 350.79 billion in 2025, with mobile and client games expected to see revenues of CNY 257.1 billion and CNY 78.2 billion, respectively, reflecting growth rates of 7.9% and 15.0% [35][41] 3. Film and Television - January's total box office was CNY 1.964 billion, down 69.2% year-on-year, primarily due to fewer new releases [55] - The Spring Festival is anticipated to drive box office recovery, with a nine-day holiday expected to boost ticket sales [66][67] 4. AI Applications - The report emphasizes the rapid development of AI applications, particularly with the introduction of Seedance 2.0, which enhances video generation capabilities [86][100] - The competition for AI application traffic during the Spring Festival is expected to intensify, with major players launching promotional campaigns [6][86]

Group 1 - Tencent Holdings (00700), Alibaba-W (09988), and Meituan-W (03690) ranked as the top three companies in terms of trading volume on the Hong Kong Stock Connect (southbound) on February 13, 2026, with transaction amounts of 4.301 billion, 3.680 billion, and 3.169 billion respectively [1] - Tencent Holdings (00700), Alibaba-W (09988), and Meituan-W (03690) also led the trading volume on the Shenzhen-Hong Kong Stock Connect (southbound) with transaction amounts of 3.563 billion, 2.870 billion, and 1.460 billion respectively [1] Group 2 - The top ten active companies on the Hong Kong Stock Connect (southbound) included Tencent Holdings (00700) with a net buy of 1.426 billion, Alibaba-W (09988) with a net buy of 1.143 billion, and Meituan-W (03690) with a net sell of 0.368 billion [2] - On the Shenzhen-Hong Kong Stock Connect (southbound), Tencent Holdings (00700) had a net buy of 0.837 billion, Alibaba-W (09988) had a net buy of 1.156 billion, and Meituan-W (03690) had a net buy of 0.611 billion [2]

Core Viewpoint - The Hong Kong Consumption ETF (159735) has shown positive growth in both share count and fund size since the beginning of the year, indicating increased investor interest and market activity [1][2]. Group 1: Fund Performance - As of February 12, 2023, the Hong Kong Consumption ETF has a total share count of 1.09 billion and a total size of 941 million yuan [1]. - The fund's share count has increased by 18.49% and its size has grown by 29.67% since December 31, 2022, when the share count was 920 million and the size was 726 million yuan [1]. Group 2: Trading Activity - The cumulative trading amount for the Hong Kong Consumption ETF over the last 20 trading days is 1.973 billion yuan, with an average daily trading amount of 98.67 million yuan [1]. - In the year to date, the cumulative trading amount over 30 trading days is 2.655 billion yuan, with an average daily trading amount of 88.51 million yuan [1]. Group 3: Fund Management - The current fund manager of the Hong Kong Consumption ETF is Li Yixuan, who has managed the fund since its inception on May 25, 2021, with a return of -12.98% during the management period [2]. - The fund's top holdings include Pop Mart, Yum China, Anta Sports, Nongfu Spring, WH Group, Haier Smart Home, Shenzhou International, Midea Group, Li Ning, and Mengniu Dairy, with varying ownership percentages [2].

Group 1 - The core sales data for 2025 from Pop Mart indicates that global sales of all IP and product categories have exceeded 400 million units, with THEMONSTERS category alone surpassing 100 million units [1] - Pop Mart's founder Wang Ning announced that by 2025, the company will have over 10,000 global employees, more than 100 million registered members, and LABUBU's annual sales will exceed 100 million units [1] - The company operates in over 100 countries and regions, with more than 700 global stores and six major supply chain bases [1] Group 2 - Huaxi Securities predicts that the high prosperity of emotional consumption will continue into 2026, with the Z generation gradually shifting from product consumption to a combination of product and emotional consumption [2] - The report highlights that service consumption is becoming a crucial driver for domestic demand, with policies emphasizing the potential of service consumption in areas like elderly care, childcare, tourism, and duty-free shopping [2] - The commercial application of AI is expected to accelerate, as evidenced by Meta's acquisition of the Chinese AI company Manus for billions, indicating a potential new wave of development in AI and consumer services [2] Group 3 - The Hong Kong Stock Connect Consumption ETF from Huaxia tracks the CSI Hong Kong Stock Connect Consumption Theme Index, which includes leading companies in traditional service industries as well as high-elasticity assets like Pop Mart and others [2]