Core Viewpoint - The article discusses the evolving consumer behavior in China, contrasting it with Japan's "lost three decades," emphasizing a trend towards selective consumption upgrades rather than a decline in consumption quality [1][2]. Group 1: Consumer Behavior Trends - The Chinese online consumption brand index (CBI) reached 62.65 in Q3 2025, showing a 4.4% increase year-on-year and a 0.92% increase compared to the same quarter in 2024, indicating a stable growth in consumer preference for high-quality brands [2][4]. - The CBI reflects the proportion of consumers purchasing high-quality branded goods, suggesting that consumers are not entering a "consumption menopause" but are instead actively seeking quality [3][4]. - The trend of "selective consumption upgrade" is evident, where consumers pursue cost-effectiveness for necessities while being willing to pay a premium for emotional and experiential products [5][6]. Group 2: Brand Performance and Market Dynamics - Brands like DJI and Pop Mart have shown significant growth, with DJI entering the top ten for the first time, indicating a shift towards innovative products that create new demand rather than relying on price competition [7][16]. - The CBI report highlights that brands achieving high scores are not necessarily those known for low prices but those that create unique experiences and emotional value for consumers [7][18]. - The report indicates a seasonal pattern in consumer behavior, with higher CBI scores during promotional periods, but the third quarter's performance reflects a solid foundation for brands in non-promotional times [12][14]. Group 3: Platform Strategies and Market Evolution - E-commerce platforms like Taobao are shifting their focus towards supporting quality brands and original merchants, moving away from price wars to fostering product quality and service [24][25]. - The growth in the CBI index is attributed to a strategic shift in platform policies that encourage brands to enhance their value proposition rather than compete solely on price [25][26]. - The article emphasizes that a market balanced between daily sales and promotional periods is more resilient, indicating that brands are building long-term value rather than relying on short-term sales spikes [26][28].

12 January 2026 | 9:01PM HKT Equity Research CHINA IP RETAILER AND TOY TRACKER Dec update: Pop Mart saw disciplined supply in China but speeding up in Jan, US high frequency downward trend saw stabilization; Bloks accelerated product launch In this note, we provide updates on China IP retailers and toy companies, including new products/IP, sales momentum, and overseas market updates. Pop Mart's online sales growth in China decelerated in Dec with smaller supply release, but we note that the brand accelerate ...

Core Insights - The article highlights the top short-selling ratios and amounts for various companies, indicating significant market sentiment against these stocks [1][2]. Short-Selling Ratios - AIA Group Limited (友邦保险-R) has the highest short-selling ratio at 100.00% [2]. - China Resources Beer (华润啤酒-R) follows with a short-selling ratio of 93.73% [2]. - Great Wall Motor (长城汽车-R) has a short-selling ratio of 91.63% [2]. Short-Selling Amounts - Xiaomi Group (小米集团-W) leads in short-selling amount with 2.532 billion [2]. - Alibaba Group (阿里巴巴-W) has a short-selling amount of 2.493 billion [2]. - Tencent Holdings (腾讯控股) reports a short-selling amount of 1.976 billion [2]. Deviation Values - China Ping An (中国平安-R) has the highest deviation value at 44.83%, indicating a significant difference from its average short-selling ratio [2]. - Hong Kong Exchanges and Clearing (香港交易所-R) has a deviation value of 44.09% [2]. - AIA Group Limited (友邦保险-R) shows a deviation value of 41.14% [2].

Group 1 - The core viewpoint of the article is that while the investment value of Pop Mart is recognized, there are concerns regarding the long-term sustainability of its core demand [2][3] - Investor Duan Yongping acknowledges Pop Mart's impressive business performance and its successful creation of popular IPs like Labubu and Starry People, targeting young female consumers [3] - The blind box model employed by Pop Mart is attractive due to its gambling-like nature, encouraging repeat purchases as consumers seek desired items from a selection of 12 blind boxes [3] Group 2 - Duan Yongping expresses skepticism about the long-term necessity of Pop Mart's products, questioning the potential decline in demand over time [3] - He compares Pop Mart's products to luxury and art items, suggesting that their demand is based on emotional consumption, which is difficult to quantify and subject to trend changes [3] - Concerns are raised about the limitations of the blind box model, indicating that not all products can successfully adopt this approach, hinting at the dependency of Pop Mart's success on its IP and blind box strategy [3] Group 3 - Regulatory scrutiny has increased around the blind box model due to concerns over inducing excessive consumption, leading to tighter industry regulations [3] - The lifecycle of IPs is unpredictable, and while Pop Mart has developed a multi-IP strategy, its ability to continuously create new hits remains uncertain [3] - Duan Yongping emphasizes the need for Pop Mart to demonstrate its capability to navigate through "trend cycles" to become a long-term quality investment [3]

Core Viewpoint - Pop Mart has denied rumors of developing a mobile phone, stating that it will collaborate with a well-known mobile brand for an IP co-branded product targeting young consumers [1]. Group 1: Product Development and Collaborations - Pop Mart has no plans to develop a mobile phone but will launch an IP co-branded product with a popular mobile brand [1]. - The upcoming product is expected to combine elements of trendy toys with smart device functionalities, aimed at young consumers [1]. - Pop Mart's jewelry brand, POPOP, is set to officially open in September 2025, featuring products themed around its popular IP BabyMolly [1]. Group 2: Financial Performance - In Q3 2025, Pop Mart reported a 245% to 250% year-on-year increase in overall revenue, with China revenue growing by 185% to 190% and overseas revenue increasing by 365% to 370% [1]. - Revenue from offline channels in China grew by 130% to 135%, while online channels saw a growth of 300% to 305% [1]. - In the first half of 2025, the IP THE MONSTERS, including Labubu, generated revenue of 4.81 billion yuan, marking a 668% year-on-year increase and accounting for 34.7% of total revenue [2]. Group 3: Market Performance - As of January 12, Pop Mart's stock price decreased by 0.2%, trading at 196.6 HKD per share [3].

新浪科技讯 1月12日晚间消息，今日，段永平在社交平台面对网友关于泡泡玛特的话题时表示，我大致 看过泡泡玛特，觉得他们确实蛮厉害的。不过，我依然无法理解人们为什么会需要这个东西，万一过两 年大家都不要了呢？如果你能认为人们会一直需要，他们的业务会一直成长，那对你来说这当然是个还 不错的投资。 段永平回复网友的内容为：如果你有足够多的钱，你愿意按市值把这家公司买下来吗？当你这么想的时 候，你会比较容易想长远。我大致看过泡泡玛特，觉得他们确实蛮厉害的。不过，我依然无法理解人们 为什么会需要这个东西，万一过两年大家都不要了呢？如果你能认为人们会一直需要，他们的业务会一 直成长，那对你来说这当然是个还不错的投资。 此前，段永平接受王石夫妇访谈，对话中谈及泡泡玛特，他表示虽然自己看不懂泡泡玛特，不会投资和 购买其股票，但"高度认可它把情绪价值产品做成这样的能力，不是随便的成功，也不能归为运气"。 责任编辑：何俊熹 新浪科技讯 1月12日晚间消息，今日，段永平在社交平台面对网友关于泡泡玛特的话题时表示，我大致 看过泡泡玛特，觉得他们确实蛮厉害的。不过，我依然无法理解人们为什么会需要这个东西，万一过两 年大家都不要了呢？如 ...

Core Viewpoint - Pop Mart is launching a collaboration with Honor, a leading smartphone brand, to create a trendy toy-themed smartphone, which has generated significant interest in both the toy and tech communities [2][4]. Group 1: Collaboration Details - The collaboration is not a self-developed phone by Pop Mart but an IP co-branding partnership with Honor [2]. - The specific collaboration model between Honor and Pop Mart has not been disclosed yet, but it could range from lightweight branding to deep customization across the product lifecycle [4]. - Pop Mart is known for its "IP + blind box" model, successfully creating and operating several popular IPs, including MOLLY and SKULLPANDA, and has established three core business segments: consumer products, service experiences, and entertainment [4]. Group 2: Financial Performance - In the first half of 2025, Pop Mart reported revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8% [5]. - The THE MONSTERS series, which includes the LABUBU IP, generated revenue of 4.81 billion yuan, marking a 668% increase and accounting for 34.7% of total revenue [5]. - Other IPs like MOLLY, SKULLPANDA, CRYBABY, and DIMOO also surpassed 1 billion yuan in revenue [5][6]. Group 3: Market Context - Honor, originally a sub-brand of Huawei, has become a leading smartphone brand in China, holding a market share of 19.5% in Q2 2022, 19.4% in Q3 2023, and 17.1% in Q1 2024 [6]. - The Chinese smartphone market is experiencing intense competition, with Honor facing challenges from brands like vivo, Apple, and Huawei, which have recently outperformed it in terms of shipment volumes [7][8]. - The overall smartphone market in China saw a slight decline in shipments, with a total of approximately 68.5 million units shipped in Q3 2025, down 0.5% year-on-year [8][9].

经济观察网1月12日，荣耀(HONOR)与潮玩品牌泡泡玛特(POP MART)确认将进行IP联名合作，产品为 同样定位年轻潮流的荣耀500系列。 ...

1月12日下午，观察者网从荣耀方面获悉，荣耀500系列将与泡泡玛特进行IP联名合作，新机定位行业首 款潮玩手机，将于1月19日亮相。 荣耀称，此次与泡泡玛特的合作并非简单贴图，而是从ID设计、包装、系统主题到专属配件进行共 创。 此次联名为泡泡玛特核心IP中的Molly。合作款手机系统内置Molly专属主题、图标、开机动画及铃声。 同时还会推出包含联名手机、Molly限定手办、定制手机壳、贴纸等周边的礼盒。 公开资料显示，泡泡玛特成立于2010年，2020年在港交所挂牌上市。泡泡玛特的联名策略非常广泛，横 跨影视、游戏、奢侈品、服装、餐饮等多个圈层。华为也曾与泡泡玛特合作推出过联名款的蓝牙耳机产 品FreeBuds 6i，不过该品牌联名手机尚属首次。 荣耀500系列发布于去年11月下旬，分为标准版和超级Pro版两个版本，起售价分别为2699元、3599元。 芯片采用骁龙8系，标准版搭载骁龙8s Gen4芯片，超级Pro版搭载骁龙8至尊芯片。影像方面，全系配备 2亿像素1/1.4英寸大底主摄，Pro版还带来5000万潜望长焦。 有观点认为，在竞争格外激烈的中端市场，单纯的"卷硬件"、"卷参数"已经较难打动消费者 ...

Investment Rating - The report gives a "Buy" rating for Pop Mart (9992.HK) for the first time [1]. Core Views - Pop Mart is a leading cultural and entertainment company in China, focusing on IP incubation, consumer engagement, and the promotion of trendy toys [3]. - The company has established a comprehensive operational platform covering the entire trendy toy industry chain, leveraging its strong brand and designer partnerships [10]. Summary by Sections Company Overview - Pop Mart was founded in 2010 and has developed a robust platform around five key areas: global artist discovery, IP incubation, consumer engagement, trendy toy culture promotion, and related industry investment integration [3][10]. - The company has signed renowned designers and collaborated with global brands to create popular trendy toy products, building a strong fan base [10][14]. Horizontal Performance: IP Leadership in the Trendy Toy Market - The Chinese IP derivative and toy market is expected to grow significantly, with the market size projected to increase from RMB 99.4 billion in 2020 to RMB 174.2 billion by 2024, representing a compound annual growth rate (CAGR) of 15.1% [5][17]. - Pop Mart holds a market share of 11.5% in the trendy toy sector, positioning itself as a benchmark enterprise with strong global layout and IP operation capabilities [23]. Vertical Performance: Channel Growth Driving Revenue - The company has diversified its sales channels both domestically and internationally, utilizing offline retail stores, online platforms, and wholesale channels [35]. - In 2024, Pop Mart's revenue is expected to reach RMB 13.04 billion, a year-on-year increase of 106.9%, with a gross margin of 66.8% [35][58]. - The company has seen significant growth in its online sales, particularly through its blind box machines and e-commerce platforms like Douyin and Tmall [37][41]. Investment Recommendations - The report forecasts that Pop Mart's overall revenue will reach RMB 33.83 billion, RMB 47.92 billion, and RMB 61.83 billion in 2025, 2026, and 2027, respectively, with growth rates of 159.5%, 41.7%, and 29.0% [54][58]. - The net profit attributable to shareholders is projected to be RMB 7.95 billion, RMB 10.81 billion, and RMB 13.82 billion for the same years, reflecting year-on-year growth of 154.2%, 36.0%, and 27.9% [54][58].