Group 1 - The core viewpoint of the article is to provide a comprehensive guide for MCN institutions to successfully enter the Kuaishou e-commerce platform in 2025 [1] Group 2 - Entry requirements for Kuaishou e-commerce MCN institutions include being a legally registered enterprise in mainland China, having a relevant business scope, and signing at least 5 Kuaishou influencers with a stable relationship and a minimum of 100,000 followers each [3] - Institutions must provide proof of collaboration with 5 quality e-commerce influencers and demonstrate a revenue of over 500,000, reflecting their ability to incubate and monetize influencers [3] - A complete operational, business, and content team is required to provide ongoing support for influencers [3] Group 3 - The application process involves finding the "institution entry" channel on the Kuaishou service provider platform [5] - Detailed information must be filled out, including company name, address, business license number, and legal representative information [6] - Accurate contact information for the operational team member responsible for the application must be provided [7] - An introduction of the institution should highlight strengths such as supply chain capabilities and content expertise [8] - A list of signed influencers, including their Kuaishou IDs, follower counts, and representative works, is a key part of the review [9] - Institutions should outline their development plans, including goals, types of influencers to be incubated, and expected GMV [10] Group 4 - After approval, institutions will sign agreements, access the institutional backend, and bind influencers to officially start their Kuaishou e-commerce journey [12] - It is crucial for institutions to actively communicate with platform representatives to secure activity resources for growth [12]

Core Viewpoint - The State Administration for Market Regulation has initiated an investigation into Chengdu KuaiGou Technology Co., Ltd. for suspected violations of the E-commerce Law of the People's Republic of China, highlighting the regulatory scrutiny in the live e-commerce sector [2][3]. Company Summary - Chengdu KuaiGou, established in October 2019, is a wholly-owned subsidiary of Kuaishou Technology, primarily operating the e-commerce platform "Kuaishou Xiaodian" [2]. - The company provides services such as product listing, transaction management, and traffic conversion for merchants, playing a crucial role in Kuaishou's e-commerce ecosystem [2]. - As of 2024, Chengdu KuaiGou has 773 insured employees and its business scope includes technology services, advertising, and computer system services [2]. Industry Summary - The live e-commerce sector is recognized as a significant part of the platform economy, contributing to innovation, consumption, and employment [3]. - The market regulator emphasizes the need for improved compliance in the live e-commerce industry due to prevalent issues such as false marketing and counterfeit products [3]. - The investigation into Chengdu KuaiGou aims to enforce platform responsibilities and protect the rights of consumers and small businesses, promoting higher compliance standards in the industry [3][4].

Group 1 - The State Administration for Market Regulation (SAMR) has decided to investigate Chengdu Kuaigou Technology Co., Ltd. to enforce e-commerce platform responsibilities and protect consumer rights [3][4] - The live-streaming e-commerce sector, as a significant part of the platform economy, has faced issues such as false marketing and counterfeit products, prompting strong public concern [3] - SAMR aims to enhance compliance in the live-streaming e-commerce industry by establishing a regulatory framework and cracking down on illegal activities [3][4] Group 2 - Chengdu Kuaigou Technology Co., Ltd. is a wholly-owned subsidiary of Kuaishou Technology, primarily operating the e-commerce platform "Kuaishou Xiaodian" [7] - The platform offers services for supplier onboarding, service provider onboarding, and live-streaming base onboarding [7]

Core Viewpoint - The State Administration for Market Regulation has decided to investigate Chengdu Kuaigou Technology Co., Ltd. for suspected violations of the Electronic Commerce Law of the People's Republic of China [1][3]. Group 1: Company Overview - Chengdu Kuaigou Technology Co., Ltd. was established on October 31, 2019, with a registered capital of 50 million yuan. It is a wholly-owned subsidiary of Beijing Kuaishou Technology Co., Ltd. and primarily operates the e-commerce platform "Kuaishou Xiaodian," providing services for supplier and service provider onboarding, as well as live broadcast base entry [1]. Group 2: Regulatory Context - The Central Committee of the Communist Party of China and the State Council emphasize the importance of a healthy development of the platform economy, advocating for a robust governance system and enhanced regulatory measures [3]. - The live e-commerce sector, as a significant part of the platform economy, plays a crucial role in innovation, consumption promotion, and job creation. However, it faces challenges such as complex legal relationships and frequent violations, including false marketing and counterfeit goods [3][4]. Group 3: Investigation Details - The decision to investigate Chengdu Kuaigou Technology Co., Ltd. aims to enforce the responsibilities of e-commerce platforms, protect the legitimate rights of consumers and small businesses, and enhance compliance within the live e-commerce industry [4]. - The investigation will be conducted fairly and impartially in accordance with the Electronic Commerce Law, with results to be disclosed to the public in a timely manner [4].

每经编辑｜程鹏 9月17日，云南耿马县警方通报，36岁男子谢某某在拍摄电影休息期间，身着带有明显警用标志的服装直播带货，依法对谢某某处以行政拘留7日。 据红星新闻报道，记者确认，谢某某正是曾出演电视剧《小兵张嘎》的演员谢孟伟。事发时正在拍摄一部电影，担当主演。 此前13日，谢孟伟曾发出视频就穿警服带货一事致歉。 ▲谢孟伟在直播时着警服带货 记者注意到，谢孟伟的多个社交平台从17日下午开始已经停止更新，但依旧能看到过往内容。18日，谢孟伟的快手账号显示"账号已封禁，暂时无法操 作"。在被封前，其粉丝数为1116.5万。 9月19日上午，@现代快报 记者注意到，"嘎子谢孟伟"的抖音号异常，显示"该用户被禁止关注"，其抖音粉丝420.8万。 9月18日，嘎子谢孟伟参与演出的电影出品人透露，不会再使用"嘎子"出演片中角色。之前"嘎子"已拍摄的戏份换演员重新拍，"工程量很大，和他搭戏的 其他演员都得叫回来重新拍"。 据了解，谢孟伟系该片主演之一。 影视剧方面，谢孟伟主演的两部微短剧已经在播出。另外，其作为主演正在拍摄电影《缉毒风暴》，而他正是在拍摄该电影期间，穿着警服带货遭到举 报，被警方行拘。猫眼专业版显示，谢孟伟还 ...

Core Insights - Kuaishou held the "Breaking Peak Double 11" 2025 Merchant Conference in Guangzhou, focusing on new opportunities and strategies for e-commerce, along with updates on promotional policies for the Double 11 shopping festival [1][3] Merchant Growth and Support - In the first half of 2025, the number of new merchants on the platform increased by 68% year-on-year, with a 48% improvement in the success rate of new merchant onboarding [3] - Kuaishou has established a layered support system and exclusive gameplay for new merchants, covering the entire growth cycle from "new merchant onboarding" to "scale explosion" [5] - The platform introduced several merchant-friendly policies, including "zero-cost store opening" and reduced security deposits for quality enterprises, to stimulate new merchant growth [6] AI and Operational Efficiency - Kuaishou is leveraging AI to enhance the efficiency of the entire merchant operation chain, focusing on opportunity insights, promotional strategies, production efficiency, and intelligent operations [9] - The platform provides tools like "Product Rankings" and "Search Rankings" to help merchants capture consumer preferences and optimize product listings [9][10] Sales and Marketing Strategies - Kuaishou has implemented various initiatives to support new merchants, such as the "New Merchant Growth Task" and "Star Merchant Growth Plan," which incentivize performance through resource allocation [6][8] - The platform has also introduced "Big Promotion Workbench" to assist merchants in identifying peak traffic times for live broadcasts, enhancing conversion rates [11] After-Sales and Experience Management - To ensure timely fulfillment during the Double 11 period, Kuaishou has optimized its logistics and after-sales processes, including AI-driven solutions for order management [15] - The platform has upgraded its experience management tools to provide merchants with clear insights into their performance and compliance, fostering a fair and transparent operating environment [16]

快手(01024)电商数据显示，截至9月18日，iPhone 17系列新品预约量同比增长超107%，表现超预期。 为助力新品发售，快手电商将加码补贴：消费券立减7%，最高直降500元；以旧换新最高补贴2500元， 还有正品保障、免息分期等多重服务。9月19日早8:00上快手买iPhone 17系列，现货发售。 ...

Core Viewpoint - Kuaishou Games has been undergoing significant restructuring, including layoffs and resource reallocation, primarily focusing on the adaptation of the game "The Master of the Mysterious" after the underperformance of two self-developed games, "Endless Dream Return" and "Time-Space Run" [1][11]. Group 1: Restructuring and Layoffs - Kuaishou Games' Shanghai Xinghe Studio has started layoffs since the beginning of the year, with projects and personnel moving to Hangzhou, tightening resources for other projects [1][3]. - The layoffs were triggered by the disappointing performance of two self-developed games, leading to a need for Kuaishou Games to operate on a self-sustaining basis [1][4]. - The Shanghai studio, which previously had over 100 employees, lacks a general manager, with all business lines reporting to a base in Hangzhou, indicating a significant contraction in operations [3][10]. Group 2: Game Performance - "Endless Dream Return" has effectively entered a semi-shutdown state, with no updates since April, and its official account on Bilibili has not been updated since June [4][5]. - "Time-Space Run" had a brief presence on the sales charts but quickly fell off, indicating poor market reception [6][11]. - Both games received company-level awards during the previous year but have since faced layoffs and project halts [7]. Group 3: Focus on "The Master of the Mysterious" - Following the shift in focus, Kuaishou Games is now primarily betting on "The Master of the Mysterious," which is the largest investment and scale project since the establishment of the brand [11][15]. - The game is set to be developed using the UE5 engine and aims to enter the MMORPG market, a familiar territory for the core team from NetEase [13][15]. - The anticipated launch for "The Master of the Mysterious" is planned for 2026, marking a significant development timeline of approximately five years [13][15]. Group 4: Industry Context and Future Outlook - The gaming industry is currently experiencing a downturn, prompting many companies, including Kuaishou Games, to adopt more cautious and low-profile strategies [16][18]. - The number of new software copyrights registered by Kuaishou Games has significantly decreased, reflecting a contraction in new project development [16][17]. - The success of "The Master of the Mysterious" is critical for Kuaishou Games to validate its gaming business and determine its future viability in a competitive market [15][18].

Group 1 - BlackRock's stake in Kuaishou-W increased from 5.69% to 6.08% as of September 12 [1]

Core Insights - The apparel industry is a crucial part of basic consumer goods, with increasing demand for personalized expression among the younger generation, leading to new opportunities in the e-commerce sector [1] - Despite explosive growth, the apparel category is facing challenges such as narrowing growth rates and rising operational costs, prompting merchants to seek new growth avenues [1] - The recent launch of the "2025 Kuaishou Magnetic Engine Apparel Handbook" aims to guide merchants in efficient operations during the critical autumn and winter sales period [1][11] Industry Overview - Kuaishou's user base is predominantly young, with over 70% of users located in third-tier cities and below, providing significant market opportunities for apparel merchants [3] - The white-label merchants account for over half of Kuaishou's apparel industry, with a focus on content-driven sales strategies [3] - The case of Monster Lab illustrates the sustainable business model of "content seeding - product monetization - supply chain feedback" on the Kuaishou platform [3][5] Merchant Strategies - Monster Lab has achieved over 100 million in GMV by investing in its own factory, transitioning from "explosive product development" to "self-production" [5] - The brand plans to diversify its product line beyond denim to include more seasonal offerings, aiming to increase overall GMV [5] - Other brands like Anta and Tamboor have also seen rapid growth on Kuaishou, leveraging platform-specific strategies and engaging with the audience through authentic content [6][8] Marketing and Sales Tactics - Kuaishou emphasizes realness and trust in its live broadcasts, which aligns with the brand values of Tamboor, enhancing customer engagement [7][8] - The platform's cash-back incentives are viewed as more tangible and effective compared to other forms of support, aiding merchants in financial planning [10] - Kuaishou's "2025 Apparel Handbook" provides tailored operational methodologies for different types of merchants, focusing on brand entry, re-operation, and long-term management [11][12] Future Directions - Kuaishou plans to enhance its offerings for merchants through various marketing activities and seasonal promotions, aiming to boost sales during peak periods [16] - The platform is also exploring the use of AI digital personas for live streaming, which could provide cost advantages and expand business opportunities [10][16] - The goal is to leverage Kuaishou's unique consumer demographics to amplify brand visibility and support the growth of emerging brands [16]