Group 1: Policy and Economic Outlook - The Central Economic Work Conference held in Beijing from December 10 to 11 emphasized the optimization of the "Two New" policy, which refers to promoting large-scale equipment updates and the replacement of consumer goods [1] - The "Two New" policy is expected to continue through 2026, with the old-for-new subsidy policy likely to be extended and optimized [1][2] - The implementation of the "Two New" policy is projected to unlock a consumption market worth trillions, with over 25 trillion yuan in sales driven by the old-for-new policy from January to November this year [1][2] Group 2: Market Performance and Trends - The home appliance market is experiencing a surge in both quantity and quality, with significant growth in sales of health-related products [3] - Sales of high-end home appliances priced over 8,000 yuan increased by 96% year-on-year in the first half of the year [3] - The old-for-new policy has led to over 128.44 million home appliances being replaced and over 90.15 million digital products receiving subsidies [1][2] Group 3: Industry Challenges - There are notable gaps in consumer awareness of the old-for-new policy, particularly in third and fourth-tier cities and rural areas [3] - The industry faces challenges in establishing an efficient and low-cost recycling system, with high labor costs for disassembly and difficulties in balancing recycling prices [3] Group 4: Corporate Strategies and Innovations - Home appliance companies are shifting their strategies from simple product sales to providing scenario-based and ecological solutions [4] - The integration of health and AI technologies is becoming a key competitive advantage for leading companies, with significant investments in R&D [5] - Companies like Haier and Gree are actively responding to the old-for-new policies by enhancing their product offerings and transforming retail spaces to focus on health and AI solutions [4][5]

近年来，随着国内消费者健康洗护、分类洗涤的意识不断增强，分区洗护市场加速增长，多筒洗衣机成 为行业争夺的焦点。众多品牌纷纷入局，从双筒到三筒，从功能叠加到外观升级，市场竞争愈发激烈， 已然步入红海阶段。 在这片喧嚣的竞争红海中，海尔三筒洗衣机却走出一条差异化路径——其首创的一机三筒洗衣机，不仅 在国内市场实现销量领先，更率先布局海外，成功开辟出新蓝海。继登陆越南、意大利市场后，海尔三 筒洗衣机在东南亚再下一城，即将登陆马来西亚市场，持续以先行者姿态填补区域市场空白。 国内TOP1：从创新到引领 三筒洗衣机的概念兴起于消费者对健康洗护需求的爆发。数据显示，2025年3月至5月，多筒产品线上渗 透率从3.2%升至9.5%。2024年天猫平台"内衣专用洗衣机"搜索量同比增长370%。这充分表明"分区 洗"已从小众需求走向大众视野，成为市场的新热点。各品牌敏锐地捕捉到这一趋势，纷纷加大投入， 激烈争夺市场份额。 在市场同质化竞争激烈时，海尔率先跳出了传统的产品开发框架。其推出的三筒洗衣机，首创一机三筒 一体化设计，精准解决了外衣、内衣、母婴衣物分开洗涤的日常痛点，实现真正的"分区同洗"。三筒同 洗还能节省50%的时间 ...

转自：推广 在追求高质量发展的今天，什么才是衡量产品与品牌的真正标尺？参数、销量或是认证？或许，用户与市场的共同选择，正给出一个逐渐清晰的答案。 12月10日，在重庆举办的"2025年满意中国大会"上，海尔空调一举拿下"用户满意等级评价五星认证"与"市场质量信用AAA等级认证"，成为今年家电行业唯 一收获双项最高认证的企业。 这不仅仅是多了一张证书。背后是对其长期坚持"创造用户最佳口碑"核心战略的一次系统性验证。 在制造与管理端，AI仿真和智能算法大幅缩短了技术验证周期，加速产品迭代。企业内部甚至成立了"用户口碑委员会"，用AI实时抓取、分析全网评价，一 旦发现潜在问题，立刻触发改进流程，让口碑管理进入"实时响应"时代。 在服务端，依托"智家大脑"平台，系统能提前预判用户可能的需求——比如过滤网清洗、耗材更换，并智能调度最近的服务工程师，目标是做到"随叫随 到、一次就好"，将被动维修转为主动关怀。 从"做产品"到"经营人"，海尔给出了一种新答案 一套系统，让"满意"变成可管理的流程 口碑从哪里来？过去企业依靠的是售后反馈和用户调研，反应慢、碎片化。海尔空调则把它变成一套精密运转的体系。 "我们从战略层面就把' ...

Core Insights - Haier Air Conditioning has achieved the highest dual certifications in the home appliance industry, namely the "User Satisfaction Level Evaluation Five-Star Certification" and the "Market Quality Credit AAA Level Certification," validating its long-term strategy of creating the best user reputation [1] Group 1: User Satisfaction and Management System - Haier Air Conditioning has transformed user feedback into a systematic management process, establishing "creating the best user reputation" as a guiding principle [2] - The management closed-loop includes user cloud platforms, global R&D networks, smart lighthouse factories, and "four comprehensive" star services, ensuring end-to-end coverage from demand insight to service implementation [2] - The results show a service satisfaction rate exceeding 99.9% for three consecutive years, a decline in user complaints, and an increase in profits, demonstrating the conversion of reputation into commercial value [2] Group 2: AI Integration and Process Improvement - The efficient operation of the system is attributed to the deep integration of AI technology across the entire chain, enabling precise identification of user pain points and demand forecasting [4] - AI simulations and smart algorithms have significantly shortened technical validation cycles and accelerated product iterations, with a "User Reputation Committee" established to analyze online evaluations in real-time [4] - The "Smart Home Brain" platform anticipates user needs, such as filter cleaning and material replacement, aiming for proactive service rather than reactive maintenance [4] Group 3: Shift in Competitive Focus - Haier Air Conditioning's practices provide a reference model for systematic operation of user experience, indicating a shift in competition from product functionality to comprehensive user experience design and meticulous management [5] - The achievement of dual certifications signals a new phase in the home appliance industry, where the core competition is moving towards "experience co-win" [5] - Haier plans to continue deepening the integration of AI with user services, optimizing the closed-loop of "creating the best user reputation" to build a more resilient brand moat in an era where trust is increasingly valuable [5]

空调要用铝代铜，未来大部分空调很可能使用铝合金换热器。这不是开玩笑哦，而是很可能成真，在11 日格力、小米等多家空调企业参与了2025年中国家电科技年会，并在会上发布了《房间空调器用铝管翅 式热交换器生产线建设规范》。 学过中学物理都知道，铜是一种导热率非常高的金属，纯铜的导热率高达401W/(m·K)，远远优于铝 240W/(m·K)，而且价格又远远低于导热率更高的银，所以空调外机目前普遍使用铜制换热器（冷凝器 和蒸发器）。 但是现在铜价越来越高了，在不久之前伦敦金属交易所铜价创了破纪录，每吨价格高达11771美元。而 且我国是一个缺铜的国家，80%铜依赖进口，而且空调又是一个用铜大户——在2023年空调行业铜消费 占中国消费总额的10.7%，约172.3万吨。另一方面，铝导热率虽然不如铜，但是在众多金属中还是不错 的，我国电解铝产能又占了全球产能的60%，于是空调行业瞄准了铝代铜。 在2025年中国家电科技年会上公布的《房间空调器用铝管翅式热交换器生产线建设规范》是一个多方合 作成果，参与企业、院校有格力、美的、海尔、小米、海信、TCL、奥克斯、北京工业大学、中国家用 电器研究院、长虹、西安交通大学、三花 ...

Core Insights - The 2026 "National Subsidy" policy will continue the "old-for-new" consumption initiative with an increased budget of 500 billion yuan, aimed at stimulating consumption and stabilizing economic growth [1][3][16] Group 1: Policy Overview - The "National Subsidy" policy has shown significant results since its launch in 2024, generating over 2.5 trillion yuan in sales and benefiting 360 million people [3] - The policy will focus on three main upgrades: increasing the subsidy amount, expanding coverage to new sectors, and optimizing the distribution process [4][10] Group 2: Sectoral Impacts - Traditional consumption sectors like home appliances and automobiles are expected to see a second wave of growth, with home appliance subsidies potentially increasing from 12.84 million units to 15 million units [6][8] - The service consumption sector, particularly in tourism and health, is anticipated to become a new focal point, with over 100 billion yuan in tourism vouchers expected to be issued [6][10] - Digital and green consumption will be enhanced, with subsidies for smartphones and energy-efficient appliances, benefiting companies like Apple and Huawei [8][10] Group 3: Economic Implications - The policy aims to boost domestic demand and counter economic pressures, with expectations for retail sales growth to rebound to 5%-6% in 2026 [10] - It promotes industrial upgrades by leading consumption upgrades, encouraging innovation in sectors like electric vehicles and smart home appliances [10][14] Group 4: Investment Opportunities - Key investment targets include essential consumer goods like dairy products and condiments, as well as discretionary items like home appliances and new energy vehicles [15] - The policy is seen as a long-term opportunity for investors, with potential for valuation recovery and growth in the consumer sector [16]

Core Insights - The report maintains a positive outlook on the home appliance sector, emphasizing the potential for growth in both domestic and international markets, particularly in emerging markets and through the development of new product categories [3][5]. Group 1: Market Performance Overview - The home appliance sector has shown varied performance in 2025, with white goods yielding a total return of +1% but underperforming against the CSI 300 by -19% due to high base effects and market competition [11]. - Small appliances have performed well with a +12% return, indicating a shift from scale expansion to value creation, supported by new subsidy policies [11]. - The components sector has excelled with a +70% return, benefiting from investments in emerging technologies such as AI and robotics [11]. Group 2: Domestic and International Sales - Domestic sales have faced pressure due to tightening national subsidies, with expected growth rates for major appliances showing mixed results, while small appliances have fared better [5][38]. - Internationally, emerging markets have outperformed, with a notable recovery in export orders as tariff impacts begin to stabilize [41][42]. Group 3: Product Development and Innovation - The report highlights a continuous upgrade in product structure, with an increasing share of high-end products contributing to profit margins [5][44]. - New product categories such as smart glasses, drones, and UV printers are expected to create new growth opportunities, driven by consumer demand for innovative and personalized experiences [5][10]. Group 4: Investment Recommendations - The report suggests focusing on leading white goods companies as they represent assets with significant growth potential, particularly in the context of favorable U.S. market conditions and anticipated interest rate cuts [5][44]. - Specific companies recommended for investment include Haier Smart Home, Hisense, TCL Electronics, and Ecovacs, among others [5][44].

海尔冰箱的全球化，不是简单的把产品卖出去，而是能力和服务的全方位提升。海尔冰箱通过在当地核 心卖场优先布局"黄金展位"，把高端体验搬进用户的日常生活。同时，还通过在销售端全面强化顾问的 产品讲解能力，以专业服务提升了用户好感与品牌口碑。这份用心也换来了高端渠道的认可：700升法 式大冰箱登上英国高端百货John Lewis官方杂志。 从英国市场的突围，到17年蝉联全球冰箱品牌零售量冠军，海尔冰箱用实力赢得全球用户信赖，也将持 续为全球更多家庭带来更高品质的生活体验。 最新市场数据显示，继海尔法式大冰箱在法国市场夺冠后，英国又传来利好信息：700升大容量90MD 高端冰箱新品上市即爆，不仅成为9月热销榜TOP1，还助力海尔冰箱实现1-10月年累市场份额增速最 快。 这份成绩正是海尔冰箱聚焦高端化和全球化战略的成果。其通过持续的科技创新，给英国家庭提供高品 质的好产品、好体验。 海尔冰箱凭借高端化战略，正成为越来越多用户的高端首选。90MD高端冰箱新品自带"爆款基因"，700 升超大容积且拥有双制冰功能，满足当地家庭所需，高端玻璃外观更提升家装质感。70cm品类冰箱创 新抽屉式设计，更便于用户拿取冷冻食材，比传统 ...

随着今年铜的期货价格每吨突破1万美元，作为全球最大的空调消费和生产国家，中国正加快推进空调"铝代铜"及相关标准制订，以保障这个千亿级产业的 产业链安全。 12月11日，第一财经记者从2025年中国家电科技年会获悉，中国制冷学会团体标准《房间空调器用铝管翅式热交换器生产线建设规范》已发布，另外两项关 于铝制换热器原材料技术要求、飞翼式换热器生产线建设规范的团体标准正在编制中。此外，与"铝代铜"相关的国家标准《房间空气调节器用热交换器》也 正在修订中。 广东美的制冷设备有限公司材料技术资深研究员尚秀玲则说，铝代铜有耐蚀基材设计、表面喷锌处理、表面涂层设计三个技术方向，对空调企业的制造能 力、焊接水平也提出了更高要求。铝代铜要注重环境适应性，比如沿海地区用空调的防腐蚀要求会更高，为不同使用环境找到合适的材料，是这项工作推进 的前提。 当天，海尔、美的、海信、TCL、奥克斯、小米、美博等多家空调企业共同宣布加入空调铝强化应用研究工作组自律公约，禁止恶意攻击行为，科学地宣传 铝换热器空调的特点，不得夸大或进行虚假承诺，切实提升消费者对行业产品与技术的信任度。举报文章作者 格力、美的、海尔、小米、海信、TCL、奥克斯、北 ...

齐鲁晚报·齐鲁壹点 尚青龙 高雅洁 除了精密"大脑"，人形机器人推广的另一重要制约因素是协调流畅的行动能力。青岛钢铁侠科技有限公 司十年磨一剑，为机器人锻造最强"小脑"。以ARTROBOT系列大型双足仿人机器人为例，从初代仅能 双足行走，到如今第五代可完成端茶倒水、拧螺丝等复杂精细动作，每一步都凝聚着研发团队的心血。 "第一代ARTROBOT只有两条腿，我们的目标很简单，就是先实现稳定的双足行走。虽然面临诸多技术 难题，但团队坚持攻克。"青岛钢铁侠科技有限公司副总裁陈天祥介绍道，第五代ARTROBOT搭载的自 研"运动脑"，集成精密硬件与智能软件系统，在提升算力的同时降低功耗，为机器人的精准动作输出提 供核心支撑。"'运动脑'如同人类的小脑，体积不大却功能强大。它让机器人的每一个动作都更加精 准、流畅，极大便利了多自由度机器人的开发。" 康养领域的领跑布局 乐聚智家和钢铁侠作为引入的"生力军"，为青岛具身智能产业注入了活力。而青岛本土企业在智能机器 人领域，尤其在康养医疗领域已抢占先机。 山东卓业医疗研发的全球首台AI经皮穿刺手术导航机器人，集成3D结构光与动态感知技术，可实现亚 毫米级穿刺精度。"这台机器人 ...