Group 1 - Kuaishou E-commerce announced the launch of the iPhone 17 series sales channel on September 19, offering various purchase benefits including a trade-in subsidy of up to 2500 yuan and discounts on specified models [1] - The platform emphasizes product authenticity and provides multiple rights for consumers to ensure a secure purchasing experience [1] - Kuaishou plans to leverage live streaming and short videos to promote new products and reach more potential users, enhancing the synergy between content and e-commerce [3] Group 2 - In Q2 2025, Kuaishou achieved record traffic with an average daily active user count of 409 million, a year-on-year increase of 3.4%, and an average monthly active user count of 715 million, up 3.3% year-on-year [5] - The company aims to collaborate with more mobile brands to utilize its traffic and marketing resources effectively, focusing on enhancing brand reputation and extending product life cycles during new product launches [5] - Kuaishou E-commerce is set to continue leveraging its comprehensive operational advantages in 2025, enriching its product categories and meeting diverse consumer needs while utilizing AI capabilities to reduce operational costs for merchants [5]

责任编辑：何俊熹 新浪科技讯 9月15日下午消息，在双11商家大会上，快手介绍双11的平台激励政策。快手电商表示，在 本次双11蓄水期阶段将投入180亿流量补贴，全周期流量补贴将达数千亿。正式期阶段，平台将提供20 亿用户红包以及10亿商品补贴，帮助用户、达人、商家抓住双11大促红利。 ...

您是否有过心理困惑，希望获得专业指导？当家人、朋友有负向情绪时，想知道如何更有效地帮助 他们？快手联合健康中国邀请您来提问。 9月15日，快手联合健康中国、中国健康教育发起线上心理健康问题征集活动，邀请全国网友来提 问，在10月10日第34个世界精神卫生日当天，将邀请心理健康领域的专家，走进健康中国快手号直播 间，选取网友的提问进行直播答疑解惑。届时，中国健康教育快手号同步直播。 此次线上征集活动，网友可以在快手官微征集活动页留言或点击文内调查问卷提问，网友在快手搜 索"种太阳计划"也可一键直达问题征集页面。此外，快手管理员账号还会通过站内信的方式，随机向部 分用户发送私信征集问题。 据了解，此次心理健康问题征集活动是快手"种太阳计划"在延续以往借助短视频+直播形式，传播 心理健康科普知识基础上，首次在直播前面向全国网友征集问题，并根据网友普遍关心的提问针对性地 设计直播内容。 如何更好地关爱用户心理健康，守护用户的生命安全？据了解，2021年8月，快手正式组建心理危 机干预社会救助小组，通过AI预警系统识别，建立安抚干预标准流程，联动全国各地警方，7X24小时 在线干预挽救有轻生倾向的用户。 2024年5月 ...

Core Insights - The article highlights the success story of Xu Xiaomi, a prominent live-streaming e-commerce host on Kuaishou, who has built a strong following through her authentic and engaging style, achieving significant sales milestones [1][5][12] Group 1: Background and Journey - Xu Xiaomi transitioned to live-streaming after various jobs, including working in a food factory and as a teacher, ultimately finding her niche in e-commerce [2][4] - She faced significant challenges, including financial difficulties and family health issues, which motivated her to pursue a career in live-streaming [2][4] Group 2: Live-Streaming Success - Since starting her live-streaming career in 2019, Xu Xiaomi quickly rose to prominence, achieving a single-session gross merchandise volume (GMV) exceeding 100 million yuan during the 2020 Double Eleven shopping festival [5][10] - She has garnered over 28.35 million followers, reflecting her popularity and the trust she has built with her audience [1][5] Group 3: Business Philosophy and Practices - Xu Xiaomi emphasizes the importance of trust and responsibility in her business approach, believing that genuine engagement with her audience is key to her success [6][8] - She has adopted a rigorous product selection process, ensuring that all items presented in her live streams meet quality standards [6][8] Group 4: National Subsidy Program Engagement - Xu Xiaomi has recognized the potential of the national subsidy program for consumer upgrades, viewing it as an opportunity to enhance her offerings and connect with her audience [10][12] - She has collaborated with leading brands like Haier and Hisense to launch special live-streaming events focused on the subsidy program, effectively translating complex policies into tangible benefits for consumers [10][12] Group 5: Future Aspirations - As she approaches her seventh year in live-streaming, Xu Xiaomi expresses a commitment to continue evolving her role as a responsible and engaging host, focusing on delivering value to her audience [12]

文｜酒讯 方圆 编辑｜念祎 编者按：随着酒业调整的持续深入，市场竞争愈发激烈，精准把握市场趋势已成为酒企发展的必备技 能。酒讯将携飞瓜数据周期性观察部分电商平台酒类消费数据，对市场需求进行及时洞察，以期为企业 发展战略、销售策略调整提供数据参考和事实依据。 8月，对于酒水价格体系而言，是一场硬仗。 即时零售价格战进入白热化阶段，进一步拉低酒水产品均价。从高端的飞天茅台、普五，到次高端的洋 河M6+、窖藏1988，乃至国台国标、泸州老窖特曲，这些市场上各价格带的热销爆款，在即时零售平台 上的售价均较上月进一步下探。 即时零售这种"击穿底价"势头正持续向整个酒类市场扩散。酒讯携手飞瓜数据对快手8月酒水销售情况 进行统计了解到，消费者在进行酒水消费时的价格倾向，已然与即时零售的低价氛围形成共振。 02 啤酒：大众与小众势均力敌 01 白酒：名酒"蓝海"待开发 在快手这样的下沉主阵地，白酒消费展现出更明显的"向下"倾向。 来自飞瓜数据的统计显示，快手8月白酒销售价格带分布中，100-800元价格区间销量占白酒品类的比例 较上月有所下降，其中，100-300元、300-500元、500-800元价格区间分别占比38.3 ...

Group 1: Market Overview - Southbound funds recorded a cumulative net inflow of approximately 608.22 billion HKD this week, marking an 84% increase compared to the previous week and reaching the highest weekly inflow in nearly five months [1] - The total trading volume of southbound funds this week was approximately 7737.64 billion HKD, accounting for about 49% of the total trading volume of the Hang Seng Index during the same period, indicating a decrease in proportion over recent weeks [1] Group 2: Stock Performance - Alibaba-W (9988.HK) saw a significant net buy of 246.96 billion HKD over the past week, with a cumulative increase of 14.64% in stock price [3][4] - Horizon Robotics (9660.HK) experienced a net buy of 32.12 billion HKD, with a cumulative increase of 4.18% in stock price [3][5] - Innovent Biologics (1801.HK) had a net buy of 11.15 billion HKD, but its stock price fell by 5.09% [3][6] - Kuaishou-W (1024.HK) faced a net sell of 17.38 billion HKD, with a cumulative increase of 3.81% in stock price [3][7] - Pop Mart (9992.HK) saw a net sell of 13.46 billion HKD, with a cumulative decrease of 10.59% in stock price [3][7] - Xiaomi Group-W (1810.HK) had a net sell of 10.92 billion HKD, with a cumulative increase of 2.80% in stock price [3][8] - CanSino Biologics (9926.HK) experienced a net sell of 10.32 billion HKD, with a cumulative decrease of 12.41% in stock price [3][9] Group 3: Daily Trading Activity - On the latest trading day, southbound funds had a net buy of approximately 73.31 billion HKD, with the Shanghai-Hong Kong Stock Connect showing a net outflow of about 14.87 billion HKD and the Shenzhen-Hong Kong Stock Connect showing a net inflow of about 88.18 billion HKD [11][14] - The total trading volume for southbound funds on that day was approximately 1579.92 billion HKD, which represented 49.26% of the Hang Seng Index's trading volume for the day [11]

Core Insights - The "China-Latin America: Close Neighbors" short video competition has become a unique cultural exchange platform, showcasing stories and cultures from different countries [3][4] - Kuaishou's app achieved a record high of 409 million daily active users in Q2 2025, with a 20.5% year-on-year revenue growth, indicating strong overseas business performance [3][6] - The competition received over 530 entries from China and 26 Latin American and Caribbean countries, with a total view count exceeding 235 million [6] Group 1 - The event was attended by notable figures including Liu Biwei, Vice President of the China Public Diplomacy Association, and Kuaishou's Vice President Liu Zhen, highlighting the importance of cultural exchange [1][3] - The competition's theme "Development and Revitalization, Shared Destiny" encouraged creators to explore various dimensions of Sino-Latin American relations through short videos [6] - The event also included a training program for social media influencers from 22 countries, emphasizing the growing influence of digital platforms in cultural exchange [6][8] Group 2 - Kuaishou's overseas apps, such as Kwai and SnackVideo, have successfully launched in countries like Brazil and Indonesia, contributing to the company's international growth [6] - The competition showcased the impact of short videos in fostering cross-cultural understanding, with creators like Elvis Santos from Brazil sharing personal success stories linked to the platform [8] - Kuaishou aims to continue using short videos as a medium to present a vibrant picture of global civilization, enhancing connections between different cultures [8]

Core Insights - The marketing strategies for the upcoming season are a focal point for brands, with advertisers facing challenges such as intensified competition for traffic, high reach costs, and fragmented user attention [3] - Short dramas are emerging as a cost-effective new traffic avenue, driving brands to explore deeper and more efficient integrations of short dramas with marketing [3] Group 1: Short Drama "Xiaomeiman" - The short drama "Xiaomeiman," a derivative of a popular national IP, has been launched, showcasing a narrative that combines urban family themes, gender relationships, and female growth [4][6] - The series consists of 20 episodes that depict the emotional struggles of a single mother and the challenges of family integration, resonating with contemporary societal issues [7][10] - The lead character, played by Ni Hongjie, navigates her life after three failed marriages, aiming to create a complete family for her daughter, which leads to humorous and poignant situations [8][10] Group 2: Brand Integration and Marketing Effectiveness - The short drama is uniquely sponsored by JD.com, aligning with the instant consumption model, and effectively meets user demands for immediate entertainment and emotional resonance [4][10] - The integration of JD.com’s services into the storyline enhances brand visibility and user engagement, allowing for a seamless connection between the narrative and the brand [12][14] - The use of relatable scenarios, such as ordering flowers or meals through JD.com, avoids overt advertising while embedding the brand naturally into the viewer's experience [14][15] Group 3: Industry Trends and Brand Partnerships - The short drama sector is witnessing significant growth, with Kuaishou's commercial partnerships increasing dramatically, indicating a strong market demand for brand short dramas [17][19] - Brands are increasingly satisfied with the marketing effectiveness of Kuaishou's short dramas, leading to a high repurchase rate and expanding collaborations across various sectors [19][20] - Kuaishou is recognized as a pioneer in short drama marketing, having established a comprehensive ecosystem that supports content creation and marketing monetization [19][20]

Market Overview - The Hong Kong stock market opened strongly with all three major indices reaching new highs, reflecting a bullish sentiment among investors. The Hang Seng Index rose by 1.53%, gaining nearly 400 points, and is expected to surpass the 26,500 mark. The Hang Seng China Enterprises Index increased by 1.6%, while the Hang Seng Tech Index saw a rise of 2.18% [2]. Stock Performance - Notable stock performances included: - Yuan Dai Xian Yuan (03377) surged by 16.34% - Country Garden (02007) increased by 9.68% - Shimao Group (00813) rose by 8.54% - Rongxin China (03301) gained 8.29% - CIFI Holdings (00884) saw an increase of 7.88% [3]. Sector Movements - Large technology stocks led the market rally, with Baidu rising by 8.54% and Alibaba increasing by nearly 6%. Other tech companies like NetEase, Tencent, JD.com, and Kuaishou also saw gains of around 3%. Additionally, copper stocks performed well, with Jiangxi Copper (600362) reaching a historical high with a nearly 9% increase. Real estate stocks also rallied, led by Oceanwide Holdings [4]. Weakness in Certain Sectors - Conversely, local consumer stocks in Hong Kong experienced declines, particularly in the Apple concept stocks, coal, oil, and photovoltaic sectors. Notably, Hong Teng Precision, which had surged nearly 13% the previous day, fell over 5%. Other companies like New Special Energy, China Shenhua (601088), and China Petroleum (601857) also saw declines [4].

Group 1 - Kuaishou E-commerce announced the launch of the iPhone 17 series new product sales channel starting from September 19 at 8:00 AM [1] - During the iPhone 17 product launch, Kuaishou E-commerce will offer multiple purchasing benefits, including a trade-in service with a maximum subsidy of 2500 yuan [1] - Selected models will enjoy interest-free installment plans and "national subsidies," allowing customers to save 500 yuan [1]