Group 1 - The core concept of "Alipay Tap" is to enhance user interaction by allowing consumers to receive red packets and coupons while waiting for elevators, thus integrating digital experiences into everyday scenarios [1] - The service has been launched in over 20 cities, showcasing its potential as a new entry point for various industries to connect online and offline experiences, promoting a vision of a digital future where "everything can be tapped" [1] - Ant Group's CEO stated that "Alipay Tap" has surpassed 100 million users, becoming the second phenomenon-level product after "Yu'e Bao," indicating its significant market impact [1] Group 2 - The "Alipay Tap" service effectively shortens the conversion path from traditional advertising to consumer action, creating a full marketing loop that includes various scenarios such as new customer acquisition, e-commerce, and in-store promotions [2] - This new marketing model, described as a fusion of brand effectiveness and sales conversion, allows advertisers to achieve precise targeting and efficient conversion, breaking down barriers between brand communication and sales [2]

| 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 002027 | 分众传媒 | 7.80 | -2.62% | 131.61万 | 10.35 Z | | 603598 | 引力传媒 | 18.25 | -1.08% | 11.65万 | 2.12亿 | | 000607 | 来媒控股 | 4.75 | -0.63% | 22.73万 | 1.08亿 | | 300612 | 富亚国际 | 16.30 | -0.43% | 9.45万 | 1.54亿 | | 600556 | 天下秀 | 5.18 | -0.38% | 44.19万 | 2.29亿 | | 605168 | 三人行 | 33.87 | -0.38% | 6.44万 | 2.19亿 | | 002878 | 元隆雅图 | 19.01 | -0.37% | 11.02万 | 2.09亿 | | 300063 | 天龙集团 | 8.77 | -0.34% | 31.81万 | 2.78亿 | | 300058 | 蓝色光标 | 7.0 ...

8月6日，分众传媒（002027）与支付宝宣布联合推出"碰一下抢红包"服务。即日起，全国20余个城市的 用户在等电梯时，只需解锁手机"碰一下"分众广告屏幕旁的蓝环，即可领取红包、优惠券并在消费时使 用。 蚂蚁集团首席执行官韩歆毅表示，"支付宝碰一下"作为线下服务的亿级新入口，将坚持开放共赢，持续 助力各行各业创新交互、提升服务效率和用户体验，服务更多合作伙伴借助新入口创造新增量。 据了解，除了让交互体验更简单，支付宝也采用多种方式保障用户体验与安全：用户在未解锁手机、不 触碰蓝环时不会领取红包；同时，电梯内的"碰一下"蓝环设备仅支持抢红包的功能，不会发生主动支付 行为。 行业人士认为，"碰一下抢红包"通过广告内容与优惠券的联动方式，打破了传统广告从曝光到转化链路 过长的瓶颈，通过覆盖拉新、电商、到店、配送、会员、留资等多个场景，构建从曝光到转化的全链路 营销闭环。这一模式有效缩短转化路径，让每一次触达都蕴藏更多商业转化可能性，助力品牌带来新增 量。 分众传媒创始人、董事长江南春表示，这种"品效销"融合的三位一体新营销模式，让广告位升级为交易 新入口，可助力广告主实现智能精准触达与高效转化的双重突破，打破品牌传 ...

北京商报讯（记者 刘四红）8月6日，北京商报记者了解到，分众传媒与支付宝宣布联合推出"碰一下抢 红包"服务。即日起，全国20余个城市的用户在等电梯时，只需解锁手机"碰一下"分众广告屏幕旁的蓝 环，即可领取红包、优惠券并在消费时使用。 作为创新交互方式，"支付宝碰一下"首次被引入至电梯场景。据介绍，分众在电梯屏幕旁安装支付 宝"碰一下"蓝色圆环，构建起连接消费者与商业资源的全新交互入口，消费者通过手机"碰一下，抢红 包"，即可领取1亿现金红包，1000万份淘宝闪购免单和各类优惠券。目前，这一创新模式正在全国20多 座城市的电梯间快速铺开。 ...

Core Viewpoint - The collaboration between Focus Media and Alipay introduces a new interactive service called "Tap to Grab Red Envelopes," enhancing user engagement in elevator settings while promoting cash rewards and discounts [1] Group 1: Service Launch - The "Tap to Grab Red Envelopes" service is launched in over 20 cities, allowing users to unlock their phones and tap the blue ring next to Focus Media's advertising screens to receive cash rewards and coupons [1] - Starting from August 6, the initiative will distribute 100 million yuan in cash rewards and 10 million free purchases on Taobao, along with various discounts [1] Group 2: User Experience and Security - Alipay has implemented multiple measures to ensure user experience and security, such as preventing users from receiving rewards unless their phones are unlocked and they actively tap the blue ring [1] - The blue ring device in elevators is designed solely for the purpose of claiming rewards, eliminating the risk of unintended payments [1] Group 3: Marketing Strategy - Focus Media's founder, Jiang Nanchun, emphasizes that this new marketing model integrates brand promotion and sales conversion, transforming advertising spaces into new transaction entry points [1] - The approach aims to achieve intelligent and precise targeting for advertisers while enhancing conversion efficiency, effectively breaking down barriers between brand communication and sales conversion [1]

Group 1 - The core idea of the collaboration between Focus Media and Alipay is to create a new interactive ecosystem called "Tap to Grab Red Packets," which is rapidly expanding in over 20 cities across China [1][2] - The innovative model allows users to simply unlock their phones and tap a device to receive cash red packets or brand coupons, enhancing user experience and service efficiency [1][2] - The partnership aims to transform Focus Media's advertising spaces into digital service points, creating measurable offline-to-online interactions and improving marketing effectiveness [1][2] Group 2 - The "Tap to Grab Red Packets" model emphasizes security by ensuring that no payment actions occur unless the phone is unlocked, thus mitigating financial risks [2] - The interactive experience is designed to be quick and enjoyable, providing consumers with rewards while waiting for elevators, and serves as a new leverage point for brands to enhance market engagement [2][3] - The model is expected to cover various marketing scenarios, including customer acquisition, e-commerce, and membership retention, creating a full marketing loop from exposure to action [2][3] Group 3 - Case studies show significant engagement, with a 65% increase in daily active rates and high coupon redemption rates during the pilot in Shanghai and Hangzhou [3] - The new advertising approach allows for immediate consumer interaction and conversion, validating its effectiveness in real-time retail scenarios [3] - The evolution of elevator advertising from passive exposure to active participation aligns with national policies aimed at stimulating consumption and economic growth [3]

通过天眼查大数据分析，分众传媒信息技术股份有限公司共对外投资了15家企业，参与招投标项目104 次，知识产权方面有商标信息29条，专利信息55条，此外企业还拥有行政许可10个。 来源：金融界 分众传媒最新一期业绩显示，截至2025一季报，公司营业总收入28.58亿元、同比增长4.70%，归属净利 润11.35亿元，同比增长9.14%，扣非净利润9.88亿元，同比增长4.56%，流动比率2.850、速动比率 2.848、资产负债率22.98%。 天眼查商业履历信息显示，分众传媒信息技术股份有限公司，成立于1997年，位于广州市，是一家以从 事商务服务业为主的企业。企业注册资本1444219.9726万人民币，实缴资本342581.8777万人民币。公司 法定代表人为江南春（JIANG NANCHUN）。 金融界消息 截至2025年8月6日收盘，分众传媒（002027）报收于7.8元，下跌2.62%，换手率0.91%，成 交量131.61万手，成交金额10.35亿元。 资金流向方面，今日主力资金净流入6467.19万元，占比成交额6.25%。其中，超大单净流入3077.38万 元、占成交额2.97%，大单净流入3 ...

人民财讯8月6日电，8月6日下午，分众传媒（002027）和支付宝在上海举行"一'碰'即发"主题发布会， 共同开启以创新模式共同打造的电梯场景"碰一下，抢红包"全新生态。 据悉，分众传媒与支付宝联手打造的"碰一下，抢红包"创新模式，正在全国20多座城市的电梯间快速铺 开。这一以"数字化+发红包"为核心的玩法，不仅让消费者在等电梯时收获红包实惠，更成为品牌方撬 动市场、打通线下流量、提升商业转化的全新支点，实现营销效能的跨越式增长。 ...

Investment Rating - The industry investment rating is "Outperform the Market" [5][45]. Core Viewpoints - In Q2 2025, the SW Media Industry Index rose by 8.56%, with significant improvement in fund activity and a fluctuating increase in valuation (PE-TTM), outperforming the average level of the past seven years [2][13][15]. - The fund's heavy allocation in the media industry remains low but has shown signs of recovery, with the gaming and advertising sectors receiving market attention and maintaining an overweight position [3][4]. Summary by Sections 1. Fund Activity and Valuation - The SW Media Industry Index closed at 726.87 points on June 30, 2025, up from 669.54 points at the beginning of the quarter, indicating an 8.56% increase [13]. - The average daily trading volume during Q2 2025 was 669.28 billion yuan, an increase of 88.44 billion yuan from the previous quarter and 413.17 billion yuan year-on-year [13]. - As of July 29, 2025, the PE-TTM for the SW Media Industry was 28.82 times, a 10.86% increase compared to the average over the past seven years [15]. 2. Fund Heavy Allocation Recovery - The allocation ratio for the SW Media Industry in Q2 2025 was 1.76%, with a fund heavy allocation ratio of 1.40%, indicating a low allocation but a recovery from the previous quarter [17]. - The low allocation ratio decreased to 0.36%, showing improvement compared to the previous quarter [20]. 3. Concentration of Fund Holdings - The top 10 heavy allocation stocks accounted for 85.34% of the total heavy allocation market value in the SW Media Industry, indicating a significant concentration of holdings [39]. - The gaming sector dominated the top ten heavy allocation stocks, with seven out of ten being gaming companies [23]. 4. Investment Recommendations - The report suggests focusing on leading companies in the gaming and advertising sectors, particularly those with rich game license reserves and AI application layouts [42].

证券之星消息，8月5日广告营销板块较上一交易日上涨1.53%，分众传媒领涨。当日上证指数报收于 3617.6，上涨0.96%。深证成指报收于11106.96，上涨0.59%。广告营销板块个股涨跌见下表： | 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 002027 | 分众传媒 | 2.54 Z | 19.00% | -8735.00万 | -6.54% | -1.66 Z | -12.45% | | 002354 | 天娱数科 | 1821.44万 | 4.80% | -1331.14万 | -3.51% | -490.30万 | -1.29% | | 300071 | 福石控股 | 1355.39万 | 4.43% | 812.12万 | 2.66% | -2167.51万 | -7.09% | | 605168 | 三人行 | 911.43万 | 3.74% | -539.60万 | -2.22% | -37 ...