Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [1] Core Views - The company's performance exceeded expectations, driven by international gaming and AI-enhanced advertising effectiveness [2][9] - The report highlights strong revenue growth across various segments, with a focus on the integration of AI in gaming and advertising [9][40] Summary by Sections 1. Revenue and Profit Performance - In Q2 2025, Tencent achieved total revenue of 184.5 billion yuan, a year-on-year increase of 14.5%, surpassing Bloomberg's consensus estimate of 178.9 billion yuan [14] - Non-IFRS net profit reached 63.05 billion yuan, up 10.0% year-on-year, also exceeding expectations [14] 1.1 International Gaming Revenue - The network gaming segment generated 59.2 billion yuan, a 22.1% increase year-on-year, outperforming the expected 56.14 billion yuan [19] - The international gaming market contributed 18.8 billion yuan, growing 35.3% year-on-year, driven by titles from Supercell and PUBG Mobile [20] 1.2 Social Network Revenue - Social network revenue was 32.2 billion yuan, up 6.3% year-on-year, benefiting from mobile game virtual goods and video live streaming services [23] 1.3 Advertising Revenue - Advertising revenue reached 35.76 billion yuan, a 19.7% increase year-on-year, driven by improvements in AI advertising platforms and the WeChat ecosystem [25] 1.4 Financial Technology and Enterprise Services - Financial technology and enterprise services revenue was 55.54 billion yuan, a 10.2% increase year-on-year, supported by growth in consumer loans and business payment activities [29] 2. User Engagement Metrics - WeChat's monthly active users (MAU) grew to 1.411 billion, a 2.9% year-on-year increase, while QQ's MAU declined to 532 million, a 6.8% decrease [31] 3. Margin Improvements - Overall gross margin improved to 56.9%, up 3.6 percentage points year-on-year, with all business segments showing margin enhancements [35] 4. Increased AI Investment - Sales expenses rose to 9.41 billion yuan, a 2.8% increase year-on-year, primarily due to AI-related promotional activities [38] 5. Earnings Forecast and Rating - The report raises the adjusted net profit forecast for 2025-2027 to 255.5 billion, 285.8 billion, and 318.2 billion yuan, respectively, with corresponding PE ratios of 19, 17, and 16 [40]

腾讯控股回购明细 | 日期 | 回购股数（万股） | 回购最高价（港元） | 回购最低价（港元） | 回购金额（万港元） | | --- | --- | --- | --- | --- | | 2025.08.19 | 93.20 | 596.500 | 583.000 | 55040.87 | | 2025.08.18 | 93.10 | 595.500 | 587.000 | 55044.00 | | 2025.07.10 | 100.80 | 498.000 | 494.400 | 50034.87 | | 2025.07.09 | 100.50 | 504.000 | 495.200 | 50032.13 | | 2025.07.08 | 99.50 | 505.000 | 500.000 | 50031.26 | | 2025.07.07 | 100.20 | 502.000 | 494.400 | 50058.94 | | 2025.07.04 | 100.70 | 501.000 | 493.000 | 50026.92 | | 2025.07.03 | 100.40 | 503.000 | 4 ...

在业绩"静默期"结束后，腾讯控股迅速启动股票回购计划，以真金白银向市场传递对公司长期价值的坚 定信心。 8月18日，腾讯控股耗资约5.5亿港元回购公司股份。这是今年7月11日腾讯控股暂停股票回购后，实施 的新一轮回购。 不过，证券时报记者也注意到，随着港股市场回暖，腾讯控股等公司的回购力度相对2024年同期有所减 弱。 年内回购金额超400亿港元 回购是指上市公司利用流动现金从二级市场购回发行在外一定数额股票的行为，国内市场上的大规模回 购潮往往发生在下跌过程中，通常意味着上市公司认为当前自家的股票价格远低于其内在价值，同时， 也是借此向投资者表达当前股价已被严重低估的积极信号，以此来稳定投资者信心和公司股价。 8月18日，腾讯控股发布公告称，公司以每股587港元至595.50港元的价格回购93.10万股股票，耗资约 5.5亿港元。自此，腾讯控股开启了新一轮股票回购。 据证券时报记者统计，在2024年回购超1120亿港元的基础上，腾讯控股今年仍在继续回购公司股份，年 内累计回购金额超过400亿港元，展现出管理层对公司长期价值的坚定信心。 今年7月11日，腾讯控股股票回购曾按下暂停键。根据港交所相关规则，上市公 ...

格隆汇8月19日丨腾讯控股(00700.HK)发布公告，2025年8月19日耗资5.5亿港元回购93.2万股，回购价格 每股583-596.5港元。 相关事件 腾讯控股(00700.HK)8月19日耗资5.5亿港元回购93.2万股 腾讯控股(00700.HK)8月18日耗资5.5亿港元回 购93.1万股 ...

腾讯控股(00700)发布公告，于2025年8月19日斥资5.5亿港元回购股份93.2万股，每股回购价格为583- 596.5港元。 ...

Group 1 - Tencent Holdings announced a share buyback plan, investing HKD 550 million to repurchase 932,000 shares [1] - The buyback price per share ranges from HKD 583 to HKD 596.5 [1]

第 1 頁 共 7 頁 v 1.3.0 | | | B. 贖回/購回股份 (擬註銷但截至期終結存日期尚未註銷) (註5及6) | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1). | 已購回作註銷但尚未註銷的股份 | | 931,000 | 0.01015 % | HKD | 591.2352 | | | 變動日期 | 2025年8月18日 | | | | | | 2). | 已購回作註銷但尚未註銷的股份 | | 932,000 | 0.01016 % | HKD | 590.5673 | | | 變動日期 | 2025年8月19日 | | | | | 備註： 以上A部第1項的每股發行價為每股加權平均發行價。 FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 騰訊控股有限公司 呈交日期： 2025年8月19日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第1 ...

Group 1 - The Hong Kong stock market experienced a decline, with the Hang Seng Technology Index dropping nearly 1%, impacting major stocks like BYD Electronics, Xpeng Motors, and NIO [1] - Tencent Holdings resumed share buybacks, repurchasing HKD 550 million worth of shares on August 18, leading the market in buyback amounts this year, totaling HKD 40.593 billion [1] - According to China Merchants Securities, Tencent's core gaming business remains strong, with AI enhancements improving advertising and other business lines, while the e-commerce ecosystem is gradually improving [1] Group 2 - Southbound capital has seen a net inflow of over HKD 94 billion this year, primarily directed towards AI and new consumption sectors, indicating a trend towards emerging industries [2] - The Hang Seng Technology Index ETF (513180) includes 30 leading Hong Kong tech stocks, focusing on the AI industry chain, with companies like Alibaba, Tencent, and Meituan identified as potential "seven giants" of Chinese tech [2]

| 日期 | 回购股数 | 回购最高价 | 回购最低价 | 回购金额 | | --- | --- | --- | --- | --- | | | （万股） | （港元） | （港元） | （万港元） | | 2025.08.18 | 93.10 | 595.500 | 587.000 | 55044.00 | | 2025.07.10 | 100.80 | 498.000 | 494.400 | 50034.87 | | 2025.07.09 | 100.50 | 504.000 | 495.200 | 50032.13 | | 2025.07.08 | 99.50 | 505.000 | 500.000 | 50031.26 | | 2025.07.07 | 100.20 | 502.000 | 494.400 | 50058.94 | | 2025.07.04 | 100.70 | 501.000 | 493.000 | 50026.92 | | 2025.07.03 | 100.40 | 503.000 | 495.000 | 50065.76 | | 2025.07.02 | 99.60 | 508. ...

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings with a target price of HK$685.00, representing a potential upside of 17% from the current price of HK$586.00 [1][7][16]. Core Insights - Tencent's online gaming revenue grew by 22% year-on-year in Q2 2025, with domestic market growth at 17% and international market growth at 35%. The growth was driven by popular titles and new game launches [5][6]. - The advertising revenue increased by 20% year-on-year, supported by AI-driven improvements in ad targeting and user engagement [6][14]. - Financial technology and enterprise services also saw a 10% year-on-year growth, with significant contributions from commercial payments and cloud services [6][14]. - The adjusted operating profit margin reached 37.5%, up 120 basis points year-on-year, indicating improved profitability due to business expansion and higher margins from new services [7][14]. Financial Summary - Revenue projections for 2025 are estimated at RMB 748.6 billion, with a net profit of RMB 255.5 billion and an EPS of RMB 27.46 [8][14]. - The report anticipates continued growth in both domestic and international gaming segments, with revised growth expectations of 16% for domestic and 23% for international markets in 2025 [5][14]. - The adjusted operating profit margin forecasts for Q3 2025 and 2025 are raised to 38.5% and 38.0%, respectively, reflecting strong performance in high-margin business areas [14][15]. Valuation - The SOTP (Sum of the Parts) valuation for Tencent is set at HK$685.00, based on various business segment performance forecasts [16][17]. - The core gaming segment is valued at HK$2.1 trillion, while the advertising segment is valued at HK$1.5 trillion, both based on a 20x P/E ratio for 2025 [17][18].