12月10日晚间，泡泡玛特发布公告称，何愚因其他工作安排已辞任公司非执行董事职位，自2025年12月 10日起生效。泡泡玛特对何愚任期内对公司的贡献表示衷心感谢。 二是深度价值：看好潮玩行业上行趋势与全球扩散能力，认可"IP+生态"的长期布局，以长期持有为 主，北向持续加仓就是印证。 此外，泡泡玛特还宣布，吴越已获委任为公司非执行董事，自2025年12月10日起生效。据介绍，吴越现 年69岁，于1984年5月获得加拿大约克大学国际关系与人文科学学士学位，并于1989年11月获得加拿大 约克大学舒立克商学院国际商务与市场营销硕士学位。 三是介于价值与景气投资之间的资金：重点关注边际催化，圣诞节销售数据、新品表现、消费者心智渗 透、全球化进程等边际催化因素。 1993年至2000年2月，吴越担任LVMH路威酩轩集团旗下Parfums Christian Dior品牌总经理及董事总经 理，负责其在中国的业务；2000年2月至2005年10月，担任索尼国际音乐娱乐集团亚洲区副总裁，负责 其在中国的业务；自2005年11月起，担任LVMH大中华区集团总裁，负责监督LVMH多品牌组合在中国 市场的业务。 11月，泡泡玛特 ...

Core Viewpoint - Pop Mart is undergoing a leadership change with the appointment of Wu Yue as a non-executive director, while the company is transitioning from explosive growth to sustainable growth, as indicated by Morgan Stanley's report [1][2]. Group 1: Leadership Changes - He Yu has resigned as a non-executive director due to other work commitments, effective December 10, 2025 [1] - Wu Yue, aged 69, has been appointed as a non-executive director, effective December 10, 2025, and has extensive experience in the luxury goods sector, particularly with LVMH [1] Group 2: Stock Performance - Pop Mart's stock price has seen a significant decline, dropping 43.96% from a high of 339.8 HKD per share on August 26 to 190.4 HKD per share as of December 10 [1] - The company is transitioning from a phase of explosive growth to sustainable growth, with a forecasted slowdown in revenue growth for its Labubu brand by 2026 [1] Group 3: Recent Performance and Incidents - In Q3 2025, Pop Mart reported a 245% year-on-year increase in overall revenue, with Chinese revenue growing by 185% and overseas revenue by 365% [2] - A live-streaming incident on November 6 led to negative publicity, where comments made during the stream about product pricing sparked controversy [2] - Following the incident, Pop Mart confirmed it was investigating the matter but would not terminate the employees involved [2] Group 4: Product Performance - The new DIMOO series "New Birthday Diary" sold out immediately upon release, with the black hidden variant "Safety" reaching a resale price of 819 RMB, a 7.3 times premium [2] - The top three best-selling regular variants of DIMOO were the pink "Affection," the colorful "Guardian," and the green "Stranger," with premiums of 1.2 times, 1.4 times, and 1.1 times, respectively [2]

Group 1 - The announcement of the resignation of He Yu as a non-executive director of Pop Mart, effective December 10, 2025, due to other work commitments [1] - He Yu, known as a partner at Black Ant Capital, has been involved with Pop Mart since its initial investment in late 2017, participating in multiple funding rounds [1] - Black Ant Capital's funds have invested in Pop Mart, and the founder and CEO Wang Ning is a limited partner in one of these funds [1] Group 2 - Wu Yue has been appointed as a non-executive director of Pop Mart, effective December 10, 2025 [1] - Wu Yue has extensive experience in the luxury goods sector, having served as the president of LVMH Greater China since November 2005, overseeing multiple brands in the Chinese market [2] - Wang Ning has expressed interest in studying the luxury goods market, particularly the business model of brands like LV, which generates significant revenue in China [2]

Group 1 - The core point of the news is the resignation of He Yu as a non-executive director of Pop Mart, effective December 10, 2025, due to other work commitments [1] - Wu Yue has been appointed as the new non-executive director of Pop Mart, effective December 10, 2025, bringing extensive experience from LVMH and Sony [1] - Pop Mart's IP Labubu has been acquired by Sony Pictures for film adaptation, but details regarding the production team and format remain unconfirmed [1] Group 2 - Several overseas investment institutions have issued bearish reports on Pop Mart, contributing to a decline in its stock price [2] - On December 8, Pop Mart's stock price fell by 9%, continuing to decline on December 9, with the current price at 190.4 HKD per share, down over 40% from its peak, resulting in a market value loss of approximately 200 billion HKD [2] - Morgan Stanley's report indicates that Pop Mart is transitioning from a phase of explosive growth to sustainable growth, predicting a significant slowdown in revenue growth for Labubu by 2026, with diversification becoming the new growth driver [2]

（文章来源：每日经济新闻） 此外，泡泡玛特还宣布，吴越先生已获委任为公司非执行董事，自2025年12月10日起生效。据介绍，吴 越先生现年69岁，于1984年5月获得加拿大约克大学国际关系与人文科学学士学位，并于1989年11月获 得加拿大约克大学舒立克商学院国际商务与市场营销硕士学位。 12月10日，泡泡玛特发布公告称，何愚先生因其他工作安排已辞任公司非执行董事职位，自2025年12月 10日起生效。泡泡玛特对何愚先生任期内对公司的贡献表示衷心感谢。 有业内人士指出，吴越加入泡泡玛特董事会是对品牌的一次背书，这意味着泡泡玛特正融入国际时尚潮 流核心圈层。对双方而言，这也是一次强强联合，泡泡玛特有机会借助LVMH在时尚领域的深厚资源拓 宽消费客群，实现品牌力和IP影响力的再度跃升，而LVMH也可以通过泡泡玛特进一步洞察年轻潮流消 费趋势，实现对未来消费风向更准确的预判。 1993年至2000年2月，吴越先生担任LVMH集团旗下Parfums Christian Dior品牌总经理及董事总经理，负 责该品牌在中国的业务；2000年2月至2005年10月，他担任索尼国际音乐娱乐集团亚洲区副总裁，负责 该集团在中国 ...

Core Insights - The stock price of Pop Mart has been under significant pressure, experiencing a cumulative decline of approximately 44% since its peak in August, resulting in a daily loss of 1.5 billion HKD and a total market value evaporation exceeding 200 billion HKD, equivalent to over 180 billion RMB [3] Group 1 - Pop Mart's stock fell by 8.49% on the previous day and further declined by 4.94% on December 9, indicating ongoing market challenges [3] - Notable investor Duan Yongping expressed skepticism about investing in Pop Mart, despite acknowledging the company's ability to create emotional value products [3] - Pop Mart, founded in 2010 and listed on the Hong Kong Stock Exchange in 2020, is recognized as a leading Chinese cultural and entertainment group in the collectible toy sector [3] Group 2 - Deutsche Bank's recent report highlighted that Pop Mart plans to significantly increase the production capacity of its Labubu toys from 10 million units in the first half of the year to an average of 50 million units per month by the end of the year [4] - The report cautioned that large-scale mass production could signal a decline in the brand's popularity, which relies on unique designs and scarcity [4] - Pop Mart has strategic collaborations planned, including a significant partnership with Disney to launch themed blind boxes, which have been well-received in the market [3]

Group 1 - The core viewpoint of the article is that Duan Yongping, the founder of Bubugao, expresses skepticism about investing in Pop Mart, despite recognizing its ability to create emotional value products, indicating that its success is not merely due to luck [1][3] - Duan Yongping emphasizes that young people still have ample entrepreneurial opportunities, stating that societal conditions and opportunities are equal for everyone and success relies on personal effort [3] - He cites his own background of coming from a modest family, highlighting that his achievements are a result of hard work, and points to Pop Mart's founder Wang Ning as an example of young entrepreneurs making significant impacts in the emotional value product space [3]

Core Viewpoint - The recent reduction of holdings by early investors in Pop Mart has drawn attention to the company's evolving business model, which increasingly resembles that of luxury brands rather than just a novelty toy company [3][20]. Group 1: Company Performance - Pop Mart's stock price has surged over 400% in the past year, leading to a market capitalization of 250 billion HKD [3][20]. - The company has seen significant cash returns, with Bee Capital cashing out over 2.2 billion HKD from its pre-IPO shares [3][20]. Group 2: Business Model Evolution - The traditional "blind box" sales strategy is evolving, with Pop Mart increasingly adopting luxury brand tactics, such as scarcity and exclusivity [3][20]. - The company is expanding its store presence, with plans to have 401 stores and 2,300 robot stores in mainland China by the end of 2024, alongside 130 stores and 92 robot stores overseas [5][22]. Group 3: Luxury Brand Strategies - Pop Mart's sales tactics now include "配货" (bundling), where consumers must purchase less desirable items to acquire popular ones, mirroring strategies used by luxury brands [5][25]. - Limited edition products and high purchase thresholds for promotional items have created a sense of exclusivity, further aligning Pop Mart with luxury branding [9][28]. Group 4: Consumer Perception - Consumers are increasingly viewing Pop Mart products as luxury items, with some comparing them to high-end brands like Hermes [3][20]. - The brand's association with luxury is reinforced by collaborations with high-profile designers and appearances in prestigious retail spaces like Harrods [12][31]. Group 5: Market Positioning - Pop Mart's strategy includes positioning itself near luxury brands in retail environments to enhance its brand perception [33][34]. - The company aims to maintain a balance between being perceived as accessible yet exclusive, which is crucial for sustaining its market growth and consumer interest [34].

Core Viewpoint - Pop Mart announced the resignation of He Yu as a non-executive director due to other work commitments, effective December 10, 2025. Wu Yue has been appointed as a non-executive director, also effective December 10, 2025. Wu Yue has been the President of LVMH Greater China since November 2005, overseeing the multi-brand portfolio in the Chinese market [1]. Group 1 - He Yu resigns from the position of non-executive director of Pop Mart effective December 10, 2025 [1] - Wu Yue appointed as non-executive director of Pop Mart effective December 10, 2025 [1] - Wu Yue has been with LVMH since November 2005, responsible for the company's operations in China [1]

智通财经获悉，12月10日，泡泡玛特(09992)发布公告称，何愚先生因其他工作安排已辞任公司非执行 董事职位，自2025年12月10日起生效。泡泡玛特对何愚先生任期内对公司的贡献表示衷心感谢。 此外，泡泡玛特还宣布，吴越先生已获委任为公司非执行董事，自2025年12月10日起生效。据介绍，吴 越先生现年69岁，于1984年5月获得加拿大约克大学国际关系与人文科学学士学位，并于1989年11月获 得加拿大约克大学舒立克商学院国际商务与市场营销硕士学位。 1993年至2000年2月，吴越先生担任LVMH集团旗下Parfums Christian Dior品牌总经理及董事总经理，负 责其在中国的业务；2000年2月至2005年10月，担任索尼国际音乐娱乐集团亚洲区副总裁，负责其在中 国的业务；自2005年11月起，担任LVMH大中华区集团总裁，负责监督LVMH多品牌组合在中国市场的 业务。 ...