家电巨头"扎堆"去泰国建厂，实际上背靠国产家电在泰国的强势市场地位。海尔已经连续四年 稳坐泰国空调"榜一"之位，美的的冰箱和微波炉在泰国是数一数二的存在，TCL已是泰国电视 市占率的第二大品牌。 以前泰国人的生活，基本是被日韩品牌填满的，但现在他们反而越来越离不开中国家电，以前 许多人以为"性价比"就是家电出海的最大利器，但在泰国实地调研、对话家电行业的工厂、销 售端负责人之后，会发现国产家电的核心竞争力有着丰富的维度：它是更具科技感也更懂本地 需求的产品设计，能让一台洗衣机在泰国卖出8万泰铢（约合1.8万人民币）的高单价；它是依 靠供应链和数字工厂高效运转带来的成本管理优势；它是细致到考究产品标语如何贴、TikTok 短视频转化率的极致营销方法论…… 记者丨赖镇桃 编辑丨和佳 这几年，中国家电企业纷纷在泰国落点"最大"工厂。 2025年7月，海信集团海外最大生产基地——泰国HHA智能制造工业园奠基仪式举行。去年9 月，海尔泰国春武里空调工业园正式投产，这是中国品牌在东南亚地区规模最大的空调制造基 地。去年10月，TCL旗下的奥马冰箱得到泰国投资促进委员会（BOI）的批准在泰国建生产基 地，还有2022年已正 ...

Core Viewpoint - The article highlights Haier's new "full-category smart management" feature in its smart home app, which transforms traditional smart appliances into intelligent companions that understand and enhance daily life [1][2] Group 1: Smart Home App Features - The Haier Smart Home App breaks the limitations of traditional smart home apps by providing proactive service capabilities throughout the entire lifecycle of smart home products [1] - The app offers deep customization for different categories of appliances, enhancing user experience and functionality [1] - For example, the refrigerator acts as a food management assistant, providing features like ingredient management, expiration reminders, recipe recommendations, and one-click ordering [1] Group 2: User Experience and Integration - The washing machine is transformed into a laundry expert, allowing for features such as laundry scheduling, completion notifications, and cloud-based program updates [1] - The app enables centralized management and deep interaction across all categories of appliances, seamlessly linking the smart home ecosystem [1] - The "Homecoming Mode" feature personalizes the user experience by automatically adjusting lighting, music, curtains, and air conditioning based on the family member recognized by the smart lock [1]

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2026年2月12日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 其他類別 (請註明) | | 於香港聯交所上市 | 否 | | | | 證券代號 (如上市) | 690D | 說明 | | | 普通股- D股面值每股人民幣1元 (於法蘭克福證劵交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 事件 | | 已發行股份（不包括庫存股份 ...

来源：新浪证券-红岸工作室 2月12日，海尔智家跌0.54%，成交额5.90亿元，换手率0.36%，总市值2427.87亿元。 4、公司的主营业务是家电的研发、生产及销售工作，涉及冰箱/冷柜、厨电、空调、洗衣设备、水家电 及其他智能家庭业务，以及提供智能家庭全套化解决方案。 (免责声明：分析内容来源于互联网，不构成投资建议，请投资者根据不同行情独立判断) 异动分析 超级品牌+证金持股+无线充电+家用电器 1、海尔集团创立于1984年，从开始单一生产冰箱起步，拓展到家电、通讯、IT数码产品、家居、物 流、金融、房地产、生物制药等领域，成为全球领先的美好生活解决方案提供商。2014年海尔品牌全球 零售量份额为10.2%，连续六年蝉联全球大型家电第一品牌。 3、控股股东海尔集团旗下的海尔无线专注无线充电,参与制定了无线电能传输在电磁兼容性电磁辐射等 方面的国家行业标准,并投资前Intel无线充电技术团队成为其控股股东 资金分析 今日主力净流入-905.38万，占比0.02%，行业排名38/52，连续3日被主力资金减仓；所属行业主力净流 入-1.25亿，连续3日被主力资金减仓。 区间今日近3日近5日近10日近20日主 ...

Group 1 - Chinese home appliance companies are establishing significant manufacturing bases in Thailand, with major players like Hisense, Haier, TCL, and Midea leading the charge [1] - Hisense's HHA smart manufacturing industrial park is set to be the largest overseas production base for the company, while Haier's air conditioning industrial park in Thailand is the largest for Chinese brands in Southeast Asia [1] - The construction of these factories is characterized by rapid development, with Haier's facility being completed in just nine months, showcasing industry-leading construction speed [1] Group 2 - Chinese home appliances are increasingly preferred in Thailand, previously dominated by Japanese and Korean brands, due to their competitive pricing and advanced technology [2] - The core competitive advantages of Chinese appliances include tailored product designs that meet local needs, efficient cost management through supply chain optimization, and innovative marketing strategies [2] - Thailand serves as a key observation point for how Chinese home appliance companies can successfully establish a strong market presence in foreign territories [2]

围绕传统再生材料低端利用的痛点，海尔智家持续突破循环科技，引领行业高端转型。2025年10月，海 尔牵头制定的《家用电器产品再生材料使用规范》国家标准公示，为再生材料质量管控与供应链追溯提 供了依据。 海尔智家的家电再循环实践充分证明，循环经济并非发展负担，而是能够驱动企业高质量增长、创造多 元价值的新引擎。基于智慧家庭战略，海尔智家始终以用户需求为核心，通过从绿色产品到智慧场景方 案的全流程实践，不断优化和升级用户的品质生活体验。 海尔智家通过构建首个"回收-拆解-再生-再利用"全链路闭环体系，加速推进循环经济发展的绿色化、高 端化、科技化。目前，海尔再循环围绕回收第一体验、拆解第一效率、再生第一品质的三大竞争力升 级，夯实样板模式，加速全国布局。回收端，海尔再循环持续打通营销网、渠道网、服务网、物流网、 回收网为一体的"五网融合"以旧换新回收体系，保障用户体验第一；拆解端，在持续深化再循环工厂高 质循环体系建设的同时，以自建和战略合作的方式，加速全国化布局；再生再利用端，不断夯实循环科 技能力、开放联合上下游资源方，由塑料循环向金属循环等领域拓展。 1月28日，2025福布斯中国商业品牌管理影响力评选结果 ...

Core Insights - The article emphasizes the shift from "selling products" to "retaining users" as a critical transformation for companies in response to increasingly personalized and scenario-based consumer demands [1] - Haier Smart Home aims to establish a user-centric platform service technology ecosystem to enhance long-term competitiveness, having accumulated 430 million users, a 20% year-on-year increase [1] Group 1 - Haier Smart Home's "126" strategy focuses on building one smart home channel, two platforms (full-domain unified warehouse TC and user lifecycle), and enhancing six capabilities: high-end, globalization, digitalization, intelligence, ecology, and greenness [1][2] - The full-domain unified warehouse TC platform streamlines operations directly to users, improving efficiency and transparency, thus addressing previous issues of delayed demand transmission and inadequate service [2] - The user lifecycle platform enhances user experience through a proactive service system, utilizing big data and AI for precise matching and transparent service processes [2] Group 2 - Haier Smart Home's high-end strategy has led to significant sales, with the co-created "Mai Lang" refrigerator exceeding 1 million units in three quarters and the "Leader" washing machine surpassing 300,000 units since launch [2] - The company's globalization strategy involves not just selling products globally but also globalizing its platform and capabilities, exemplified by the X11 washing machine, which has sold over 1 million units across 20 countries [2] - By transitioning from product manufacturing to user management, Haier Smart Home redefines growth paths for enterprises and provides a practical transformation model for the industry [2]

Group 1 - JD has signed a strategic cooperation agreement with Midea, Haier, Hisense, and TCL, aiming for a total sales target of 180 billion yuan across online and offline channels by 2026 [1][2] - The agreement emphasizes a customer-first approach, focusing on service experience upgrades, product co-creation, channel expansion, and marketing collaboration [1][2] - The partnership aims to drive sales growth in various categories, including televisions, air conditioners, refrigerators, washing machines, range hoods, water heaters, and small home appliances [1][2]

Core Insights - JD.com has signed a strategic cooperation agreement with Midea, Haier, Hisense, and TCL for the year 2026, aiming to achieve a total sales target of 180 billion yuan through JD's online and offline channels [1] Group 1 - The strategic partnership involves multiple leading home appliance companies, indicating a collaborative approach to enhance market presence [1] - The sales target of 180 billion yuan reflects a significant commitment to expanding the reach and effectiveness of the involved brands within JD.com's ecosystem [1]

格隆汇2月11日丨海尔智家(06690.HK)公告，2月10日耗资9.2万殴元回购4.5万股D股，回购价格每股 2.044-2.05欧元。 ...