严峻市场压力下，耐克需要给在华团队进一步放权。 近期，耐克宣布，大中华区等四个区域负责人直接进入高级领导管理层，向全球CEO汇报，以 加速推进Win Now计划。 落地到具体高管，便是耐克大中华区董事长兼CEO董炜进一步升职。"我期待与她及团队展开 更紧密的合作。"在业绩会上，耐克集团总裁兼首席执行官贺雁峰（Elliott Hill）说。 记者丨贺泓源 李音桦 编辑丨高梦阳 董炜进入耐克高级领导管理层。图片来源：耐克 来到运动市场，巨头们普遍遭遇增长压力。 需要注意的是，董炜近年一直在被重用。 2024年10月，她就已升任耐克大中华区董事长兼 CEO，并担任ACG品牌全球CEO。董炜于2005年加入耐克中国，过去十年间，她出任耐克全 球副总裁、耐克大中华区总经理。 另据21世纪经济报道记者了解，董炜与贺雁峰有着长久共事基础。 而董炜升职背后是，耐克在华需要更灵活的运营机制。 在华"收缩" 客观上，耐克正"失守"中国市场。 在截至2025年11月末的最新财季，耐克在华销售额同比下滑16%至14.23亿美元，EBIT（息税 前利润）同比下降 49%。其中，耐克直营业务下降18%（数字业务下降36%，门店业务下降 ...

（原标题：美股异动 | 耐克(NKE.US)盘前上涨 CEO斥资100万美元增持股票） Hill于2024年底重返耐克工作。此前，他于2020年从耐克退休，结束了长达32年的职业生涯。他被广泛 视为一位"耐克终身员工"，拥有深厚的行业知识和以消费者为先的理念。分析师认为，他重返耐克可能 成为公司业绩扭转颓势的关键时刻。 智通财经APP获悉，在2025年最后一个交易日，截至发稿，耐克(NKE.US)股价周三盘前上涨2.93%，报 62.98美元;此前首席执行官Elliott Hill增持了公司股票。耐克在提交给美国证券交易委员会 (SEC)的文件 中披露，Hill于12月29日以每股61.10美元的价格购入了16,388股股票。Hill此次购入的耐克股票价值略 高于100万美元，目前持有241,587股。 耐克 52 周股价区间为52.28美元至 82.44 美元。该股自2024年3月以来股价从未达到三位数。 ...

每经AI快讯，12月31日，耐克股价周三盘前上涨3%，报63美元，此前首席执行官Elliott Hill增持了公司 股票。 ...

Market Overview - The Dow Jones Industrial Average closed down 94.87 points (-0.1958%) on December 31, 2025, reflecting a broader trend of lower stock futures and pressure on technology and AI stocks [1] - Year-end profit-taking and concerns about the technology sector, particularly AI-focused companies, were significant narratives influencing the market [2] Sector Performance - The S&P 500 and Nasdaq had a robust year with significant gains driven by advancements in AI [2] - Commodity markets, including gold, silver, and copper, saw notable upward movement after earlier declines [2] Company Highlights - Nike (NKE) was the top gainer in the Dow, rising 1.50% following news of its CEO's share purchase [3] - Other strong performers included Chevron (CVX) up 0.87%, UnitedHealth Group (UNH) gaining 0.74%, Boeing (BA) increasing 0.69%, and Walt Disney (DIS) advancing 0.60% [3] - IBM (IBM) was the biggest laggard, falling 1.32%, with other significant losers including Goldman Sachs (GS) down 0.98%, Cisco Systems (CSCO) declining 0.87%, Nvidia (NVDA) dropping 0.61%, and Walmart (WMT) decreasing 0.60% [3]

Market Overview - The U.S. stock market is closing 2025 on a cautious note, with major index futures edging lower, extending a three-session losing streak, and hopes for a year-end "Santa Claus" rally fading [1] - Despite the recent pullback, 2025 has been a remarkable year for equities, with the S&P 500 poised for its third consecutive year of double-digit gains [1] Premarket Trading and Futures Movements - As of early Wednesday, U.S. stock futures indicated a softer open, with Nasdaq 100 futures down 0.43%, S&P 500 futures down 0.28%, and Dow Jones futures down 0.14% [2] - The S&P 500, Nasdaq Composite, and Dow Jones all finished slightly lower on Tuesday, marking the third consecutive day of losses [2] Commodities Market - Crude oil futures were trading lower by 0.38%, around $57.72 per barrel, while Gold Spot was down 0.35% to approximately $4,324.59 per ounce [3] Major Market Indexes Performance - The S&P 500 is on track for an annual gain of 17-18%, the Dow Jones has advanced 13-14%, and the Nasdaq Composite has jumped nearly 21% in 2025 [4] - This performance marks the S&P 500's third consecutive year of double-digit returns, a rare achievement since the 1940s [4] Federal Reserve Outlook - The Federal Reserve is expected to cut rates in 2026, with uncertainty regarding the extent and pace due to internal divisions and mixed economic data [6] - The FOMC approved a quarter-point reduction in December 2025, bringing the main interest rate to a range between 3.5% and 3.75% [6] - Inflation remains above the Fed's 2% target, with unemployment rising to 4.6% in November and only 64,000 jobs added [6] Corporate Developments - Vanda Pharmaceuticals shares surged over 18% after receiving FDA approval for its drug NEREUS [13] - Nike shares rose 1.54% following CEO Elliott Hill's purchase of approximately $1 million in company shares [13] - Nvidia's stock surged approximately 180% in 2025, driven by robust demand for AI chips, with ByteDance planning to increase spending on Nvidia's AI chips to around $14 billion in 2026 [13] - Urgent.ly Inc. shares rose significantly after the adjournment of its annual stockholder meeting [13] - Applied Digital announced a proposed merger with EKSO Bionics, leading to a 40% surge in EKSO shares [13] - FONAR Corporation shares surged 28.4% after confirming its acquisition by an insider-led group [13] - Society Pass Incorporated shares jumped 16.4% following a newly priced public offering [13] - Palantir and Tesla saw their shares decline amidst concerns about technology giants' capital expenditures [13] - Boeing shares advanced 0.6% after being awarded an $8.58 billion contract by the Defense Department [13] - Meta Platforms shares ended up 1.1% following its acquisition of an AI startup for over $2 billion [13]

Core Insights - Nike has experienced significant growth since its IPO in 1980, with sales increasing from less than $2 million in 1972 to $51.2 billion by 2024, showcasing an average annual growth rate of 85% in sales and nearly 100% in net income during its early years [2][6] - Despite recent challenges, including a decline in revenues and gross margins, Nike is focusing on a "Win Now" initiative aimed at strengthening partnerships and driving long-term growth [7][9] Historical Performance - In 1990, Nike became the world's largest sports footwear and apparel company, achieving a profit increase of 45% and annual revenues of $2.23 billion, while holding a 28% market share in the U.S. [4] - By the fourth quarter of fiscal 2014, Nike's operating revenue reached $7.4 billion, surpassing its total revenue from fiscal 2004 [6] Recent Challenges - Nike has faced stagnating sales due to issues such as direct-to-consumer sales strategies, inventory management problems, and lack of product innovation [7] - In the fourth quarter of fiscal 2025, revenues decreased by 12% year over year, and gross margin fell from 44.7% to 40.3% [8] Current Status and Future Outlook - Nike's shares have declined by 19% year to date, contrasting with the S&P 500's 17% rise, but the company has announced its 24th consecutive annual dividend increase, moving towards Dividend Aristocrat status [10] - With dividends reinvested, an initial investment of $100 at Nike's IPO would have grown to approximately $55,077, demonstrating the long-term value of the brand despite recent headwinds [12]

Core Insights - The article highlights a shift in travel culture among young people, where athletic wear is increasingly favored for travel, blending fitness with mobility [1][3][9] - Major brands like Nike and Adidas are responding to this trend by designing products specifically for travelers who prioritize maintaining their fitness routines while on the go [1][6][20] Group 1: Changing Travel Attire - Young travelers are increasingly opting for athletic wear, such as leggings and running shoes, over traditional travel attire [3][11] - The comfort and flexibility of athletic clothing make it a preferred choice for long journeys, as it allows for ease of movement during travel [3][11] - This trend extends to business trips, where young professionals are packing athletic wear to maintain their fitness routines while traveling [3][5] Group 2: Brand Innovations - Nike plans to launch a hard-shell luggage line in Spring 2026, designed for the needs of modern athletes [1] - Adidas has created a pop-up space called Hybrid Hotel in London, catering to athletes who need recovery and support during busy competition periods [6][8] - Brands are increasingly viewing travel as a legitimate use case for athletic apparel, indicating a shift in product design towards multi-functional travel gear [5][20] Group 3: Evolving Travel and Fitness Culture - The nature of travel has shifted from being a planned showcase to a more spontaneous and flexible experience, leading to a demand for clothing that can adapt to various activities [9][11] - Athletic wear is now seen as suitable for everyday life, blurring the lines between workout gear and casual clothing [15][21] - The integration of fitness into daily routines has made athletic apparel a staple in young people's wardrobes, further normalizing its presence in travel scenarios [15][21] Group 4: Market Response and Product Development - Brands like Lululemon and Vuori are developing travel-specific lines that emphasize comfort, wrinkle resistance, and versatility for long wear [20][21] - Athletic shoes are being designed for all-day wear, while athletic pants are evolving to resemble casual wear, making them suitable for various settings [16][20] - The concept of fitness is being redefined, with activities seamlessly integrated into travel schedules, making athletic wear a natural choice for modern travelers [19][21]

Core Insights - Nike is facing significant market pressure in China, necessitating a more flexible operational mechanism and empowering local teams [3][4] - The appointment of Dong Wei as the CEO of Greater China reflects Nike's strategy to enhance collaboration and adapt to local market conditions [1][2] Group 1: Market Performance - Nike's sales in China have declined by 16% year-on-year to $1.423 billion, with EBIT dropping by 49% [4] - Direct sales have decreased by 18%, with digital sales down 36% and store sales down 5%, while wholesale business fell by 15% [4] - The brand is perceived as a discount brand, impacting its high-end market positioning and leading to increased discount sales and higher return rates [4] Group 2: Competitive Landscape - The Chinese sports market is becoming increasingly competitive, with domestic brands gaining market share [5][6] - Adidas's market share in China has dropped from 15% in 2021 to 8.7% in 2024, while Nike's share decreased from 18.1% to 16.2% [6] - Domestic brands like Anta and Li Ning are also experiencing growth challenges, with Anta reporting low single-digit growth and Li Ning experiencing a decline in retail sales [6] Group 3: Strategic Adjustments - Nike is working to reshape its brand image in China by reducing discount rates and focusing on maintaining its premium positioning [7][9] - The company plans to upgrade key stores and has seen a 25% increase in sales for upgraded product lines [10] - Nike is also reducing its spring product distribution and cutting summer product purchases to improve sales rates and full-price sales [11] Group 4: Continued Investment - Despite challenges, Nike remains confident in the Chinese market, as evidenced by the launch of its first creative center outside the U.S. in Shanghai [11] - The establishment of the Nike China Sports Research Lab in Shanghai further demonstrates the company's commitment to the market [11][12] - Nike's marketing strategies, including collaborations with local sports stars, highlight its deep integration into the Chinese market [12]

Core Insights - Nike is facing significant market pressure in China, necessitating a more flexible operational mechanism and empowering local teams [1][3] - The company has appointed regional leaders, including the promotion of Dong Wei to a higher management level, to enhance collaboration and accelerate the Win Now plan [1][3] - Nike's sales in China have declined by 16% year-on-year to $1.423 billion, with EBIT dropping by 49% [3][4] Company Performance - Nike's direct business in China has seen an 18% decline, with digital sales down 36% and store sales down 5% [3] - The wholesale business has also decreased by 15%, indicating broader challenges in the market [3] - Increased discount sales and higher return rates have negatively impacted profitability in the Greater China region [4] Market Competition - The competitive landscape in the Chinese sports market is intensifying, with domestic brands gaining market share [5][6] - Nike's market share has decreased from 18.1% to 16.2%, while Adidas has dropped from 15% to 8.7% [6] - Domestic brands like Anta and Li Ning are experiencing growth, with Anta's market share increasing from 9.8% to 10.5% [6] Strategic Adjustments - Nike is working to reshape its brand image in China by reducing discount rates to maintain its premium positioning [7][9] - The company plans to upgrade key stores and has seen a 25% increase in sales for upgraded product categories [10] - Nike is also reducing inventory levels, with a 20% decrease in stock compared to the previous year, and is adjusting its product procurement strategy [10] Future Outlook - Despite current challenges, Nike remains confident in the Chinese market, as evidenced by the launch of its first creative center outside the U.S. in Shanghai [11] - The company continues to leverage its marketing strengths by collaborating with local sports stars and engaging in significant events like the National Games [11] - The recent management changes reflect Nike's response to the evolving market dynamics in China [11]

Core Insights - The report highlights that leading cargo companies are leveraging China's advancements in renewable energy technology and infrastructure to implement logistics carbon accounting, switch to electric trucks, and adopt multimodal transport models [1][2] Group 1: Green Logistics Initiatives - 63% of evaluated companies have adopted new energy vehicles for logistics, while 41% are experimenting with clean fuels in shipping or air transport [2] - 77% of companies are focused on improving transportation efficiency, with firms like Decathlon and Geely increasing the application and range of new energy trucks [2] - Over half of the companies are also paying attention to emissions reduction in warehousing [2] Group 2: Emission Data Disclosure - More than 90% of cargo companies disclose their logistics-related carbon emissions, with 35% of companies like VF and Inditex using ISO14083 or GLEC frameworks for more accurate carbon accounting [2] - 41% of companies collect data on logistics suppliers' activities or emissions, with firms such as Puma and Lenovo encouraging suppliers to disclose climate information [2] Group 3: Recommendations for Scaling Decarbonization Efforts - The report suggests creating a supportive external environment to help leading companies scale their decarbonization pilot projects [3] - It recommends sharing best practices from leading companies to encourage more firms to adopt similar strategies [3] - Companies are advised to establish quantifiable decarbonization targets for logistics activities and incorporate carbon intensity metrics into supplier evaluations and procurement decisions [3]