Core Insights - The Chinese color TV industry is projected to reach a market size of approximately 240 billion yuan in 2024, with a compound annual growth rate of 11.45% over the past five years [1][4] - Chinese brands are expected to account for over 44% of global TV shipments in 2024, with Hisense, TCL, and Xiaomi ranking among the top five globally, collectively holding nearly 45% market share [1] - The high-end market remains dominated by South Korean brands, with Samsung and LG capturing 80% of the market for TVs priced above $2,500 [1] Market Trends - The growth in the Chinese TV market is primarily driven by product structure upgrades, with a significant push from the "old-for-new" policy stimulating demand for high-end products [4] - The average retail price of TVs in China is expected to exceed 4,000 yuan per unit in 2024, reflecting a trend towards larger, more technologically advanced, and aesthetically pleasing products [4] Competitive Landscape - Leading manufacturers in the domestic TV sector include Hisense, TCL, Skyworth, Xiaomi, and Changhong, each with distinct technological advancements and market strategies: - Hisense is a leader in MINILED technology and holds a 47% market share in the global 100-inch TV segment, focusing on gaming scenarios through its VIDDA sub-brand [5] - TCL is recognized as a pioneer in global MINI LED technology, leveraging its supply chain advantages to produce high-end models like the 98Q10K PRO [5] - Skyworth leads in eye-care technology and has a strong presence in the internet TV space through its subsidiary, focusing on content services [5] - Xiaomi capitalizes on its internet ecosystem, emphasizing high cost-performance models and holding a 19.5% market share in the MINI LED segment [5] - Changhong utilizes military technology for its product development and has a comprehensive IoT ecosystem, with plans to launch AI-driven TV models [5]

Group 1: Market Overview - The FTSE China A50 Index components showed a positive trend with insurance, oil, and securities sectors rising significantly, while the banking sector also performed well [1][6]. Group 2: Sector Performance - The insurance sector, including companies like China Life and Ping An, saw increases in market capitalization, with China Life at 1,387.12 billion and Ping An at 1,036.22 billion, reflecting gains of 2.05% and 2.04% respectively [3]. - The oil sector, represented by Sinopec and PetroChina, also experienced growth, with Sinopec's market cap at 698.73 billion and PetroChina at 1,588.62 billion, both showing positive changes of 1.17% and 1.41% respectively [3]. - The semiconductor industry, including Northern Huachuang and Cambrian, faced slight declines, with Northern Huachuang down by 1.43% [3]. - The beverage sector, particularly Kweichow Moutai, reported a market cap of 1,780.16 billion, with a minor decrease of 0.13% [3]. Group 3: Trading Volume - Trading volumes varied across sectors, with the insurance sector leading with a total trading volume of 24.01 billion for Ping An, while the semiconductor sector had lower volumes, with Northern Huachuang at 9.73 billion [3][4]. - The automotive sector, represented by BYD, had a significant trading volume of 47.62 billion, indicating strong investor interest [3].

Group 1 - Air conditioning consumption has surged since June, driven by the "trade-in" policy and high temperatures, with leading companies ramping up production [1] - Sales of new energy-efficient air conditioners increased by 82% year-on-year from late June to early July, while Midea Group reported a 37.09% increase in installation volume from May 1 to July 6 [1] - Exports of air conditioners, particularly Midea's Solstice series, have seen strong sales in Europe, with a 30% year-on-year increase in air conditioner sales in Europe [1] Group 2 - The National Development and Reform Commission announced a new round of "trade-in" subsidies to be issued in July, which is expected to boost demand in the third quarter [2] - Experts indicate that the air conditioning industry is at a critical transition period, with a focus on refined operations, product upgrades, and channel restructuring as key competitive factors [2] Group 3 - Manufacturers are accelerating transformation, with energy efficiency, health, and smart features becoming standard [3] - Companies are exploring new sales channels, including live e-commerce and targeting lower-tier markets, while enhancing inventory management and flexible supply chains [3] - Experts suggest that companies should collaborate across product, channel, and marketing strategies to shift from quantity expansion to quality improvement, building long-term resilience and core competitiveness [3]

Investment Rating - The report maintains a "Buy" rating for Haier Smart Home [12] Core Viewpoints - Profit margin improvement is a continuous evolution direction for Haier, with a steady upward trend in profit margins observed in recent years. The report aims to systematically assess the potential and space for Haier's long-term profit margin enhancement by addressing three core questions: what factors have historically led to Haier's relatively low profit margins, what driving forces exist for profit improvement during the transformation process, and how much room for profit margin enhancement is there in the future [4][20] Summary by Relevant Sections Current Profit Margin Structure - Haier's overall gross margin has shown a year-on-year improvement since 2020, with a projected gross margin of 27.8% in 2024. The gross margins for various business segments in 2024 are expected to be 30.8% for refrigerators, 31.4% for washing machines, 23.9% for air conditioners, 29.3% for kitchen appliances, 41.6% for water appliances, and 8.6% for channel services, all reflecting year-on-year increases [23][25] Factors Leading to Low Profit Margins - The company's long-standing profit structure features "high gross margin + high expense ratio + low net profit margin." This is primarily due to differences in sales models compared to competitors, with air conditioning business still in the optimization phase and a significant investment in overseas acquisitions since 2015 impacting overall profitability [7][49][71] Drivers of Profit Margin Optimization - Since 2019, Haier's profitability has entered a phase of continuous improvement, with gross and expense sides contributing approximately 50% each to the incremental growth. The company is leveraging AI tools for digital transformation, which has already shown significant efficiency improvements. The domestic high-end brand Casarte has established a leading position, while overseas operations are undergoing organizational changes and production facility optimizations [8][10] Future Profit Margin Elasticity - Through digital transformation, product premiumization, and supply chain optimization, Haier aims to enhance profitability. Projections for 2024 suggest a long-term steady-state gross margin could rise to between 29.97% and 32.30%, with the expense ratio potentially optimizing to between 17.34% and 20.07%, leading to a net profit margin increase to between 10.85% and 14.08%, corresponding to an additional performance release of 56%-106% [9][10] Investment Recommendations - The report suggests seizing opportunities with this quality growth leader, as Haier's profitability has gradually improved since 2019. The domestic high-end market position of Casarte is expected to drive product structure optimization, while overseas business restructuring and efficiency improvements are anticipated to support continued growth. The company is expected to achieve net profits of 21.034 billion, 23.807 billion, and 26.207 billion yuan in 2025, 2026, and 2027, respectively, with corresponding P/E ratios of 11.4, 10.1, and 9.2 [10][18]

行 业 及 产 业 家用电器 行 业 研 究 / 行 业 深 度 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 刘嘉玲 (8621)23297818× liujl@swsresearch.com 本研究报告仅通过邮件提供给 中庚基金 使用。1 2025 年 07 月 09 日 内销政策拉动延续，关税扰动出口 不改长期趋势 看好 ——家电行业 2025 年中报业绩前瞻 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 证 券 究 报 告 相关研究 - ⚫ 25 年 1-5 月空调内销增长、外销高增，地产+以旧换新政策催化白电、大厨电需求。根据产业在线 数据显示，2025 年 1-5 月空调行业实现累计产量 10154 万台，同比增长 8%；2025 年 1-5 月空调 行业实现销量 10349 万台，同比增长 9%，其中内销量同比增长 7%。冰箱 2025 年 1-5 月内销量同 比增长 1%；洗衣机 2025 年 1-5 月内销量同增长 10%。出口方面，20 ...

Investment Rating - The report assigns an "Overweight" rating to the home appliance sector, indicating a projected performance exceeding the Shanghai and Shenzhen 300 Index by more than 15% [1][36]. Core Insights - The report highlights that government subsidies stimulated sales in Q2, leading to continued positive revenue growth. The competitive landscape has improved, driving profitability recovery in the small appliance sector, while leading players in major appliances are enhancing market share concentration [3][4]. Summary by Sections Overview - Domestic sales were boosted by government subsidies in Q2, with most categories achieving double-digit year-on-year growth despite some temporary restrictions. The sustainability of these subsidies is crucial for the industry's performance in the second half of the year [8][13]. Domestic Sales - The report notes that during the 618 shopping festival, online sales for various appliance categories saw significant year-on-year increases, with cleaning appliances up by 26%, water appliances by 22%, and kitchen small appliances by 22%. However, kitchen major appliances experienced a decline of 13% [13][14]. Export Sales - Q2 exports faced short-term setbacks due to uncertainties in tariff policies, with April's export growth dropping to 1.5% and May seeing a 6% decline. However, as tariff policies become clearer, exports are expected to gradually recover [16][17]. Competitive Landscape - The small appliance sector is experiencing improved competition dynamics, particularly in the robotic vacuum cleaner market, which has high growth potential and low penetration rates. The kitchen small appliance segment is also beginning to recover after two years of decline, with a growth rate exceeding 20% during the 618 festival, primarily driven by price increases [19][20]. Investment Recommendations - The report suggests two main investment themes: 1. The improvement in the competitive landscape of small appliances, particularly in the robotic vacuum sector, and the recovery of kitchen small appliances. Recommended stocks include Stone Technology (2025 PE: 18.2×), Ecovacs (2025 PE: 20.3×), Bear Electric (20.8×), and Beiding Co. (36.5×) [25][26]. 2. Concentration of market share among leading brands and high dividend yields for stable investment. Recommended stocks in this category include Midea Group (12.7×) and TCL Electronics (11.3×) [25][26].

Market Overview - The FTSE China A50 Index components showed varied performance, with the liquor sector rising throughout the day while the semiconductor sector experienced a decline in the afternoon [1] Insurance Sector - China Life Insurance, China Pacific Insurance, and Ping An Insurance had market capitalizations of CNY 376.78 billion, CNY 356.91 billion, and CNY 1,017.95 billion respectively, with trading volumes of CNY 0.75 billion, CNY 2.22 billion, and CNY 0.84 billion [3] - The stock prices changed as follows: China Life Insurance decreased by CNY 0.73 (-1.93%), China Pacific Insurance decreased by CNY 0.55 (-0.97%), and Ping An Insurance decreased by CNY 0.14 (-1.62%) [3] Liquor Industry - Kweichow Moutai, Shanxi Fenjiu, and Wuliangye had market capitalizations of CNY 1,782.39 billion, CNY 217.50 billion, and CNY 472.00 billion respectively, with trading volumes of CNY 3.95 billion, CNY 2.00 billion, and CNY 2.48 billion [3] - Stock price changes included Kweichow Moutai increasing by CNY 2.38 (+1.35%), Shanxi Fenjiu increasing by CNY 0.82 (+0.68%), and Wuliangye increasing by CNY 2.77 (+0.20%) [3] Semiconductor Sector - Northern Huachuang, Cambricon Technologies, and Hygon had market capitalizations of CNY 238.96 billion, CNY 223.82 billion, and CNY 314.69 billion respectively, with trading volumes of CNY 1.47 billion, CNY 1.23 billion, and CNY 2.64 billion [3] - The stock prices changed as follows: Northern Huachuang decreased by CNY 7.77 (-1.43%), Cambricon Technologies decreased by CNY 1.51 (-1.10%), and Hygon decreased by CNY 2.82 (-0.84%) [3] Automotive Sector - BYD, Great Wall Motors, and Beijing-Shanghai High-Speed Railway had market capitalizations of CNY 187.27 billion, CNY 1,790.16 billion, and CNY 280.83 billion respectively, with trading volumes of CNY 3.97 billion, CNY 0.31 billion, and CNY 0.56 billion [3] - Stock price changes included BYD decreasing by CNY 1.08 (-0.33%), Great Wall Motors decreasing by CNY 0.08 (-0.36%), and Beijing-Shanghai High-Speed Railway increasing by CNY 0.03 (+0.53%) [3] Shipping and Oil Sector - COSCO Shipping Holdings, Sinopec, and PetroChina had market capitalizations of CNY 235.91 billion, CNY 688.67 billion, and CNY 1,570.32 billion respectively, with trading volumes of CNY 0.77 billion, CNY 1.08 billion, and CNY 0.76 billion [3] - The stock prices changed as follows: COSCO Shipping Holdings remained unchanged, Sinopec decreased by CNY 0.09 (-0.59%), and PetroChina increased by CNY 0.01 (+0.12%) [3] Coal and Battery Sector - China Shenhua, Shaanxi Coal and Chemical Industry, and CATL had market capitalizations of CNY 185.95 billion, CNY 745.07 billion, and CNY 1,234.66 billion respectively, with trading volumes of CNY 0.79 billion, CNY 0.69 billion, and CNY 7.95 billion [3] - Stock price changes included China Shenhua increasing by CNY 7.49 (+2.84%), Shaanxi Coal and Chemical Industry decreasing by CNY 0.22 (-0.58%), and CATL increasing by CNY 0.03 (+0.16%) [3] Other Sectors - Various sectors such as food and beverage, electronics, and pharmaceuticals showed mixed performance in terms of market capitalization and stock price changes [4]

Core Viewpoint - Chinese home appliance companies are significantly contributing to the development of local talent in Egypt through immersive training and mentorship programs, enhancing both skills and employment opportunities in the region [1][2][3]. Group 1: Company Development - Haier's Egypt Eco-Park spans 200,000 square meters and is located in 10th of Ramadan City, northeast of Cairo, with the first phase set to produce air conditioners, televisions, and washing machines by May 2024 [1]. - The factory currently employs approximately 1,200 workers, with expectations for a substantial increase in workforce as the entire park becomes operational [2]. - The first phase of Haier's project has already captured a certain market share in air conditioning, with rapid growth in television and washing machine sectors [3]. Group 2: Talent Development - The training provided by Chinese experts focuses on human resource development and skill enhancement, which is seen as a unique aspect of Chinese companies [3]. - Employees like Tarek Baligh have benefited from hands-on training and mentorship, allowing them to compete with engineers despite having non-technical backgrounds [1]. - The local team is being trained to achieve localized production of refrigerators and kitchen appliances by the third quarter of next year, which is expected to boost the entire home appliance manufacturing industry in Egypt [3].

Core Viewpoint - The International Electrotechnical Commission (IEC) has released the first international standard for multi-tub washing machines, led by Haier, marking a significant achievement for Chinese enterprises in the global standard system [1][5]. Group 1: Standard Development - The IEC multi-tub washing machine international standard fills a gap in the industry and has been adopted as a national standard by many countries [1][5]. - Haier's initiative to establish this standard reflects its transition from a participant to a leader in the global standardization process [1][5]. - The standard defines key performance indicators for multi-tub washing machines, including water usage, electricity consumption, washing efficiency, rinsing, and moisture content [5]. Group 2: Technological Innovation - Haier was the first to introduce a dual-tub washing machine, the "Twin Cloud Dress," after overcoming technical challenges over six years and more than 100 iterations [3][4]. - The innovative design features a steel frame structure and dual-tub balance technology, addressing issues of vibration and noise common in traditional multi-tub designs [3][4]. - The development of the "Healthy Partition Washing" concept by Haier aligns with the IEC's sustainable development goals, enhancing the product's acceptance [4]. Group 3: Market Impact - The establishment of the international standard is expected to enhance the global influence of Chinese home appliance companies, particularly as they increase R&D investments and expand globally [5]. - The success of Haier in leading the standard-setting process signifies a growing recognition of Chinese brands in the global market [5]. - As the technology revolution and industrial transformation accelerate, Chinese enterprises are anticipated to play a more significant role in the global supply chain [5].

7月8日，华证指数发布了2025年A股上市公司各一级行业ESG绩效TOP20，涵盖工业、公共事业、可选 消费、金融等11个行业。其中，在2025年A股上市公司可选消费行业ESG绩效TOP20中，家电业仅海尔 智家（600690）一家上榜。 | 排名 | 股票代码 | 公司简称 | 华证ESG评级 | | --- | --- | --- | --- | | 1 | 603195.SH | 公牛集团 | AAA | | 2 | 300428.SZ | 立中集团 | AAA | | 3 | 600660.SH | 福耀玻璃 | AAA | | 4 | 002472.SZ | 双环传动 | AA | | 5 | 002050.SZ | 三花智控 | AA | | б | 605088.5H | 冠盛股份 | AA | | 7 | 603013.SH | 亚普股份 | AA | | 8 | 605117.SH | 德业股份 | AA | | 9 | 601163.SH | 三角轮胎 | AA | | 10 | 603197.SH | 保隆科技 | AA | | 11 | 600690.5H | 海尔智家 | AA | ...