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中金:维持波司登(03998)跑赢行业评级 升目标价至5.89港元
智通财经网· 2025-10-22 01:51
Core Viewpoint - CICC maintains the EPS forecast for Bosideng at 0.34/0.38 HKD for FY26/27, with a target price increase of 4.6% to 5.89 HKD, indicating a 20% upside potential from the current stock price [1] Group 1: Company Performance - Recent research indicates that Bosideng's new flagship store on Nanjing East Road in Shanghai has shown robust retail performance during the off-season, laying a solid foundation for the upcoming peak season [2] - Despite renovations at the flagship store, Bosideng's sales in the Shanghai region remained strong in 1HFY26, supported by enhanced product and brand strength, as well as refined marketing management in high-end shopping areas [3] - The company has closely collaborated with distributors to improve operational quality, leading to excellent retail performance from distributors, particularly after a temperature drop in East China in mid-October [3] Group 2: Financial Outlook - CICC expects Bosideng's revenue to remain stable in 1HFY26, with healthy growth in the core down jacket business despite some fluctuations in OEM due to tariffs [4] - The company’s flexible policy guidance for distribution channels has driven significant business growth, while self-operated business performance remained stable due to strategic adjustments during the off-season [4] - A slight decrease in OEM proportion is anticipated to enhance the group's profit margin, maintaining a trend of profit growth alongside stable revenue [4] Group 3: Brand Strategy - Bosideng's collaboration with renowned designer Kim Jones to launch the new "AREAL Advanced Urban Line" demonstrates the company's commitment to upgrading its high-end brand strategy [5] - This initiative reflects the company's forward-looking approach in strategic high-end positioning, international brand development, and product innovation [5]
“双十一”概念股起飞,波司登涨逾9%!服饰板块迎转机?
Sou Hu Cai Jing· 2025-10-21 13:10
Core Viewpoint - The Hong Kong stock market's "Double Eleven" concept sector is experiencing a significant upward trend, driven by the upcoming 2025 "Double Eleven" shopping season, with notable gains in apparel and logistics stocks [2][3][7]. Apparel Sector - The apparel sector is leading the gains, with Bosideng (03998.HK) rising by 9.11%, Urban Revivo (02298.HK) increasing by 7.81%, and other brands like Uniqlo (06288.HK) and Li Ning (02331.HK) also showing positive performance [2][3]. - Seasonal demand for warm clothing is expected to rise due to the approaching autumn and winter, further boosting sales for brands focused on winter apparel [7]. E-commerce Sector - E-commerce companies are also benefiting, with Baozun E-commerce (09991.HK) up by 5.52% and Alibaba (09988.HK) increasing by 1.98% [2][3]. - Tmall's "Double Eleven" event has seen strong initial sales, with 80 brands exceeding 100 million yuan in sales within the first hour, indicating robust consumer interest [4][5]. Logistics Sector - Logistics stocks are performing well, with Aneng Logistics (09956.HK) surging by 10.47% and JD Logistics (02618.HK) up by 1.87% [2][3]. - The increase in e-commerce activity is expected to drive demand for logistics services, contributing to the positive performance of logistics companies [6]. Market Sentiment - The impressive sales data from the initial phase of the "Double Eleven" event has boosted market confidence in the related sectors, leading to a collective rise in apparel, e-commerce, and logistics stocks [6]. - Analysts suggest that the extended sales window due to the later Chinese New Year in 2026 will provide additional sales opportunities for companies in these sectors [7].
坦博尔上市!平替波司登年卖13亿,中产为啥不买贵的?
Sou Hu Cai Jing· 2025-10-21 08:19
Core Insights - The company Tanboer is preparing for an IPO, transforming from a struggling brand to China's fourth-largest domestic outdoor apparel brand with annual sales of 1.3 billion [1][3]. Company Overview - Tanboer was founded by a couple, Wang Yongping and Wang Lili, who initially acquired a struggling down jacket factory in 2004, focusing on affordable yet quality products [3][5]. - The brand initially struggled with brand aging and marketing issues, leading to its delisting from the New Third Board in 2017, with revenue dropping from 660 million to 370 million [5]. Recent Developments - In 2022, Tanboer pivoted to outdoor apparel, launching high-end series for activities like skiing and climbing, and became a supplier for the Austrian Nordic skiing team [5][7]. - The brand has successfully rebranded itself, targeting younger consumers by changing its endorsements from older celebrities to younger stars [5][7]. Financial Performance - Online sales surged by 79.6% in 2024, with over half of the revenue coming from online channels, while offline stores decreased by 40 [7]. - Despite impressive sales growth, the company faces rising production costs, with net profit margin dropping from 11.7% to 5.5% due to increased raw material prices and high marketing expenses, which account for nearly 40% of sales [7][9]. Market Positioning - Tanboer aims to capture the middle-class market by offering a balance of affordability and quality, positioning itself against both high-end brands and lesser-known competitors [9][11]. - The brand's strategy includes maintaining a strong base with its urban light outdoor series while leveraging the high-end line to capitalize on the outdoor trend [9][11].
波司登(03998.HK)涨幅扩大

Mei Ri Jing Ji Xin Wen· 2025-10-21 06:30
Group 1 - Bosideng (03998.HK) saw its share price increase by 10.67%, reaching HKD 4.98 [2] - The trading volume for Bosideng amounted to HKD 499 million [2]
港股异动 | 波司登(03998)涨幅扩大逾11% 降温开启有利于冬装销售 明年春节拉长提高旺季上限
智通财经网· 2025-10-21 06:25
Core Viewpoint - Bosideng (03998) has seen a significant increase in stock price, rising by 10.67% to HKD 4.98, with a trading volume of HKD 499 million, driven by favorable weather conditions and positive market analysis [1] Group 1: Weather Impact - The upcoming typhoon "Fengshen" and its peripheral circulation, along with cold air, are expected to bring strong wind and rain to South China and the northern South China Sea [1] - The cold air moving eastward will lead to a drop in temperatures in Jiangnan and South China, creating a favorable environment for winter clothing sales [1] Group 2: Market Analysis - Shenwan Hongyuan has recommended Bosideng, highlighting that the onset of colder weather will directly benefit the company's winter apparel sales [1] - The Spring Festival in 2026 is on February 17, which is 19 days later than the previous year, extending the effective sales window and potentially increasing sales volume [1] - The low base from the warm winter of 2024 is expected to aid in achieving sales targets, while the market is currently favoring high-dividend assets [1] - Bosideng has maintained a dividend payout ratio of 80% or higher, and this trend is expected to continue, supporting the company's performance and valuation growth [1]
波司登涨幅扩大逾11% 降温开启有利于冬装销售 明年春节拉长提高旺季上限
Zhi Tong Cai Jing· 2025-10-21 06:24
Core Viewpoint - Bosideng (03998) has seen a significant increase in stock price, rising by 10.67% to HKD 4.98, with a trading volume of HKD 499 million, driven by favorable weather conditions and positive market analysis [1] Group 1: Weather Impact - The upcoming typhoon "Fengshen" and its associated weather patterns are expected to bring strong winds and rain to South China and the northern South China Sea, which will likely boost demand for winter clothing [1] - Cold air moving south will create a core cooling area in Jiangnan and South China, enhancing the sales environment for winter apparel [1] Group 2: Market Analysis - Shenwan Hongyuan has recommended Bosideng, highlighting that the onset of colder weather will directly benefit the company's winter clothing sales [1] - The Chinese New Year in 2026 falls on February 17, which is 19 days later than in 2025, extending the effective sales window for the peak season and potentially increasing sales volume [1] - The low base from the warm winter of 2024 is expected to facilitate the achievement of sales targets for Bosideng [1] - The market is currently favoring high-dividend assets, and Bosideng has maintained a dividend payout ratio of over 80%, indicating strong future performance and valuation growth [1]
港股波司登盘中涨超7%
Mei Ri Jing Ji Xin Wen· 2025-10-21 02:08
Core Viewpoint - The stock of Bosideng (03998.HK) experienced a significant increase, rising over 7% during trading, with a current increase of 5.11% at a price of 4.73 HKD and a trading volume of 150 million HKD [1] Company Summary - Bosideng's stock price rose to 4.73 HKD, reflecting a 5.11% increase at the time of reporting [1] - The trading volume reached 150 million HKD, indicating strong market activity [1]
港股异动 | 波司登(03998)盘中涨超7% Kim Jones加盟开辟高级都市线
Zhi Tong Cai Jing· 2025-10-21 02:02
Group 1 - Bosideng's stock price increased by over 7% during trading, currently up 5.11% at HKD 4.73, with a trading volume of HKD 150 million [1] - The company appointed renowned British designer Kim Jones as the creative director for the newly established AREAL high-end urban line, which was launched recently [1] - Kim Jones previously served as the artistic director for men's wear at Dior and held a similar position at Louis Vuitton [1] Group 2 - A cold air mass is moving east and south, affecting a large area in central and eastern China, with northern regions experiencing low temperatures and southern regions reaching new lows for the second half of the year [1] - Guosen Securities highlights the upcoming autumn and winter peak season, suggesting a focus on Bosideng as a leading brand in the down jacket market [1]
波司登盘中涨超7% Kim Jones加盟开辟高级都市线
Zhi Tong Cai Jing· 2025-10-21 01:56
Core Viewpoint - Bosideng (03998) saw a significant stock price increase, rising over 7% during trading and currently up 5.11% at HKD 4.73, with a trading volume of HKD 150 million [1] Company Developments - On October 20, Bosideng appointed renowned British designer Kim Jones as the creative director for the newly established AREAL high-end urban line [1] - Kim Jones previously served as the artistic director for men's wear at Dior, a luxury brand under LVMH, and left the position in January of this year. He also held the role of artistic director for men's wear at Louis Vuitton [1] Industry Context - Reports indicate that cold air is moving east and south, affecting a large area of central and eastern China. Many northern regions are experiencing continued low temperatures, while southern areas are expected to reach new lows for the second half of the year [1] - Guosheng Securities highlights the upcoming autumn and winter peak season, suggesting a focus on Bosideng as a leading brand in the down jacket market [1]
波司登任命前Dior男装设计师Kim Jones为新线创意总监
Cai Jing Wang· 2025-10-20 13:58
Core Insights - Bosideng appointed renowned British designer Kim Jones as the creative director for the newly established AREAL high-end urban line [1] - Kim Jones previously served as the artistic director for men's wear at Dior and has a history with Louis Vuitton [1] Company Developments - The launch of the AREAL high-end urban line marks a strategic move for Bosideng to enhance its brand positioning in the luxury market [1] - The appointment of Kim Jones is expected to bring significant design expertise and elevate the brand's appeal [1]