分众传媒信息技术股份有限公司董事会 关于评估机构的独立性、评估假设前提的合理性、 标的公司资产评估报告所设定的假设前提和限制条件按照国家有关法规和 规定执行、遵循了市场通用的惯例或准则，评估假设符合评估对象的实际情况， 具有合理性。 三、评估方法与评估目的的相关性 评估方法与评估目的的相关性以及评估定价的公允性的说明 分众传媒信息技术股份有限公司（以下简称"公司"）拟以发行股份及支付 现金的方式购买张继学、重庆京东海嘉电子商务有限公司、百度在线网络技术（北 京）有限公司等 50 个交易对方持有的成都新潮传媒集团股份有限公司 100%的 股权（以下简称"本次交易"）。 就本次交易，公司聘请中联资产评估咨询（上海）有限公司作为评估机构对 本次交易的标的公司进行了评估，并出具了相应的资产评估报告。 公司董事会根据《上市公司重大资产重组管理办法》等法律、法规以及公司 章程等有关规定，在仔细核查了评估事项以后，就评估机构的独立性、评估假设 前提的合理性、评估方法与评估目的的相关性以及评估定价的公允性进行了审慎 分析，具体如下： 一、评估机构的独立性 本次交易聘请的资产评估机构为中联资产评估咨询（上海）有限公司，符合 《 ...

Core Viewpoint - The company, Focus Media, is planning to acquire 100% equity of Chengdu New Wave Media Group through a combination of share issuance and cash payment, involving multiple parties including Zhang Jixue and JD.com [1][2] Group 1: Insider Information Management - The company has established an "Insider Information Knowledge Person Registration Management System" that defines insider information, the scope of knowledge persons, and outlines confidentiality management and accountability [1][2] - The company has implemented necessary confidentiality measures during the planning of the transaction, limiting the number of personnel who are aware of sensitive information [1][2] Group 2: Compliance with Regulations - The independent financial advisor has confirmed that the company has complied with relevant laws and regulations, including the Securities Law and the Management Measures for Information Disclosure of Listed Companies, in formulating the insider information registration system [2] - The company has adhered to the established insider information registration system by strictly controlling the knowledge scope of sensitive information and executing registration and reporting duties [2]

Group 1 - The transaction involves the acquisition of 100% equity of Chengdu Xinchao Media Group Co., Ltd. by the listed company, Focus Media Information Technology Co., Ltd., through a combination of share issuance and cash payment [1][4] - The main business of the listed company is the development and operation of outdoor advertising in the life circle media sector, focusing on building media and cinema screen advertising [1][2] - The target company's primary business is also outdoor advertising, specializing in digital and print advertising services in residential communities [1][2] Group 2 - The independent financial advisor concluded that both the listed company and the target company belong to the advertising industry, and the transaction does not fall under the categories of industries supported for mergers and acquisitions by the State Council and relevant ministries [2][3] - The transaction type is classified as a horizontal or vertical merger within the same industry [3] - The transaction does not constitute a restructuring listing as there has been no change in the actual controller of the listed company in the past 36 months [3][4] Group 3 - The transaction involves the issuance of shares to 50 counterparties, including Chongqing JD Haijia E-commerce Co., Ltd., Zhang Jixue, and Baidu Online Network Technology (Beijing) Co., Ltd. [4] - As of the date of the review, the listed company is not under investigation by the China Securities Regulatory Commission [4]

Group 1 - The core point of the article is that the independent financial advisor, Guotai Junan Securities, conducted a review of the stock price fluctuations of Focus Media Information Technology Co., Ltd. prior to its announcement of a significant acquisition transaction [1] - The transaction involves the acquisition of 100% equity of Chengdu New Wave Media Group Co., Ltd. through a combination of share issuance and cash payment [1] - The stock price of Focus Media was 6.53 CNY per share on the last trading day before the announcement, showing a slight decrease from 6.59 CNY per share on the 21st trading day prior [1] Group 2 - Over the 20 trading days leading up to the announcement, the stock price of Focus Media experienced a cumulative increase of 11.74% after excluding the impact of the overall market and 11.38% after excluding the impact of the industry sector [1] - The independent financial advisor concluded that the cumulative price fluctuation did not exceed 20%, indicating no abnormal volatility in the stock price prior to the announcement [1]

Core Viewpoint - The report evaluates the market value of the total equity of Chengdu New Wave Media Group Co., Ltd. as part of the acquisition by Focus Media Information Technology Co., Ltd. [4][5] Group 1: Evaluation Summary - The evaluation was conducted by Zhonglian Asset Appraisal Consulting (Shanghai) Co., Ltd. for Focus Media, focusing on the total equity of Chengdu New Wave Media Group [4][6] - The evaluation date is set as March 31, 2025, and the value type assessed is market value [4][5] - The evaluation includes all assets and liabilities of Chengdu New Wave Media Group, considering both current and non-current assets [4][5] Group 2: Financial Findings - The book value of the total equity is reported at 3,383.487 million yuan, while the assessed value is 8,343.000 million yuan, indicating an increase of 4,959.513 million yuan, which corresponds to a growth rate of 146.58% [5][6] - The evaluation results are valid for one year, from March 31, 2025, to March 30, 2026 [5]

（本页无正文，为《国泰海通证券股份有限公司关于本次交易相关主体不存在《上 市公司监管指引第 7 号——上市公司重大资产重组相关股票异常交易监管》第十 二条和《深圳证券交易所上市公司自律监管指引第 8 号——重大资产重组》第三 十条规定情形的核查意见》之签章页） 国泰海通证券股份有限公司 关于本次交易相关主体不存在《上市公司监管指引第 7 号— —上市公司重大资产重组相关股票异常交易监管》第十二条 和《深圳证券交易所上市公司自律监管指引第 8 号——重大 资产重组》第三十条规定情形的核查意见 分众传媒信息技术股份有限公司（以下简称"分众传媒"或"上市公司"） 拟以发行股份及支付现金的方式购买张继学、重庆京东海嘉电子商务有限公司、 百度在线网络技术（北京）有限公司等 50 个交易对方持有的成都新潮传媒集团 股份有限公司（以下简称"标的公司"）100%的股权（以下简称"本次交易"）。 国泰海通证券股份有限公司（以下简称"独立财务顾问"）作为本次交易的 独立财务顾问，审阅了本次交易的相关文件，就本次交易相关主体是否存在《上 市公司监管指引第 7 号——上市公司重大资产重组相关股票异常交易监管》第十 二条以及《深圳证券 ...

Core Viewpoint - The transaction involves the acquisition of 100% equity of Chengdu Xinchao Media Group Co., Ltd. by Focus Media Information Technology Co., Ltd. through a combination of share issuance and cash payment, with independent financial advisor Huatai United Securities providing a review of the transaction's compliance with relevant regulations [1][2]. Group 1: Industry and Company Analysis - The main business of the listed company is the development and operation of outdoor advertising in the lifestyle media sector, focusing on elevator media and cinema screen advertising [1][2]. - The target company also operates in the outdoor advertising sector, specializing in digital and print advertising services in residential communities, indicating that both companies belong to the advertising industry [2][3]. - The independent financial advisor confirmed that the transaction does not fall under the categories of industries supported for mergers and acquisitions as outlined by the State Council and relevant ministries, such as automotive, steel, and pharmaceuticals [2][3]. Group 2: Transaction Details - The transaction type is classified as a merger within the same industry, as both the listed company and the target company operate in the advertising sector [3]. - The transaction does not constitute a restructuring listing, as there has been no change in the actual controller of the listed company within the past 36 months, maintaining Media Management Hong Kong Limited as the controlling shareholder [3][4]. - The transaction involves the issuance of shares to 50 counterparties, including Chongqing Jingdong Haijia E-commerce Co., Ltd., Zhang Jixue, and Baidu Online Network Technology (Beijing) Co., Ltd. [4].

华泰联合证券有限责任公司（以下简称"独立财务顾问"或"华泰联合"） 作为本次交易的独立财务顾问，按照《关于加强证券公司在投资银行类业务中聘 请第三方等廉洁从业风险防控的意见》（证监会公告[2018]22 号）的规定，审阅 了本次交易的相关文件，就独立财务顾问及上市公司在本次交易中聘请第三方机 构或个人（以下简称"第三方"）的行为进行核查，并发表如下核查意见： 一、本次交易中独立财务顾问有偿聘请第三方的核查 本次交易的独立财务顾问根据《关于加强证券公司在投资银行类业务中聘请 第三方等廉洁从业风险防控的意见》（证监会公告[2018]22 号）（以下简称"《廉 洁从业意见》"）及相关规定的要求，就华泰联合本次交易中有偿聘请各类第三方 机构和个人（以下简称"第三方"）等相关行为进行了充分必要的核查。 经核查，华泰联合证券有限责任公司在本项目中不存在各类直接或间接有偿 聘请第三方行为，亦不存在未披露的聘请第三方行为，符合《关于加强证券公司 在投资银行类业务中聘请第三方等廉洁从业风险防控的意见》相关规定的要求。 华泰联合证券有限责任公司 关于本次交易符合《关于加强证券公司在投资银行类业务中聘请 第三方等廉洁从业风险防控的 ...

华泰联合证券有限责任公司 关于分众传媒信息技术股份有限公司内幕信息知情人登记制度 的制定和执行情况的核查意见 分众传媒信息技术股份有限公司（以下简称"分众传媒"或"上市公司"） 拟以发行股份及支付现金的方式购买张继学、重庆京东海嘉电子商务有限公司、 百度在线网络技术（北京）有限公司等 50 个交易对方持有的成都新潮传媒集团 股份有限公司（以下简称"标的公司"）100%的股权（以下简称"本次交易"）。 华泰联合证券有限责任公司（以下简称"独立财务顾问"）作为本次交易的 独立财务顾问，审阅了本次交易的相关文件，就内幕信息知情人登记制度的制定 和执行情况进行核查，并发表如下核查意见： 上市公司已按照《公司法》 《证券法》 《上市公司信息披露管理办法》等相关 法律、法规、规范性文件以及《内幕信息知情人登记管理制度》的相关规定，在 筹划本次交易期间，采取了如下必要且充分的保密措施： 关方就本次交易进行初步磋商时，已经采取了必要且充分的保密措施，并严格控 制本次交易事项参与人员范围，尽可能地缩小知悉本次交易相关敏感信息的人员 范围。 一、内幕信息知情人登记制度制定 上市公司已制定了《内幕信息知情人登记管理制度》，明确了内 ...

分众传媒信息技术股份有限公司 审阅报告及备考合并财务报表 分众传媒信息技术股份有限公司 审阅报告及备考合并财务报表 （2024 年 1 月 1 日至 2025 年 3 月 31 日止） 一、 审阅报告 1-2 二、 备考财务报表 备考合并资产负债表 1-2 备考合并利润表 3 备考财务报表附注 1-178 审 阅 报 告 信会师报字[2025]第 ZA14778 号 分众传媒信息技术股份有限公司全体股东： 我们审阅了后附的分众传媒信息技术股份有限公司（以下简称 "分众传媒"）的备考合并财务报表，包括 2024 年 12 月 31 日及 2025 年 3 月 31 日的备考合并资产负债表，2024 年度及 2025 年 1-3 月的备 考合并利润表以及备考合并财务报表附注。按照备考合并财务报表附 注三所述的编制基础编制备考合并财务报表是分众传媒管理层的责 任，我们的责任是在实施审阅工作的基础上对备考合并财务报表出具 审阅报告。 我们按照《中国注册会计师审阅准则第 2101 号——财务报表审 阅》的规定执行了审阅业务。该准则要求我们计划和实施审阅工作， 以对备考合并财务报表是否不存在重大错报获取有限保证。审阅主要 ...