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从价格战泥潭到价值高地,破译吉利汽车的三重突围密码
Jing Ji Guan Cha Wang· 2025-08-14 13:32
Core Viewpoint - The Chinese automotive market is undergoing a significant transformation, with most companies trapped in a price war, while Geely Auto stands out by adopting a differentiated approach focused on innovation and value creation [2][3][20]. Financial Performance - Geely Auto reported total revenue of 150.3 billion, a historical high with a year-on-year increase of 27% - Core net profit reached 6.66 billion, up 102% year-on-year - Total sales reached 1.4092 million units, a 47% increase year-on-year, achieving a market share of over 10% for the first time [2]. Strategic Positioning - Geely Auto firmly opposes the trend of "involution" in the industry, emphasizing long-termism and sustainable growth over short-term sales targets [3]. - The company is committed to a value-driven competition strategy, focusing on technology, quality, service, and ethical business practices [3][20]. Technological Innovation - Geely has made significant advancements in AI technology, establishing a comprehensive AI layout in the automotive sector, including the deployment of the Xingrui AI model and a powerful computing center [6]. - The company has developed industry-leading safety features and systems, achieving high safety ratings in global assessments [9][12]. Product Development and Market Strategy - Geely's product strategy is user-centric, with a diverse product matrix that includes high-end fuel vehicles and a growing range of electric models [16][17]. - The company has seen substantial growth in both traditional fuel vehicles and new energy vehicles, with a 126% year-on-year increase in new energy sales [16]. Global Expansion - Geely's global strategy has yielded results, with over 180,000 vehicles exported in the first half of 2025, and a 120% increase in new energy exports [19][20]. - The company emphasizes "technology export rather than simple product trade," aligning its global strategy with its domestic market approach [20]. Strategic Integration - Geely is implementing a strategic integration approach, consolidating its brands and technologies to enhance operational efficiency and reduce costs [14][15]. - The merger of Zeekr and Lynk & Co is expected to strengthen Geely's competitive position across various market segments [13].
吉利汽车桂生悦:针对产品规划做好与用户的沟通,坚持将用户感受置于短期利益之上
Mei Ri Jing Ji Xin Wen· 2025-08-14 13:32
8月14日,在吉利汽车(00175.HK)2025年中期业绩发布会上,吉利汽车控股有限公司行政总裁及执行 董事桂生悦表示,8月初,极氪提前预告产品改款和升级计划,并公布了在售车型的限时权益政策。据 统计,这一公告得到了广泛好评,用户都是通情达理的,只要我们充分把知情权与选择权交给用户,把 用户的感受置于短期利益之上,才能令品牌深入人心,对品牌建设具有重要意义。 ...
吉利汽车桂生悦:向所有吉利旗下品牌曾经有背刺感觉的用户致歉
Xin Lang Ke Ji· 2025-08-14 13:26
Core Insights - Geely Automobile reported a revenue of 150.3 billion yuan for the first half of the year, a year-on-year increase of 27% [1] - The net profit attributable to shareholders reached 9.29 billion yuan, with a core net profit of 6.66 billion yuan, reflecting a significant growth of 102% [1] - Total sales volume reached 1.409 million units, a 47% increase year-on-year, with a market share surpassing 10% for the first time [1] - New energy vehicle sales amounted to 725,000 units, marking a 126% increase [1] Brand Development - The company emphasizes the importance of user experience and the psychological aspects of car ownership, acknowledging past shortcomings in brand communication [2] - Geely has started to improve its communication strategies, such as announcing product upgrades and limited-time benefits for existing models, which received positive feedback from users [2] Export Performance - Despite overall sales growth, export volume declined by 8% year-on-year, indicating a lag compared to domestic competitors [3] - The company has restructured its overseas operations and established a responsive system to enhance market research and product availability, anticipating significant export growth in the second half of the year [3] Average Selling Price - The average selling price per vehicle decreased by 14,000 yuan, contributing to a 0.3 percentage point decline in overall gross margin, despite a doubling of profits [3] - The decline in average selling price is attributed to increased sales of the more affordable Galaxy brand and a slowdown in the high-end luxury market [3] - The company expects improvements in average selling price and gross margin with the upcoming launches of higher-priced models [3]
吉利汽车桂生悦:极氪提前预告产品改款和升级计划得到好评,要把用户感受置于短期利益之上
Xin Lang Ke Ji· 2025-08-14 12:08
新浪科技讯 8月14日晚间消息,在今日的吉利汽车2025年中期业绩发布会上,吉利汽车控股有限公司行 政总裁及执行董事桂生悦表示,8月初,极氪提前预告产品改款和升级计划,并公布了在售车型的限时 权益政策。据统计,这一公告得到了新老用户普遍好评,用户都是通情达理的,只要我们充分把知情权 与选择权交给用户,把用户的感受置于短期利益之上,才能令品牌深入人心,对品牌建设具有重要意 义。 责任编辑:何俊熹 ...
吉利汽车桂生悦:坚定、果断、高效地落实《台州宣言》,让大吉利走向新的辉煌
Ge Long Hui A P P· 2025-08-14 11:43
格隆汇8月14日|吉利汽车(0175.HK)2025年中期业绩发布会8月14日在杭州召开。吉利汽车控股有限公 司行政总裁及执行董事桂生悦表示,为解决多品牌协同障碍、杜绝重复投资、优化资源配置,吉利管理 层于今年初果断决策,推动旗下两家上市公司(吉利汽车与极氪)合并为单一实体。目前整合稳步推进, 若极氪、吉利汽车股东大会顺利通过,交割工作有望于年底前落实。 桂生悦强调,此次战略合并对吉利汽车未来发展具有里程碑意义,在新能源汽车行业深度调整的背景 下,唯有通过彻底整合,才能最大化激发协同效应,推动"一个吉利"迈向全新发展阶段,只有大合并才 能让"一个吉利"走向新的辉煌。 ...
桂生悦谈吉利汽车与极氪合并:若股东大会顺利通过,交割工作有望于年底前落实
Xin Lang Ke Ji· 2025-08-14 11:30
Core Insights - Geely Auto announced a strategic merger of its two listed entities, Geely Auto and Zeekr, to enhance resource allocation and eliminate redundant investments [1] - The merger is seen as a milestone for Geely's future development, especially in the context of significant adjustments in the electric vehicle industry [1] - The management aims to maximize synergies through this consolidation, positioning "One Geely" for a new phase of growth [1] Company Strategy - The decision to merge was made early this year to address collaboration barriers among multiple brands [1] - The integration process is progressing steadily, with expectations for completion by the end of the year, pending shareholder approval [1] Industry Context - The merger is positioned as a response to deep adjustments within the electric vehicle sector, indicating a strategic shift in the industry landscape [1] - The management emphasizes that only through a comprehensive merger can Geely achieve new heights and significant growth [1]
贝莱德在吉利汽车的持股比例于08月08日从5.04%降至4.90%
Mei Ri Jing Ji Xin Wen· 2025-08-14 11:23
每经AI快讯,8月14日,香港交易所信息显示,贝莱德在吉利汽车的持股比例于08月08日从5.04%降至 4.90%。 ...
吉利汽车:第二季度汽车总交付量同比增长9.3%
Bei Ke Cai Jing· 2025-08-14 10:53
Core Viewpoint - Geely Automobile reported a total vehicle delivery of 130,866 units in the second quarter, reflecting a year-on-year increase of 9.3% and a quarter-on-quarter increase of 14.8% [1] Delivery Performance - The Zeekr brand delivered 49,337 vehicles [1] - The Lynk & Co brand delivered 81,529 vehicles, with 58.8% of deliveries coming from new energy vehicles [1]
吉利汽车集团CFO戴永:上半年单车盈利显著提升,核心归母净利润同比增长102%
Mei Ri Jing Ji Xin Wen· 2025-08-14 10:49
Core Insights - Geely Automobile reported a strong sales growth in the first half of the year, with a significant increase in core net profit attributable to shareholders, which rose by 102% year-on-year to 6.66 billion yuan [1] - The company achieved a rapid increase in core net profit margin, driven by improved profitability per vehicle [1] - The launch of the Galaxy E5 in August 2024 has positively impacted the performance of the Galaxy brand, marking the beginning of a comprehensive profitability cycle for new energy vehicles [1] Financial Performance - Core net profit attributable to shareholders reached 6.66 billion yuan, reflecting a year-on-year growth of 102% [1] - The core net profit per vehicle increased by 37% year-on-year, while the core net profit margin saw a rise of 57% [1] - The company experienced a significant reduction in expense ratio, contributing to the overall improvement in profitability [1]
吉利汽车:极氪集团第二季度汽车销售收益229.16亿元 同比增加2.2% 环比增加20.0%
Zhi Tong Cai Jing· 2025-08-14 10:36
Core Insights - Geely Automobile (00175) reported unaudited financial performance for Zeekr Group in Q2 2025, showing a 2.2% year-on-year increase in automotive sales revenue to RMB 22.916 billion, and a 20.0% quarter-on-quarter increase [1] - Total revenue for Q2 2025 was RMB 27.431 billion, reflecting a 0.9% year-on-year decrease but a 24.6% quarter-on-quarter increase [1] - The net loss for Q2 2025 was RMB 0.287 billion, a significant reduction of 88.8% year-on-year and 62.4% quarter-on-quarter [1] - Adjusted net loss (non-GAAP) for Q2 2025, excluding share-based compensation expenses, was RMB 0.257 billion, down 84.2% year-on-year and 59.8% quarter-on-quarter [1] Automotive Sales Performance - Total vehicle deliveries in Q2 2025 reached 130,900 units, marking a 9.3% year-on-year increase and a 14.8% quarter-on-quarter increase [1] - Zeekr brand delivered 49,337 vehicles, while Lynk & Co brand delivered 81,500 vehicles, with 58.8% of Lynk & Co deliveries coming from new energy vehicles [1] - The increase in automotive sales revenue year-on-year was primarily driven by higher sales of the Lynk & Co brand, partially offset by a decline in Zeekr brand sales [1] - The quarter-on-quarter increase in automotive sales revenue was attributed to the launch of new models in Q2 2025 [1]