Core Insights - Pop Mart's CEO Wang Ning announced the establishment of London as the European headquarters, with plans to open 7 new physical stores in the UK, including locations in Birmingham, Cardiff, and Oxford Street, creating over 150 jobs in the UK [1] - As of June 2025, Pop Mart has opened 18 stores in Europe, covering key markets such as the UK, France, Germany, and Italy, with a remarkable year-on-year revenue growth of 729.2% in the European market for the first half of 2025 [1] - Wang emphasized London's role as a global creative hub, which is crucial for the brand's expansion in Europe and its efforts to integrate global creative resources and collaborate with talented artists [1] Company Expansion - Pop Mart plans to expand its presence in Europe by opening 20 additional stores across various locations [1] - The company has already established a foothold in major commercial areas in London, including Shaftesbury Avenue and Oxford Street, since its first store opening in 2022 [1] Market Trends - A recent Citi report indicates that the UK is one of the countries with the highest recognition of Pop Mart overseas, with 49% of its customers aged between 18-34, highlighting a significant trend towards a younger demographic [2]

Group 1 - The core point of the article is that Sannisen Di (Hunan) Group Co., Ltd., a toy company known as the "Mickey Mouse of the cultural and creative industry," has officially submitted its IPO application to the Hong Kong Stock Exchange at the beginning of 2026 [1][3]. - Sannisen Di's products are priced at an average of 9.9 yuan, making them easily accessible in convenience stores and supermarkets, which has led to annual revenues in the hundreds of millions and a global presence in over 20 countries [3][6]. - The company has gained significant investment from Hillhouse Capital, amounting to 235 million yuan, which has propelled its valuation to 4 billion yuan, showcasing a remarkable growth trajectory from its early struggles [3][6]. Group 2 - Sannisen Di is often labeled as a "substitute" for Pop Mart, as both brands target young consumers' emotional spending needs and rely on the appeal of intellectual property (IP) [3][6]. - The brand has shifted the positioning of IP toys from "collectible figures" or "surprise blind boxes" to "affordable happy items," making it a more mainstream choice [6]. - The company has developed a groundbreaking technology for producing food-grade toy molds, which eliminates the need for traditional painting processes, thus enhancing safety and production efficiency [6].

"英国首相八年来首次访华，圆满结束访问，"声明提到，斯塔默此次中国之行，"达成22亿英镑的出口 协议，获得约23亿英镑的市场准入，并锁定数亿英镑的投资"。 声明举例提到，英国威士忌对华出口关税从10%降至5%，以及泡泡玛特、奇瑞、海能技术、阿斯利康 等多个投资案例。声明称，这表明，与中国建立务实、清醒的关系具有明显的经济效益。 根据声明公布消息，泡泡玛特已确认将伦敦设立为欧洲区域中心。该公司计划在未来一年内开设27家欧 洲新店，其中包括至多7家英国门店，预计将为英国创造超过150个就业岗位。 此外，奇瑞确认将在英国城市利物浦设立欧洲总部。 【文/观察者网 齐倩】 中国潮玩品牌泡泡玛特决定将欧洲区域总部设在英国伦敦。 1月31日，英国首相斯塔默办公室唐宁街10号发布声明，宣布了这一消息。 30日，斯塔默在上海接 受采访 视频截图 彭博社提到，在英国设立区域总部，体现了泡泡玛特在欧洲市场的雄心壮志。 泡泡玛特公司预计，2025年上半年，欧洲市场的收入占比不到3.4%，而美洲市场则高达16.3%。但去年 起，随着玩偶"拉布布"风靡全球，该公司在欧洲市场实现了快速增长。 近来，泡泡玛特一直在欧洲各地招募艺术家，根据当 ...

Group 1 - The core message of the news is that Pop Mart has announced London as its European headquarters and plans to open seven new physical stores in the UK, creating over 150 jobs [1] - Pop Mart aims to integrate global creative resources and collaborate with talented artists in Europe to enhance the value of its IP and promote cultural exchange between China and foreign markets [1] - The company has reported significant growth in its European operations, with revenue reaching 480 million yuan, a year-on-year increase of 729.2% [3] Group 2 - Pop Mart operates over 570 stores across 18 countries globally, with ongoing expansion in the Middle East and other emerging markets [3] - The European market for Pop Mart is evolving, with consumers showing a broader interest in various products beyond just new store openings and the Labubu IP [3] - Lifestyle-related merchandise, such as T-shirts, blankets, cushions, and jewelry, is becoming increasingly popular in the European market [3]

会上，泡泡玛特宣布将伦敦定为欧洲总部所在地，未来将在英国新增伯明翰、卡迪夫及伦敦牛津街旗舰 店等7家线下门店，同时计划在欧洲各地拓展20家门店，相关投资将为英国创造超150个就业岗位。 1月30日，在中英商务论坛上，包括泡泡玛特创始人、CEO王宁在内的多位企业家受邀参与"CEO圆桌 会"闭门会谈，与英国首相基尔·斯塔默进行会面。 ...

格隆汇1月31日｜据一财，在中英商务论坛上，包括泡泡玛特创始人、CEO王宁在内的多位企业家与英 国首相基尔·斯塔默进行会面。会上，泡泡玛特宣布将伦敦定为欧洲总部所在地，未来将在英国新增伯 明翰、卡迪夫及伦敦牛津街旗舰店等7家线下门店，同时计划在欧洲各地拓展20家门店，相关投资将为 英国创造超150个就业岗位。 ...

Group 1 - The company, Pop Mart, announced London as its European headquarters and plans to open 27 new stores in Europe, including 7 in the UK [1][3] - The investment in the UK is expected to create over 150 jobs [1] - The CEO emphasized London's role as a global creative hub, which is crucial for the brand's expansion in Europe and global markets [3] Group 2 - The establishment of the European headquarters will allow Pop Mart to integrate global creative resources and collaborate with outstanding artists in Europe [3] - The company aims to continuously explore the creative value of its IP and promote cultural exchange between China and foreign trends [3]

1月30日，在中英商务论坛上，包括泡泡玛特创始人、CEO王宁在内的多位企业家受邀参与"CEO圆桌 会"闭门会谈，与英国首相基尔·斯塔默进行会面。 会上，泡泡玛特宣布将伦敦定为欧洲总部所在地，未来将在英国新增伯明翰、卡迪夫及伦敦牛津街旗舰 店等7家线下门店，同时计划在欧洲各地拓展20家门店，相关投资将为英国创造超150个就业岗位。（智 通财经记者 吴雨欣） ...

Core Viewpoint - Pop Mart has announced London as its European headquarters, aiming to expand its presence in the UK and Europe while fostering cultural exchange between China and the West [3][5]. Group 1: Company Expansion - Pop Mart plans to open 7 new physical stores in the UK, including flagship locations in Birmingham, Cardiff, and Oxford Street in London [3][5]. - The company aims to expand by opening 20 additional stores across Europe [3][5]. Group 2: Job Creation - The investment related to this expansion is expected to create over 150 jobs in the UK [3][5]. Group 3: Strategic Importance - The CEO of Pop Mart, Wang Ning, emphasized that London is a crucial hub for global creative ecosystems, making it an important choice for establishing a brand presence in Europe and deepening its global market engagement [3][5]. - The establishment of the European headquarters will enable Pop Mart to integrate global creative resources and collaborate with outstanding artists in Europe, enhancing the value of its intellectual property (IP) [3][5].

Core Viewpoint - Pop Mart is experiencing a significant rebound in its stock price, with a 23% increase in a single week and a market capitalization returning to the 300 billion HKD range, driven by a large share buyback and successful new product launches [1][2] Group 1: Stock Performance and Market Reactions - The stock price of Pop Mart has shown extreme volatility, characterized by sharp rises and falls, with a 40% drop in the second half of the previous year despite strong performance [2][5] - The recent surge in stock price is attributed to a 3.5 billion HKD share buyback and the popularity of new products like the "PUCKY" electronic wooden fish [1][3] - Pop Mart's stock price reached a historical peak of 339.8 HKD per share in August, with a market capitalization exceeding 450 billion HKD, before experiencing a significant decline [8][10] Group 2: Market Position and Competitive Landscape - Pop Mart operates in a unique market space with no direct competitors globally, allowing it to easily attract market attention and capital with minimal actions [3][21] - The company has defined and cultivated the domestic trend toy market, maintaining a strong market position despite the lack of a mature valuation system for its products [3][26] - Competitors in the domestic and international markets lack the ability to create original IPs and are not positioned to challenge Pop Mart's dominance [17][19] Group 3: Emotional Value and Business Model - Pop Mart's business model is centered around emotional value rather than practical utility, making it difficult to establish a stable valuation [22][23] - The company's products cater to emotional needs, which are inherently unpredictable, leading to significant fluctuations in stock price based on market sentiment [25][26] - The market's response to Pop Mart's stock is driven by belief in the emotional resonance of its products, resulting in a binary reaction: rise when confidence is high, fall when doubts arise [4][26] Group 4: Future Outlook and Challenges - Despite the recent rebound, concerns remain about the sustainability of its product scarcity and the emergence of new phenomenon-level IPs [10][20] - The lack of a clear replacement for Pop Mart in the market raises questions about the long-term viability of its business model [20][21] - The company's ability to continue resonating with younger consumers will be crucial for maintaining investor confidence and market performance [27]