Investment Rating - The report suggests a cautious outlook on the home appliance industry, indicating a potential for stable growth among leading brands due to their integrated advantages and strong pricing power [5]. Core Insights - The retail sales of consumer goods in November 2025 showed a total value of 43,898 billion yuan, with a year-on-year growth of 1.3%, reflecting a slowdown compared to October's 2.9% growth [11]. - The home appliance retail sales in November 2025 were approximately 100 billion yuan, down 19.4% year-on-year, marking a further decline from October's 14.6% drop [14]. - The air conditioning production for January 2026 is expected to rebound due to the holiday scheduling impact, with domestic production planned at 8.84 million units, up 32.0% year-on-year, while exports are projected at 11.13 million units, up 14.0% year-on-year [2][18]. Summary by Sections 1. Market Performance - The overall retail sales growth has been declining month by month since June 2025, with November showing a significant drop in home appliance sales due to high base effects from previous government subsidies and a decrease in subsidy intensity [11][14]. 2. Key Data Tracking - The Shanghai Composite Index decreased by 0.28%, while the home appliance index increased by 0.16% during the week [21]. - Raw material prices showed a mixed trend, with copper prices up 2.04% and aluminum prices down 0.29% [3]. - The exchange rate for USD to RMB was reported at 7.06, with a slight decrease of 0.01% for the week [33]. 3. Real Estate Data - In October 2025, new residential construction area decreased by 19.3% year-on-year, indicating ongoing adjustments in real estate investment and sales, which may suppress long-term demand for home appliances [40]. 4. Investment Recommendations - Leading brands are expected to achieve stable growth in domestic sales, while external sales may benefit from the US entering a rate-cutting cycle and a gradual recovery in European consumption [5][51].

Investment Rating - The report maintains a rating of "Outperform" for the industry [6] Core Insights - The acquisition of iRobot is beneficial for leading domestic brands, while the white goods domestic sales are under pressure due to high base effects [3][4] - Major home appliance categories have seen a decline in domestic sales due to the high base from last year's national subsidies and previous consumption pull-forward [3][11] - In November, the sales revenue for air conditioners, refrigerators, and washing machines decreased by -34.5%, -34.4%, and -19.2% year-on-year, respectively [3][11] - The sales volume for these categories also dropped significantly, with air conditioners and refrigerators down by -30.65% and -30.79% year-on-year [3][11] - The acquisition of iRobot, which has filed for bankruptcy, may allow brands like Roborock and Ecovacs to capture more market share in North America [4][18] Summary by Sections Domestic Sales Performance - Domestic sales of major home appliance categories are declining due to high base effects from last year's national subsidies [3][11] - November data shows significant year-on-year declines in sales revenue and volume across key categories [3][11] Brand Performance - In November, the market shares for Gree, Midea, and Haier in domestic sales were 32.1%, 29.6%, and 19.7%, respectively, with Haier showing significant growth [4][16] - Midea's export share increased to 40.4%, while Gree's share slightly decreased [4][16] Market Trends - The overall home appliance sector saw a slight increase of +0.2% this week, with white goods and small appliances showing mixed performance [5][19] - The report highlights the impact of raw material prices, with LME copper and aluminum showing fluctuations [5][19] Industry News - The report discusses the implications of iRobot's bankruptcy and acquisition on the competitive landscape in North America [4][18] - It also notes the ongoing trends in ESG ratings among leading home appliance companies, emphasizing their focus on green transformation [39]

Core Viewpoint - Haier Central Air Conditioning has officially launched the 4Hz ultra-low frequency stable operation technology, marking a significant step towards achieving the "dual carbon" goals and fulfilling the commitment to providing "good air" for users [1][3]. Strategic Response - The construction of "good houses" is evolving towards higher quality and greener living standards, necessitating a shift in product logic from merely providing heating and cooling to offering comprehensive, sustainable air solutions [3]. - The introduction of the 4Hz technology addresses the critical contradiction in central air conditioning regarding high energy consumption and compromised user experience, transforming green energy goals into tangible benefits for users [3]. Technical Breakthrough - Lower operating frequencies in air conditioning lead to reduced energy consumption and noise, with the 4Hz technology representing a significant advancement from previous low-frequency technologies [4]. - Achieving this 4Hz capability required the efforts of 118 engineers over 720 days, emphasizing that this improvement is not just a numerical change but a fundamental optimization of operational logic [4]. - The 4Hz technology allows for a minimum operating power of 124W, nearly halving the energy consumption compared to standard 6Hz models, enhancing both user experience and energy efficiency [4]. User Benefits - The 4Hz technology results in three key benefits for users: reduced electricity bills, quieter operation, and stable temperature control, eliminating the discomfort of temperature fluctuations [5]. Implementation of Commitment - Haier Central Air Conditioning has established a complete closed-loop system from advanced manufacturing to smart services, ensuring high quality and consistency in products equipped with 4Hz technology [6]. - The company focuses on every aspect of user experience, from energy savings to comfort, demonstrating a commitment to technological originality and the core responsibility of providing "good air" [6].

海尔智家（600690）(06690)发布公告，于2025年12月19日斥资55.01万元回购2万股A股。 ...

格隆汇12月19日丨海尔智家(06690.HK)发布公告，2025年12月19日耗资人民币55万元回购2万股A股， 回购价格每股27.47-27.54元。 ...

表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2025年12月19日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 FF305 | 第一章節 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 A | | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | 600690 | 說明 | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有關事件前的現有已發 行股份（不包括庫存股 份）數目百分比 (註3) | ...

Core Viewpoint - Mexico plans to impose tariffs ranging from 5% to 50% on certain products from several Asian countries, including China, starting January 1, 2026, affecting industries such as automotive, electronics, steel, and furniture [1] Group 1: Tariff Impact on Exports - The tariffs will significantly impact the export of white goods, particularly home appliances, while the effect on black goods is expected to be minimal due to different material usage [2][3] - In 2025, China's exports of white goods to Mexico amounted to $2.919 billion, a year-on-year decrease of 10.6%, with specific declines in air conditioners (30%), washing machines (49.86%), and refrigerators (10.7%) [3] - The increase in tariffs may lead to a pause in orders or a shift to overseas production for certain products, such as non-automatic washing machines, which have a low profit margin [2][3] Group 2: Industry Response and Adjustments - Companies are likely to respond to the tariffs by adjusting their overseas production layouts or restructuring their supply chains [1][2] - Major Chinese companies, such as Hisense and TCL, have already established manufacturing facilities in Mexico, which will allow them to enhance local production capacity and expand their market share in North America [4] - The trend of increasing tariffs may push upstream component manufacturers to align more closely with North American original equipment manufacturers (OEMs) to improve local supply chain collaboration [4]

Investment Rating - The report rates the home appliance industry as "Positive" for investment, marking it as the first recommendation for 2026 [3]. Core Insights - The report emphasizes that leading companies with strong product capabilities, channel efficiency, cost control, and brand premium are positioned to gain market share during a challenging domestic demand environment. The industry is shifting from "incremental competition" to "stock integration" [4]. - It highlights that while short-term revenue growth may be difficult to expect, leading companies are likely to maintain profit growth due to improved efficiency and cost reduction. A stabilization in demand could lead to a new golden era for these companies [4]. - The report suggests focusing on three main investment themes: companies benefiting from domestic market consolidation, those redefining products for overseas markets, and quality dividend stocks with low valuations [4]. Summary by Sections 1. Market Performance and Fundamentals - The home appliance sector underperformed the CSI 300 index in 2025, with a growth rate of 9.7%, lagging behind the index by 7.8 percentage points, primarily due to external tariffs and domestic policy fluctuations [9]. - The report notes that the home appliance sector's valuation remains low compared to other consumer sectors, with a PE ratio of 14.7X as of November 30, 2025, reflecting the industry's mature phase and pressures from declining domestic real estate demand [19][20]. 2. Main Line One: Opportunities in Market Consolidation - The report identifies opportunities in the smart projection market, where domestic consolidation is occurring, and leading companies are gaining market share. The market is expected to improve as consumer demand recovers [61]. - In the kitchen appliance sector, leading companies are showing resilience in performance despite weak demand, with market shares increasing as smaller competitors exit the market [76]. 3. Main Line Two: Redefining Products for Export Markets - The report discusses the growth potential in the robotic vacuum cleaner market, which is expected to see double-digit growth in the overseas market from 2024 to 2029, driven by product innovation [86]. - It also highlights the potential for growth in the lawn mower robot market, particularly in Europe, where the penetration rate is expected to rise significantly [104]. 4. Main Line Three: Quality Dividend Stocks - The report suggests that companies like Midea Group and Haier Smart Home are positioned well due to their stable cash flows and increasing dividend payouts, making them attractive for long-term investment [85].

Market Overview - The white goods sector experienced a slight decline of 0.05% on December 19, with Midea Group leading the drop [1] - The Shanghai Composite Index closed at 3890.45, up 0.36%, while the Shenzhen Component Index closed at 13140.22, up 0.66% [1] Stock Performance - Notable gainers in the white goods sector included: - Xueqi Electric (14.31, +2.51%, 41,600 shares, 59.01 million CNY) - TCL Smart Home (10.84, +2.07%, 124,500 shares, 133 million CNY) - Changhong Meiling (6.60, +1.54%, 78,400 shares, 51.44 million CNY) [1] - Midea Group's stock closed at 79.45, down 0.48%, with a trading volume of 278,000 shares and a transaction value of 2.205 billion CNY [1] Capital Flow - The white goods sector saw a net outflow of 78.22 million CNY from institutional investors and 78.94 million CNY from retail investors, while retail investors had a net inflow of 157 million CNY [1] - Specific stock capital flows included: - Gree Electric: -24.78 million CNY from institutional investors, -21.92 million CNY from retail investors, and -2.87 million CNY from individual investors [2] - TCL Smart Home: +15.61 million CNY from institutional investors, -12.50 million CNY from retail investors, and -3.10 million CNY from individual investors [2] - Midea Group: -69.72 million CNY from institutional investors, -53.02 million CNY from retail investors, and +123 million CNY from individual investors [2]

Core Viewpoint - The 12th National After-Sales Service Conference highlighted Haier's commitment to transforming after-sales service through digitalization and proactive service models, aiming to enhance user experience and industry standards [3][11]. Group 1: Company Overview - Haier is recognized as a global leader in providing solutions for a better life and digital transformation, with a focus on becoming a world-class enterprise [3][11]. - Haier Service, a subsidiary focused on smart home service ecosystem construction, emphasizes a user-centered approach to deliver the best overall experience [6][11]. Group 2: Digital Transformation - The company is concentrating on digital transformation by building a digital service platform, allowing users to interact with service personnel through various formats such as text, voice, and video [8][15]. - Service standards and pricing details are made transparent through standardized online work orders, enabling users to supervise the service process and provide real-time feedback [8][15]. Group 3: Proactive Service Model - Haier Service aims to shift from reactive to proactive service by implementing predictive maintenance and smart alerts, identifying issues before users are aware of them [4][12]. - The use of IoT sensors and AI algorithms allows for real-time monitoring of appliance parameters, facilitating automatic detection and remote repair [4][12]. Group 4: User-Centric Innovations - The company has introduced innovative services such as micro-modification to address appliance size mismatches in older residential areas, enhancing user satisfaction [15][16]. - Haier Service has developed nearly a hundred scene-based solutions for various home environments, promoting a shift from single-product service to scenario-based service [15][16]. Group 5: Commitment to Quality - The company emphasizes a service philosophy of "sincerity forever," ensuring that service personnel are always available to meet user needs, regardless of location [7][14]. - Haier Service's approach includes personalized care and attention, fostering long-term trust with users and enhancing overall service quality [7][14].