股票简称：海尔智家 股票代码：600690 编号：临 2025-042 一、2025 年度 A 股核心员工持股计划的进展 根据《中华人民共和国公司法》《中华人民共和国证券法》《关于上市公司实施 员工持股计划试点的指导意见》及《上海证券交易所上市公司自律监管指引第 1 号——规范运作》等法律、行政法规及规范性文件的相关规定，现将公司 2025 年 度 A 股核心员工持股计划的实施进展情况公告如下： 根据 2025 年度 A 股核心员工持股计划的相关安排，2025 年度 A 股核心员工 持股计划已于 2025 年 6 月 6 日召开第一次持有人会议（会议情况详见公司于 2025 年 6 月 7 日披露的《海尔智家股份有限公司 2025 年度 A 股、H 股核心员工持股计 划第一次持有人会议决议公告》，公告编号：临 2025-041），确定 2025 年度 A 股核 心员工持股计划由管理委员会管理。 - 1 - 回购均价 24.03 元/股（不含交易手续费等）。 海尔智家股份有限公司 关于核心员工持股计划的进展公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性 ...

Core Viewpoint - The 137th Canton Fair highlights the resilience of the Chinese home appliance industry amidst the ongoing tariff challenges from the U.S., with large enterprises showing better preparedness and adaptability compared to smaller firms [1][3][5]. Group 1: Impact of Tariffs on Large Enterprises - Large home appliance companies have limited exposure to U.S. tariffs due to strategic planning and diversified supply chains, with many having established manufacturing bases in emerging markets [4][5]. - For instance, Midea Group reported a revenue of 409.1 billion yuan and a net profit of 38.5 billion yuan for the year ending December 31, 2024, with a low revenue share from the U.S. market [4]. - Haier Smart Home achieved an overseas revenue of 143.814 billion yuan in 2024, marking a year-on-year growth of 5.43%, with significant growth in emerging markets [4]. Group 2: Adaptation Strategies of the Industry - The home appliance industry has proactively adjusted to tariff impacts by shifting production capacities and exploring new markets, reducing reliance on the U.S. market [5][6]. - Companies like TCL and Hisense have minimized direct exports to the U.S. by utilizing production facilities in Mexico and Southeast Asia, thus mitigating tariff impacts [5][6]. - The overall export value of China's home appliance industry reached 112.42 billion USD in 2024, with exports to the U.S. accounting for 20.71 billion USD, reflecting a 4.3% year-on-year increase but a reduced share of total revenue [5]. Group 3: Challenges Faced by Small Enterprises - Smaller home appliance companies are facing significant challenges due to their heavy reliance on the U.S. market, with many experiencing customer defaults on orders [7][8]. - The Canton Fair has introduced initiatives to assist small enterprises in finding new clients, particularly in countries involved in the Belt and Road Initiative [8][9]. - Experts suggest that small enterprises should adjust their strategies by expanding overseas production and tapping into domestic markets through e-commerce platforms [9].

Group 1 - The State Intellectual Property Office of China has published a patent application by Qingdao Haier Air Conditioning Co., Ltd., Qingdao Haier Air Conditioning Electronics Co., Ltd., and Haier Smart Home Co., Ltd. for a "Temperature Control Method, Device, Equipment, Medium, and Program Product" [1] - The patent application, filed on February 2025, pertains to smart home technology, specifically a method for temperature control that detects environmental information such as air temperature, humidity, wind speed, and radiation temperature to determine user comfort temperature [1] - The method involves determining control parameters for multiple control loads based on environmental information and user-set target temperature, executing the method repeatedly until user comfort temperature equals the target temperature [1] Group 2 - Qingdao Haier Air Conditioning Co., Ltd. was established in 1996, located in Qingdao, with a registered capital of 9,363.8162532 million RMB, and has invested in 19 companies and participated in 3,043 bidding projects [2] - Qingdao Haier Air Conditioning Electronics Co., Ltd. was founded in 1999, also located in Qingdao, with a registered capital of 9,670.9088914 million RMB, having invested in 15 companies and participated in 4,235 bidding projects [2] - Haier Smart Home Co., Ltd. was established in 1994, located in Qingdao, with a registered capital of 94,381.14893 million RMB, having invested in 58 companies and participated in 1,658 bidding projects [2]

在设计端，海尔智家用绿色科技回应用户对节能家电的需求。国内市场上，麦浪冰箱凭借全空间保鲜技 术，每天耗电不足1度，上市两季度卖出40万台；Leader懒人洗衣机三筒分区洗设计省时省力，618大促 至今已拿下京东金榜TOP1。海外市场同样亮眼，海尔X11洗衣机节能超欧标60%，成欧洲用户心头好； 美国COMBO洗衣机定价是行业均价的3倍，节能50%引爆美国市场，15个月卖了100多万台。 6月13日，由广东时代传媒集团主办，时代周报等承办的"ESG与高质量发展创新论坛"在北京举行，并 发布了ESG"金羚奖"系列榜单。其中，海尔智家凭借全链条绿色发展模式与社会价值实践，荣膺"2025 年度ESG典范企业"。 绿色"包圆"全流程，用户生活也跟着省 如今，用户选购家电时越来越精打细算：空调开一晚上耗电多少？洗衣机洗一次衣服能省多少水？电 费、水费这些看得见的成本，成为影响购买决策的重要因素。海尔智家深入洞察用户需求，从采购、设 计、制造到经营、回收、处置，凭借"6-Green"战略，构建起一张覆盖全球的绿色网络，将ESG理念从 冰冷的数据指标，转化为实实在在的生活体验。 在采购端，海尔智家建立起严格的"绿色规矩"，要 ...

Core Viewpoint - Haier has launched its first smart blood pressure monitor, the M8, during the Shanghai Old Expo, marking a significant milestone in its home healthcare segment, which has achieved cumulative shipments of 5 million units [2] Group 1: Product Features and Innovations - The M8 blood pressure monitor features the Haier V-sense cardiovascular health monitoring system, which allows for early monitoring and alerts for potential cardiovascular issues [2] - The device integrates multiple functionalities, including vital sign monitoring, environmental sensing, smart alarms, and medication reminders, along with a magnetic storage design for seamless integration with Haier's smart home ecosystem [2][3] - User data collected by the M8 will be stored in the Haier Smart Home app and can be synchronized across various devices, enabling a comprehensive and intelligent chronic disease management platform [3] Group 2: Market Potential and Growth - The global home healthcare device market is projected to reach $58.3 billion in 2024, with a year-on-year growth of 23.5%, and is expected to exceed $100 billion by 2028, with a compound annual growth rate of 22.3% [5] - Haier aims to achieve a growth rate of approximately 30% in the blood pressure monitor segment, with aspirations to rank among the top three global brands [5] Group 3: Challenges and Compliance - The integration of smart features into medical devices faces challenges due to compliance requirements, as each new feature necessitates re-certification, leading to longer development cycles and higher costs [5] - Current market competitors, particularly in Japan, have slower product iteration rates, presenting an opportunity for Haier to capitalize on its innovative approach [5] Group 4: Future Developments - Future iterations of Haier's blood pressure monitors are expected to include functionalities for monitoring blood sugar and blood oxygen levels, enhancing the device's capabilities [3] - The company is focusing on AI health management, IoT integration, and data-driven services to accelerate its presence in the smart healthcare market [5][6]

Core Insights - The dialogue between Zhou Hongyi, founder of 360 Group, and Zhou Yunjie, Chairman and CEO of Haier Group, highlights the evolving role of entrepreneurs in creating personal brands (IP) and the challenges they face in this new landscape [1][2] - Zhou Yunjie emphasizes the importance of integrating personal branding with corporate strategy and transformation, suggesting that the purpose of creating IP is not just for publicity but to enhance the overall business direction and user experience [1][2] Group 1 - Zhou Hongyi expresses frustration over the misconception that creating IP is merely about becoming an internet celebrity or engaging in live commerce, pointing out that entrepreneurs have historically engaged in public speaking and writing to build their brands [1] - Zhou Yunjie discusses his concept of an IP matrix, which encourages company executives to embrace the internet and utilize new storytelling methods to promote their brand and products [1][2] - Zhou Yunjie notes that while Haier has accumulated over 100 million followers through various IP initiatives, the information is often scattered, and he aims to connect these efforts to drive systemic change within the company [2] Group 2 - Zhou Yunjie believes that the integration of IP with corporate responsibilities allows for better communication of firsthand information from the market, which can inform product design, quality improvement, and user experience [2] - Zhou Hongyi agrees with Zhou Yunjie's perspective, stating that while the methods of creating IP have changed, the fundamental goal remains the same: to engage in dialogue with the public and users [2]

Core Viewpoint - Haier officially launched its new brand Haier care at the 2025 Shanghai International Elderly Care, Aids, and Rehabilitation Medical Expo, aiming to become the leading brand in China's elderly care industry, showcasing its strategic layout and innovative strength in the smart elderly care sector [1][3]. Industry Context - The elderly care market, valued in the trillions, faces structural challenges such as an incomplete regulatory framework and inconsistent product quality and service standards. The lack of leading brands hampers the market's quality upgrade and affects the consumer experience for the elderly [3]. - In response to these challenges, the State Council issued a document in 2024 to support the incubation of new brands in the elderly care economy, highlighting the importance of Haier's launch of Haier care as a proactive response to national strategies [3]. Company Strategy - Haier has been strategically positioning itself in the elderly care sector since 2022, developing a comprehensive smart elderly care solution known as the 1+5+N model, which includes user interaction, strategic partnerships, and industry positioning [5]. - The introduction of Haier care marks a new journey for Haier in product innovation and ecosystem building, with a commitment to becoming a global leader in smart elderly care solutions [5][6]. Technological Innovation - AI technology is increasingly penetrating various industries, providing new solutions to the challenges posed by an aging population, such as workforce shortages and resource misallocation. Haier is leveraging AI to create smart elderly care solutions [6][8]. - The launch event showcased several AI-powered products, including the AI infrared therapy mat and AI exoskeleton robot, reflecting Haier's deep commitment to innovation in elderly care technology [8]. Brand Values - The Haier care brand emphasizes four core values represented by the acronym C-A-R-E: Convenience, Activity, Responsibility, and Ease, which are illustrated through real-life stories of individuals benefiting from Haier's products [10][11][12]. - The mission of Haier care is to ensure that all parents can enjoy life with dignity, focusing on the needs of various elderly demographics and enhancing their quality of life through technology [12].

Core Insights - Haier's charitable initiative, the "Love Refrigerator," has been running for eight consecutive years since 2018, benefiting over a million people across more than 40 cities in China [1][6] - This year, the initiative is specifically targeting high school examination venues in 33 cities, providing free chilled beverages to parents waiting outside during the exam period [1] Group 1 - The "Love Refrigerator" provides free access to chilled drinks such as mineral water and beverages for parents in high-temperature conditions during the national college entrance examination [1] - The initiative has established a vast network of over a thousand refrigerator stations in cities like Beijing, Xi'an, and Shanghai, creating a "cooling network" for workers exposed to high temperatures [6] Group 2 - The newly introduced Mailang upright freezer features HCF fresh freezing technology, maintaining a constant temperature of -30°C, ensuring that ice cream retains its smooth texture even in high heat [3] - The "100-Hour Power Outage Challenge" showcases Haier's innovative cooling technology, which enhances freezing capacity by nearly 40% and maintains cooling for 100 hours without external power [4] Group 3 - After the examination period, the "Love Refrigerator" will be relocated to areas with high concentrations of outdoor workers, such as sanitation workers and delivery personnel, continuing its mission of providing cooling services [6] - Haier aims to expand its charitable efforts, spreading care and cooling services to more cities and communities in the future [6]

Group 1 - The 2025 China Internet Civilization Conference was held in Hefei, Anhui, focusing on promoting a positive live-streaming ecosystem and recognizing quality live-streaming rooms [2] - The "Quality Anchor Cultivation Project" aims to cultivate and recognize 6,000 quality live-streaming rooms from 2024 to 2026, with a target of over 30,000 quality live-streaming rooms across platforms [2] - The third batch of recognized quality live-streaming rooms includes 57 flagship stores from well-known brands like Xiaomi, Haier, and Lin's Home, indicating strong consumer recognition of quality domestic brands [3] Group 2 - In the book sales sector, notable anchors on Douyin, such as @与辉同行 and @王小骞, have achieved significant sales, with the People's Literature Publishing House selling over 5.4 million books since starting live-streaming sales in 2021 [3] - The live-streaming format has revitalized book sales and knowledge dissemination, with specific titles like "The Right Bank of the Erguna River" seeing a tenfold increase in print volume due to live-stream promotions [3] - The inclusion of agricultural creators in the quality live-streaming list highlights the impact of live-streaming on rural development, with individuals like @沂蒙二姐 and @水果游侠 successfully promoting local agricultural products [5] Group 3 - Fashion brands like "古拙质造" and "CHU楚妞" have gained consumer favor through innovative operations and high-quality products, with some even showcasing their collections during Shenzhen Fashion Week [5] - The live-streaming e-commerce sector is evolving, with various industries leveraging this format to enhance consumer engagement and drive sales [5]

Group 1: Industry Overview - The embodied intelligent robot industry is gaining global attention as a key focus area in the technology wave [1][2] - Shandong Province, particularly Qingdao, is positioning itself as a significant innovation hub and manufacturing center for humanoid robots within its "10+1" industrial system [1] Group 2: Company Developments - Leju Zhijia (Qingdao) Robot Technology Co., Ltd. has introduced the "Kua Fu" robot, which showcases high flexibility and intelligence, capable of performing complex tasks and customizable functions [1] - Shandong Zhuoye Medical Technology Co., Ltd. has developed the world's first AI percutaneous puncture surgical navigation robot, enhancing precision in minimally invasive treatments [2] Group 3: Technological Advancements - The integration of chips, sensors, and software is crucial for the embodied intelligent robot industry, with Qingdao establishing a comprehensive industrial chain covering key components and applications [2] - Key component manufacturers like Guohua (Qingdao) Intelligent Equipment Co., Ltd. and Hexagon Intelligent Manufacturing Technology (Qingdao) Co., Ltd. are achieving advanced performance levels and providing effective solutions for humanoid robots [2] Group 4: Application Expansion - Qingdao enterprises have made significant strides in various application scenarios, with Haier launching multiple robot products for factory and home services [3] - The city has recently announced over 60 super scenarios covering children's and elderly services, smart homes, and industrial manufacturing to accelerate the commercialization of embodied intelligent robots [3]