格隆汇9月24日丨万辰集团(300972.SZ)公布，公司已于2025年9月23日向香港联合交易所有限公司(以下 简称"香港联交所")递交了发行境外上市股份(H股)并在香港联交所主板挂牌上市(以下简称"本次发行上 市")的申请，并于同日在香港联交所网站刊登了本次发行上市的申请资料。该申请资料为公司按照香港 证券及期货事务监察委员会(以下简称"香港证监会")及香港联交所的要求编制和刊发，为草拟版本，其 所载资料可能会适时作出更新及修订。 ...

Core Viewpoint - The article highlights the strong growth potential and unique business model of Fujian Wancheng Biotechnology Group Co., Ltd. (Wancheng Group), which has submitted its listing application to the Hong Kong Stock Exchange, aiming to capitalize on its leading position in China's snack and beverage retail market [1][3]. Financial Performance - Wancheng Group's total revenue is projected to grow from RMB 9.3 billion in 2023 to RMB 32.33 billion in 2024, representing a year-on-year increase of 247.9% [3]. - The group's GMV is expected to reach RMB 42.6 billion in 2024, a 282% increase compared to 2023, leading the industry in growth rate [3]. - For the first half of 2025, the group's revenue reached RMB 22.58 billion, a year-on-year growth of 106.9%, with adjusted net profit reaching RMB 920 million [3]. Sustainable Growth Mechanism - Wancheng Group's growth is driven by a "growth flywheel" consisting of five key elements that create a win-win situation for consumers, franchisees, suppliers, and the company [5]. - The expansion of the store network enhances purchasing power and strengthens bargaining capabilities with suppliers, allowing the company to offer high-quality products at competitive prices [7]. - The company has built a loyal customer base through value-driven products and enjoyable shopping experiences, which in turn attracts more franchisees and further expands the store network [7]. Franchise Model and Support - Wancheng Group adopts a franchise model that emphasizes long-term partnerships with franchisees, providing comprehensive support and a one-stop solution throughout the store lifecycle [9]. - The company charges no franchise fees for its core brand "Haoxianglai," only requiring a security deposit, significantly reducing the initial financial burden on franchisees [9]. - Advanced digital tools and an AI-driven site selection system enhance the success rate and return on investment for new stores, while a robust logistics network ensures timely supply and low operational costs [10]. Management and Quality Control - Wancheng Group implements a strict management and supervision system to maintain brand image and operational quality across all stores [12]. - The company combines online smart inspection systems with offline supervision to ensure consistent high-quality experiences for consumers, resulting in a low franchise store closure rate of only 1.9% [12]. Competitive Advantages - The company's success is attributed to its relentless pursuit of scale and efficiency, creating significant competitive barriers [14]. - As of June 30, 2025, Wancheng Group operates over 15,000 stores across 29 provinces, establishing a strong presence in high-potential markets [16]. - The company achieves approximately 95% direct sourcing from brand manufacturers, allowing it to offer products at prices 20%-30% lower than traditional supermarkets [16]. Future Outlook - Wancheng Group plans to use the funds raised from its IPO to further expand and upgrade its store network, enhance product offerings, and improve logistics efficiency [16]. - With the support of capital, the company aims to solidify its leadership in China's snack and beverage retail sector and expand its successful "hard discount" model into broader fast-moving consumer goods markets [16].

万辰集团（300972）(300972.SZ)发布公告，公司已于2025年9月23日向香港联合交易所有限公司(以下简 称"香港联交所")递交了发行境外上市股份(H股)并在香港联交所主板挂牌上市的申请，并于同日在香港 联交所网站刊登了本次发行上市的申请资料。 ...

智通财经APP讯，万辰集团(300972.SZ)发布公告，公司已于2025年9月23日向香港联合交易所有限公司 (以下简称"香港联交所")递交了发行境外上市股份(H股)并在香港联交所主板挂牌上市的申请，并于同日 在香港联交所网站刊登了本次发行上市的申请资料。 ...

证券代码：300972 证券简称：万辰集团 公告编号：2025-089 本公司及董事会全体成员保证向本公司提供的信息内容真实、准确和完整， 没有虚假记载、误导性陈述或重大遗漏。 福建万辰生物科技集团股份有限公司（以下简称"公司"）已于 2025 年 9 月 23 日向香港联合交易所有限公司（以下简称"香港联交所"）递交了发行境 外上市股份（H 股）并在香港联交所主板挂牌上市（以下简称"本次发行上市"） 的申请，并于同日在香港联交所网站刊登了本次发行上市的申请资料。该申请资 料为公司按照香港证券及期货事务监察委员会（以下简称"香港证监会"）及香 港联交所的要求编制和刊发，为草拟版本，其所载资料可能会适时作出更新及修 订。 福建万辰生物科技集团股份有限公司 如本次发行上市最终实施，发行对象将仅限于符合相关条件的境外投资者、 依据中国相关法律法规有权进行境外证券投资的合格境内投资者及其他符合监 管规定的投资者，公司将不会在境内证券交易所的网站和符合境内监管机构规定 条件的媒体上刊登该申请资料，但为使境内投资者及时了解该等申请资料披露的 本次发行以及公司的其他相关信息，现提供该申请资料在香港联交所网站的查询 链接供查 ...

Core Insights - Fujian Wancheng Biotechnology Group Co., Ltd. has submitted a listing application to the Hong Kong Stock Exchange, with CICC and China Merchants Securities International as joint sponsors [1] - Wancheng Group is recognized as one of China's leading and fastest-growing scale snack and beverage retail enterprises, with a projected GMV growth of 282% from 2023 to 2024 [4] - The company's national brand "Haoxianglai" is expected to rank first in China's snack and beverage retail brand list by GMV in 2024, and it is the first retail brand to exceed 10,000 stores nationwide [4] Company Overview - As of June 30, 2025, Wancheng Group's store network has surpassed 15,000, covering 29 provinces, municipalities, and autonomous regions in China, establishing a significant leading position in economically developed areas and populous provinces [4] - Approximately 95% of the products are sourced directly from brand manufacturers, utilizing a distribution network of 51 ambient warehouses and 13 cold chain warehouses, allowing the company to offer prices 20-30% lower than similar products in large stores, supermarkets, and convenience stores [4] Market Potential - The Chinese hard discount retail market is projected to reach RMB 1,013.8 billion by 2029, with a compound annual growth rate (CAGR) of 33.8% from 2024 to 2029 [7] - Wancheng Group's product portfolio includes twelve core categories, with over 4,000 SKUs selected from a vast range, and each store typically stocks about 1,800-2,000 SKUs [7] Financial Performance - The company reported revenues of approximately RMB 549.3 million, RMB 9.29 billion, RMB 32.33 billion, and RMB 22.58 billion for the fiscal years ending in 2022, 2023, 2024, and the six months ending June 30, 2025, respectively [8] - The net profit figures for the same periods were approximately RMB 67.85 million, -RMB 176.21 million, RMB 610.91 million, and RMB 860.50 million [8]

Core Viewpoint - Fujian Wancheng Biotechnology Group Co., Ltd. has submitted a listing application to the Hong Kong Stock Exchange, with CICC and China Merchants Securities International as joint sponsors [1] Company Overview - Wancheng Group is recognized as one of China's leading and fastest-growing scale snack and beverage retail enterprises, with a projected GMV growth of 282% from 2023 to 2024 [3] - The company's national brand "Haoxianglai" is expected to rank first in China's snack and beverage retail brand list by GMV in 2024 and is the first retail brand to exceed 10,000 stores nationwide [3] - By June 30, 2025, the store network is anticipated to surpass 15,000 locations, covering 29 provinces, municipalities, and autonomous regions in China, establishing a significant leading position in economically developed areas and populous provinces [3] Supply Chain and Pricing Strategy - Approximately 95% of Wancheng Group's products are sourced directly from brand manufacturers, utilizing 51 ambient warehouses and 13 cold chain warehouses for distribution [3] - This model allows the company to offer prices that are 20-30% lower than similar products in large supermarkets and convenience stores, while maintaining healthy profit margins for franchise partners [3] Market Potential - The Chinese hard discount retail market is projected to reach RMB 1,013.8 billion by 2029, with a compound annual growth rate (CAGR) of 33.8% from 2024 to 2029 [6] Product Offering - Wancheng Group's product portfolio includes twelve core categories, such as bottled water, dairy products, meat snacks, and baked goods, with over 4,000 SKUs selected from a vast range [6] - Each store typically stocks about 1,800-2,000 SKUs, with an average of 250 new SKUs launched monthly in the first half of 2025, while regularly phasing out underperforming SKUs to maintain product freshness and operational efficiency [6] Financial Performance - The company reported revenues of approximately RMB 549.3 million, RMB 9.29 billion, RMB 32.33 billion, and RMB 22.58 billion for the fiscal years ending December 31 for 2022, 2023, 2024, and the six months ending June 30, 2025, respectively [7] - Profit figures for the same periods were approximately RMB 67.85 million, -RMB 176.21 million, RMB 610.91 million, and RMB 860.50 million [7]

Core Viewpoint - Wancheng Group (万辰集团) has submitted an application for listing on the Hong Kong Stock Exchange, with CICC and China Merchants Securities International as joint sponsors. The company is recognized as a leading and fastest-growing retail enterprise in China's snack and beverage sector, with significant growth projections for the coming years [1][4]. Company Overview - Wancheng Group is identified as one of China's leading and fastest-growing retail enterprises in the snack and beverage sector, with a projected GMV growth of 282% from 2023 to 2024 [4]. - The company's brand "Haoxianglai" is expected to rank first in China's snack and beverage retail brand list by GMV in 2024 and has surpassed 10,000 stores nationwide, making it the first retail brand in this category to achieve such a milestone [4]. - By June 30, 2025, Wancheng Group's store network is anticipated to exceed 15,000 locations, covering 29 provinces, municipalities, and autonomous regions in China, establishing a strong presence in economically developed areas and populous provinces [4]. Supply Chain and Pricing Strategy - Approximately 95% of Wancheng Group's products are sourced directly from brand manufacturers, utilizing a distribution network of 51 ambient warehouses and 13 cold chain warehouses [4]. - This sourcing model allows the company to offer prices that are 20-30% lower than similar products in large supermarkets and convenience stores, while maintaining healthy profit margins for both the company and its franchise partners [4]. Market Potential - The Chinese hard discount retail market is projected to reach a market size of RMB 1,013.8 billion by 2029, with a compound annual growth rate (CAGR) of 33.8% from 2024 to 2029 [6]. - Wancheng Group's product portfolio includes twelve core categories, with over 4,000 SKUs selected from a vast array, and each store typically stocks about 1,800-2,000 SKUs [6]. Financial Performance - The company reported revenues of approximately RMB 549.3 million, RMB 9.29 billion, RMB 32.33 billion, and RMB 22.58 billion for the fiscal years ending in 2022, 2023, 2024, and the six months ending June 30, 2025, respectively [6][7]. - Profit figures for the same periods were approximately RMB 67.85 million, -RMB 176.21 million, RMB 610.91 million, and RMB 860.50 million [6][7].

Core Viewpoint - Fujian Wancheng Biotechnology Group Co., Ltd. (Wancheng Group) has submitted its listing application to the Hong Kong Stock Exchange, aiming for a main board listing, highlighting its rapid growth and leading position in China's snack and beverage retail market [2][4]. Financial Performance - Wancheng Group's total revenue is projected to grow from RMB 9.3 billion in 2023 to RMB 32.3 billion in 2024, representing a year-on-year increase of 247.9% [4]. - The group's GMV is expected to reach RMB 42.6 billion in 2024, a growth of 282% compared to 2023, leading the industry in growth rate [4]. - For the first half of 2025, the group reported revenue of RMB 22.58 billion, a year-on-year increase of 106.9%, with adjusted net profit reaching RMB 920 million [5]. Business Model and Growth Strategy - Wancheng Group's growth is driven by a "growth flywheel" consisting of five key elements, which is central to its business strategy and ensures a win-win situation for consumers, franchisees, suppliers, and the company [6][8]. - The expansion of the store network enhances procurement scale, improving bargaining power with suppliers, which allows the company to offer high-quality products at competitive prices [8]. Competitive Advantages - As of June 30, 2025, Wancheng Group operates over 15,000 stores across 29 provinces, establishing a significant scale advantage and deep market penetration, particularly in high-consumption areas [9]. - The company has streamlined its supply chain, achieving approximately 95% direct procurement from brand manufacturers, which allows for a cost advantage passed on to consumers [9]. User Engagement and Marketing - Wancheng Group has built a robust user ecosystem with over 150 million registered members, with active members contributing approximately 78% of the group's GMV [11][13]. - The company employs a combination of private domain user engagement and public domain marketing strategies, including celebrity endorsements and collaborations with popular IPs, to enhance brand visibility and consumer interaction [10][14]. Future Outlook - The funds raised from the IPO will be used to further expand and upgrade the store network, enrich product offerings, enhance logistics efficiency, and upgrade digital infrastructure [14]. - With the support of capital, Wancheng Group aims to solidify its leadership in the Chinese snack and beverage retail sector and expand its successful discount model into broader FMCG markets [14].

Core Viewpoint - Wanchen Group has submitted its listing application to the Hong Kong Stock Exchange, aiming to leverage its unique business model and efficient operational system to solidify its leading position in China's snack and beverage market [1] Financial Performance - The group's total revenue is projected to grow from 9.3 billion yuan in 2023 to 32.33 billion yuan in 2024, representing a year-on-year increase of 247.9% [1] - For the six months ending June 30, 2025, the group reported revenue of 22.58 billion yuan, a year-on-year growth of 106.9%, with an adjusted net profit of 920 million yuan [1] Market Presence - As of June 30, 2025, Wanchen Group operates over 15,000 stores across 29 provinces in China, establishing a significant scale advantage with deep penetration in high-consumption areas like the Yangtze River Delta [1] - The group has accumulated over 150 million registered members by August 31, 2025, indicating a strong customer base [1] Supply Chain Efficiency - Wanchen Group has achieved high supply chain efficiency by sourcing approximately 95% of its products directly from brand manufacturers, reducing intermediary levels [1] - The company operates 51 ambient warehouses and 13 cold chain warehouses, allowing for a replenishment cycle of "T+1" for most stores, which enhances cost advantages passed on to consumers [1] Product Strategy - The company has a professional procurement team of over 200 members and utilizes a proprietary digital selection system to curate a product pool of over 4,000 SKUs, with each store offering 1,800 to 2,200 SKUs [2] - Wanchen Group maintains a high frequency of new product launches, averaging about 250 new SKUs per month in the first half of 2025, ensuring freshness and responsiveness to market trends [2] Store Experience - The "Haoxianglai" stores are designed to integrate shopping, entertainment, and social interaction, featuring bright, spacious, and standardized layouts for a consistent high-quality experience nationwide [2] - The store displays are tailored to different consumer scenarios, including campus and community stores, and include new categories such as IP licensed products, refrigerated foods, and short-shelf-life baked goods to meet one-stop shopping needs [2] Fundraising Purpose - The funds raised from the Hong Kong listing will be used for further expansion and upgrading of the store network, enriching the product portfolio, enhancing warehousing and logistics efficiency, and upgrading digital infrastructure [2]