同程研究院相关负责人对《证券日报》记者表示，免签政策落地正值出境冰雪游旺季来临，预计在接下 来的元旦及春节等重要节点，俄罗斯的旅游热度有望创近年来同期新高。在中俄互免签证的形势下，黑 龙江等中俄边境口岸的入出境游将迎来一个爆发式增长阶段。借助免签政策，国内游客除了可以体验哈 尔滨、漠河的冰雪文旅产品，还可以进入俄罗斯体验异国风光，黑龙江冰雪游的吸引力将进一步提高。 众信旅游（002707）市场公关部经理李梦然对《证券日报》记者表示："目前不是俄罗斯常规旅游季 节，但摩尔曼斯克的极光之旅依然受到中国游客的青睐。随着俄罗斯对中国游客免签，其市场竞争力将 会持续加强，并有望吸引更多年龄跨度的中国游客。我们将着重开发俄罗斯极光、冰雪、军事等特色旅 游线路和产品。" 消息发布后，各大旅游平台数据显示，赴俄旅游热度显著攀升。去哪儿旅行大数据显示，截至消息公布 当日17时，前往俄罗斯的最热门搜索出发地为北京、上海、广州、深圳、成都等。 飞猪数据显示，该政策公布不到一小时，平台上前往俄罗斯的机票搜索量相比前一天激增超8倍，预订 量相比前一天亦大增近5倍。莫斯科、摩尔曼斯克、圣彼得堡、符拉迪沃斯托克、伊尔库茨克等是中国 游客最 ...

Investment Rating - The report gives a "Buy" rating for Trip.com and Tongcheng Travel, and an "Accumulate" rating for Zhongxin Tourism [3][4]. Core Viewpoints - The Chinese inbound tourism market is entering a golden development period, driven by visa-free policies and cultural exports, with significant growth potential [1][20]. - The inbound tourism market has shown rapid growth since 2023, with inbound visitor numbers expected to increase from 82.03 million in 2023 to 131.90 million in 2024, a year-on-year growth of 60.8% [20]. - The report highlights the importance of optimizing visa-free policies and enhancing cultural outreach as key drivers for the growth of inbound tourism [7][9]. Summary by Sections 1. Market Potential - The Chinese inbound tourism market has a low base and significant growth potential, with historical growth lagging behind domestic and outbound tourism [19][21]. - Key source countries for inbound tourism include South Korea, Japan, and Russia for short-haul travel, while the United States is the largest long-haul source [19][50]. 2. Policy Impact - The report emphasizes the positive impact of visa-free policies, particularly in Hainan, which has significantly boosted inbound visitor numbers [19][20]. - The continuous release of visa-free policy benefits is expected to inject strong policy-driven momentum into the inbound tourism market [19][20]. 3. Cultural Influence - The integration of cultural exports with tourism is creating a virtuous cycle, enhancing China's global appeal and driving inbound tourism growth [7][19]. - The report cites Turkey as a successful example of how cultural exports can stimulate inbound tourism [7][19]. 4. Company Analysis - Trip.com is actively expanding its inbound tourism market presence and optimizing its supply chain to leverage growth opportunities [2][9]. - Tongcheng Travel is rapidly developing its international business, with significant year-on-year growth in international flight and hotel bookings expected in 2024 [2][9]. - Zhongxin Tourism, with its strong outbound tourism background, is beginning to establish its inbound tourism services, showing potential for future growth [3][9].

Group 1 - The new visa-free policy for Chinese citizens traveling to Russia is effective from December 1, 2023, until September 14, 2026, allowing a stay of up to 30 days for tourism and business purposes [1][3] - Following the announcement, there was a significant surge in flight searches to Russia, with some platforms reporting an increase of over 800% in search volume and nearly 500% in booking volume compared to the previous day [1][3] - Major cities such as Beijing, Shanghai, Guangzhou, Chengdu, and Harbin saw the highest increases in search volume for flights to Russia, with specific routes like Hangzhou to St. Petersburg and Beijing to Moscow experiencing notable spikes [3][4] Group 2 - The visa-free policy coincides with the peak season for outbound winter tourism, particularly for ice and snow activities, suggesting a potential record high in Russian tourism during the upcoming New Year and Spring Festival holidays [4][5] - The policy is expected to boost cross-border travel at border ports like Heilongjiang, enhancing the appeal of ice and snow tourism in regions such as Harbin and Mohe, while also allowing tourists to experience unique Russian attractions [4][5] - Companies like Zhongxin Tourism are developing specialized travel packages focused on the aurora and winter experiences in Russia, anticipating increased competitiveness and a broader age demographic of Chinese tourists [5]

Core Points - Russia has officially implemented a visa-free policy for Chinese citizens for tourism and business purposes until September 14, 2026, allowing stays of up to 30 days [2] - The announcement has significantly boosted interest in outbound travel to Russia, with a notable increase in flight searches from major Chinese cities [2][3] Group 1: Impact on Travel Industry - Online travel platform Qunar reported a surge in flight searches to Russia, with routes from cities like Beijing, Shanghai, and Guangzhou seeing substantial increases [2] - The most significant growth in searches was observed for flights to St. Petersburg and Moscow, with some routes experiencing increases of up to 16 times compared to the previous week [2] - Travel agencies like Zhongxin Tourism are planning to develop specialized tours focusing on Russia's unique offerings, such as the Northern Lights and winter sports, to attract a broader demographic of Chinese tourists [3] Group 2: Market Trends and Projections - The visa-free policy coincides with the peak season for winter travel, suggesting a potential record high in tourism to Russia during the upcoming New Year and Spring Festival [4] - The border regions, particularly Heilongjiang, are expected to see explosive growth in inbound and outbound tourism due to the favorable visa situation [4] - Data from Tongcheng Travel indicates that major cities like Beijing, Guangzhou, and Shanghai are leading in hotel bookings and flight searches, with a stable pricing trend for tickets to Russia expected until February [4]

Group 1 - The Russian government has implemented a temporary visa-free policy for Chinese citizens, effective from December 1, 2023, until September 14, 2026, which is expected to significantly boost tourism from China to Russia [1][2] - Following the announcement, there was an over 8-fold increase in flight searches to Russia within an hour, with booking volumes increasing nearly 5 times, indicating a strong immediate interest from Chinese travelers [2] - Popular destinations among Chinese tourists include Moscow, Saint Petersburg, and Murmansk, with notable increases in flight searches from cities like Urumqi (16 times), Qingdao (15 times), and Xiamen (11 times) [2][5] Group 2 - The visa-free policy coincides with the peak season for outbound winter tourism, suggesting that travel to Russia could reach new highs during key periods such as New Year's and the Spring Festival [5] - The policy is expected to enhance the competitiveness of Russian tourism, attracting a broader age range of Chinese tourists, particularly for unique experiences like the Aurora tours in Murmansk [6] - Companies like Zhongxin Tourism plan to develop specialized travel products focusing on Russia's unique offerings, including ice and snow tourism, military tours, and educational travel, further strengthening ties between the two nations [6]

从周边游到境内长线游，再到出境游，携宠出游的路线和距离越来越长。11月30日，随着众信旅游首个 携宠出境游团发团日期渐近，由此引发的业界对于携宠出游的讨论也持续走热。选择携宠出境的游客大 多有丰富的旅行经验，偏好慢节奏的度假模式，关注重点是宠物的吃喝玩乐与安全保障。在需求增长的 背后，携宠出游市场仍是蓝海，大量旅行社还未涉足这一领域。产业链条中，境内外的航司、酒店等正 加速推进宠物友好理念，有航司将宠物托运体重上限提升，有连锁酒店正在试点推行宠物友好客房。但 多重挑战仍存在：国际航线"宠物进客舱"落地难，宠物出境手续繁琐，酒店服务标准化不足、专业配套 欠缺。随着"人宠同源"理念深化，产业链各环节的宠物配套基础设施建设仍需不断完善。 众信旅游集团旗下全景旅游东南亚部宠物产品负责人李超注意到这一趋势。他表示，"毛孩子"已经成为 家庭的重要成员，宠物经济也已是成熟模块，宠物出游本身就是一个商机。再加上一些经常单人出行、 家有宠物的游客向他反馈，往往会因为"分离焦虑"放弃时间较长的出境游，市场还缺乏支持带宠物同行 的出境游产品。 在经过大量调研之后，李超了解到，有带宠物出境游需求的主人明显偏好慢节奏的度假模式。他们不 ...

【文/观察者网 王勇 编辑/赵乾坤】 随着中国滑雪旅游的持续增长，该产业在雪场建设、滑雪人次、硬件设施等方面均取得了明显提升，雪 场的地域分布、分类及交通更加多元，整体展现出蓬勃的发展活力。 《中国冰雪产业发展研究报告（2025）》显示，2025年中国冰雪产业规模预计将突破万亿元大关。这一 数字，不仅标志着冰雪经济正成为中国经济发展中的新兴力量，更反映出冰雪运动、冰雪旅游在中国已 经蔚然成风。 据市场调查机构艾媒咨询此前发布的关于今年冬季冰雪旅游前景报告称，2024年中国冰雪旅游市场规模 接近1.05万亿元，到2029年可能超过1.5万亿元。 有相关调查数据显示，71.2%的游客希望在2024—2025冰雪季体验冰雪休闲旅游活动，45.5%的游客希 望进行远距离的冰雪旅游，29.7%的游客希望同时开展近距离和远距离的冰雪休闲和冰雪旅游。 中国已成为全球滑雪旅游市场的重要参与者，分布于黑龙江、新疆、河北等地的数百家滑雪场，为国内 外游客提供了前所未有的滑雪便利。 据中国香港《南华早报》日前报道，随着冬季来临，中国北方地区的冰雪旅游正在蓄势待发。在过去几 年里，每到冬季，中国南方地区的旅行者都会到北方地区穿上滑雪 ...

Core Insights - Zhongxin Tourism launched the "Zhongxin Ski" brand to expand its presence in the ice and snow tourism sector [2] - The new brand offers over 20 ski products covering various domestic and international destinations, including high-end international events and niche locations [2] Product Offerings - The offerings include three main categories: - International high-end events, such as products for the 2026 Winter Olympics in Italy and the Chongli Yunding World Cup viewing tours [2] - Thematic products, like the French electronic music ski experience that combines snow sports with trendy entertainment [2] - Niche destination products, such as skiing and sightseeing tours in Georgia, introducing emerging ski locations to tourists [2] Market Trends - The popularity of ice and snow tourism has surged this year, with search volume, inquiries, and orders for ice and snow products increasing by 300%, 180%, and 130% respectively for the 2025-2026 snow season [2] - The combination of skiing with elements like auroras and hot springs is driving the diversification of ice and snow experiences, creating a sustained consumer interest [2] Service Features - Zhongxin Ski focuses on flexible small group tours that can accommodate as few as two people, with multiple departure points and customizable itineraries based on tourists' skill levels [2] - The brand has partnered exclusively with Black Spade Ski to provide a Chinese-speaking service team for global routes, addressing language barriers and ensuring professional guidance for tourists [2]

北京商报讯（记者 关子辰 牛清妍）11月26日，众信旅游宣布推出"众信滑雪"品牌，旨在进一步布局冰 雪旅游领域。 据了解，众信滑雪覆盖滑雪产品定制、雪票预定、冰雪赛事观赛、全球中文专业教练指导等服务，此次 一次性发布了超20款覆盖国内、国外不同目的地的滑雪新品。此次涵盖了三大核心类型：国际高端赛事 类：如2026年意大利冬奥会观赛产品、崇礼云顶世界杯"跟着赛事去旅行"观赛团；特色主题类：法国电 音节滑雪产品，将冰雪运动与潮流娱乐深度融合；小众目的地类：格鲁吉亚旅游+观光产品，为游客解 锁新兴滑雪胜地。 今年以来，冰雪旅游热度持续升温。据众信旅游后台数据，2025-2026雪季，冰雪产品搜索量、咨询量 及订单量同比分别增长300%、180%和130%，滑雪与极光、温泉等元素的叠加，正推动"冰雪体验多元 化"，形成持续性消费热点。 目前，众信滑雪主打2人即可成行的灵活小团，支持多出发地，并可根据游客技术水平设计差异化行 程。同时，众信滑雪还独家携手黑桃滑雪，为全球线路配备中文服务团队，解决语言障碍，保障专业指 导，帮助游客实现"全球雪场任你滑"。 ...

Group 1 - The core viewpoint of the news is the official launch of the skiing brand "Zhongxin Skiing" by Zhongxin Tourism Group, which aims to integrate sports and tourism, leveraging over a decade of experience in the ice and snow tourism industry [1] - Zhongxin Tourism has established a comprehensive competitive advantage in the ice and snow tourism sector, evolving from early event IP cooperation to a multi-dimensional development model that includes product development, resource integration, service upgrades, and ecological construction [1] - The newly launched "Zhongxin Skiing" platform offers a one-stop service for ski bookings, including customized ski products, snow ticket reservations, ice and snow event viewing, and guidance from professional Chinese-speaking instructors [1] Group 2 - The brand has released over 20 new skiing products covering various domestic and international destinations during its launch event [1] - Data indicates a significant increase in interest in ice and snow products, with a 300% year-on-year growth in search volume, 180% increase in consultation volume, and 130% rise in product order volume for the 2025-2026 snow season [1] - Moving forward, "Zhongxin Skiing" plans to enhance innovation in three key areas: product development, resource integration, and comprehensive service, aiming to transition ice and snow tourism from "scale growth" to "quality upgrade" [2]