记者丨李莎编辑丨周上祺 互联网不是法外之地，各地正大力整治房地产网络乱象。近日，北京市相关部门进行的一次联合约谈， 再次释放出强烈信号。 日前北京市住建委官方公众号"安居北京"发文称，12月5日，北京市住房城乡建设委会同北京市委网信 办、北京市公安局等部门，对抖音、小红书、贝壳、58同城、闲鱼、链家、我爱我家、麦田等互联网平 台进行联合约谈。 此次约谈直指当前房地产网络信息传播中的突出问题。会议明确指出，部分自媒体账号存在在网络上发 布和传播唱衰北京楼市、制造市场恐慌、散布不实信息、虚假房源引流等违规信息问题，严重扰乱市场 秩序。为此，会议要求各平台立即开展全面自查，及时下架违规信息、处置违规账号，并加快建立完善 常态化行业内容内审机制。 整治行动已取得阶段性成效。据北京市住建委最新消息，截至12月12日，在相关部门督导下，58同城、 抖音、小红书、闲鱼、贝壳等网站平台已累计自查清理各类违法违规和不良信息1.7万余条；清理处置 北京公寓、老李谈京房、锐哥金融视野、北京海哥看房等一批放大市场波动、贩卖焦虑、臆测政策、传 播虚假内容博取流量、误导预期促成交的违规房产类账号、直播间2300余个；删除处理违规笔记10 ...

Core Viewpoint - The article emphasizes the ongoing crackdown on online real estate misinformation and disorder in various cities, particularly in Beijing, where authorities are taking strong measures against platforms spreading false information and creating market panic [1][2]. Group 1: Beijing's Actions - On December 5, Beijing's housing and urban-rural development committee, along with other departments, held a joint meeting with major internet platforms like Douyin and Xiaohongshu to address issues of misinformation and market disruption in the real estate sector [1]. - The meeting highlighted that some self-media accounts were spreading negative narratives about the Beijing housing market, which led to a demand for platforms to conduct thorough self-checks and remove non-compliant information [1]. - As of December 12, over 17,000 pieces of illegal and harmful information were cleared from platforms like 58.com and Douyin, with more than 2,300 accounts and live streams being shut down for spreading panic and false content [2]. Group 2: Nationwide Efforts - Other cities, such as Shanghai and Changzhou, have also initiated similar actions to regulate online real estate information, with Shanghai reporting the removal of over 40,000 pieces of harmful content and the closure of 70,000 accounts since November 14 [4]. - The focus of these nationwide efforts includes addressing the distortion of real estate policies and the use of exaggerated headlines to create panic among potential buyers [4][5]. - Cities like Xi'an and Nanjing have also taken steps to address misinformation, with Xi'an reporting the suspension and potential cancellation of accounts spreading false narratives about housing prices [4].

Core Viewpoint - The article highlights the ongoing efforts by various Chinese cities, particularly Beijing, to regulate and rectify the chaotic online information dissemination in the real estate sector, emphasizing the need for accurate and responsible reporting to maintain market stability [2][3]. Group 1: Regulatory Actions - Beijing's housing authority, along with other departments, conducted a joint meeting with major internet platforms like Douyin and Xiaohongshu to address issues related to the spread of negative information about the real estate market [2]. - The meeting identified that some self-media accounts were spreading false information, creating market panic, and disseminating misleading property listings, which disrupts market order [2]. - As of December 12, over 17,000 pieces of illegal and harmful information were cleared from platforms like 58.com and Douyin, and more than 2,300 accounts and live streams promoting market anxiety were removed [3]. Group 2: Nationwide Efforts - Other cities, such as Shanghai, have also initiated similar regulatory actions, with over 40,000 pieces of harmful information and 70,000 accounts being addressed since November 14 [4]. - In Xi'an and Nanjing, local authorities have taken steps to address accounts spreading false narratives about falling property prices and other misleading content, emphasizing the need for compliance with relevant laws [5].

Core Viewpoint - The regulatory authorities in Beijing are intensifying efforts to address the spread of false information and market panic regarding the real estate sector, targeting several internet platforms for their role in disseminating misleading content [2][4]. Group 1: Regulatory Actions - A joint meeting was held on December 5, involving the Beijing Municipal Housing and Urban-Rural Development Committee, the Municipal Cyberspace Administration, and the Public Security Bureau, to address issues related to platforms like Douyin, Xiaohongshu, Beike, 58.com, Xianyu, Lianjia, and Wo Ai Wo Jia [2][3]. - The meeting highlighted that some self-media accounts were spreading negative narratives about the Beijing real estate market, which disrupts market order and harms consumer rights [4][6]. Group 2: Platform Responsibilities - Certain platforms have been criticized for lax oversight of illegal and misleading information, relying heavily on algorithmic recommendations that allow the spread of low-quality content [4][5]. - Platforms like Xiaohongshu have been found to host fictitious listings, such as a "two-bedroom apartment in Chaoyang for 3,000 yuan," which misled users and violated consumer protection laws [4][5]. Group 3: Data Security and User Protection - Some platforms have been accused of improperly collecting and using user data, raising concerns about data security and social responsibility [5][6]. - The regulatory approach includes a combination of "interviews, penalties, and credit ratings" to compel platforms to reassess their content ecosystem and ensure compliance with legal obligations [5][6]. Group 4: Long-term Mechanisms - The regulatory initiative aims to establish three long-term mechanisms: mandatory verification codes for listings, AI-driven content review, and a credit rating system for accounts based on their history of violations [6][7]. - Platforms like Beike are implementing systems to verify the authenticity of listings, achieving a 98% identification rate for false listings [7][8]. - A cross-platform blacklist mechanism is being developed to jointly penalize accounts that post misleading content across multiple platforms [8].

链家、我爱我家、麦田共筛查平台网络房源130余万条，下架整改不合规房源信息480余条。 （央视新闻） 截至12月12日，在相关部门督导下： 58同城、抖音、小红书、闲鱼、贝壳等网站平台已累计自查清理各类违法违规和不良信息1.7万余条； 清理处置北京公寓、老李谈京房、锐哥金融视野、北京海哥看房等一批放大市场波动、贩卖焦虑、臆测 政策、传播虚假内容博取流量、误导预期促成交的违规房产类账号、直播间2300余个；删除处理违规笔 记100余篇。 据北京市住建委17日消息，为加强网络生态治理，遏制房地产领域网络乱象，日前，北京市多部门对抖 音、小红书、贝壳、58同城、闲鱼、链家、我爱我家、麦田等互联网平台进行联合约谈。 会议指出，部分自媒体账号存在在网络上发布和传播唱衰北京楼市、制造市场恐慌、散布不实信息、虚 假房源引流等违规信息问题，严重扰乱市场秩序。会议要求各平台立即开展全面自查，及时下架违规信 息、处置违规账号，并加快建立完善常态化行业内容内审机制。 ...

【1】北京市住建委：多部门联合约谈抖音等平台， 清理违规房地产信息 12月17日，北京市住建委发布消息，为切实加强网络生态治理，坚决遏制房地产领域网络乱象，近日会 同市委网信办、市公安局等部门，对抖音、小红书、贝壳、58同城、闲鱼、链家、我爱我家、麦田等互 联网平台进行联合约谈。约谈内容显示，部分自媒体账号存在在网络上发布和传播唱衰北京楼市、制造 市场恐慌、散布不实信息、虚假房源引流等违规信息问题，严重扰乱市场秩序。多部门要求各平台立即 开展全面自查，及时下架违规信息、处置违规账号，并加快建立完善常态化行业内容内审机制。 【5】机构：前11月房地产企业债券融资总额同比增加10.5% 12月17日，中指研究院发布数据显示，2025年1—11月，房地产企业债券融资总额为5502.8亿元，同比 增加10.5%。从融资结构来看，房地产行业信用债融资3202.0亿元，同比微增2.9%，占比58.2%；海外债 融资161.5亿元，同比增长141%，占比2.9%；ABS融资2139.3亿元，同比增长19%，占比38.9%。 北京商报记者 王寅浩 李晗 12月17日，北京市人民政府新闻办公室召开"一张蓝图绘到底 建设国际一流 ...

记者17日从北京市住房和城乡建设委员会获悉，为切实加强网络生态治理，坚决遏制房地产领域网络乱 象，近日，北京市住房城乡建设委会同北京市委网信办、北京市公安局等部门，对抖音、小红书、贝 壳、58同城、闲鱼、链家、我爱我家、麦田等互联网平台进行联合约谈。 资讯编辑：沈一冰 021-26093395 资讯监督：乐卫扬 021-26093827 资讯投诉：陈跃进 021-26093100 免责声明：Mysteel发布的原创及转载内容，仅供客户参考，不作为决策建议。原创内容版权归Mysteel所有，转载需取得Mysteel书面授 权，且Mysteel保留对任何侵权行为和有悖原创内容原意的引用行为进行追究的权利。转载内容来源于网络，目的在于传递更多信息，方 便学习与交流，并不代表Mysteel赞同其观点及对其真实性、完整性负责。 截至12月12日，在相关部门督导下，各网站平台已累计自查清理各类违法违规和不良信息1.7万余条； 清理处置一批放大市场波动、贩卖焦虑、臆测政策、传播虚假内容博取流量、误导预期促成交的违规房 产类账号、直播间2300余个；删除处理违规笔记100余篇。 记者了解到，下一步，相关部门将继续强化协同配合 ...

Core Points - Beijing's housing authority, along with other departments, has conducted a joint meeting with major internet platforms to address issues related to the real estate market and curb online chaos [1][2] - The meeting highlighted the presence of self-media accounts spreading negative information about Beijing's housing market, creating panic, and disseminating false information [1] - Platforms are required to conduct thorough self-inspections, remove illegal information, and establish a regular internal review mechanism for industry content [1][2] Summary by Sections - **Joint Meeting and Objectives** - The meeting involved platforms such as Douyin, Xiaohongshu, Beike, 58.com, Xianyu, Lianjia, Wo Ai Wo Jia, and Maidian to strengthen online ecological governance and curb real estate market chaos [1] - **Issues Identified** - Self-media accounts were found to be publishing and spreading negative narratives about the Beijing housing market, which disrupts market order [1] - **Actions Taken** - As of December 12, under supervision, platforms have cleaned over 17,000 pieces of illegal and harmful information and dealt with over 2,300 accounts and live streams that misled market expectations [2] - Lianjia, Wo Ai Wo Jia, and Maidian screened over 1.3 million online housing sources and removed over 480 non-compliant listings [2] - **Future Measures** - Authorities will continue to enhance collaboration and maintain a "zero tolerance" approach towards online chaos affecting the real estate market [2] - Platforms failing to rectify issues will face strict legal consequences to ensure a clear online environment [2]

Core Viewpoint - Beijing's housing market is facing scrutiny as multiple internet platforms are being urged to address the spread of misinformation and market panic related to real estate [1] Group 1: Regulatory Actions - Beijing's housing authority has conducted joint discussions with platforms like Douyin, Xiaohongshu, Beike, 58.com, Xianyu, Lianjia, Wo Ai Wo Jia, and Maidian to strengthen online governance in the real estate sector [1] - The meeting highlighted issues with self-media accounts disseminating negative narratives about Beijing's housing market, which disrupt market order [1] Group 2: Compliance Measures - As of December 12, under the supervision of relevant authorities, platforms have collectively self-checked and cleared over 17,000 pieces of illegal and harmful information [1] - More than 2,300 accounts and live streams that amplified market fluctuations and spread false content have been removed [1] - Lianjia, Wo Ai Wo Jia, and Maidian have screened over 1.3 million online housing listings, resulting in the removal of over 480 non-compliant listings [1]

下一步，相关部门将继续强化协同配合，始终坚持以正面声音引导舆论、以主流价值凝聚共识、 以时代新风净化网络， 对各类扰乱房地产市场秩序的网络乱象保持"零容忍"高压态势。 对整改 推进不力、继续侵犯群众利益的互联网平台，将依法从严查处，全力营造清朗网络空间。 截至12月12日，在相关部门督导下， 58同城、抖音、小红书、闲鱼、贝壳等网站平台已累计自 查清理各类违法违规和不良信息1.7万余条； 处置放大市场波动、贩卖焦虑、臆测政策、传播虚 假内容博取流量、误导预期促成交的违规房产类账号、直播间2300余个；删除处理违规笔记 100余篇。链家、我爱我家、麦田共筛查平台网络房源130余万条，下架整改不合规房源信息 480余条。 来源：北京住建委微信公众号 据北京市住建委微信公众号12月17日消息，为切实加强网络生态治理，坚决遏制房地产领域网 络乱象，12月5日，北京市住房城乡建设委会同市委网信办、市公安局等部门， 对抖音、小红 书、贝壳、58同城、闲鱼、链家、我爱我家、麦田等互联网平台进行联合约谈。 会议指出， 部分自媒体账号存在在网络上发布和传播唱衰北京楼市、制造市场恐慌、散布不实 信息、虚假房源引流等违规信息问题， ...