Core Viewpoint - Bilibili's stock has seen a nearly 5% increase following the announcement of its new game "Three Kingdoms: Hundred Generals Card" and the recruitment of a key technology leader from Kuaishou [1] Group 1: Game Development - Bilibili's new game "Three Kingdoms: Hundred Generals Card" has been revealed and is currently available for pre-registration, with a public test set to begin in October [1] - The game is described as an asymmetric strategy casual card game and is expected to achieve daily active users (DAU) in the millions, with a full launch planned for the 2026 Spring Festival [1] Group 2: Leadership Changes - Zhang Di, former Vice President at Kuaishou and head of the AI division, has joined Bilibili as the head of technology [1] - Zhang Di has a background in data and machine learning engineering, having previously worked at Alibaba and Kuaishou [1] Group 3: Market Outlook - According to Guosen Securities, Bilibili's community and user advantages are significant, and the company is still in the early stages of commercialization [1] - The integration of new technologies such as AI is expected to provide growth opportunities in gaming, advertising, and value-added services [1]

Group 1 - Hong Kong mobile game stocks collectively rose, with Blueport Interactive, Flying Fish Technology, and Bilibili all increasing over 4%, while Tencent and NetEase rose over 2% [1] - NetEase reached a historical high, and other companies like IGG, NetDragon, Boyaa Interactive, and Xindong also saw gains [1] - Sensor Tower released a ranking of Chinese mobile game products' revenue and download volumes in overseas markets for August 2025, highlighting significant growth in the sector [1] Group 2 - DotDot Interactive's game "Kingshot" saw a revenue increase of 26% in August, topping the overseas mobile game revenue growth chart [1] - NetEase launched its first sci-fi shooting mobile game "Destiny: Rising" on August 28, which quickly gained popularity globally, dominating the U.S. iOS download chart [1] - Tencent's "PUBG MOBILE" maintained its position as the runner-up in the overseas mobile game download rankings [1]

以下文章来源于读娱 ，作者小读娱儿 读娱 . 有温度、有深度的泛文娱商业一线媒体…… 来源丨 读娱 （ID： yiqiduyu ） 作者丨 蒜香啫啫角 小红书则采取了更加轻量化和社区化的路径。 2023 年年初，小红书就开始与多档播客推出独家视频 节目。今年八月，小红书科学薯推出创作活动 " 随时随地视频播客 " ，倡导用户发布聊天内容，规 定时长在 15-20 分钟之间，并指定三个内容方向，参与者可随机获得 5-30 万流量曝光。 图源丨罗永浩微博视频截图 近期， B 站、小红书、抖音、喜马拉雅等平台纷纷押注视频播客赛道。 B 站推出 " 视频播客出圈计 划 " ，提供 10 亿级流量扶持；小红书发起 " 随时随地视频播客 " 活动；抖音精选也在同步试水。 视频播客这种融合了深度对话与视觉呈现的内容形式，悄然间成为了各平台的簇拥，正在从边缘走向 中心，不过从音频到视频的转变虽能引发一时的市场波动，但更长远的未来可能仍然需要走一步看一 步。 多平台争相入局 内容生态的新一轮竞赛 各大内容平台正在以不同方式拥抱视频播客浪潮，展现出战略思维的差异。 B 站是这轮视频播客风潮的主要推手。今年二月， B 站发起 " ...

Core Viewpoint - The article discusses the rise of video podcasts in China, particularly focusing on the new show "The Crossroads" by Luo Yonghao, and compares it to the successful American podcast "The Joe Rogan Experience" [6][31]. Group 1: Video Podcast Popularity - Luo Yonghao's new video podcast has gained significant attention, achieving 20 million views within 24 hours and topping the Bilibili charts [11]. - The podcast format is becoming a new growth point for platforms like Bilibili and Xiaohongshu, which are investing in video podcasts to attract younger audiences [13][60]. - Video podcasts are seen as a way to create engaging content that combines entertainment with informative discussions, appealing to a broad audience [14][72]. Group 2: Comparison with Joe Rogan - The article highlights Joe Rogan's podcast as a benchmark, noting its $200 million exclusive deal with Spotify, which reflects the potential value of video podcasts [20][21]. - Rogan's show has a massive reach, with 190 million downloads per month, demonstrating the significant impact a well-executed podcast can have [21][23]. - The influence of guests on Rogan's show has led to notable market reactions, such as Tesla's stock drop following Elon Musk's appearance [24][25]. Group 3: Bilibili's Strategy - Bilibili aims to leverage video podcasts to transition from a niche platform to a broader content provider, aspiring to become China's version of YouTube [64][67]. - The platform has seen a 270% increase in video podcast consumption, indicating a growing user interest in this format [74]. - Bilibili's monthly active users on TV have reached nearly 100 million, suggesting that video podcasts are well-suited for casual viewing [69][72]. Group 4: Content Creation and Monetization - Video podcasts provide a rich source of content for platforms, allowing for spontaneous and authentic interactions that can be easily clipped for short-form content [49][53]. - The casual nature of video podcasts allows for effective advertising opportunities, as brands can integrate their messages into discussions without disrupting the flow [56][58]. - The success of video podcasts could significantly enhance Bilibili's advertising revenue, potentially challenging established players like YouTube [58][76].

Core Insights - The rise of video podcasts is becoming a significant trend in the content industry, with platforms like Bilibili, Xiaohongshu, Douyin, and Ximalaya investing heavily in this format [1][2][10] - Video podcasts combine deep dialogue with visual presentation, moving from the periphery to the center of content consumption [1][10] Group 1: Platform Strategies - Bilibili is a major proponent of the video podcast trend, launching initiatives like the "Video Podcast Out of the Circle Plan" and recruiting various celebrities and institutions to create content [2][10] - Xiaohongshu has adopted a lighter, community-focused approach, encouraging user-generated content through its "Anytime, Anywhere Video Podcast" initiative [4][10] - Ximalaya has also entered the video podcast space, showcasing successful series like "Walking Thoughts," which has garnered significant viewership [10][19] Group 2: Content Evolution - Video podcasts are diverse and still in the exploratory phase, with Bilibili's content relying heavily on celebrity influence and professional production [11][17] - Notable viewership statistics include 2.49 million views for a show featuring Yu Qian and 3.28 million for a conversation between Lu Yu and Yi Li Jing, highlighting the initial draw of celebrity-led content [13][17] - The transition from audio to video is seen as a way to reach broader audiences, enhancing engagement through visual elements [15][19] Group 3: User Engagement and Market Demand - The demand for long-form content is evident, with Bilibili reporting a 270% year-over-year increase in video podcast consumption time, reaching 25.9 billion minutes [19] - Video podcasts fulfill modern users' needs for "digital companionship," allowing for real-time interaction and deeper connections between users and content [19][20] - The format also opens up new avenues for monetization, including natural content integration and subscription models, allowing creators to focus on content quality rather than just view counts [19][20] Group 4: Future Outlook - The success of video podcasts hinges on the ability to prioritize content value over celebrity appeal, with a focus on deep, meaningful discussions [20] - A sustainable video podcast ecosystem requires collaboration between creators and platforms to enhance content quality and establish effective recommendation systems [20]

Core Viewpoint - Bilibili is launching a new strategy card game titled "Three Kingdoms: Hundred Generals Card," which aims to attract younger users and expand its gaming portfolio, following the success of "Three Kingdoms: Strategize the World" [1][3][4] Group 1: Game Development and Strategy - The game "Three Kingdoms: Hundred Generals Card" is designed as a card game incorporating skills from Three Kingdoms generals, utilizing classic card game rules like "landlord" while adding unique elements [5][9] - Bilibili's strategy focuses on appealing to younger audiences by modernizing traditional gaming formats, as seen in the success of "Three Kingdoms: Strategize the World," which achieved a revenue of 1.61 billion yuan in Q2, a 60% year-on-year increase [7][8] - The game aims to create a new experience by lowering the entry barrier for players, targeting a broader audience rather than niche gamers [9][11] Group 2: Market Environment and Challenges - The gaming market is facing challenges, with a reported 8% decline in revenue for the mobile gaming sector, particularly affecting the two-dimensional game segment [8] - Despite the challenges, Bilibili is diversifying its gaming offerings to include card games, which have shown stable performance in the mobile gaming market [11][12] - The competitive landscape includes established titles like "Fate/Grand Order" and "Blue Archive," which continue to perform well, indicating a tough environment for new entrants [8] Group 3: Platform Integration and Marketing - Bilibili's integrated approach as a developer, publisher, and platform allows it to leverage its resources effectively for game promotion, including significant support for content creators [13][18] - The platform's user engagement is reflected in a 21% increase in game content viewing time in Q2, highlighting its role as a key marketing channel for new games [18][20] - The launch of "Three Kingdoms: Hundred Generals Card" is positioned as a strategic move to enhance user engagement and platform content, utilizing popular influencers for promotion [20]

Group 1 - Giant Network confirmed participation in a $60 million B-round financing for AI video generation company Aishi Technology, marking the highest single financing amount in China's video generation sector [1] - This investment will enhance Aishi Technology's capabilities in technology research and market expansion, promoting the widespread adoption of AI video generation technology [1] - The large financing round highlights the potential of the AI video sector, attracting more capital and fostering technological innovation and industry competition [1] Group 2 - Bilibili's game publishing platform revealed a new competitive card game titled "Three Kingdoms: Hundred Generals Card," set to begin testing in October [2] - The game incorporates a traditional card game framework with rich skills from Three Kingdoms heroes, adding a new strategic dimension to the genre [2] - The launch of this game will diversify Bilibili's game product line and could enhance revenue and competitiveness in the game publishing sector if it receives positive feedback [2] Group 3 - Eagle Horn Network's highly anticipated real-time strategy game "Arknights: End of the World" made its debut at Apple's product launch event, confirming a global release in early 2026 across multiple platforms [3] - The game's showcase at a major event like Apple's could lead to increased business opportunities for related suppliers in game engines, art design, music production, and cloud services [3] - This exposure may prompt a reassessment of investment value in the high-quality game sector, attracting more capital towards premium game development projects [3]

Group 1 - Oracle's stock surged by 32.7% following a significant increase in cloud database revenue, which rose by 1529% in the last quarter [1] - Synopsys experienced a decline of 26.9% due to Q3 performance and Q4 guidance falling short of expectations [1] - Chewy, the pet e-commerce company, saw an 8.7% drop in stock price as Q2 net profit significantly decreased year-over-year [1] Group 2 - GameStop's stock increased by 5.8% as Q2 revenue exceeded expectations [1] - Bilibili's stock rose by 5.6%, with plans to launch a new card game titled "Three Kingdoms: Hundred Generals Card" during the upcoming Spring Festival next year [1]

Group 1: Game Launch and Features - Bilibili's new strategy card game "Three Kingdoms: Hundred Generals Card" is set to enter the competitive market of strategy and casual card games, with a public test scheduled for October [2] - The game features asymmetric casual competitive gameplay, with each match lasting under three minutes, allowing players to collect famous generals from the Three Kingdoms era and experience iconic battles [2] - Unique gameplay mechanics include "hero skills" and a 2v3 mode with hidden roles, aiming to provide diverse strategies and enhance player engagement [2] Group 2: Financial Performance - Bilibili reported a total revenue of 7.34 billion yuan for Q2, marking a 20% year-on-year increase, with net profit reaching 218 million yuan [3] - The mobile gaming segment significantly contributed to this growth, with revenue from mobile games soaring by 60% to 1.61 billion yuan [3][4] - The success of the game "Three Kingdoms: Strategize the World" has been pivotal, achieving rapid user acquisition and high revenue, solidifying its long-term operational potential [4] Group 3: Market Competition and Challenges - The gaming market, particularly in the Three Kingdoms genre, is highly competitive, with numerous established titles and new entrants vying for market share [5] - Bilibili's new game faces challenges in differentiating itself from popular titles like "Three Kingdoms Kill" and "Hearthstone," which dominate the card game segment [5][6] - The company aims to adapt its offerings to meet the preferences of younger users, focusing on innovative gameplay experiences to stand out in a saturated market [4][5]

Group 1 - Bilibili increased by 5% [1] - Baidu rose by 2% [1] - Li Auto and Tencent Music both saw a rise of 0.9% [1] - Trip.com increased by 0.8% [1] - Pinduoduo grew by 0.5% [1] - JD.com experienced a rise of 0.4% [1] - NIO declined by 3% [1]