Core Viewpoint - Haier Smart Home has announced its carbon neutrality strategy, committing to achieve global operational carbon neutrality by 2050 and to use 100% renewable energy worldwide, marking it as the first major Chinese home appliance company to set such a clear commitment [1] Group 1: Carbon Neutrality Commitment - The company aims to achieve global operational carbon neutrality by 2050 and will utilize 100% renewable energy [1] - The carbon neutrality white paper was released during a conference themed "Smartly Drawing a Zero-Carbon Future" [1] Group 2: Green Ecosystem Development - Haier Smart Home is building a comprehensive green low-carbon ecosystem, focusing on various scenarios including smart homes, commercial offices, and industrial applications [1] - The company emphasizes the integration of "scenarios" as a key component of its green strategy [1] Group 3: Smart Home Innovations - In the smart home sector, Haier has developed the UHome smart home model, which optimizes energy consumption through real-time sensing and AI decision-making, achieving energy savings of approximately 20% for air conditioning and 10% for refrigerators [2] - The company has also introduced energy-saving solutions in smart buildings, with its magnetic levitation air conditioning saving 4.5 billion kWh of electricity and reducing CO2 emissions by about 4 million tons [2] Group 4: Product Innovations and Market Performance - Haier's innovative products, such as the "lazy three-tub washing machine" and the "Mairang refrigerator," have achieved significant sales, with the washing machine selling over 300,000 units and the refrigerator over 1 million units within three months [3] - The X11 washing machine, which is 70% more energy-efficient than the new European standard, has sold over 800,000 units across 20 countries [3] Group 5: Sustainable Manufacturing Practices - Haier prioritizes the use of renewable clean energy in the production phase of its green products and has received "zero-carbon park" certification for its industrial parks [4] - The company has established a "Smart Home Green Carbon System" for comprehensive management of production execution, energy scheduling, and carbon management [4] Group 6: Globalization Strategy - Haier's globalization strategy allows it to implement its green initiatives across over 200 countries, leveraging local resources for global collaboration [5] - The company has initiated a global carbon neutrality initiative, calling for collaboration with partners, employees, and users to build a sustainable green ecosystem [5]

Core Viewpoint - Haier Smart Home has achieved a significant transformation through digitalization, resulting in reduced costs and increased profits, which has generated high expectations among investors [1][4]. Group 1: Financial Performance - From 2021 to 2024, Haier Smart Home's revenue increased by 58.8 billion and profit rose by 5.7 billion, while absolute expenses decreased by 3 billion [3]. - The company has successfully combined low investment with high output, demonstrating a strong linkage between cost reduction and revenue growth [1][4]. Group 2: Strategic Positioning - Haier Smart Home focuses on global self-owned brands, high-end creation, and smart home solutions, emphasizing user stickiness and ecological synergy [4]. - The company has integrated distribution into its management system, achieving over 3-4 percentage points in fee rate advantage, which enhances terminal control and flexibility [4]. Group 3: Investment Focus - Haier Smart Home's investment strategy includes building a global brand matrix through acquisitions, such as GE Appliances and Candy, to establish a localized R&D, manufacturing, and marketing system [5]. - The company employs a differentiated strategy for high-end brands, creating immersive experiences to quickly build market appeal and enhance brand value [5]. - Investments in smart home solutions have led to the establishment of a comprehensive ecosystem, including scenario-based store construction and community demonstration projects [5]. Group 4: Long-term Vision - Haier Smart Home's strategic investments are now yielding high returns, with high-end brands like Casarte showing strong market appeal and user loyalty, achieving a repurchase rate exceeding 30% [6]. - The company's digital transformation has led to continuous cost reduction and efficiency improvement, with 74% of counties achieving direct product delivery to users by the third quarter of 2025 [6]. - The global business has seen increased brand recognition and reduced customer acquisition costs, with overseas revenue growing by 10.5% year-on-year in the first three quarters of 2025 [6].

Core Viewpoint - Haier Smart Home has committed to achieving global carbon neutrality by 2050 and aims to use 100% renewable energy worldwide [2][5]. Group 1: Sustainability Commitment - The company emphasizes sustainable development as a core business philosophy, aiming to build a comprehensive green low-carbon ecosystem [2][5]. - The strategy includes a full coverage of green initiatives across smart home, commercial office, and industrial scenarios [2][5]. Group 2: Smart Home Innovations - Haier has developed the UHome smart home model, which utilizes sensors to monitor and adjust temperature, lighting, and energy consumption in real-time, achieving energy savings of approximately 20% for air conditioning and 10% for refrigerators [2][5]. - The company’s "building brain" technology autonomously allocates energy based on building energy consumption and external weather conditions, resulting in a cumulative energy saving of 4.5 billion kWh and a reduction of about 4 million tons of CO2 emissions [2][5]. Group 3: Product Innovations - The company has integrated artificial intelligence with green operations and product innovation, exemplified by the "lazy three-tub washing machine," which saves over 50% in time and has sold over 300,000 units [3][6]. - The Haier Mairang refrigerator, recognized for its all-space preservation technology, consumes less than one kWh per day and has sold 1 million units within three months of launch [3][6]. - The X11 washing machine, which exceeds the new European standard A by 70% in energy efficiency, has sold over 800,000 units across more than 20 countries [3][6].

Investment Rating - The report maintains a "Positive" outlook for the home appliance industry, indicating a relative strength of over 5% compared to the market benchmark index [5]. Core Insights - The domestic sales performance aligns with expectations, with a gradual transition into a post-subsidy era in 2026. In November 2025, home appliance sales reached 10.49 million units, down 31.8%, with domestic sales at 4.05 million units, down 39.8%, and exports at 6.44 million units, down 25.6% [7]. - The new national standard for electric two-wheelers is being implemented, with a significant inventory replenishment expected in the first half of 2026. The new models are being introduced, and a concentrated restocking period is anticipated [7]. - Key players in the cleaning appliance sector are undergoing ownership changes, which may impact market dynamics. iRobot is undergoing bankruptcy restructuring, while the founder of追觅科技 is acquiring a controlling stake in 嘉美包装 [7]. Summary by Sections Domestic Market Performance - The domestic market is experiencing a decline, which was anticipated. The central economic work conference confirmed the continuation of national subsidy policies into 2026, with adjustments expected to enhance service consumption [3][7]. Electric Two-Wheelers - The implementation of the new national standard for electric two-wheelers began on September 1, 2025, leading to the cessation of production and sales of old standard models. A significant inventory depletion is expected by the end of December 2025, with new models set to launch soon [7]. Key Players and Market Changes - iRobot's bankruptcy restructuring is expected to maintain brand operations but may not significantly alter market dynamics. The acquisition of 嘉美包装 by 追觅科技's founder could lead to strategic shifts in the cleaning appliance sector [7].

在食品消费领域，包括康师傅、益海嘉里集团等企业;在钢铁制造领域，包括宝钢股份（600019）、河 钢集团等企业。 在商贸流通领域，包括凤宇翔商贸、海源合商贸等企业;在新材料及绿色包装领域，包括道恩新材料、 合兴包装（002228）等企业。 12月23日，以"智绘零碳未来 共赴绿色新程"为主题的海尔智家（600690）碳中和战略发布会在青岛顺 利举行。现场，海尔智家颁发了"可持续发展生态伙伴卓越奖"，以表彰在绿色供应链、低碳创新、循环 经济等领域与海尔智家同心同行、贡献卓著的生态伙伴。 据了解，此次获奖的生态伙伴来自认证咨询、食品消费、钢铁制造、商贸流通、新材料及绿色包装等多 个领域。 其中，在认证咨询领域，包括欧睿国际、德国莱茵T V、中创碳投、中国质量认证中心、德勤、普华永 道等。 颁奖并非终点，而是一个崭新协同阶段的开始。未来，海尔智家将进一步凝聚伙伴力量，推动形成更紧 密的绿色发展共同体，共赴零碳新程。 ...

Group 1 - Haier U+ Smart Technology (Beijing) Co., Ltd., Qingdao Haier Technology Co., Ltd., and Haier Smart Home Co., Ltd. have obtained a patent for "Method, Device, and Storage Medium for Uploading Interface Documents," with the authorization announcement number CN115665136B, applied for on October 2022 [1] - Haier U+ Smart Technology (Beijing) Co., Ltd. was established in 2015, located in Beijing, with a registered capital of 143 million RMB. The company has participated in 16 bidding projects and holds 2023 patents [1] - Qingdao Haier Technology Co., Ltd. was established in 2000, located in Qingdao, with a registered capital of 80 million RMB. The company has participated in 80 bidding projects and holds 3867 patents [1] Group 2 - Haier Smart Home Co., Ltd. was established in 1994, located in Qingdao, with a registered capital of approximately 943.81 million RMB. The company has invested in 59 enterprises and participated in 1878 bidding projects, holding 5000 patents [2] - Haier Smart Home Co., Ltd. has 285 trademark registrations and 10 administrative licenses [2]

Core Viewpoint - The recent Central Economic Work Conference emphasizes the need for a shift in business paradigms to resist "involution" competition and focus on value creation and high-quality development [2][26]. Group 1: Transition from Scale to Quality - Chinese enterprises have achieved significant growth, with 130 companies entering the Fortune Global 500 this year, but now must transition from speed and scale to quality and efficiency [4][29]. - The criteria for measuring development quality include investment returns, market presence, profitability, employee income, government tax revenue, and environmental improvement [4][29]. - Companies like Midea are focusing on modern governance to ensure stable development, projecting a profit of 38.5 billion yuan in 2024 with a market value of 630 billion yuan [4][29]. Group 2: Focus on Core Competencies - Companies should prioritize strengthening their core business rather than blindly expanding into unrelated areas, as many issues arise from straying from core competencies [6][31]. - The principle of business core focus suggests eliminating non-core and loss-making operations to maintain clarity and efficiency [6][31]. - For instance, CATL focuses solely on its core business of power batteries, projecting a profit of 50.7 billion yuan in 2024 with a market value of 1.8 trillion yuan [6][31]. Group 3: Shift from Management to Strategic Operations - The current era requires businesses to focus on strategic operations rather than just management, emphasizing the importance of making the right business decisions to enhance profitability [7][32]. - Effective leadership involves setting strategic direction and resource acquisition while delegating management tasks to subordinates [7][32]. - The distinction between management and operations is crucial, with a focus on generating revenue and market engagement being paramount [7][32]. Group 4: Value-Driven Pricing Strategies - Companies must transition from cost-based pricing to value-based pricing, focusing on the value delivered to customers rather than merely production costs [13][40]. - The importance of understanding the relationship between price, volume, and cost is highlighted, with a focus on maintaining price stability in over-saturated markets [17][42]. - Successful brands like Pop Mart leverage emotional and social value in their products, achieving significant revenue growth and market capitalization [41]. Group 5: Moving Towards Cooperative Competition - The need for a shift from harmful competition to cooperative competition is emphasized, where companies focus on creating value rather than engaging in destructive price wars [18][43]. - The concept of "prisoner's dilemma" illustrates the need for industry players to prioritize collective industry benefits over individual gains [19][44]. - Promoting a cooperative ecosystem within industries can lead to sustainable growth and mutual benefits for all stakeholders involved [19][44].

Group 1 - The State Intellectual Property Office of China has granted a patent to Qingdao Haier Technology Co., Ltd. and Haier Smart Home Co., Ltd. for a method and device for executing call operations, with the announcement number CN116110189B and application date in November 2021 [1] - Qingdao Haier Technology Co., Ltd. was established in 2000, located in Qingdao, and primarily engages in the manufacturing of instruments and meters, with a registered capital of 80 million RMB [1] - Qingdao Haier Technology Co., Ltd. has participated in 80 bidding projects, holds 198 trademark information records, and has 3,867 patent records, along with 7 administrative licenses [1] Group 2 - Haier Smart Home Co., Ltd. was founded in 1994, also located in Qingdao, and focuses on the manufacturing of electrical machinery and equipment, with a registered capital of approximately 943.81 million RMB [1] - Haier Smart Home Co., Ltd. has invested in 59 companies, participated in 1,878 bidding projects, holds 285 trademark information records, and has 5,000 patent records, along with 10 administrative licenses [1]

Core Viewpoint - Haier Smart Home has made significant progress in its ESG initiatives by committing to achieve global carbon neutrality by 2050 and using 100% renewable energy globally, marking it as the first major Chinese home appliance company to set such a clear carbon neutrality goal [1][3]. Group 1: Carbon Neutrality Commitment - The company announced its carbon neutrality strategy at a conference themed "Smartly Drawing a Zero-Carbon Future" [1]. - Haier Smart Home's commitment includes a detailed carbon neutrality white paper outlining its plans [1]. Group 2: Sustainable Development Philosophy - Chairman and President Li Huagang emphasized sustainable development as the core business philosophy, aiming for high-quality growth through a comprehensive green low-carbon ecosystem [3]. - The company is focusing on creating a "scene" as a carrier for its green strategy, achieving full coverage from smart home scenarios to commercial and industrial applications [3]. Group 3: Energy Efficiency Innovations - In smart home scenarios, Haier has developed the UHome smart home model, which optimizes energy consumption, achieving a 20% reduction in air conditioning energy use and a 10% reduction in refrigerator energy use [3][5]. - The "Building Brain" technology in smart buildings has saved 4.5 billion kWh of electricity, reducing CO2 emissions by approximately 4 million tons [3]. Group 4: Product Innovations - Haier's innovative products include the "Lazy Three-Tub Washing Machine," which saves over 50% time and has sold over 300,000 units [7]. - The X11 washing machine, which is 70% more energy-efficient than the new European standard, has sold over 800,000 units across 20 countries [7]. Group 5: Globalization Strategy - Haier's globalization strategy allows it to implement its green initiatives across over 200 countries, facilitating rapid deployment of its carbon neutrality strategy [10]. - The company initiated a global carbon neutrality initiative, calling for collaboration across the industry to achieve sustainability goals [10]. Group 6: Comprehensive Green Manufacturing - Haier has established "zero-carbon parks" and numerous "lighthouse factories," prioritizing renewable energy in production processes [8]. - The "Smart Home Green Carbon System" enables detailed management of production execution, energy scheduling, and carbon emission management [8]. Group 7: Response to Global Challenges - Haier's proactive ESG actions are addressing global energy and climate challenges, laying a solid foundation for its sustainable development and providing a pathway for the Chinese home appliance industry towards carbon neutrality [12].

Core Viewpoint - Haier Smart Home has made significant progress in its ESG (Environmental, Social, and Governance) initiatives, committing to achieve global carbon neutrality by 2050 and to use 100% renewable energy worldwide [1][3]. Group 1: Carbon Neutrality Commitment - Haier Smart Home held a carbon neutrality strategy conference, announcing its commitment to global carbon neutrality by 2050, making it the first major Chinese home appliance company to set a clear global operational boundary for this goal [1]. - The company aims to build a comprehensive green low-carbon ecosystem, integrating sustainability into its core business philosophy [3]. Group 2: Green Technology and Innovations - Haier Smart Home has developed a UHome smart home model that optimizes energy consumption through real-time sensing and decision-making, achieving energy savings of approximately 20% for air conditioning and 10% for refrigerators [3]. - In commercial buildings, the "Building Brain" technology has saved 4.5 billion kWh of electricity and reduced CO2 emissions by about 4 million tons, equivalent to planting 218 million trees [3]. - The company has introduced low-carbon technologies in industrial applications, such as the CO2 refrigerant technology, and has implemented energy-saving solutions in major projects like the National Speed Skating Oval [5]. Group 3: Product Innovations and Market Performance - Haier Smart Home integrates AI technology into its products to enhance energy efficiency, with innovations like the "Lazy Three-Tub Washing Machine" saving over 50% time and achieving sales of over 300,000 units [8]. - The Haier Mairang refrigerator, recognized for its energy-saving technology, sold 1 million units within three months of launch, consuming less than one kWh per day [8]. - In Europe, the X11 washing machine exceeds energy standards by 70%, achieving sales of over 800,000 units across 20 countries [8]. - The Combo large-capacity washing machine in the U.S. sold over 1 million units despite being priced three times higher than the industry average, demonstrating strong market demand [8]. Group 4: Sustainable Manufacturing Practices - Haier Smart Home prioritizes renewable clean energy in its production processes, having received "zero carbon park" certification for its industrial parks and operating the highest number of "lighthouse factories" in the industry [9]. - The company has established the "Smart Home Green Carbon System" for meticulous management of production execution, energy scheduling, and carbon emission management, ensuring that every production line contributes to green manufacturing [9].