Core Viewpoint - The incident involving the Atour Hotel in Hangzhou has raised public concerns regarding hygiene management within the hotel industry, particularly for Atour Group, which has faced similar issues in the past [1][5]. Group 1: Incident Overview - A guest at the Atour Hotel in Hangzhou discovered pillowcases marked with "Hangzhou Yuxiang Lake Future Hospital," leading to public scrutiny of the hotel's hygiene practices [1]. - The hotel issued an apology, attributing the issue to a significant error by their laundry supplier, and has since terminated their relationship with that supplier [1]. - The hotel confirmed a 100% inspection of all room linens and provided documentation to reassure guests [1]. Group 2: Company Background - Atour Hotel is a brand under Atour Group, which is listed on NASDAQ with the stock code ATAT [4]. - As of December 2024, Atour Group operates 1,619 hotels with a total of 183,184 rooms and has over 89 million registered members [4]. Group 3: Financial Performance - In Q1 2025, Atour Group reported revenue of approximately 1.906 billion yuan, a year-on-year increase of 29.8%, and an adjusted net profit of about 345 million yuan, up 32.3% [8]. - The adjusted EBITDA for the same period was approximately 474 million yuan, reflecting a growth of 33.8% [8]. - Despite revenue growth, key occupancy metrics showed declines, with average revenue per available room down 7.2% to 304 yuan, average daily rate down 2.8% to 418 yuan, and occupancy rate decreasing by 3.1 percentage points to 70.2% [8].

来源：杭州西溪紫金港亚朵酒店 6月3日，有网友发帖称入住浙江杭州一亚朵酒店时，发现酒店出现了印有医院标签的枕套。针对相关情况，6月3 日晚22点22分，杭州西溪紫金港亚朵酒店发布致歉声明： 对于客人反馈的枕套标签问题，我们向客人和所有关心亚朵的朋友们诚挚道歉！经严格核查，确认问题根源是我 们店自采的洗涤供应商出现严重工作失误，我们已经中止了与这个洗涤供应商的合作。还对所有房间布草进行了 100%全面排查，确认没再发现类似情况。 我们向客人郑重致歉，并第一时间提供了洗涤厂资质文件及布草检测凭证，有幸取得了客人的谅解。我们知道， 这不能掩盖我们在查房环节的疏漏。我们给客人带来了不好的体验，也违背了总部的运营管理规定。我们深刻反 省，会持续强化布草验收标准，坚决把"员工自查、店长复查、质检抽检"的检查要求执行到位。 我们会直面问题、立刻整改，始终将客人的安全、健康置于首位。衷心感谢大家对我们的监督指正。最后再说声 对不起！ 违法和不良信息举报电话：0755-83514034 邮箱：bwb@stcn.com 责编：王璐璐 校对：彭其华 百万用户都在看 重大转变！特朗普，决定撤回！ 重大变数！特朗普发声：不允许！ 利空 ...

我们会直面问题、立刻整改,始终将客人的安全、健康 置于首位。衷心感谢大家对我们的监督指正。最后再说 声对不起! #亚朵回应酒店枕套印有医院名字 来源：界面新闻 杭州西溪紫金港亚 ... 我们诚挚致歉! 对于客人反馈的枕套标签问题,我们向客人和所有关心 亚朵的朋友们诚挚道歉!经严格核查,确认问题根源是 我们店自采的洗涤供应商出现严重工作失误,我们已经 中止了与这个洗涤供应商的合作。还对所有房间布草进 行了 100% 全面排查,确认没再发现类似情况。 我们向客人郑重致歉,并第一时间提供了洗涤厂资质文 件及布草检测凭证,有幸取得了客人的谅解。我们知 道,这不能掩盖我们在查房环节的疏漏。我们给客人带 来了不好的体验,也违背了总部的运营管理规定。我们 深刻反省,会持续强化布草验收标准,坚决把"员工自 查、店长复查、质检抽检"的检查要求执行到位。 近日，有网友在社交平台发帖称，自己入住杭州西溪紫金港亚朵酒店时，发现床上的其中一个 枕套 上印有当地一家医院的Logo标识 。对此，6月3日晚间， 涉事酒店发文致歉 ：对于客人反馈的枕套 标签问题，我们向客人和所有关心亚朵的朋友们诚挚道歉！经严格核查，确认问题根源是我们店自 采 ...

Core Insights - Huazhu Group has launched its own "M3 Memory Pillow" to expand its product offerings in the new retail sector, challenging Atour's success in selling pillows [1] - The M3 Memory Pillow is priced at 289 yuan and is currently available only online, with plans for future promotion in Huazhu's All Seasons Hotels [1] - Atour has seen significant success with its "Deep Sleep Pillow PRO," generating sales of 370 million yuan in 2023 and contributing 30% to its total annual revenue [1] Company Strategies - Huazhu has 190 million members and its supply chain platform, Huazhu Mall, is projected to reach a transaction volume of 28.4 billion yuan in 2024, supporting product development [2] - Unlike Atour's closed-loop model of "hotel experience to retail conversion," Huazhu is starting with online sales and plans to adopt a retail conversion model in the future [2] Market Dynamics - The introduction of retail products by hotel giants aims to expand brand markets and influence customer perceptions, potentially increasing hotel revenue [2] - The pillow market faces challenges due to low technological barriers and competition, making brand influence and marketing strategies crucial for success [2]

Core Viewpoint - The Chinese hotel industry is experiencing a "tale of two cities" with significant performance disparities among the four major groups: Huazhu, Jinjiang, Shoulu, and Atour, despite the overall market growth [3][8]. Group 1: Performance Overview of Major Hotel Groups - Huazhu Group leads with a revenue of 5.4 billion yuan and a net profit of 890 million yuan in Q1 2025, but its revenue growth has slowed to 2.2% [4][10]. - Atour Group, with 1,727 hotels, is the only group to achieve significant revenue and profit growth, with a revenue increase of 29.8% and a net profit increase of 32.3% in Q1 2025 [5][10]. - Jinjiang Group and Shoulu Group are struggling, with Jinjiang's revenue down 8.25% and net profit down 81.03%, while Shoulu's revenue decreased by 4.34% [4][10]. Group 2: Market Dynamics and Strategies - The hotel industry is facing a "volume increase, price decrease" scenario, with all major players experiencing pressure on occupancy rates and room prices [7][8]. - Huazhu maintains operational efficiency through high occupancy rates, while Atour focuses on retail growth, which has increased its retail revenue share to 30.3% [22][27]. - Jinjiang and Shoulu are attempting to pivot towards membership growth and high-end offerings, but their efforts have yet to yield significant results [7][36]. Group 3: Retail Strategies - Atour has successfully integrated retail into its business model, with retail revenue growing by 66.5% to 694 million yuan in Q1 2025, despite a 61.7% increase in sales expenses [27][28]. - Huazhu has also ventured into retail but remains cautious, with its retail initiatives not yet significantly impacting overall revenue [30][32]. - The competition in the retail space is intensifying, with Atour's approach focusing on online sales channels [24][25]. Group 4: Challenges for Jinjiang and Shoulu - Jinjiang's core mid-to-low-end hotel segment continues to decline, with Q1 2025 revenue down 8.72% [37][40]. - Shoulu's revenue also decreased by 4.34% in Q1 2025, with its membership strategies facing similar challenges in conversion efficiency [44][47]. - Both companies are struggling to effectively leverage their large membership bases to drive revenue growth [48]. Conclusion - The hotel industry is at a critical juncture, with Huazhu and Atour adopting distinct strategies to navigate the challenges of growth and profitability [50]. - The ability to balance expansion with operational quality will be crucial for all players moving forward [50].

Core Viewpoint - Atour Hotel has developed a unique "Chinese" language system that distinguishes it from Western hotel brands, but this has led to confusion among guests regarding its space and service names, which are often difficult to understand [1][2][5] Group 1: Brand Identity and Customer Experience - Atour Hotel's naming conventions for spaces, such as "汗出" (sweat out) for the gym and "出尘" (out of dust) for the laundry, are derived from classical poetry, making them obscure for many guests [2][3][5] - The hotel has successfully attracted a segment of middle-class customers who appreciate its artistic flair, despite the confusion it creates for others [7][12] - Customer experiences have highlighted issues with cleanliness and service quality, with reports of unclean facilities and poor service responses [9][11][13] Group 2: Financial Performance - In Q1 2025, Atour reported revenue of 1.906 billion yuan, a year-on-year increase of 29.8%, with retail revenue growing by 70.9% to 845 million yuan [11] - The average room price decreased by 24 yuan year-on-year to 304 yuan, with an average occupancy rate of 70.2%, down 3.1 percentage points [13][15] - Atour's retail products, such as pillows and bedding, have become significant revenue drivers, indicating a shift in focus from traditional hospitality to retail sales [12][13] Group 3: Competitive Landscape - Atour faces increasing competition from both high-end hotels and budget brands that are enhancing their offerings, putting pressure on its market position [16] - The hotel is positioned between luxury brands like Marriott and budget options, which are improving their services and pricing strategies [15][16] - The need for Atour to differentiate itself in a crowded market is becoming more pressing as it navigates challenges from both ends of the market spectrum [16]

Core Viewpoint - The Chinese hotel industry is experiencing a "ice and fire" scenario, with major players like Huazhu, Jinjiang, Shoulu, and Atour showing divergent performance and strategic choices amid overall industry growth [3][6]. Group 1: Performance Overview of Major Players - Huazhu Group leads with Q1 2025 revenue of 5.4 billion yuan, a 2.2% year-on-year increase, and a net profit of 890 million yuan, up 35.7% [4][8]. - Atour Group, with 1,727 stores, is the only one among the four giants to achieve significant growth in both revenue and profit, reporting a 29.8% revenue increase to 1.91 billion yuan and a 32.3% net profit increase to 350 million yuan in Q1 2025 [5][8]. - Jinjiang Group, despite having the largest number of stores (13,513), saw a revenue decline of 8.25% to 2.94 billion yuan and a staggering 81.03% drop in net profit to 40 million yuan [4][9]. - Shoulu Group reported a revenue of 1.77 billion yuan, down 4.34%, but net profit increased by 18.4% to 140 million yuan [4][10]. Group 2: Strategic Insights - Huazhu maintains a light-asset model with a high franchise ratio (94.7%), focusing on franchise growth while cautiously exploring retail [5][26]. - Atour's retail revenue has surged, accounting for 30.3% of total revenue, with a 66.5% increase in retail income to 694 million yuan in Q1 2025, although this has led to a 61.7% rise in sales expenses [24][25]. - Jinjiang and Shoulu are struggling with growth, with Jinjiang's core mid-to-low-end business declining and Shoulu's membership and "scenic + dining" strategy showing limited results [5][28]. Group 3: Industry Trends and Challenges - The hotel industry is facing a "volume increase, price decrease" trend, with overall RevPAR down 9.7% to 118 yuan, ADR down 5.8% to 200 yuan, and OCC down 2.5% to 58.8% [13][14]. - The competitive landscape is intensifying, with Huazhu and Atour maintaining operational efficiency through high occupancy rates, while Jinjiang and Shoulu struggle with both occupancy and pricing [5][17]. - The shift towards a light-asset model is prevalent, with franchise stores exceeding 90% across the industry, complicating brand management [41]. Group 4: Future Outlook - The key for Huazhu will be to enhance operational precision to counteract slowing growth, while Atour must maintain profitability amid retail expansion [5][41]. - Jinjiang and Shoulu need to find new growth avenues, focusing on improving membership conversion efficiency and expanding their presence in the high-end market [41].

Core Viewpoint - The Chinese hotel industry is experiencing a "ice and fire" scenario, with major players like Huazhu, Jinjiang, Shoulu, and Atour showing divergent performance and strategic choices amid overall industry growth [1][4]. Group 1: Financial Performance of Major Players - Huazhu Group leads with Q1 2025 revenue of 5.4 billion yuan, a 2.2% year-on-year increase, and a net profit of 890 million yuan, up 35.7% [2][5]. - Atour Group is the only one among the four giants to achieve significant growth, with Q1 2025 revenue of 1.91 billion yuan, a 29.8% increase, and a net profit of 350 million yuan, up 32.3% [2][3]. - Jinjiang Group reported Q1 2025 revenue of 2.94 billion yuan, down 8.25%, and a net profit of 40 million yuan, down 81.03% [2][6]. - Shoulu Group's Q1 2025 revenue was 1.77 billion yuan, a decline of 4.34%, with a net profit of 140 million yuan, an increase of 18.4% [2][6]. Group 2: Market Dynamics and Strategies - The hotel industry is facing "volume increase and price decrease" pressures, with Huazhu and Atour maintaining operational efficiency through high occupancy rates, while Jinjiang and Shoulu struggle with both occupancy and pricing [3][27]. - Huazhu's business model relies heavily on a light-asset strategy with 94.7% of its 11,685 stores being franchise-based, while Atour focuses on differentiation and retail, with retail revenue accounting for 30.3% of its total [3][8]. - Jinjiang and Shoulu are experiencing challenges in their traditional mid-to-low-end markets, with Jinjiang's limited service hotel revenue declining significantly [19][23]. Group 3: Operational Metrics - The overall industry RevPAR (Revenue per Available Room) decreased by 9.7% to 118 yuan, with ADR (Average Daily Rate) at 200 yuan, down 5.8%, and OCC (Occupancy Rate) at 58.8%, down 2.5% [10][11]. - In Q1 2025, Huazhu's RevPAR was 208 yuan, down 3.9%, with an occupancy rate of 76.2% [13][14]. - Atour's RevPAR was 304 yuan, maintaining a high level compared to its peers, while Jinjiang and Shoulu reported lower RevPARs of 192 yuan and 141 yuan, respectively [13][14]. Group 4: Future Outlook and Challenges - The future focus for Huazhu is on refining operations to counteract slowing growth, while Atour must maintain profitability amid its retail expansion [3][27]. - Jinjiang and Shoulu need to find new growth avenues, particularly in enhancing their membership systems and exploring high-end market opportunities [19][25]. - The overall trend indicates that traditional hotel giants face significant challenges in adapting to market changes and improving operational efficiency [26][27].

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for future performance [1]. Core Insights - The company has raised its revenue guidance and shareholder returns, reflecting strong growth prospects and operational performance [7]. - The retail business has shown significant growth, leading to an upward revision of the annual revenue growth forecast from 25% to a range of 25% to 30% [7]. - The company aims to open 500 new stores in 2025, supporting its expansion strategy [7]. - The earnings forecast has been adjusted upwards, with projected net profits for 2025-2027 being 1.63 billion, 2.03 billion, and 2.46 billion RMB respectively [7]. Financial Performance Summary - Total revenue for 2023 is projected at 4.67 billion RMB, with a year-on-year growth of 106.19% [1]. - Net profit for 2023 is expected to be 737.14 million RMB, reflecting a substantial year-on-year increase of 651.42% [1]. - The company’s earnings per share (EPS) for 2023 is estimated at 1.78 RMB, with a projected P/E ratio of 43.78 [1]. - The company’s overall occupancy rate (OCC) for Q1 was 70.2%, with an average daily rate (ADR) of 418 RMB [7]. - The gross merchandise volume (GMV) for the retail business in Q1 reached 845 million RMB, showing a year-on-year increase of 70.9% [7].

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for its stock performance in the near term [1]. Core Insights - The company has raised its revenue guidance for 2025, expecting a year-on-year growth of 25% to 30%, up from the previous estimate of 25% [7]. - The retail business has shown significant growth, with a gross merchandise volume (GMV) of 845 million yuan in Q1, representing a year-on-year increase of 70.9% [7]. - The company plans to maintain its target of opening 500 new stores in 2025, with a total of 1,727 hotels as of the end of Q1, reflecting a 33% year-on-year increase [7]. - The adjusted net profit forecasts for 2025-2027 have been raised to 1.63 billion, 2.03 billion, and 2.46 billion yuan respectively, with corresponding P/E ratios of 20, 16, and 13 [7]. Financial Summary - Total revenue for 2023 is projected at 4.67 billion yuan, with a year-on-year growth of 106.19% [1]. - The net profit attributable to shareholders for 2023 is expected to be 737.14 million yuan, showing a substantial increase of 651.42% year-on-year [1]. - The earnings per share (EPS) for 2023 is estimated at 1.78 yuan, with a P/E ratio of 43.78 [1]. - The company’s total assets are projected to reach 9.66 billion yuan by 2025, with a total liability of 5.18 billion yuan [8].