Core Viewpoint - Macquarie's report indicates that Pop Mart (09992) expects global sales of over 400 million units for its full IP product line by 2025, with THE MONSTERS category projected to exceed 100 million units [1] Group 1: Sales Projections - The report does not specify the exact structure of the 400 million units but suggests that the increasing proportion of plush toys and overseas markets will drive up the average selling price in 2025 [1] - Macquarie's current revenue forecast implies an average selling price of approximately 96 RMB per unit, leading to an estimated revenue of 38.4 billion RMB for 400 million units, representing a year-on-year increase of 148% for Q4 2025 [1] - If the average selling price rises to 100 RMB per unit, total revenue could reach 40 billion RMB, with Q4 revenue projected at 13.6 billion RMB, reflecting a year-on-year increase of 180% and a quarter-on-quarter increase of 9.2% [1] Group 2: IP Value Contribution - Macquarie believes that the value contribution from THE MONSTERS IP may be higher due to a greater proportion of plush toys and the MEGA series, both of which have higher average selling prices than trend toys [1] - The overseas exposure of THE MONSTERS is expected to be better than that in mainland China, leading to an anticipated average selling price above the group's overall average [1] - The company is expected to manage its IP portfolio more cautiously by 2026 [1]

Core Viewpoint - Macquarie's report indicates that Pop Mart (09992) expects global sales of over 400 million units for its entire IP product line by 2025, with THE MONSTERS product line projected to exceed 100 million units in sales [1] Group 1: Sales Projections - Pop Mart has not disclosed the specific breakdown of the 400 million units, but Macquarie believes that the increasing proportion of plush toys (which typically have a higher price point than trendy figurines) and the overseas market (which has higher pricing than mainland China) will drive an increase in average selling prices by 2025 [1] - Macquarie maintains a "Outperform" rating for Pop Mart with a target price of 470 HKD [1] Group 2: Revenue Forecasts - The current revenue forecast implies an average selling price of approximately 96 RMB per unit. Based on Macquarie's estimated revenue of 38.4 billion RMB divided by 400 million units, this suggests a year-on-year revenue growth of 148% for Q4 2025 [1] - If the average selling price increases to 100 RMB per unit, total annual revenue could reach 40 billion RMB, with an estimated Q4 revenue of 13.6 billion RMB (a year-on-year increase of 180% and a quarter-on-quarter increase of 9.2%) [1] Group 3: IP Value Contribution - Macquarie believes that the IP value contribution from THE MONSTERS may be higher, as the plush toys and MEGA series have a higher proportion in sales (both having average prices above trendy figurines), and their exposure overseas is better than in mainland China, leading to an expected average selling price above the group average [1] - The company is anticipated to manage its IP portfolio more cautiously by 2026 [1]

Group 1: Consumer IP - In 2025, the consumer IP sector saw significant growth, with Pop Mart achieving a market value of 400 billion, igniting interest in the industry [2][9] - The focus on "self-owned IP" is becoming a key strategy for companies, with TOP TOY planning to split and list its brand [9][10] - The market is shifting from material consumption to cultural consumption, emphasizing the importance of emotional value in consumer products [10][12] Group 2: Offline Channels - The offline retail landscape is undergoing a transformation, with traditional supermarkets like Yonghui implementing "fat reform" to adapt to market changes [3][16] - New retail formats, such as community discount stores and near-field retail, are emerging as key growth areas, challenging traditional models [16][20] - The competition in offline retail is expected to evolve from product-centric to a focus on comprehensive operational capabilities [19][21] Group 3: Consumer + AI - 2025 is recognized as the "year of AI in consumption," with a convergence of technology maturity, user acceptance, and commercial imagination [25] - The product forms of "AI + consumption" are expected to diversify, focusing on creating emotionally engaging experiences [26][27] - AI is anticipated to play a crucial role in the development of new consumer products, particularly in the children's market [28][29] Group 4: Consumer Brands - The competition among consumer brands is shifting towards depth in consumer engagement rather than breadth of market coverage [31] - Brands are increasingly required to innovate in product development and adapt to the fragmented channel landscape [31][32] - The trend of Chinese dining brands expanding overseas is gaining momentum, with a focus on integrating into local markets [33]

据公司公告，泡泡玛特2025年旗下所有IP、全品类产品全球总销量超4亿个，其中THEMONSTERS全品 类产品全球销量超1亿个。 公司预计2026年一季度中国市场整体需求将较2025年四季度保持韧性，Labubu的高基数效应将由 Twinkle及节日系列产品部分抵消。 观点网讯：2月10日，泡泡玛特股价一度大涨5%，有望实现连续第七个交易日上涨，创下2024年10月以 来最长连涨纪录。公司最新发布的2025年业务增长数据提振了投资者情绪。 免责声明：本文内容与数据由观点根据公开信息整理，不构成投资建议，使用前请核实。 ...

【#泡泡玛特2025年销量#，全IP全品类产品全球销售超4亿只】 据同花顺报道，2月9日，泡泡玛特公告，2025年，本集团全IP全品类产品全球销售超4亿只，其中， THE MONSTERS全品类产品全球销售超1亿只。#泡泡玛特去年卖超4亿只# 此前，据新华社报道，记者对话泡泡玛特创始人王宁。当谈到LABUBU商业化时，王宁说：才刚刚开 始，故事、电影都有挖掘的空间，拒绝快速消耗IP。 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對其準確性 或完整性亦不發表任何聲明,並明確表示,概不對因本公告全部或任何部份內容而產生或因依 賴該等內容而引致的任何損失承擔任何責任。 POP MART POP MART INTERNATIONAL GROUP LIMITED 泡泡瑪特國際集團有限公司 (於開曼群島註冊成立的有限公司) (股份代號:9992) 自願公告 業務資料更新 本公告由泡泡瑪特國際集團有限公司(「本公司」,連同其附屬公司及併表聯屬實 體統稱「本集團」董事會(「董事會」自願作出,以告知本公司股東及潛在投資者 本集團最新業務更新。 2025年,本集團全IP全品類產品全球銷售超4億隻,其中 ...

2月9日，泡泡玛特（09992.HK）发布公告，披露2025年全年核心销售数据，全IP全品类产品全球销量 突破4亿只，其中THE MONSTERS全品类产品全球销售超1亿只。 2月10日，泡泡玛特股价一度涨幅接近5%，截至午盘收盘，涨幅4.35%，报每股268.4港元，总市值3601 亿港元。 此次核心销售数据的披露，早于公司完整年报发布，此前，2月7日泡泡玛特创始人王宁在公司年会上已 提前透露相关核心数据，引发市场关注。2月9日，泡泡玛特日内一度涨超8%。今年以来股价已累计上 涨近38%。 王宁表示，2025年泡泡玛特全球员工伙伴超1万人、注册会员超1亿人、LABUBU全年销量超1亿只、全 品类全IP产品销量超4亿只，业务覆盖超100个国家和地区、全球门店超700家、拥有6大供应链基地。 1月30日，泡泡玛特宣布将伦敦定为欧洲总部所在地，未来将在英国新增伯明翰、卡迪夫及伦敦牛津街 旗舰店等7家线下门店，同时计划在欧洲各地拓展20家门店。 泡泡玛特2025年上半年财报显示，泡泡玛特海外各区域收入呈现高速增长：美洲市场收入22.65亿元， 同比增长1142.3%，欧洲及其他地区收入4.78亿元，同比增长729. ...

Market Overview - The Hong Kong stock market showed a slight recovery with the Hang Seng Index up by 0.54% to 27,172.87 points, the Hang Seng Tech Index up by 0.84% to 5,463.17 points, and the National Enterprises Index up by 0.78% to 9,239.54 points, while the Red Chip Index fell by 0.1% to 4,391.08 points [1] Company Dynamics - Pop Mart (09992.HK) expects global sales of over 400 million units across all IP categories by 2025, with THE MONSTERS category alone projected to exceed 100 million units [2] - Youjia Innovation (02431.HK) has secured a contract with a leading domestic automotive brand to provide advanced driving assistance controllers and driver monitoring systems for several key models [2] - Ruifeng New Energy (00527.HK) signed an investment framework agreement to build the largest inference computing cluster park in North China, with a total investment of approximately RMB 24 billion [2] - Xian Dao Intelligent (00470.HK) set its H-share offering price at HKD 45.80 per share, with the adjustment rights fully exercised [3] - Hong Kong Telecom (06823.HK) reported a 5% year-on-year increase in total revenue to HKD 36.553 billion for 2025, with EBITDA rising 4% to HKD 14.234 billion, and attributable profit increasing 4% to HKD 5.286 billion, driven by stable operations and effective cost control [3] - China Nuclear International (02302.HK) issued a positive profit alert, expecting revenue for 2025 to exceed approximately HKD 2.46 billion, with gross profit expected to be at least HKD 260 million, primarily due to increased uranium trading volumes [3][6] - Mingyuan Cloud (00909.HK) anticipates a net profit of approximately HKD 26.9 million to HKD 32.8 million for 2025, representing a turnaround and growth of about 114% to 117%, attributed to improved operational efficiency [3] - Yingda Real Estate (00432.HK) reported a net loss of HKD 69 million for 2025, a 70% reduction year-on-year [4] - China Oriental Education (00667.HK) expects a 46% to 51% increase in net profit for 2025 [5] - Carrot (02549.HK) issued a profit warning, projecting a 25% to 35% decrease in profit for 2025 [7] - Xiaomi Group (01810.HK) repurchased 1.5 million shares for HKD 52.7268 million at prices between HKD 35.04 and HKD 35.24 [8] - Geely Automobile (00175.HK) repurchased 1.408 million shares for HKD 23.4587 million at prices between HKD 16.46 and HKD 16.81 [8] Institutional Insights - GF Securities noted that the Hang Seng Index has an 82% probability of rising in the three trading days before the Spring Festival, with no significant calendar effects post-holiday, indicating a potential "passive follow" increase due to stronger correlation with A-shares [9] - Everbright Securities highlighted a market environment of "moderate fundamental recovery and synchronized liquidity," recommending a "growth + value" strategy focusing on AI, non-ferrous metals, chemicals, and insurance [10] - Dongfang Caifu Securities pointed out that Hong Kong stocks are at historical low valuations (Hang Seng Index PE at only 12 times), making southbound capital attractive for bottom-fishing, with short-term sentiment boosted by this capital [10]

格隆汇2月10日｜延续近期涨势，泡泡玛特(9992.HK)今日盘中再度涨近5%至270港元，股价创去年10月 以来新高，且较今年1月19日的最低价(174.3港元)反弹55%。 公司日前公告，2025年，集团全IP全品类产品全球销售超4亿只，其中，THE MONSTERS全品类产品全 球销售超1亿只。 华西证券近日发布研报称，近期公司多款新品在国内和海外取得亮眼表现，该行预计公司业绩有望迎来 新年开门红，看好IP运营平台长期商业价值；维持"买入"评级。 摩根士丹利发表研报指，泡泡玛特旗下新IP产品Twinkle Twinkle和Skullpanda的强大受欢迎程度，将持 续推动其IP产品运转。大摩认为泡泡玛特今年在产品设计方面将迎来更多惊喜，而集团旗下IP产品 Labubu与Moynat的合作、据报Labubu电影将由索尼影业制作，加上LVMH中国区CEO加入公司董事 会，显示泡泡玛特的文化影响力日益受到顶尖行业领导者的认可，并相信公司已为其即将推出的新产品 争取到更有效的营销资源，这对提升其IP受欢迎程度至关重要。大摩予泡泡玛特目标价325港元，评 级"增持"，认为随着中国及海外市场销售动能持续，加上产品线 ...

Core Viewpoint - The article discusses the performance of the A-share market, highlighting the fluctuations in major indices and the notable movements in specific sectors such as media and pharmaceuticals. Market Performance - The Shanghai Composite Index decreased by 0.02% to 4122.34, while the Shenzhen Component Index also fell by 0.02% to 14206.26. The ChiNext Index dropped by 0.14% to 3328.02, and the Sci-Tech Innovation Board Index rose by 0.19% to 1800.35 [4][12]. - The total trading volume in the Shanghai and Shenzhen markets reached 1.4 trillion yuan, with over 2800 stocks declining [6]. Sector Highlights - The media sector experienced significant gains, with multiple stocks such as Light Media and China Film hitting the daily limit, and Huace Film and Happiness Blue Sea rising over 15% [5][6]. - The innovative drug concept saw a surge, with stocks like Guangsheng Tang increasing by over 13% [6]. - The semiconductor sector also performed well, with stocks like Chipone Technology rising over 8% [10]. New Listings - Three new stocks were listed, with N Electric Technology opening at a remarkable increase of 750.05% on its first day [11]. Other Market Movements - The precious metals, shipping, and liquor sectors showed weakness, contrasting with the strong performance of the media and innovative drug sectors [5][6].

Summary of the Conference Call for Pop Mart Company Overview - **Company**: Pop Mart - **Industry**: Toy and Collectibles Key Points and Arguments Financial Performance - In the first half of 2025, Pop Mart's revenue increased by over 200% year-on-year, with net profit attributable to shareholders growing nearly fourfold [2][3] - The revenue growth forecast for Q3 2025 is close to 250%, with overseas market growth nearing four times [2][3] - Despite strong financial performance, the stock price fell nearly 50% from its peak in August 2025 to early 2026, indicating a significant divergence from fundamentals [2][3] Market Sentiment and Concerns - There is a shift in sentiment among overseas hedge funds, with short positions increasing from 1% to 9% since late August 2025, while southbound capital holdings rose from 13% to 20% [2][3] - Market concerns include the potential peak of IP popularity, slowing short-term growth, valuation discounts, and the impact of expanded supply on secondary market prices, which could affect core fan demand [2][5] Strategic Responses - Pop Mart is diversifying its IP portfolio (e.g., Dimoo, SP) and product forms (e.g., plush toys, electronic products) to address market concerns [2][6] - The success of the Lazhu Bu IP has not only boosted short-term performance but also attracted new user demographics, breaking the perception that trendy toys are limited to PVC figures [2][11] Global Expansion Strategy - The company emphasizes local cultural integration in its global market expansion, successfully launching localized IPs like Cray Baby in Thailand and Star People in North America [4][12] - Pop Mart aims for a sales target of 50 billion RMB in 2026, with equal contributions from domestic and international markets, indicating significant growth potential [4][16] Innovation in IP and Product Development - Pop Mart has evolved from relying on a single IP (Molly) to a diverse portfolio, including multiple high-revenue IPs and innovative product forms [6][10] - Recent product innovations include the electronic wooden fish and Star People, which have been well-received and are expected to drive future growth [17] Future Outlook - The long-term outlook for Pop Mart is optimistic, with expectations of continued growth driven by the development of local and subcultural symbols [13][16] - The company is well-positioned to leverage its established IP incubation mechanisms and expand its global footprint through localized strategies and physical store openings [23] Specific IP Developments - The Lazhu Bu IP has undergone significant evolution, adapting to market demands and maintaining its appeal through various iterations [18][19] - The Star People IP has shown strong potential, with a rapid iteration cycle and effective marketing strategies leading to substantial revenue growth [21][22] Additional Important Insights - The market's perception of the sustainability of IP popularity and the potential for a sharp decline in demand remains a critical concern [5] - Pop Mart's ability to manage the lifecycle of its IPs effectively, including revitalizing older IPs, has proven successful in maintaining market value [14][15]