股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 波司登國際控股有限公司 呈交日期: 2025年11月4日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 03998 | 說明 | 不適用 | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 20,000,000,000 | USD | | 0.00001 USD | | 200,000 | | 增加 / 減少 (-) | | | | | | USD | | | | 本月底結存 | | | 20,000,000,000 | USD | | 0.00001 USD | | 200,000 | 本月底法定/註冊股本總額： USD 2 ...

Group 1 - The recent revelation that Adidas down jackets are actually produced by the domestic company Bosideng has sparked public attention [1] - Consumers are questioning the price premium of international brands when domestic brands offer similar products at lower prices [1] - The perception of value in clothing extends beyond functionality to include emotional and aesthetic considerations, leading consumers to pay a premium for brand names [1] Group 2 - The fact that international brands are outsourced to local companies highlights the importance of Chinese enterprises in the global apparel supply chain and affirms the quality of Chinese manufacturing [2] - Bosideng has seen its stock price rise continuously, with its OEM business becoming a significant revenue source, alongside its own brand [2] - Other notable garment manufacturers in the Hong Kong market include Shenzhou International, which has a market capitalization nearing HKD 100 billion, and reached a peak of nearly HKD 300 billion in 2021 [2] Group 3 - There is a significant divergence in stock performance among Chinese apparel companies, with 361 Degrees showing a nearly 50% increase this year, while Li Ning and Anta Sports have underperformed [3] - The potential for brand value enhancement and stock market growth for Chinese apparel companies is seen as inevitable given their strong manufacturing capabilities [3]

Group 1 - Bosideng launched a new high-end series "AREAL" in collaboration with creative director Kim Jones, showcasing the collection at a global premiere in Shanghai [1] - Edvance Group has played a significant role in Bosideng's brand transformation and high-end strategy, indicating a strong partnership [1] - Edvance Group has achieved a market share of 13.8% in high-end brand experience marketing in Greater China, serving over 550 world-class brands [1] Group 2 - LVMH's third-quarter performance exceeded market expectations, with organic revenue growth of 2% in the Asia-Pacific region, signaling a recovery in high-end consumption [2] - The recovery of the Chinese luxury market and the shift of local brands like Bosideng towards high-end positioning are expected to benefit Edvance Group through increased marketing budgets [2] - Edvance Group is poised for a new round of value reassessment due to its strong luxury marketing experience and leading industry position [2]

Group 1 - Bosideng has launched a new high-end series "AREAL" in collaboration with creative director Kim Jones, showcasing Eastern craftsmanship on a global stage [1] - Edvance Group has played a significant role in Bosideng's brand transformation and high-end strategy, indicating a clear growth opportunity for Edvance in the high-end market [1] - Edvance Group has achieved a market share of 13.8% in high-end brand experience marketing in Greater China, serving over 550 world-class brands [1] Group 2 - LVMH's third-quarter performance exceeded market expectations, with organic revenue growth of 2% in the Asia-Pacific region, signaling a recovery in high-end consumption [2] - The recovery of the Chinese luxury market and the move of local brands like Bosideng towards high-end positioning are expected to benefit Edvance Group, leading to a structural increase in brand marketing budgets [2]

Core Insights - The discussion around the pricing of international brands like Adidas and Nike has intensified, particularly regarding their reliance on Chinese manufacturers like Xuezhongfei, which has led to questions about brand value and consumer perception [1][2]. Group 1: Brand Perception and Consumer Behavior - Consumers are increasingly skeptical of brand premiums and are focusing on the actual value and quality of products, comparing specifications and prices rather than simply relying on brand names [2][9]. - The shift in consumer behavior indicates a preference for products that align with personal values, such as sustainability, rather than just brand prestige [9][18]. - The traditional brand premium model is being challenged as consumers demand transparency and justification for higher prices [7][9]. Group 2: Evolution of Chinese Manufacturing - Chinese manufacturers like Xuezhongfei and Shenzhou International are evolving from mere subcontractors to strategic partners with international brands, showcasing their manufacturing capabilities and quality standards [5][18]. - The Chinese apparel industry has developed a comprehensive and specialized supply chain that is difficult to replicate, maintaining its competitive edge despite some production moving to Southeast Asia [16][18]. - The transformation of Chinese manufacturing is marked by a shift from low-end processing to high-end manufacturing, with a focus on quality, efficiency, and innovation [18]. Group 3: Financial Performance and Market Dynamics - Xuezhongfei, under Bosideng, reported a 26.4% year-on-year increase in its OEM business revenue, indicating a growing market presence and recognition of its manufacturing capabilities [10]. - The financial performance of Bosideng's OEM business highlights the increasing importance of manufacturing partnerships in driving revenue growth [10][12]. - The concentration of major clients poses risks for manufacturers, emphasizing the need for diversification in client relationships to mitigate potential revenue losses [12][18].

Core Viewpoint - The recent cold wave has significantly boosted the "warm economy," particularly benefiting the down jacket industry and leading companies like Bosideng, which recently reached a new high stock price of 5.09 HKD, indicating both short-term catalysts and long-term value enhancement [1] Group 1: Short-term Catalysts - The cold wave has led to an early winter in many regions, driving sales growth for warm products like down jackets, with reports of "explosive orders" in down processing enterprises in Anhui [2] - The upcoming Chinese New Year on February 17, 2026, which is nearly 20 days later than in 2025, is expected to extend the sales window for winter clothing, alleviating inventory pressure and allowing for more flexible marketing strategies [3] Group 2: Long-term Value Reconstruction - As consumer needs evolve beyond basic warmth to more diversified and personalized demands, leading companies like Bosideng are driving industry upgrades through "light warm aesthetics," "diverse scenarios," and "high-end value," effectively reshaping the value boundaries of down jackets [4] - Bosideng has been addressing consumer pain points related to down jackets, such as bulkiness and limited styles, through continuous technological research and design innovation [5] Group 3: Product Innovations - The "Master Puff" series launched at Paris Fashion Week redefines traditional down jacket aesthetics, utilizing innovative design techniques to create a lightweight and warm experience [8][9] - The AREAL series, led by newly appointed creative director Kim Jones, aims to cater to diverse scenarios and climates, enhancing the brand's positioning in the high-end business fashion sector [12][14] Group 4: Market Potential and Institutional Support - The penetration rate of down jackets in China is still low at around 10%, compared to over 30% in Europe and 70% in Japan, indicating significant growth potential for Bosideng's innovative products [15] - Multiple institutions have expressed optimistic forecasts for Bosideng, highlighting its strong performance potential in the upcoming sales season, with recommendations to buy or hold the stock [16][17]

Core Viewpoint - The appointment of Kim Jones as the creative director for the AREAL series is expected to boost product sales for Bosideng, particularly in the context of an early winter and increased demand for down jackets [1] Group 1: Market Conditions - The onset of colder weather in October is anticipated to enhance demand for down jackets, with Bosideng's fast response capabilities significantly outperforming competitors, ensuring stable sales through quick replenishment and product adjustments [1] - The sales period for the winter season is extended this year due to the later timing of the Spring Festival, which is expected to positively impact down jacket sales [1] Group 2: Product and Channel Strategy - Bosideng continues to optimize its product structure, with high-growth potential in outdoor extreme cold and cost-effective puff series, while also expanding into the down jacket segment [1] - The company has made significant improvements in channel structure, particularly through the development of TOP stores, which are expected to contribute to stable growth this year [1] Group 3: Financial Projections - The company is projected to achieve a net profit attributable to shareholders of 3.95 billion, 4.38 billion, and 4.79 billion yuan for FY2026-FY2028, with corresponding PE ratios of 13, 12, and 11 [2] - A dividend payout ratio of around 80% is anticipated, with an estimated dividend yield of approximately 6% for FY2026, positioning the company as a low-valuation, high-dividend, and high-growth stock [2]

Core Insights - The company has announced the appointment of renowned British fashion designer Kim Jones as the creative director for the Bosideng brand, launching the high-end urban AREAL series to redefine the concept of business down jackets [1] Product Development and Market Strategy - The company is focusing on three key categories for winter: extreme cold, outdoor, and puff jackets, with strong iterations on existing successful lines [2] - A new three-in-one jacket has been launched in collaboration with outdoor expert Errolson Hugh, featuring Gore-Tex elastic fabric [2] - The "Master Puff" series debuted at Paris Fashion Week on October 7, showcasing a sleek design that breaks the traditional heavy image of down jackets [2] Market Conditions and Sales Outlook - A significant drop in temperatures across 22 provincial capitals in China on October 20 is expected to positively impact down jacket sales during the peak season [2] - The upcoming Spring Festival in 2026, which falls on February 17, extends the sales window for winter apparel compared to the previous year, benefiting winter product performance [2] Financial Projections and Investment Recommendations - The company aims to strengthen its core down jacket business while focusing on the "fashion functional technology apparel" sector, enhancing single-store operations for improved efficiency [2] - The company maintains its previous profit forecasts, expecting net profits of 3.93 billion, 4.37 billion, and 4.91 billion yuan for FY26, FY27, and FY28, respectively, with corresponding PE ratios of 13, 12, and 11 times, and maintains a "buy" rating [2]

Group 1 - Recent nationwide temperature drop and early winter in northern regions are beneficial for the company's main product, down jackets, leading to positive sales impacts, especially in the East China market [1] - The sales peak season has been significantly extended due to the later Chinese New Year date, which is expected to positively influence the company's FY2026 financial performance [1] - The company's main brand has shown strong performance during the ongoing Double Eleven shopping festival [1] Group 2 - Appointment of renowned designer Kim Jones as creative director for the new AREAL high-end urban line is expected to enhance brand strength and international influence, despite the high-end product line's sales contribution being relatively low [2] - The company demonstrates resilient operational performance with projected revenue and profit compound growth rates of 17.66% and 19.73% respectively from FY2021 to FY2025, indicating strong growth potential in the coming years [2] - The company has maintained a high dividend payout ratio, averaging around 78% since its listing, which is expected to continue, enhancing investment attractiveness [2] Group 3 - Future earnings forecasts have been slightly adjusted, with EPS predictions for FY26, FY27, and FY28 set at 0.34, 0.38, and 0.42 CNY respectively, and a target price of 6.31 HKD based on a 17x PE for FY26 [3]

Group 1 - The arrival of strong cold air in October is expected to boost winter clothing sales, with significant temperature drops across various regions in China, particularly in northern areas [1] - The delayed Spring Festival in 2026 (February 17) compared to 2025 (January 29) may further benefit winter apparel sales [1] Group 2 - The "Master Puff" series by Bosideng debuted at Paris Fashion Week, showcasing a successful exploration of lightweight down jackets, marking a significant step in the brand's globalization [2] - The series breaks the traditional heavy and bulky image of down jackets, featuring architectural silhouettes with intricate tailoring and modernized classical elements [2] - The innovative filling structure and high-quality materials contribute to a unique balance of visual fullness and lightweight comfort [2] Group 3 - Bosideng appointed renowned designer Kim Jones as the creative director for the newly established AREAL high-end urban line, which emphasizes luxury aesthetics and functional design for diverse climates [3] - The company maintains its profit forecast, expecting revenues of RMB 28.4 billion, 31.1 billion, and 34.1 billion for FY26-28, with net profits of RMB 4 billion, 4.4 billion, and 5 billion respectively [3]