Investment Rating - Industry rating: Recommended [4] Core Insights - The report highlights a robust growth in visitor numbers during the Dragon Boat Festival, with a projected total of 6.87 billion trips, reflecting a year-on-year increase of 3.0% [1][18] - The demand for family-oriented travel has surged, particularly for short-distance self-driving trips and parent-child tours, with bookings for parent-child group tours increasing by 80% year-on-year [1][2] - The launch of new products by Lao Pu Gold, such as the Seven Sons Gourd, is expected to drive high demand in the fashion gold jewelry sector, despite a tightening overall consumption environment [2] Summary by Sections 1. Market Review - The consumer service index and retail index outperformed the CSI 300 index, with significant gains in the jewelry and watch sector [11] - The report notes a 5.1% year-on-year increase in total retail sales in April, with jewelry sales growing by 25.3% [36][50] 2. Industry & Company Dynamics - The report discusses the increase in domestic tourism, with various regions reporting significant visitor numbers during the holiday period [18][19] - Lao Pu Gold's new product launch is positioned to capture the growing trend in fashion jewelry, appealing to consumer sentiment and aesthetic preferences [2][3] 3. Macro & Industry Data - April's retail sales data indicates a stable growth trajectory, with online retail sales showing a 5.8% year-on-year increase [37] - The report provides insights into the gold jewelry market, noting a decline in overall gold consumption but an increase in gold bars and coins [52][55] 4. Investment Recommendations - The report suggests five investment themes, including the revival of traditional retail formats, the rise of AI technology applications, and the potential for new retail sectors to outperform expectations [59][61]

Group 1 - Ctrip's report indicates that during the Dragon Boat Festival in 2025, domestic surrounding and local travel will account for 64% of total travel [1] - Family-oriented travel is becoming the main force for the Dragon Boat Festival, with nearly 90% of the top 50 scenic spots being family-friendly, and family orders making up 25% of overall travel orders [1] - There is a significant increase in inbound travel, with orders rising by nearly 90% and ticket GMV for inbound travel soaring 1.5 times year-on-year [1] Group 2 - Wanlian Securities highlights that various sectors in the service industry are experiencing growth opportunities this year, driven by the implementation and optimization of vacation policies [1] - The expansion of inbound consumption is expected to bring new growth points to the duty-free industry, while the improvement of county-level commercial systems benefits the hotel and chain restaurant sectors [1] - The education sector is anticipated to become a representative application area for artificial intelligence, with a focus on tourism, duty-free, hotels, restaurants, and education leaders [1] Group 3 - Dongguan Securities notes that the tourism and travel sector is seeing a steady increase in per capita consumption during holidays, which may help reverse the "busy but not profitable" situation [2] - The combination of domestic demand expansion policies and the continuous rise in outbound travel is expected to support the bottom recovery of the tourism and travel sector in the long term [2] - Recommended stocks include Songcheng Performance, Changbai Mountain, Xiangyuan Cultural Tourism, Zhongxin Tourism, Shoulu Hotel, Junting Hotel, and Tongqinglou, focusing on scenic area companies, hotel groups in lower-tier markets, and tourism service companies benefiting from domestic and inbound travel recovery [2]

Core Viewpoint - The article highlights the perseverance of Zhongxin Tourism Group in establishing a national-level service industry standardization pilot project despite facing significant challenges and a four-year delay due to unforeseen circumstances, including the COVID-19 pandemic [1][2][3]. Group 1: Project Background - The national standardization pilot project for outbound tourism services was approved in December 2018, with an initial completion date set for December 2020 [1]. - The project faced three major disruptions, primarily due to the pandemic, which halted operations for travel agencies and online tourism companies [2][3]. Group 2: Challenges Faced - The pandemic forced Zhongxin Tourism to shift to an online mode for project development, with team members working remotely to discuss and draft the standard system [2]. - The project encountered further setbacks with the release of new national standards that required adjustments to the existing standard system just before the evaluation [3][4]. Group 3: Standardization Efforts - Despite the challenges, the project team maintained their commitment to standardization, resulting in a comprehensive standard system that covers 100% of outbound tourism service processes [6][7]. - The standardization system was integrated into the company's operations, allowing for efficient service delivery and quality control [6]. Group 4: Recovery and Results - By March 2023, the project was recognized for its efforts, leading to a significant recovery in business, with Zhongxin Tourism reporting a revenue of 3.298 billion yuan, a year-on-year increase of 558.96% [8]. - The company has also contributed to the industry by establishing a replicable standard system and leading the formulation of industry standards for outbound tourism [8][9].

Investment Rating - The report maintains an "Outperform" rating for the social services industry [1] Core Insights - The overall revenue of the sector is steadily increasing, but the recovery in performance is slower, with significant differentiation among sub-sectors. Attention is recommended for cyclical recovery sectors such as human resources and exhibitions, as well as resilient sectors like tourism and scenic spots [1][2] - In 2024, the social services sector achieved a total revenue of 191.54 billion, a year-on-year increase of 36.57%, while the net profit attributable to shareholders was 7.48 billion, a year-on-year decrease of 18.21%. The overall profitability has declined [10][14] - In Q1 2025, the sector generated a revenue of 44.84 billion, a year-on-year increase of 38.75%, with a net profit of 1.81 billion, a year-on-year increase of 33.06% [20][22] Summary by Sections Sector Summary - The revenue growth rate outperformed the profit growth rate, with the professional services and education sectors performing better. In 2024, the professional services sector saw a year-on-year increase of 79.57%, while the education sector's profit level improved significantly [10][14] - In Q1 2025, the professional services sector led with a revenue growth of 89.62%, followed by tourism and scenic spots at 7.39% [22] Tourism - The domestic travel market shows strong resilience, with a total of 5.615 billion domestic tourists in 2024, a year-on-year increase of 14.80% [34] - The cross-border travel market is experiencing high demand, with inbound tourists reaching 132 million in 2024, a year-on-year increase of 60.8% [40] Hotels - Business travel demand is still recovering, with the RevPAR expected to be under pressure throughout 2024 [13] Catering - The catering market is expected to see slower revenue growth in 2024, with Q1 2025 showing some improvement [16] Duty-Free - Duty-free sales in offshore areas are showing marginal improvement, with city channels expected to contribute to growth [18] Human Resources - The human resources sector is experiencing stable data operations, but employment market pressures remain [22] Exhibitions - The domestic exhibition market is steadily growing, with the number of exhibitions remaining stable in 2024 [24]

Summary of the Conference Call for Zhongxin Tourism Company Overview - **Company**: Zhongxin Tourism - **Industry**: Travel and Tourism Key Points and Arguments 1. **Financial Performance**: In Q1 2025, the company reported revenue of approximately 1.1 to 1.2 billion yuan, a year-on-year increase of 13%, indicating a recovery to normal levels. The gross margin improved to about 15%, driven by enhanced pricing power and supply chain negotiation capabilities, although future improvement potential is limited [2][4][10]. 2. **Market Composition**: European destinations account for about 60% of the company's offerings, Southeast Asia for 10%, and domestic travel for 10% to 15%. The average transaction price has increased by 20% to 30% compared to pre-pandemic levels. Emerging travel products, such as in-depth tours in Switzerland, are gaining popularity, while conventional routes still dominate the market [2][5]. 3. **Emerging Destinations**: The company is focusing on new travel destinations, including polar markets, which show strong demand. The company has launched refined products targeting different customer segments, such as retirees, single women, and themed travel series [2][6]. 4. **Employee Growth and Costs**: The workforce increased to 2,700 in Q1 2025, a 50% rise compared to the same period in 2024, leading to increased expenses. The non-recurring profit margin has decreased year-on-year, with overall profit margins expected to remain stable compared to the previous year [2][8]. 5. **Impact of Visa Policies**: The visa waiver policy has a limited impact on group travel markets. The company established a wholly-owned subsidiary focused on inbound tourism, primarily catering to business clients. The industry is expected to take time to recover, and the company is waiting for development opportunities [2][9][12]. 6. **Profit Margin Outlook**: The gross margin is expected to remain stable in 2025, with profit margins potentially fluctuating but overall remaining flat. The expansion of retail stores and an increase in high-margin business segments are noted, but significant overall profit margin improvements are challenging [2][10][16]. 7. **Competitive Landscape**: The industry is experiencing intensified competition, particularly as airlines increase routes, leading to more resource options. The company is targeting the silver-haired demographic with products like the "Retiree Traveler" series and is also catering to younger customers with small group and themed products [3][18][19]. 8. **Product Design Adjustments**: The company has adjusted its product offerings to cater to changing customer demographics, focusing on the silver-haired group, which constitutes over half of its customer base. Additionally, there is a noticeable trend towards younger customers, prompting the introduction of small group tours and themed products [19][20]. 9. **Regional Market Performance**: The company has maintained a strong market presence in North and East China, while expanding into the South China market, which has historically been challenging. The company is optimizing services based on regional customer needs to enhance satisfaction and loyalty [21]. 10. **Future Revenue Projections**: The company achieved approximately 6.5 billion yuan in revenue last year and anticipates a stable growth rate of around 20% for the current year, with retail outlets expected to increase from 2,300-2,500 to 3,500 by the end of this year [15][22]. Additional Important Insights - **AI Collaboration**: The company is collaborating with Fliggy on AI technology to enhance operational efficiency, particularly in supply chain management and retail store operations [14]. - **Inbound Tourism Potential**: The outlook for inbound tourism is positive, but significant growth will require time and effective marketing efforts from destination countries [12]. This summary encapsulates the key insights from the conference call, highlighting the company's performance, market dynamics, and strategic initiatives.

Core Viewpoint - The legal opinion letter issued by King & Wood Mallesons confirms that the 2024 Annual General Meeting of Zhongxin Tourism Group Co., Ltd. was convened and conducted in compliance with relevant laws and regulations [1][3]. Group 1: Meeting Procedures - The 2024 Annual General Meeting was scheduled for May 20, 2025, as per the company's board resolution [3][4]. - The meeting was held at the company's headquarters, with the presence of a sufficient number of directors and was chaired by the Deputy General Manager [5][6]. Group 2: Attendance and Voting - A total of 378 participants attended the meeting, representing 179,024,534 shares, which is 18.2173% of the total voting shares [6]. - Online voting was conducted, with 367 shareholders participating, representing 146,714,519 shares, or 14.9295% of the total voting shares [6][7]. Group 3: Voting Results - The meeting passed the resolutions with a significant majority, with 325,090,153 shares voting in favor, accounting for 99.8008% of the votes cast [7][8]. - Among minority investors, 68,263,467 shares voted in favor, representing 99.0584% of their total voting shares [8][9].

股票代码：002707 股票简称：众信旅游 公告编号：2025-033 众信旅游集团股份有限公司 关于 2024 年度股东大会决议的公告 本公司及董事会全体成员保证本公告内容真实、准确和完整，没有虚假记载、 误导性陈述或者重大遗漏。 特别提示： 1、本次股东大会无否决、修改提案的情况，亦无新提案提交表决。 2、本次会议未涉及变更前次股东大会决议。 3、本次股东大会采用现场表决、网络投票相结合的方式。 4、本次股东大会对中小投资者单独计票。 一、会议召开情况 1、本次股东大会的召开时间 （1）现场会议召开时间：2025 年 5 月 20 日下午 2:00（下午 1:30-2:00 为现 场审核登记时间）。 （2）网络投票时间： 通过深圳证券交易所交易系统进行网络投票的时间为：2025 年 5 月 20 日上 午 9:15-9:25，9:30-11:30，下午 1:00-3:00； 通过互联网投票系统进行网络投票的时间为：2025 年 5 月 20 日上午 9:15 至 下午 3:00 期间的任意时间。 2、会议召开地点：北京市朝阳区朝阳公园路 8 号（朝阳公园西 2 门）众信 旅游大厦二层大会议室。 3、会议召 ...

北京市金杜律师事务所 关于众信旅游集团股份有限公司 2024 年度股东大会 的法律意见书 致：众信旅游集团股份有限公司 北京市金杜律师事务所（以下简称本所）接受众信旅游集团股份有限公司（以 下简称公司）委托，根据《中华人民共和国证券法》（以下简称《证券法》）、《中 华人民共和国公司法》（以下简称《公司法》）、中国证券监督管理委员会《上市公 司股东会规则》（以下简称《股东会规则》）等中华人民共和国境内（以下简称中 国境内，为本法律意见书之目的，不包括中国香港特别行政区、中国澳门特别行 政区和中国台湾地区）现行有效的法律、行政法规、规章和规范性文件和现行有 效的《众信旅游集团股份有限公司章程》（以下简称《公司章程》）有关规定，指 派律师出席了公司于 2025 年 5 月 20 日召开的 2024 年度股东大会（以下简称本 次股东大会），并就本次股东大会相关事项出具本法律意见书。 为出具本法律意见书，本所律师审查了公司提供的以下文件，包括但不限于： 1. 经公司 2023 年度股东大会审议通过的《公司章程》； 2. 公司于 2025 年 4 月 29 日刊登于《证券时报》、巨潮资讯网及深圳证券交 易所网站的《众信旅 ...

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