FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2025年7月28日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 A | | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | 600690 | 說明 | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | 事件 | | 已發行股份（不包括庫存 ...

Core Insights - The 11th "717" event by Suning.com and Haier has evolved into a significant marketing IP in the home appliance industry, marking a new wave of consumer demand for appliances during the summer heat [1][2][8] - The event has seen a substantial increase in sales, with Haier's overall appliance sales on Suning.com growing by 28% year-on-year, and air conditioning sales doubling [2][12] Group 1: Event Evolution and Impact - The "717" event has transformed from a brand festival to a lifestyle shopping festival, with sales scale increasing over tenfold since its inception in 2015, where the first day's sales exceeded 300 million yuan [8][12] - The partnership between Suning.com and Haier has led to the development of a new consumption culture symbol, focusing on user experience and value creation [9][11] Group 2: Product and Service Innovations - The "Three Good Standards" introduced during this year's event emphasize good products, good services, and good experiences, with over 20 trend-setting products launched [4][5] - Service upgrades include a comprehensive service model with long-term warranties and dedicated customer service roles, enhancing user trust and satisfaction [4][11] Group 3: Market Trends and Future Outlook - The smart home appliance market is projected to grow significantly, with an expected market size of approximately 5.9 trillion yuan by 2025, and smart appliances' penetration rate increasing to 50% [12][13] - The event aligns with national policies promoting green and energy-efficient products, indicating a strategic opportunity for the home appliance industry [12][14]

Investment Rating - The report maintains an "Outperform the Market" rating for the home appliance industry [4][5][58]. Core Insights - The home appliance sector is expected to benefit from the third batch of 690 billion yuan in national subsidies aimed at promoting consumption through old-for-new programs, which is anticipated to sustain robust demand growth [2][20]. - In August, air conditioner production saw a year-on-year decline of 7.1%, with domestic sales decreasing by 5.3% and exports down by 9.5%. This decline is attributed to the seasonal slowdown and increased inventory levels [1][17]. - The second quarter saw a decrease in the proportion of heavy holdings in home appliance stocks, with a notable increase in black electrical appliances, indicating a shift in investment focus [3][22]. Summary by Sections 1. Investment Recommendations - Key recommendations include Midea Group, Gree Electric, Haier Smart Home, TCL Smart Home, and Hisense Home Appliances in the white goods sector, and Boss Electric in kitchen appliances [3][12][15]. 2. Market Trends and Production Insights - August marked the beginning of the air conditioning off-season, leading to a production slowdown. Domestic production decreased by 5% while export production fell by 10% [1][17]. - The third batch of national subsidies is expected to provide a significant boost to domestic demand, with over 2.8 billion people applying for the old-for-new subsidies, resulting in sales exceeding 1.6 trillion yuan [2][20]. 3. Heavy Holdings and Market Performance - The proportion of heavy holdings in home appliance stocks decreased to 3.3% in Q2, with white goods seeing the largest decline. However, the sector remains overweight compared to the overall market [3][22]. - The home appliance sector experienced a relative loss of 1.65% this week compared to the broader market [30]. 4. Key Data Tracking - Raw material prices have shown an upward trend, with LME copper and aluminum prices increasing by 1.2% and 2.3% respectively [32]. - The shipping index for exports has decreased, with significant drops in rates for routes to the US West and East coasts [42]. 5. Company Earnings Forecasts - Earnings per share (EPS) forecasts for key companies include Midea Group at 5.62 yuan for 2025, Gree Electric at 6.34 yuan, and Haier Smart Home at 2.26 yuan [4][55].

Investment Rating - The report maintains a "Strong Buy" rating for Haier Smart Home (600690) with a target price of 34.5 CNY [2][8]. Core Views - The recent allocation of 69 billion CNY in national subsidies is expected to positively impact Haier's air conditioning business, particularly in northern China and the European and American markets, leading to improved revenue and profit [2][8]. - The company is anticipated to benefit from high temperatures in major cities, which have reached an average maximum of 31.1°C, the highest in five years, driving demand for air conditioning [8]. - The report highlights that Haier's air conditioning sales in the northeast region have seen a significant increase, with retail sales growth exceeding 300% in early July due to the heat [8]. - The U.S. real estate market is expected to improve, which may positively influence demand for home appliances, as there is a strong correlation between real estate and appliance sales [8]. - The report emphasizes that Haier's management has shown confidence in the company's future by increasing their shareholdings, indicating a positive outlook for the second half of the year [8]. Financial Summary - Total revenue is projected to grow from 285,981 million CNY in 2024 to 354,115 million CNY in 2027, with year-on-year growth rates of 9.4%, 8.4%, 7.2%, and 6.5% respectively [4]. - Net profit attributable to shareholders is expected to increase from 18,741 million CNY in 2024 to 26,426 million CNY in 2027, with growth rates of 12.9%, 13.0%, 12.2%, and 11.3% [4]. - Earnings per share (EPS) are forecasted to rise from 2.00 CNY in 2024 to 2.82 CNY in 2027, with corresponding price-to-earnings (PE) ratios decreasing from 13 to 9 [4][8].

7月26日，在青岛华夏家博会上的卡萨帝展馆内，前来购买家电的孙先生成为海尔消费金融"智家分 期"联通银联云闪付后的首个用户，孙先生表示，新家装修趁着家博会有活动，定了冰箱、洗衣机、空 调、热水器等全套海尔家电，领了国补券减了11000多，剩余的58000再用海尔的家电分期，每月只需要 还不到5000元，今天也不用付钱，确实是很划算，也很方便。据悉，本次分期免息活动覆盖冰箱、洗衣 机、空调、热水器、净水机等展馆内的全品类家电，满足消费者各类家电购置需求。 正在为消费者办理家电分期手续的卡萨帝展馆工作人员称，分期确实给销售带来非常明显的提升，选择 用分期购买家电的用户越来越多，不论是单件家电，还是套购;同时，门店日常销售也会把"智家分 期"作为重要的工具来使用，为用户提供了更多支付选择，在使用国补的基础上，节省了用户的资金成 本。 海尔消费金融相关负责人表示，一方面，依托集团资源，我们有非常庞大家电场景入口，可以精准满足 家电用户的消费需求;另一方面，基于自身强大的金融科技能力及产品创新能力，毫秒级响应信贷需 求，让智家分期产品在全国海尔专卖店持续落地;对消费者而言，此次"智家分期"接入银联云闪付，把 以旧换新国 ...

证券代码：600690 证券简称：海尔智家 编号：临2025-050 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 海尔智家股份有限公司（以下简称"公司"或"海尔智家"）于近期办理了公 司2023年A股/H股核心员工持股计划、2024年A股/H股核心员工持股计划（合称 "核心员工持股计划"）权益归属相关事宜，具体如下： 一、核心员工持股计划情况介绍 （一）2023年A股/H股核心员工持股计划 1、履行的批准及审议程序 公司于2023年4月27日召开第十一届董事会第五次会议和第十一届监事会第 五次会议，于2023年6月26日召开2022年年度股东大会，审议通过了《海尔智家股 份有限公司2023年度A股核心员工持股计划（草案）及摘要》（以下简称"2023年 A股核心员工持股计划"）、《海尔智家股份有限公司2023年度H股核心员工持股计 划（草案）及摘要》（以下简称"2023年H股核心员工持股计划"）等相关议案， 同意实施公司2023年A股核心员工持股计划和2023年H股核心员工持股计划。2023 年A股核心员工持股计划参与员工不 ...

Market Overview - The FTSE China A50 Index showed mixed performance among bank stocks, while oil, coal, and electric power stocks declined [1][6] Banking Sector - Everbright Bank had a market capitalization of 242.84 billion with a trading volume of 0.38 billion, closing at 4.11, up by 0.03 (0.74%) [3] Insurance Sector - China Life Insurance had a market capitalization of 382.10 billion, with a trading volume of 1.46 billion, closing at 59.62, up by 1.12 (2.99%) [3] - China Pacific Insurance had a market capitalization of 371.44 billion, with a trading volume of 1.02 billion, closing at 38.61, up by 1.54 (2.65%) [3] - Ping An Insurance had a market capitalization of 1,085.69 billion, with a trading volume of 5.02 billion, closing at 8.64, up by 0.17 (2.01%) [3] Alcohol Industry - Kweichow Moutai had a market capitalization of 1,806.43 billion, with a trading volume of 3.41 billion, closing at 122.78, down by 16.99 (-1.17%) [3] - Shanxi Fenjiu had a market capitalization of 221.85 billion, with a trading volume of 1.14 billion, closing at 1438.01, down by 3.73 (-2.01%) [3] - Wuliangye had a market capitalization of 476.58 billion, with a trading volume of 1.31 billion, closing at 181.85, down by 0.76 (-0.62%) [3] Technology Sector - Haiguang Information had a market capitalization of 246.59 billion, with a trading volume of 1.20 billion, closing at 341.73, down by 0.23 (-0.07%) [3] - Northern Huachuang had a market capitalization of 282.22 billion, with a trading volume of 4.45 billion, closing at 674.60, up by 1.30 (0.19%) [3] - Cambricon Technologies had a market capitalization of 32.38 billion, with a trading volume of 1.79 billion, closing at 139.31, down by 2.18 (-1.54%) [3] Energy Sector - Sinopec had a market capitalization of 269.58 billion, with a trading volume of 5.34 billion, closing at 5.88, down by 0.11 (-1.27%) [3] - PetroChina had a market capitalization of 1,566.66 billion, with a trading volume of 8.05 billion, closing at 8.56, down by 0.06 (-1.08%) [3] Automotive Sector - BYD had a market capitalization of 1,846.26 billion, with a trading volume of 5.87 billion, closing at 37.78, down by 0.47 (-2.26%) [3] Securities Sector - CITIC Securities had a market capitalization of 363.53 billion, with a trading volume of 32.66 billion, closing at 29.86, up by 0.41 (2.03%) [4] Consumer Electronics - Luxshare Precision had a market capitalization of 272.89 billion, with a trading volume of 23.13 billion, closing at 28.83, up by 0.17 (0.59%) [4] Home Appliances - Gree Electric had a market capitalization of 228.16 billion, with a trading volume of 10.44 billion, closing at 25.72, down by 0.09 (-0.19%) [4] Pharmaceutical Sector - Heng Rui Medicine had a market capitalization of 404.93 billion, with a trading volume of 4.53 billion, closing at 48.52, up by 4.61 (8.17%) [4]

过去的国补政策有哪些经验可以借鉴？ 国补复盘：以旧换新效果复盘及趋势展望 20250727 摘要 本轮国补政策与上一轮（2008-2012 年）相比，虽然宏观环境不同， 但对家电品类的刺激作用依然显著，尤其是在低渗透率的新兴品类如扫 地机和净水器方面表现突出。政策执行层面更加注重能效标准和资质要 求，利好龙头企业。 2025 年上半年，在家电补贴政策的推动下，家电行业社零累计同比增 速达 31%，对整体社零增长贡献显著，增量资金约 1,400 亿元，占整 体增量的 12%。其中，空调品类表现最为突出，线上销量增速接近 30%。 2025 年全年国补资金总额预计达 3,000 亿元，基本满足市场需求。政 策执行更加注重线下扶持，以帮助中小型零售商，实现经济托举目标。 线上平台和线下大连锁门店因具备一站式服务，政策效果更佳。 上一轮家电补贴政策显著提高了农村家庭普及率，但由于需求透支和企 业垫资等原因，导致利润端波动加剧。本次国补政策强调能效标准，有 利于具备高能效产品和完善线下渠道布局的龙头企业。 Q&A 国补政策的实施情况如何？对家电行业有何影响？ 国补政策自 2024 年下半年开始在全国陆续展开，第一轮于 ...

Investment Rating - The report maintains a positive outlook on the home appliance sector, particularly highlighting the white goods segment as undervalued with high dividend yields and stable growth potential [5]. Core Insights - The report emphasizes the impact of government subsidies, with the third batch of 690 billion yuan allocated to support the consumption of old appliances, which is expected to stimulate demand in the home appliance market [4][11]. - The introduction of DJI's first robotic vacuum cleaner, ROMO, marks a significant entry into the market, indicating competitive dynamics in the home appliance sector [12]. - The report notes a general increase in sales volume across various appliance categories, with a particular focus on air conditioners and kitchen appliances, despite a decline in average selling prices [2][3][30][34][36]. Summary by Sections Air Conditioning Data - Online sales of air conditioners reached 9.18 million units in June 2025, a year-on-year increase of 27.9%, while offline sales were 1.032 million units, up 40.4% [2][30]. - The average online price decreased by 5.6% to 2,429 yuan per unit, and the offline average price fell by 2.5% to 4,031 yuan per unit [2][30]. Kitchen Appliance Data - Sales of range hoods increased, with online sales at 565,000 units (up 13.7%) and offline sales at 180,000 units (up 32.8%) in June 2025 [3][34]. - The average online price for range hoods decreased by 2.0% to 1,662 yuan, while the offline price increased by 4.8% to 4,674 yuan [3][34]. - Dishwasher sales also saw growth, with online sales at 192,000 units (up 8.9%) and offline sales at 49,000 units (up 24.3%) [3][36]. Industry Dynamics - The home appliance sector underperformed compared to the CSI 300 index, with the sector index remaining flat while the CSI 300 rose by 1.7% [4][6]. - Key companies such as Marsman and Lek Electric showed significant gains, while others like Huaxiang and Supor faced declines [4][8]. Investment Highlights - The report identifies three main investment themes: 1. White goods benefiting from favorable real estate policies and government incentives [5]. 2. Export-oriented companies like Ousheng Electric and Dechang Co. that are seeing stable income growth [5]. 3. Core component manufacturers like Huaxiang and Sanhua Intelligent Control, which are expected to benefit from increased demand in the white goods sector [5].

Investment Rating - The report maintains an "Outperform" rating for the home appliance sector [8]. Core Insights - The third batch of national subsidies has been allocated, with a focus on the effectiveness of policy continuity. The consumption upgrade policy has driven rapid growth in retail sales of home appliances and other categories, with over 280 million people applying for the subsidy, resulting in sales exceeding 1.6 trillion yuan [3][12][20]. - The retail sales of major home appliance categories have shown significant year-on-year growth, with air conditioning and audio-visual equipment increasing by 30.7% and 25.4%, respectively, contributing to a 5% growth in total retail sales [3][12][20]. Summary by Sections Investment Suggestions - The report suggests focusing on the following areas due to expected recovery in domestic demand supported by policy: 1. Major appliances benefiting from the old-for-new policy, recommending companies like Midea Group, Haier Smart Home, Gree Electric, and TCL Electronics [5][21]. 2. The pet industry, which is expected to remain resilient against economic cycles, with recommendations for companies like Guibao Pet and Zhongchong Co [5][21]. 3. Small appliances and branded apparel, which may see demand recovery from a low base, recommending companies like Bear Electric and Anta Sports [5][21]. 4. Electric two-wheelers, with a strong outlook for domestic sales improvement, recommending companies like Ninebot and Yadea [5][21]. Market Data - The home appliance sector experienced a slight increase of 0.3% this week, with specific segments showing varied performance: white goods down 0.1%, black goods up 0.8%, small appliances up 1.1%, and kitchen appliances up 2.5% [4][25]. - Raw material prices have seen a decrease, with LME copper and aluminum down by 1.46% and 1.04%, respectively [4][25]. Industry Trends - The report highlights the long-term theme of international expansion, recommending attention to leading companies in clean appliances and major appliances that are gaining global market share [6][22]. - The restructuring of global manufacturing continues to favor Chinese manufacturing, with recommendations for companies like Midea Group and Haier Smart Home, which are leading in global market share for major appliances and tools [6][22]. Company Performance Tracking - The report includes detailed sales data tracking for key companies in various segments, indicating performance trends and market positioning [36][37][41][42].