Group 1 - The core point of the article highlights the competitive landscape of the iPhone 17 series trade-in subsidies among major e-commerce platforms in China [1] - JD.com offers a trade-in subsidy of up to 2100 yuan for the iPhone 17 series [1] - Tmall provides a trade-in subsidy of up to 2000 yuan for the same product [1] - Kuaishou e-commerce announces a higher trade-in subsidy of up to 2500 yuan, starting from September 19 [1] - Douyin has not yet announced its trade-in subsidy plan for the iPhone 17 series [1]

机构：申万宏源研究 研究员：林起贤/任梦妮 快手25Q2 实现营业收入350.46 亿元，同比增长13.1%，经调整净利润56.18 亿元，同比增长20.1%，对 应利润率16.0%，创单季度经调整净利润率新高，超出市场预期。 快手宣派上市以来的首次特别股息，每股派息0.46 港元，合共约20 亿港元。 投资要点： 商业化持续稳健增长，电商超预期跑赢大盘。25Q2，快手线上营销收入198 亿元，同比增长12.8%，环 比出现边际改善：1）外循环主要是短剧、本地生活和汽车行业同比驱动增长；2）内循环受益于全站推 等工具，销售转化率和eCPM 同向提升。快手其他收入52.37 亿元，同比增长26%，超出市场预期，电 商GMV 实现3589 亿，同比增长17.6%，跑赢大盘。电商月均买家数1.34 亿，复购频次提升。泛货架电 商GMV 占比超过32%。直播收入100 亿元，同比增长8%。OneRec 端到端模型在营销场景上，提升了点 击率和转化率，在电商场景上，提升了人货匹配的效率。 可灵技术持续迭代，25Q2 实现收入2.5 亿超预期。快手于2025 年5 月推出可灵2.1 系列模型，在模型质 量方面实现了全面提 ...

Investment Rating - The report maintains a "Buy" rating for Kuaishou Technology (01024) [6] Core Insights - Kuaishou's Q2 2025 revenue reached 35.046 billion CNY, a year-on-year increase of 13.1%, with adjusted net profit of 5.618 billion CNY, up 20.1%, achieving a record quarterly adjusted net profit margin of 16.0%, exceeding market expectations [6] - The company declared its first special dividend since listing, distributing 0.46 HKD per share, totaling approximately 2 billion HKD [6] - Kuaishou's daily active users (DAU) reached 409 million, a 3.4% year-on-year increase, while monthly active users (MAU) reached 715 million, up 3.3%, with user engagement at 57.2% [6] - The OneRec end-to-end recommendation system contributed to stable traffic growth, with average daily usage time of 126.8 minutes, a 7.5% year-on-year increase [6] Financial Data and Earnings Forecast - Revenue projections for Kuaishou are as follows: - 2023: 113.47 billion CNY - 2024: 126.90 billion CNY - 2025E: 142.71 billion CNY - 2026E: 156.47 billion CNY - 2027E: 171.03 billion CNY - Adjusted net profit forecasts are: - 2023: 10.27 billion CNY - 2024: 17.72 billion CNY - 2025E: 20.25 billion CNY - 2026E: 22.93 billion CNY - 2027E: 26.67 billion CNY - The report adjusts revenue forecasts downwards for 2025-2027 due to short-term macro pressures, with new estimates of 142.71 billion CNY, 156.47 billion CNY, and 171.03 billion CNY respectively [3][7] Business Performance - Kuaishou's online marketing revenue for Q2 2025 was 19.8 billion CNY, a 12.8% year-on-year increase, with e-commerce GMV reaching 358.9 billion CNY, up 17.6% [6] - The company’s other revenue sources grew by 26% year-on-year, exceeding market expectations [6] - The introduction of the Keling AI technology has led to significant improvements in model quality and performance, contributing to revenue of 250 million CNY in Q2 2025, surpassing expectations [6]

Core Insights - The article discusses the emergence of AI-driven live streaming as a solution for individuals looking to monetize through live commerce without the need for real-time human presence, addressing common challenges faced by beginners in the field [1] Group 1: Preparation Steps - The first step involves selecting the right platform, products, and tools to maximize efficiency, emphasizing that proper preparation is crucial for successful AI live streaming [3] - Platform selection should consider user demographics and content suitability: Douyin is suitable for visually appealing products targeting younger audiences, Kuaishou focuses on trust and necessity for lower-tier markets, and WeChat Video Account caters to middle-aged users and mothers [4] - Product selection should prioritize visually strong items, avoid those requiring strong interaction, and focus on high repurchase and low after-sales products [5][6] Group 2: System Setup - The system setup for AI live streaming can be completed in three simple steps, allowing beginners to learn quickly [8] - Initial setup includes binding the platform account, filling in the live stream title, selecting the category, and scheduling the broadcast time [9][10] - Uploading content and setting playback rules are essential, including creating engaging opening materials, product explanations, and reminders for interaction [11][12] Group 3: Live Operation and Risk Management - Real-time monitoring is necessary during the live stream to check for issues like disconnections, negative comments, and conversion rates [16] - New users must avoid common pitfalls such as using static materials, making false claims, and infringing on copyrights [17] Group 4: Data Review and Optimization - Post-broadcast analysis is critical for improving future performance, focusing on viewer retention, interaction rates, and conversion rates [18][19][20] Group 5: Advanced Techniques - Once a stable streaming routine is established, techniques such as private domain traffic conversion and multi-platform simultaneous broadcasting can enhance revenue [21][22] - The article encourages beginners to start streaming without the fear of imperfection, highlighting the low-cost trial-and-error nature of AI live streaming [22]

Group 1 - The Hang Seng Index rose by 0.80% at midday on September 9 [1] - The Hang Seng Tech Index increased by 1.03% [1] - Major technology stocks performed strongly, with NetEase and Kuaishou rising over 3%, while Alibaba and JD.com increased nearly 3% [1]

Core Viewpoint - The dismissal of Wang Teng, a senior manager at Xiaomi, due to serious violations including leaking company secrets and conflicts of interest, highlights the company's strict adherence to internal regulations and the importance of maintaining confidentiality in a competitive market [5][16][19]. Group 1: Incident Overview - On September 8, Xiaomi announced the termination of Wang Teng for leaking confidential information and having conflicts of interest [5][16]. - Wang Teng publicly denied the allegations of selling company secrets, stating that he had not engaged in illegal activities but acknowledged his shortcomings [2][19]. - Wang Teng had a notable career at Xiaomi, joining in 2016 and holding various significant positions, including the role of General Manager for the Redmi brand [7][17]. Group 2: Company Response and Policy - Xiaomi's response to Wang Teng's actions reflects its "zero tolerance" policy towards violations, emphasizing the importance of ethical conduct within the organization [20][22]. - The company has established a governance structure to oversee business ethics, with the board of directors responsible for the highest level of governance [20]. - In 2024, Xiaomi reported handling multiple cases of corruption, indicating a proactive approach to internal compliance and ethical standards [20][21]. Group 3: Industry Context - The incident underscores a broader trend among major tech companies, including Tencent and Alibaba, to enforce strict internal regulations and combat corruption [21][22]. - The emphasis on ethical governance is seen as essential for maintaining competitive integrity and fostering a healthy corporate environment [22]. - The case of Wang Teng serves as a cautionary tale for employees in large organizations, illustrating the consequences of violating company policies, regardless of past contributions [22].

Core Insights - The article highlights the peak season for live crab consumption and the challenges faced in logistics and after-sales service, prompting Kuaishou E-commerce to upgrade its "Crab Worry-Free" service system to enhance consumer and merchant trust [1][3]. Logistics - Kuaishou E-commerce collaborates with logistics companies like SF Express and JD.com to establish a green channel for "Crab Worry-Free" products, ensuring priority handling for each package marked with "Live Crab at Home" electronic labels [3]. - The platform provides real-time logistics updates via SMS, improving the delivery experience and reducing losses due to delays [3]. After-Sales Service - The upgraded service includes three key consumer rights: refunds for dead or damaged crabs within 24 hours of receipt, compensation for weight discrepancies, and a minimum 3 yuan coupon for late shipments [3][8]. - These rights address major consumer pain points, enhancing shopping confidence [3]. Merchant Benefits - The "Crab Worry-Free" label increases consumer trust, leading to higher click-through and conversion rates for products with this designation [8]. - Efficient logistics reduce the incidence of product loss or spoilage, allowing merchants to focus on product quality and store operations [8]. Technology Integration - Kuaishou E-commerce employs intelligent tools to streamline after-sales processes, including an assistant for common issues and a negotiation tool for quick communication between merchants and consumers [8]. - A 24-hour dispute resolution mechanism ensures prompt responses to customer complaints, minimizing negative impacts on store reputation [8]. Continuous Improvement - Kuaishou E-commerce's commitment to enhancing live crab service is an ongoing process, with previous initiatives dating back to September 2021, including the establishment of after-sales management rules and the introduction of the "Crab Worry-Free" label [9]. - The company continues to refine its service offerings based on consumer needs and industry changes, adding new rights and strengthening partnerships with quality logistics providers [9].

Group 1 - Wang Teng, former General Manager of Xiaomi Group's China Marketing Department, was dismissed for leaking confidential company information and serious violations of interests [2] - Wang Teng has deleted references to his position at Xiaomi from his Weibo account and set his Douyin account to private, while his Kuaishou account has been banned [2] - As of the report, Kuaishou has not responded regarding the specific reasons for the account ban [2]

Group 1 - The Hang Seng Index opened with a gain of over 1% [1] - The Hang Seng Tech Index increased by 1.3% [1] - JD.com and Kuaishou led the component stocks with gains exceeding 4% [1]

Core Viewpoint - The article discusses the recent upgrade of Kuaishou E-commerce's "Crab Worry-Free" service system, aimed at enhancing the logistics and after-sales experience for consumers purchasing live crabs, addressing common concerns such as dead crabs, weight discrepancies, and delivery delays [3][8]. Group 1: Service Upgrade Details - Kuaishou E-commerce has upgraded the "Crab Worry-Free" service to optimize logistics fulfillment capabilities, covering the entire process from pre-sale to post-sale [3]. - The upgrade includes measures such as platform endorsement, selection of merchants, strict logistics control, and enhanced after-sales support, creating a complete trust chain from order to delivery [3][8]. - Consumers can easily identify products with the "Crab Worry-Free" label, which ensures quality standards and after-sales rights, significantly reducing decision-making difficulties [3][8]. Group 2: Logistics and Delivery Enhancements - Kuaishou E-commerce has partnered with logistics giants like SF Express and JD.com to establish a green channel for "Crab Worry-Free" products, ensuring priority handling at all logistics stages [3][8]. - Each package is labeled with "Live Crab to Home" electronic waybills, and consumers receive SMS updates at key logistics points, improving the overall delivery experience [3][8]. Group 3: After-Sales Protection - The upgraded "Crab Worry-Free" plan includes three core rights: full refund for dead crabs, compensation for weight discrepancies, and a minimum compensation of 3 yuan for late shipments [8]. - The service not only benefits consumers but also enhances merchants' operations by increasing product click-through and conversion rates due to reduced purchase concerns [8][9]. - Efficient logistics reduce the occurrence of dead or spoiled crabs, thereby lowering after-sales disputes and allowing merchants to focus on product quality and store operations [8][9]. Group 4: Continuous Improvement and Feedback Mechanisms - Kuaishou E-commerce has been refining its live crab service since September 2021, with the introduction of various management rules and service enhancements based on consumer feedback [9]. - The platform has implemented intelligent tools for after-sales support, ensuring quick resolution of customer complaints and minimizing negative impacts on store reputation [9].