（二）独立性说明 宣亚国际营销科技（北京）股份有限公司 2024 年度独立董事述职报告 各位股东及股东代表： 本人刘阳作为宣亚国际营销科技（北京）股份有限公司（以下简称"公司"） 的独立董事，报告期内严格按照《中华人民共和国公司法》（以下简称"《公司法》"） 《中华人民共和国证券法》（以下简称"《证券法》"）《上市公司独立董事管理办 法》《深圳证券交易所上市公司自律监管指引第 2 号——创业板上市公司规范运 作》等相关法律、法规和规范性文件以及《公司章程》《独立董事工作细则》的 规定和要求，忠实、勤勉、独立地履行职责，积极出席相关会议，认真审议董事 会各项议案，对公司重大事项发表了独立意见，切实维护了公司和股东的利益， 较好地发挥了独立董事的独立性和专业性作用。现将 2024 年度本人履行独立董 事职责情况报告如下： 一、基本情况 （一）工作履历 本人刘阳： 1987 年 1 月出生，中国国籍，无境外永久居留权，经济学学士， 中共党员。2010 年 8 月参加工作。2021 年 7 月至今任中商糖业有限公司总经理， 2025 年 1 月起至今任中商糖业有限公司董事；2024 年 5 月 10 日起任公司独立董 ...

宣亚国际营销科技（北京）股份有限公司 2024 年度独立董事述职报告 各位股东及股东代表： 本人方军作为宣亚国际营销科技（北京）股份有限公司（以下简称"公司"） 的独立董事，因公司董事会换届选举，已于 2024 年 5 月 10 日离任。任期内本人 严格按照《中华人民共和国公司法》（以下简称"《公司法》"）、《中华人民共和国 证券法》（以下简称"《证券法》"）、《上市公司独立董事管理办法》《深圳证券交 易所上市公司自律监管指引第 2 号——创业板上市公司规范运作》等相关法律、 法规和规范性文件以及《公司章程》《独立董事工作细则》的规定和要求，忠实、 勤勉、独立地履行职责，积极出席相关会议，认真审议董事会各项议案，对公司 重大事项发表了独立意见，切实维护了公司和股东的利益，较好地发挥了独立董 事的独立性和专业性作用。现将 2024 年度任期内本人履行独立董事职责情况报 告如下： 一、基本情况 | | | | | 董事出席董事会及股东大会的情况 | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 董事姓名 | 本报告期 | 现场出席 | 以通讯方 ...

一、主要会计数据和财务指标 | 报告期指标 | 2024年年报 | 2023年年报 | 本年比上年增减(%) | 2022年年报 | | --- | --- | --- | --- | --- | | 基本每股收益（元） | -0.2000 | -0.4900 | 59.18 | 0.3400 | | 每股净资产（元） | 2.66 | 1.53 | 73.86 | 2.13 | | 每股公积金(元) | 1.74 | 0.28 | 521.43 | 0.28 | | 每股未分配利润(元) | 0.06 | 0.30 | -80 | 0.80 | | 每股经营现金流(元) | - | - | - | - | | 营业收入(亿元) | 6.83 | 10.49 | -34.89 | 11.08 | | 净利润(亿元) | -0.35 | -0.79 | 55.7 | 0.53 | | 净资产收益率(%) | -7.97 | -26.27 | 69.66 | 16.53 | | 名称 | 持有数量(万股) | 占总股本比例 (%) | 增减情况 (万股) | | --- | --- | --- | --- | | ...

Financial Performance - The total operating revenue for the reporting period was 683.09 million RMB, a year-on-year decline [4]. - The net profit attributable to shareholders was a loss of 35.09 million RMB, with the loss narrowing by 55.31% compared to the previous year [4]. - The company's operating revenue for 2024 was ¥683,090,155.54, a decrease of 34.88% compared to ¥1,048,922,354.91 in 2023 [20]. - The net profit attributable to shareholders for 2024 was -¥35,091,781.77, an improvement of 55.31% from -¥78,530,571.06 in 2023 [20]. - The cash flow from operating activities for 2024 was -¥55,746,370.61, a significant decline from ¥49,448,470.88 in 2023, representing a change of -212.74% [20]. - The company reported a total revenue of 68,309.02 million yuan, a year-on-year decrease of 34.88% [47]. - The net profit attributable to shareholders was a loss of 3,509.18 million yuan, with a year-on-year loss reduction of 55.31% [47]. Revenue Breakdown - The digital advertising service revenue decreased year-on-year, but profitability improved due to focused operational capabilities and market demand optimization [4]. - In 2024, the total revenue from internet marketing reached ¥546.17 million, accounting for 79.96% of total operating income, a decrease of 31.71% compared to ¥799.83 million in 2023 [34]. - The automotive sector generated ¥545.66 million in revenue, representing 79.88% of total operating income, down 31.67% from ¥798.55 million in 2023 [35]. - The smart marketing business generated revenue of 13,578.04 million yuan, accounting for 19.88% of total revenue, with a year-on-year decline of 45.23% [47]. - The digital advertising business achieved revenue of 54,616.96 million yuan, representing 79.95% of total revenue, with a year-on-year decrease of 31.71% but an improvement in gross margin by 5.88% [47]. - The automotive sector contributed 609,752.89 million yuan, accounting for 89.26% of total revenue, with a year-on-year decrease of 31.82% [54]. Asset and Liability Management - The company reported a substantial reduction in credit impairment losses compared to the previous year, indicating improved asset quality [5]. - The asset structure has been optimized, with a decrease in interest-bearing liabilities of subsidiaries and a significant reduction in financial expenses [4]. - The total assets at the end of 2024 were ¥733,925,665.09, a slight increase of 0.95% from ¥727,011,671.70 at the end of 2023 [20]. - The company has seen a 96.99% increase in net assets attributable to shareholders, rising to ¥479,591,765.69 at the end of 2024 from ¥243,457,056.71 at the end of 2023 [20]. - The company reported a significant reduction in short-term loans, decreasing by 8.57% to 30,532,380.56, which accounted for 4.16% of total liabilities [71]. Strategic Initiatives and Future Outlook - The company aims to leverage AI and big data to enhance its operational management and marketing strategies, focusing on ROI-driven approaches [43]. - The company has developed the OrangeGPT AI platform to enhance marketing capabilities, achieving over 90% efficiency improvement in video production processes [42]. - The company plans to continue optimizing its business structure and management systems to achieve sustainable growth [47]. - The company is actively exploring the integration of AI technology with industry needs to create a dynamic competitive edge [41]. - The company plans to enhance profitability by focusing on core business development and leveraging professional teams and resources to respond quickly to diverse client needs [90]. Governance and Management Changes - Wu Tao, the former chairman and CEO, left office on May 10, 2024, due to the term expiration [128]. - Ren Xiang was elected as the new chairman and CEO on May 10, 2024 [128]. - The company has a new board composition with several new directors elected on May 10, 2024 [128]. - The company plans to expand its market presence and enhance its product offerings under the new leadership [129]. - The company is committed to maintaining transparency and effective governance following the leadership transition [130]. Risks and Challenges - The company faces risks from intensified competition in downstream industries, particularly in the automotive sector, which may impact marketing budgets and overall performance [96]. - The company acknowledges the risk of technological obsolescence and emphasizes the need for continuous product innovation to maintain competitive advantage [100]. - The company has a high customer concentration risk, with the top five clients contributing significantly to revenue, making it vulnerable to client budget cuts [102]. - The company recognizes the risk of talent loss in a competitive market for skilled professionals, which could impact its operational capabilities [104]. Employee and Compensation Structure - The company has established a training program that combines corporate culture, professional skills, and business skills [155]. - The total number of employees receiving compensation during the period was 373, with 3 retired employees [152]. - The total pre-tax remuneration for the board of directors, supervisors, and senior management during the reporting period amounted to CNY 9.5009 million [138]. - The remuneration for directors and supervisors is determined by the shareholders' meeting, while senior management remuneration is decided by the board of directors [138]. Compliance and Internal Controls - The company has established a comprehensive internal control system to enhance governance and risk management, ensuring compliance with relevant laws and regulations [172]. - The internal control audit opinion was standard and unqualified, confirming the effectiveness of financial reporting internal controls as of December 31, 2024 [177]. - The company has not faced any administrative penalties related to environmental issues during the reporting period, demonstrating compliance with environmental regulations [180]. - The company has established and effectively implemented internal controls in accordance with relevant regulations, ensuring accountability at the board level [177].

宣亚国际（300612）公告，2024年营业收入6.83亿元，同比下降34.88%。归属于上市公司股东的净亏损 3509.18万元，去年同期净亏损7853.06万元。公司计划不派发现金红利，不送红股，不以公积金转增股 本。 ...

Core Viewpoint - The company announced a postponement of certain fundraising project timelines due to advancements in AI technology and changes in the marketing industry's technological ecosystem, which will not materially affect the implementation of the projects [1] Group 1 - The board and supervisory board will meet on April 17, 2025, to review the proposal regarding the postponement of fundraising projects [1] - The "Full-Chain Immersive Content Marketing Platform Project" and the "Giant Wave Technology Platform Upgrade Project" deadlines have been extended to March 3, 2027 [1] - The decision for the extension is described as a prudent measure based on the development of AI large model technology [1]

Group 1 - The core viewpoint of the news is that Xuan Ya International has shown a decline in revenue and net profit in its latest financial report, despite maintaining a competitive position in the marketing technology industry [1] - As of the latest report, Xuan Ya International's stock closed at 13.35 yuan, with a market capitalization of 2.409 billion yuan and a price-to-book ratio of 4.76 [1] - The company has received multiple awards for its innovative marketing services, including the 2023 Golden Flag Award for Innovative Marketing [1] Group 2 - In the third quarter of 2024, Xuan Ya International reported a revenue of 429 million yuan, a year-on-year decrease of 34.43%, and a net profit loss of approximately 22.44 million yuan, reflecting a year-on-year decline of 805.83% [1] - The company's gross profit margin stands at 21.62% [1] - The company is supported by 8 institutional investors, all of which are funds, holding a total of 154,800 shares valued at 0.02 billion yuan [1]

股东方面，截至2024年9月30日，宣亚国际股东户数23058户，较上次增加831户，户均持股市值35.28万 元，户均持股数量2.76万股。 4月7日，宣亚国际今日收盘11.75元，下跌19.13%，最新市净率4.19，总市值21.20亿元。 最新一期业绩显示，2024年三季报，公司实现营业收入4.29亿元，同比-34.43%；净利润-22436452.26 元，同比-805.83%，销售毛利率21.62%。 宣亚国际营销科技(北京)股份有限公司主营业务包括数智营销服务、数字广告服务、数据技术产品服 务。公司凭借自有品牌竞争力、领先的"营销技术"运营力、优秀的创意策划能力和高效的执行管理能 力，不断得到客户的认可，在业内建立了良好的口碑。公司的融媒体传播等多样化的创新服务，赢得了 客户的高度认可，并获得多项殊荣，如2023年金旗奖创新营销奖-上汽通用、上汽通用汽车2023年度服 务创领奖、2023金旗奖全场案例大奖-SONYZV1F上市传播等奖项。 序号股票简称PE(TTM)PE(静)市净率总市值(元)19宣亚国际-20.36-27.004.1921.20亿行业平均 51.0754.953.7297.23亿 ...

宣亚国际收盘上涨1.02%，最新市净率5.31，总市值 26.85亿元 3月26日，宣亚国际今日收盘14.88元，上涨1.02%，最新市净率5.31，总市值26.85亿元。 最新一期业绩显示，2024年三季报，公司实现营业收入4.29亿元，同比-34.43%；净利润-22436452.26 元，同比-805.83%，销售毛利率21.62%。 序号股票简称PE(TTM)PE(静)市净率总市值(元)19宣亚国际-25.78-34.195.3126.85亿行业平均 54.8461.904.46108.31亿行业中值40.7339.772.9067.17亿1国脉文化-982.121894.152.4898.51亿2读客文 化-767.21-1267.106.6641.59亿3万达电影-722.7326.953.01245.81亿4蓝色光标-503.73208.283.05242.83亿5 中广天择-499.90-387.086.5333.57亿6掌阅科技-224.29241.213.3784.05亿7粤传媒-212.93756.891.5263.28亿 8中文在线-170.03192.2316.52171.93亿9福 ...