Atour Lifestyle (ATAT)

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每经热评丨从亚朵“枕套事件”看大企业担当 给供应商留合理利润空间是最优解
Mei Ri Jing Ji Xin Wen· 2025-06-12 13:58
Core Viewpoint - The recent "pillowcase incident" at Atour Group highlights the need for better quality control and collaboration within the hotel linen washing industry, emphasizing that merely addressing visible issues is insufficient for ensuring customer safety and satisfaction [2][4]. Group 1: Incident and Response - Atour Group confirmed that the incident was due to sorting errors by a laundry supplier, leading to immediate actions such as store closures, replacement of all linens, and the termination of the involved laundry service [2]. - The company plans to implement regular inspections of laundry suppliers and introduce public oversight mechanisms to enhance accountability [2]. Group 2: Industry Challenges - Since 2018, the pricing for linen washing has remained around 6 yuan per set, while the actual cost of washing agents can reach 15 yuan, leading some suppliers to cut corners to maintain profitability [2]. - The low entry barriers and fragmented nature of the laundry industry limit suppliers' bargaining power, forcing them to accept lower prices from larger hotel brands [2][3]. Group 3: Need for Systemic Change - The current practices in the industry can lead to a situation where dishonest suppliers thrive at the expense of those adhering to quality standards, resulting in a "bad money drives out good" scenario [3]. - Large companies like Atour have a responsibility to ensure that suppliers can operate profitably while maintaining quality, which is essential for long-term sustainability in the industry [3][5]. Group 4: Consumer Trust and Ethical Practices - Consumers are increasingly cautious about hygiene, often bringing their own bedding, indicating a significant trust issue within the hotel industry that needs addressing [5]. - The industry must prioritize ethical practices, ensuring that costs are appropriately managed and that suppliers are fairly compensated to foster a healthier business environment [5].
亚朵一季报隐忧:加盟收入与经营效率变动背离 零售副业亮眼难解“流量依赖症”
Xin Lang Zheng Quan· 2025-06-12 04:05
Core Viewpoint - The recent incident involving a pillowcase at Atour Hotel has raised concerns about hygiene and operational efficiency, coinciding with a decline in the company's financial performance, leading to investor apprehension about its future in the new consumption sector [1][2]. Financial Performance - In Q1 2025, Atour Group reported total revenue of 1.906 billion yuan, a year-on-year increase of 29.8%, but net profit decreased by 5.6% to 243 million yuan [2]. - Adjusted net profit, excluding stock-based compensation, was approximately 345 million yuan, reflecting a 32.3% year-on-year increase [2]. - The number of franchise hotels reached 1,702, with a total of nearly 200,000 operational rooms, marking a net increase of 431 hotels and 47,400 rooms compared to Q1 2024 [2]. Operational Efficiency - The average daily room rate for franchise hotels fell to approximately 415.1 yuan, the lowest since Q1 2023, with an occupancy rate of 70.1%, down from 73.1% in Q1 2024 [5]. - Average revenue per available room decreased to 304.4 yuan, down 6.9% year-on-year and 9.5% quarter-on-quarter [5]. - The performance of same-store operations showed a decline, with average daily room rates and occupancy rates at their lowest in nine quarters [8]. Retail Business Growth - Atour's retail revenue reached 694 million yuan in Q1 2025, a 66.4% year-on-year increase, contributing 36.4% to total revenue [9]. - The sales volume of the popular "deep sleep" pillow series exceeded 3.8 million units in 2024, with total retail GMV reaching 11.39 billion yuan and 25.92 billion yuan in 2023 and 2024, respectively [9][10]. - Despite impressive sales figures, the retail business heavily relies on e-commerce, with over 90% of GMV coming from online channels [10]. Competitive Landscape - Atour's retail strategy faces challenges due to reliance on OEM production, making its competitive edge less stable compared to peers like Mijia and Luckin Coffee, which have established their supply chains [12]. - The increasing competition in the retail space, with established players like Huazhu Group and traditional bedding brands enhancing their product offerings, poses a threat to Atour's market position [12].
亚朵“枕套事件”暴露酒店混洗乱象,洗涤市场低价竞争埋隐患
Nan Fang Du Shi Bao· 2025-06-09 10:14
针对杭州亚朵酒店被曝出使用医院枕套事件,6月8日下午,亚朵酒店发布声明称,经调查,问题系洗涤供应商 在分拣环节出现错发,同时,涉事门店在布草验收、布房、查房环节存在疏漏,导致服务标准未能有效执行。 涉事门店已停业进行全面彻底整改,所有4440件布草将全部换新。亚朵方面表示,已终止与涉事洗涤供应商的 合作,并将其永久列入合作黑名单。针对洗涤供应商管理机制问题,公司将加强统一管理力度与常态化巡检, 从源头保障布草洗涤质量。 此前,杭州西溪紫金港亚朵酒店因客房出现印有"杭州御湘湖未来医院"标识的枕套引发舆论关注。有网友在社 交平台发帖称,自己入住该酒店时,发现床上的一个枕套印有当地一家医院的logo标识,担忧存在卫生安全隐 患。对此,该酒店回应称,问题出现原因是店内自采的洗涤供应商出现严重工作失误,已中止与该供应商的合 作,并对房间布草进行了100%排查,确认没再发现类似情况,后续将持续强化布草验收标准。 有业内人士对南都记者透露,第三方洗涤工厂混洗情况普遍存在,原因不外乎设备有限、节省成本、订单分 散,以及缺乏及时有效的监管。浙江省洗染行业协会日前发布《关于加强布草洗涤管理的自律倡议书》指出, 该事件将医疗布草与 ...
央行,最新公布;5月CPI、PPI数据,今日公布;海洋经济,再迎利好→
新华网财经· 2025-06-09 00:20
Macro Economic Indicators - As of the end of May, China's gold reserves stood at 73.83 million ounces (approximately 2,296.37 tons), marking an increase of 60,000 ounces (about 1.86 tons) month-on-month, representing the seventh consecutive month of gold accumulation by the central bank [1][3]. - The National Bureau of Statistics released the Consumer Price Index (CPI) and Producer Price Index (PPI) for May on June 9 [2][3]. - The 2025 China Marine Economy Development Index was released on June 8, indicating a 2.3% year-on-year growth, with the index projected to reach 125.2 in 2024, reflecting strong momentum in marine economic development [1][3]. Company Developments - BYD held its 2024 shareholder meeting on June 6, where Chairman Wang Chuanfu expressed confidence in achieving a sales target of 10 million vehicles in the next 5-10 years, emphasizing the importance of intelligent driving technology [15]. - Stone Technology announced plans to issue H-shares and list on the Hong Kong Stock Exchange to enhance global brand recognition and optimize capital structure [18]. - China Petroleum & Chemical Corporation (Sinopec) and Shanghai Electric Group discussed expanding their cooperation following a strategic agreement signed last year [18]. Market Trends - The first quarter of this year saw a 67.8% year-on-year increase in international cruise passenger transport in China, highlighting the robust growth of the marine economy [12]. - The number of newly registered private equity securities investment funds increased by over 45% year-on-year as of May 31, indicating a surge in both new and existing capital entering the market [13]. - High dividend returns and value enhancement strategies are being promoted by the Shanghai Stock Exchange to boost investor confidence and market activity [8]. Regulatory and Governance Updates - The State-owned Assets Supervision and Administration Commission (SASAC) issued new guidelines for the development planning of central enterprises, establishing a three-tier planning system [6]. - The China Securities Regulatory Commission approved the Central Huijin Investment Co., Ltd. as the actual controller of several securities and fund management companies [9][11].
河南首富换人;比亚迪李云飞回应“常压油箱”“车圈恒大”争议;张家界溶洞垃圾基本清理完毕;乌军否认重要矿业和工业中心遭俄进攻丨每经早参
Mei Ri Jing Ji Xin Wen· 2025-06-08 21:58
Group 1 - The National Development and Reform Commission has announced a new batch of 19 national backbone cold chain logistics bases, distributed across 17 provinces including Jilin, Henan, and Guizhou, with cities like Changchun and Luoyang involved [4] - Hong Kong's role as an international innovation and technology center is emphasized, with the potential to help companies reduce risks and shorten the overseas expansion cycle amid an uncertain international environment [4] Group 2 - The Ministry of Transport has elevated the management and oversight of the bridge collapse incident in Hebei, which resulted in 2 deaths and 3 injuries, indicating a serious approach to safety in transportation projects [5] - In Zhangjiajie, 51 tons of garbage have been cleared from caves, with 14 cases filed and 4 individuals suspended for environmental violations, highlighting ongoing environmental management efforts [5] Group 3 - The Jiangxi government is investigating the delay in the opening of an automobile museum, with plans to ensure it opens by August 2025, reflecting a commitment to project management and accountability [6] Group 4 - The founder of Pop Mart, Wang Ning, has become the new richest person in Henan with a net worth of $20.3 billion, driven by the popularity of the Labubu brand, which has significantly boosted the company's market value [11] - BYD's response to controversies regarding its "normal pressure fuel tank" and allegations of financial misconduct has been proactive, with regulatory bodies confirming no issues, indicating the company's commitment to transparency [10] Group 5 - Atour Hotel has addressed a controversy regarding the use of hospital pillowcases, taking corrective actions and terminating its relationship with the laundry supplier involved, demonstrating a focus on quality control and customer satisfaction [12] - Ruifucheng's major shareholder plans to reduce their stake after a significant stock price increase of 156% this year, which may indicate investor caution regarding the company's future [13] - Green Valley Pharmaceutical has halted production of a controversial drug due to regulatory issues, signaling challenges in the pharmaceutical sector and the need for improved product development [14]
连锁酒店的危机公关 “三件套”作用越来越小
Nan Fang Du Shi Bao· 2025-06-08 15:35
Core Viewpoint - The incident involving the hotel using hospital bed linens highlights systemic hygiene management issues within the hotel industry, revealing supply chain management vulnerabilities and quality control deficiencies [1][2][3]. Group 1: Incident Overview - A guest at the Atour Hotel in Hangzhou discovered bed linens with a hospital logo, leading to an admission of fault by the hotel and an apology from Atour Group [1]. - The hotel has taken immediate actions, including closing the affected location, replacing 4,440 pieces of linen, and permanently blacklisting the laundry supplier [1][3]. Group 2: Industry Hygiene Issues - The hotel industry has faced multiple hygiene scandals, indicating a broader issue with cleanliness standards across various types of accommodations [1]. - The cross-contamination risk between hospital and hotel linens is significant, as both may be laundered by the same facilities, leading to potential health hazards [2]. Group 3: Recommendations for Improvement - To rebuild consumer trust, the hotel industry must enhance transparency regarding linen sourcing, cleaning frequency, and inspection results [2][3]. - Hotels should implement a real-time monitoring system to proactively identify hygiene issues before they escalate into public crises [3]. - Key actions for hotels include establishing strict contracts against mixed laundering, digitizing cleaning processes, and linking management performance to hygiene standards [3].
亚朵再致歉“枕套事件”:增设独立督查组,提升门店督查频
Bei Jing Shang Bao· 2025-06-08 09:45
Core Viewpoint - Atour Group issued an apology regarding the "pillowcase incident" at its Hangzhou Xixi Zijin Port hotel, confirming that the issue was an isolated case caused by a sorting error from the laundry supplier, and that the hotel has taken corrective actions [1][2]. Group 1: Incident Response - The hotel has conducted a comprehensive inspection of all linens and confirmed that the issue was not widespread, with all 4,440 pieces of linens being replaced [1]. - The company has terminated its partnership with the involved laundry supplier and placed them on a permanent blacklist [1][6]. - Atour Group will enhance its management and inspection mechanisms to ensure the quality of linen washing from the source [6][7]. Group 2: Long-term Assurance Mechanism - The "Anxin Project" has been fully upgraded, which includes the establishment of an independent inspection team to increase the frequency and quality of store inspections [7]. - The company will expand public supervision by recruiting "user experience officers" for open oversight of all stores and will set up a dedicated complaint email and independent hotline for the "Anxin Project" [2][7]. - A special fund of 10 million yuan will be established to compensate users for verified issues reported [2][7].
亚朵集团致歉!
第一财经· 2025-06-08 09:32
Core Viewpoint - The incident involving a customer discovering a pillowcase with an unrelated hospital logo at an Atour hotel has raised public concerns regarding the hygiene management and supply chain quality control of Atour Group [1] Group 1 - On June 8, Atour Group issued a statement apologizing for the incident and reflecting on the situation [2] - The affected hotel conducted a comprehensive inspection of all linens and confirmed that the issue was an isolated case, with no other non-hotel linens found [2] - The problem was attributed to a sorting error by the laundry supplier, along with lapses in linen acceptance, room preparation, and inspection processes at the hotel [2] Group 2 - The affected hotel has been temporarily closed for thorough rectification, and all 4,440 pieces of linens will be completely replaced [2] - Atour Group has terminated its partnership with the involved laundry supplier and placed them on a permanent blacklist [2] - To address the management issues with the laundry supplier, Atour Group will enhance unified management and regular inspections to ensure the quality of linen washing from the source [2] Group 3 - Atour Group plans to establish a long-term mechanism to protect consumer rights, which includes adding an independent inspection team, increasing public supervision, and setting up a special fund of 10 million yuan [2]
亚朵发布关于杭州西溪紫金港亚朵酒店 “枕套事件” 的声明。
news flash· 2025-06-08 07:28
Group 1 - The company issued a statement regarding the "pillowcase incident" at the Atour Hotel in Hangzhou Xixi Zijin Port [1] - The statement aims to address public concerns and clarify the situation surrounding the incident [1] - The company emphasizes its commitment to guest safety and satisfaction [1] Group 2 - The incident has drawn significant media attention and public scrutiny [1] - The company is taking steps to investigate the matter thoroughly and implement necessary improvements [1] - The hotel industry is facing increased pressure to maintain high standards of hygiene and customer service [1]
卖出600万只枕头的亚朵,栽在一个枕套上
虎嗅APP· 2025-06-07 09:30
Core Viewpoint - The article discusses the complex relationship between Atour Group and its franchisees, highlighted by recent hygiene incidents that have raised consumer concerns and brought to light the challenges of managing a franchise model in the hotel industry [2][4][18]. Hygiene Issues - Atour faced two significant hygiene incidents in 2023, including a case where a pillowcase had the name of a hospital printed on it, leading to public outcry [2][5]. - The company has acknowledged the issues and taken steps to address them, including terminating contracts with the laundry supplier responsible for the mistakes [4][6]. - Despite Atour's reputation for detailed service, these hygiene problems have caused consumer dissatisfaction, especially given its positioning in the mid-to-high-end market [6][7]. Franchise Model and Expansion - Atour operates primarily through a franchise model, with only 1% of its 1,700 hotels being self-operated, which raises questions about quality control and accountability [2][9]. - The company aims to expand to 2,000 stores by 2025, relying heavily on franchisees for this growth, as evidenced by the opening of 121 new franchise locations in the first quarter of 2025 [9][11]. - Franchisees have reported better profit margins compared to competitors, with Atour's franchise model allowing for a quicker return on investment [10]. Financial Performance - Despite a decline in average daily room rates and occupancy rates in early 2025, Atour's revenue from franchise hotels increased by 23.5%, indicating that the franchise model mitigates some risks associated with individual hotel performance [11][12]. - The company's retail business, particularly the "Deep Sleep Pillow," has seen significant growth, with sales reaching 25.92 billion RMB in GMV by the end of 2024, contributing to a larger share of total revenue [13][14]. Franchisee Relations - Franchisees have expressed dissatisfaction with the pressure to sell Atour's retail products, which they feel detracts from their core hotel operations and does not provide sufficient financial incentive [16][17]. - The relationship between Atour and its franchisees is becoming increasingly strained, as franchisees bear the brunt of declining hotel performance while also being expected to support the retail business [17][18].