广东高乐股份有限公司 2025 年半年度报告全文 广东高乐股份有限公司 2025 年半年度报告全文 广东高乐股份有限公司 GOLDLOK HOLDINGS(GUANGDONG) CO.,LTD. 2025 年半年度报告 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容 的真实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担 个别和连带的法律责任。 公司负责人朱俭勇、主管会计工作负责人朱俭勇 及会计机构负责人(会 计主管人员)易炳民声明：保证本半年度报告中财务报告的真实、准确、完整。 | 证券简称：高乐股份 | | | | | --- | --- | --- | --- | | 证券代码：002348 | | | | | 披露日期：2025 | 年 | 8 | 月 | 1 所有董事均已出席了审议本次半年报的董事会会议。 本报告中如有涉及未来计划等方面的内容，均不构成本公司对任何投资 者的承诺，敬请投资者注意投资风险。公司已在本报告第三节"管理层讨论 与分析"之"十、公司面临的风险和应对措施"部分，详细描述了公司经营 中可能存在的风险，敬请投资者关注相关内容 ...

Industry Overview - AI toys are products that integrate AI technology with traditional toys, offering interactive and personalized experiences through voice recognition, image recognition, natural language processing, deep learning, and emotional analysis [1][4] - The advantages of AI toys include multimodal interaction, emotional understanding and feedback, and intelligent learning and adaptation [3] Industry Chain Analysis - The upstream of the AI toy industry chain includes raw materials (metals, textiles, plastics), hardware (chips, sensors, batteries), and software (AI technologies) [4][5] - The midstream involves the design and manufacturing of AI toy products, including smart dolls, robot toys, AI plush toys, and AI-themed merchandise [4][5] - The downstream consists of sales channels, including offline retail and online e-commerce platforms [4][5] Industry Development History - The period before 2020 was characterized as a technology exploration phase, with limited AI applications in children's educational hardware [6][10] - From 2020 to 2023, the market entered a budding phase, with the introduction of interactive products and policy support for AI education, although product functionality was often homogeneous [6][10] - Post-2024, the industry is expected to enter a rapid development phase, with multimodal interaction becoming standard and significant advancements in AI technology [6][10] Industry Policy Direction - The government is promoting the "Artificial Intelligence +" action plan, which aims to integrate AI with traditional and emerging industries, creating a conducive environment for AI toy development [11][12] Current Industry Status - The toy market in China is projected to exceed 150 billion yuan in 2024, with AI toys expected to reach a market size of approximately 246 billion yuan [14][22] - The number of registered AI toy companies has shown a fluctuating trend, with a peak in 2019 and a decline in new registrations from 2021 to 2025 due to increased technical barriers and market regulation [15] Competitive Landscape - The AI toy market features a diverse competitive landscape, including traditional toy companies, tech startups, internet tech firms, and companies with strong IP reserves [21][22] - AI toy prices vary significantly, ranging from around 300-400 yuan for basic models to over 10,000 yuan for high-end products with advanced features [17][21] Future Development Trends - The AI toy market is expected to continue expanding, with a focus on emotional connection and deep companionship, targeting not only children but also young adults and the elderly [22] - By 2030, the AI toy market in China is predicted to exceed 700 billion yuan, driven by the integration of AI technology into various toy categories [22]

Group 1 - The core viewpoint of the article highlights the growth in the number of enterprises in the cultural, artistic, sports, and entertainment goods manufacturing industry in China, with a total of 10,958 enterprises reported for the period from January to May 2025, marking an increase of 238 enterprises compared to the same period last year, representing a year-on-year growth of 2.22% [1] - The report indicates that the proportion of these enterprises within the total industrial enterprises stands at 2.11%, reflecting the significance of this sector within the broader industrial landscape [1] - The data referenced in the article is sourced from the National Bureau of Statistics and organized by Zhiyan Consulting, emphasizing the reliability of the information presented [3] Group 2 - Zhiyan Consulting is identified as a leading industry consulting firm in China, specializing in in-depth industry research reports, business plans, feasibility studies, and customized services, showcasing its expertise in providing comprehensive industry solutions [2] - The firm has been dedicated to the industry research field for over a decade, indicating its established presence and experience in the market [2] - Zhiyan Consulting aims to empower investment decisions through its professional insights, quality services, and keen market awareness, positioning itself as a valuable resource for investors [2]

Market Performance - The entertainment products sector increased by 0.85% on August 22, with Qunxing Toys leading the gains [1] - The Shanghai Composite Index closed at 3825.76, up 1.45%, while the Shenzhen Component Index closed at 12166.06, up 2.07% [1] Individual Stock Performance - Qunxing Toys (002575) closed at 9.32, rising by 10.04% with a trading volume of 1.26 million shares and a transaction value of 1.167 billion [1] - Shifeng Culture (002862) closed at 21.24, up 4.84%, with a trading volume of 195,500 shares and a transaction value of 411 million [1] - Helen Piano (300329) closed at 12.28, increasing by 2.50%, with a trading volume of 136,500 shares and a transaction value of 165 million [1] - Other notable stocks include Zhejiang Natural (605080) at 30.73 (+2.19%), Jinling Sports (300651) at 24.86 (+1.47%), and Mingyue Lens (301101) at 49.00 (+1.20%) [1] Fund Flow Analysis - The entertainment products sector saw a net inflow of 86.11 million from institutional investors, while retail investors contributed a net inflow of 80.85 million [2] - The sector experienced a net outflow of 167 million from speculative funds [2] Detailed Fund Flow for Selected Stocks - Qunxing Toys had a net inflow of 192.1 million from institutional investors, but a net outflow of 122 million from speculative funds [3] - Shifeng Culture saw a net inflow of 34.62 million from institutional investors, with a net outflow of 31.82 million from speculative funds [3] - Zhejiang Natural experienced a net inflow of 22.99 million from institutional investors, while speculative funds had a net outflow of 3.35 million [3]

Market Overview - The entertainment products sector increased by 0.47% on August 19, with Huali Technology leading the gains [1] - The Shanghai Composite Index closed at 3727.29, down 0.02%, while the Shenzhen Component Index closed at 11821.63, down 0.12% [1] Top Performers - Huali Technology (301011) closed at 30.99, up 4.73% with a trading volume of 127,300 shares and a transaction value of 393 million [1] - Chuangyuan Co., Ltd. (300703) closed at 35.25, up 4.20% with a trading volume of 210,200 shares and a transaction value of 744 million [1] - Source Pet (001222) closed at 21.62, up 3.74% with a trading volume of 48,000 shares and a transaction value of 10.3 million [1] Underperformers - Helen Piano (300329) closed at 11.81, down 1.75% with a trading volume of 128,100 shares and a transaction value of 151 million [2] - Shuhua Sports (605299) closed at 9.84, down 1.60% with a trading volume of 133,000 shares and a transaction value of 132 million [2] - Yingpais (002899) closed at 23.11, down 1.45% with a trading volume of 38,700 shares and a transaction value of 89.7 million [2] Capital Flow - The entertainment products sector experienced a net outflow of 26.87 million from institutional investors, while retail investors saw a net inflow of 95.43 million [2] - The main capital inflow was observed in Chuangyuan Co., Ltd. with a net inflow of 83.66 million, while Huali Technology had a net inflow of 45.84 million [3] - Retail investors showed a significant net outflow from Huali Technology, amounting to 19.66 million [3]

Core Insights - The Chinese AI toy industry is characterized by a diverse competitive landscape, with various types of companies participating, including traditional toy manufacturers, tech startups, internet companies, and IP-rich firms [4][11]. Group 1: Competitive Landscape - The AI toy market features a wide price range, from basic models priced around 300-400 yuan to high-end products exceeding 10,000 yuan, reflecting significant performance differences among brands [1][9]. - Major players include traditional toy companies like Aofei Entertainment and Shifeng Culture, which leverage manufacturing capabilities and IP resources to enhance their AI toy offerings [4][11]. - Tech startups such as Haivivi and FoloToy focus on niche markets, creating differentiated products through the integration of software and hardware [4][11]. Group 2: Product Types - AI toys are categorized into three main types: AI smart dolls, AI robot toys, and AI leisure toys, each utilizing advanced technologies like voice recognition and natural language processing [6][9]. - AI smart dolls combine traditional plush toys with AI capabilities, while AI robot toys are highly anthropomorphized robots, and AI leisure toys incorporate AI into traditional puzzle games [6][9]. Group 3: Market Dynamics - The industry has a low concentration of participants, with a diverse competitive structure driven by technological advancements and IP competition [11]. - Key suppliers include chip manufacturers and AI technology providers, with a reliance on imported components, although domestic alternatives are emerging [11]. - The high-end market shows a strong acceptance of premium pricing, and companies are enhancing user engagement through private channels like brand apps and subscription models [11].

Core Insights - The report highlights the significant role of company secretaries (董秘) in connecting investors and listed companies, with a total salary of 4.086 billion yuan for A-share company secretaries in 2024, averaging 700,000 yuan per year [1] Group 1: Salary and Compensation - In 2024, the average salary for company secretaries in the entertainment products sector is 540,800 yuan, which is nearly 140,000 yuan lower than the average salary in the light manufacturing industry, reflecting a year-on-year decrease of 4.7% [2] - The median salary for company secretaries in this sector is 520,000 yuan, with the highest salary recorded at 1.2372 million yuan [2] - Male company secretaries earn an average of 528,400 yuan, while female company secretaries have a higher average salary of 580,100 yuan [2] Group 2: Demographics and Tenure - The average age of company secretaries in the entertainment products sector is 44.88 years, with 64% aged between 40-50 years [1] - The majority of company secretaries (36%) have a tenure of 5-10 years, followed by 28% with a tenure of 1-3 years [2] - Among the 25 company secretaries in the entertainment products sector, 56% hold a bachelor's degree and 36% hold a master's degree [2] Group 3: Compliance and Governance - In 2024, approximately 52% of company secretaries in the entertainment products sector had fewer than 10 investor meetings, indicating limited engagement [2] - There were two instances of compliance violations among company secretaries in this sector, highlighting potential governance issues [2]

Core Insights - The report highlights the significant role of board secretaries in connecting investors and listed companies, with a total salary of 4.086 billion yuan for A-share listed companies in 2024, averaging 754,300 yuan per year [1] Industry Overview - In 2024, there are 165 light manufacturing companies in A-shares that disclosed board secretary information, with 22 of them being in the entertainment products sector [1] - The average age of board secretaries in the entertainment products sector is 44.88 years, with 64% aged between 40-50 years [1][3] Gender and Age Distribution - Male board secretaries dominate the sector, comprising approximately 76%, with an average age of 46 years, while female board secretaries account for about 24% with an average age of 41.33 years [1] - The oldest male board secretary is Fu Jianmu from Shuhua Sports, aged 64, while the oldest female board secretary is Li Dan from Jinyun Laser, aged 49 [1] Tenure and Experience - The majority of board secretaries in the entertainment products sector have a tenure of 5-10 years, accounting for about 36%, followed by those with 1-3 years at 28% [3] - Fu Jianmu has served as a board secretary for over 12 years since 2013 [3] Educational Background - Among 25 board secretaries in the entertainment products sector, 56% hold a bachelor's degree, while 36% have a master's degree [7] - Notably, the new board secretary of Qunxing Toys, Chen Bin, has only an associate degree, and the secretary of Zhejiang Natural, Dong Yimin, has a high school education [7] Engagement and Communication - Approximately 52% of board secretaries in the entertainment products sector received fewer than 10 research inquiries in 2024, with Fu Jianmu having zero inquiries [9] - The highest engagement was seen with Zeng Zhe from Mingyue Mirror, who conducted 328 inquiries throughout the year [9] Salary Insights - The average salary for board secretaries in the entertainment products sector is 540,800 yuan, which is nearly 140,000 yuan lower than the average in the light manufacturing sector, reflecting a year-on-year decrease of 4.7% [12] - The highest-paid board secretary is Wang Zhanjun from Qixin Group, earning 1.2372 million yuan, while the lowest is Ma Shaobin from Gaole Shares, earning only 224,300 yuan [13][15] Compliance and Governance - Two board secretaries in the entertainment products sector faced compliance issues, leading to warnings and entries in the securities market integrity archives [15]

Core Insights - The report highlights the significant role of board secretaries in connecting investors and listed companies, with a total salary of 4.086 billion yuan for A-share listed companies in 2024, averaging 754,300 yuan per year [1] Group 1: Salary and Compensation - In 2024, the average salary for board secretaries in the entertainment products sector is 540,800 yuan, which is nearly 140,000 yuan lower than the average salary in the light manufacturing sector, reflecting a year-on-year decrease of 4.7% [12] - The highest salary recorded for a board secretary is 1.2372 million yuan, while the lowest is 224,300 yuan, with a salary gap of 1.0129 million yuan [13][15] - Only 2 board secretaries earn over 1 million yuan annually, and there are no board secretaries earning below 200,000 yuan during the 2023-2024 period [12] Group 2: Demographics and Experience - The average age of board secretaries in the entertainment products sector is 44.88 years, with 64% aged between 40-50 years [1] - Male board secretaries dominate the sector, comprising approximately 76%, with an average age of 46 years, while female board secretaries account for 24% with an average age of 41.33 years [1] - The majority of board secretaries (36%) have served in their roles for 5-10 years, followed by 28% with 1-3 years of experience [3] Group 3: Educational Background - Among the 25 board secretaries in the entertainment products sector, 56% hold a bachelor's degree, while 36% have a master's degree [7] - Notably, the new board secretary of Qunxing Toys has only an associate degree, and another board secretary has a high school education [7] Group 4: Engagement and Compliance - Approximately 52% of board secretaries in the entertainment products sector conducted fewer than 10 investor meetings in 2024, with one secretary having zero meetings [9] - There were two instances of regulatory violations among board secretaries, leading to warnings and entries into the securities market integrity archives [15]

证券之星消息，8月8日文娱用品板块较上一交易日下跌0.84%，海伦钢琴领跌。当日上证指数报收于 3635.13，下跌0.12%。深证成指报收于11128.67，下跌0.26%。文娱用品板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 300703 | 创源股份 | 30.70 | 7.16% | 35.16万 | 10.55 亿 | | 001238 | 浙江正特 | 43.93 | 2.81% | 7851.74 | 3418.84万 | | 001368 | 通达创智 | 25.44 | 0.59% | 2.13万 | 5377.75万 | | 002348 | 高乐股份 | 3.93 | 0.26% | 1 22.45万 | 8753.18万 | | 605080 | 浙江自然 | 26.53 | -0.04% | 1.59万 | 4200.69万 | | 605299 | 舒华体育 | 9.38 | -0.11% | 7.99万 | 7478.43万 | | 0023 ...