Short Drama Industry - In November 2025, the short drama industry had 3,105 products, a decrease of 31 products from October, representing a 1.0% decline [4] - The number of short drama materials increased significantly, reaching 25.01 million sets, an increase of 3.56 million sets from October, which is a 16.6% rise [7] - The increase in APP products, which rose by 54 to 221, contributed to the growth in material volume, with APP material reaching 7.47 million sets, a 196.8% increase [8] - The top 10 short drama APP products saw a total material volume of 3.19 million sets, an increase of 1.06 million sets or 49.8% from October [8] - The top two products in the short drama material ranking remained the same, with "Red Fruit Free Short Drama" leading with 1.35 million sets, a 22.3% increase [9][10] Novel Industry - In November 2025, the novel industry had 3,740 products, an increase of 87 products from October, representing a 2.4% rise [14] - The total number of novel materials increased to 10.11 million sets, up by 737,000 sets or 7.9% from October [17] - APP material volume decreased by 85,300 sets to 373,600 sets, a decline of 18.6%, while small program material volume increased by 158,600 sets to 632,400 sets, a rise of 33.5% [17] - The top novel product, "Tomato Free Novel," maintained its position with 826,558 sets, a 3.8% increase from October [19] - The ranking saw significant changes, with "Weizhen Novel" rising to second place with a 122.4% increase in material volume [20][23] - The top 10 novels were predominantly female-oriented, with 8 out of 10 being female genres, and the most active platforms were Zhihu, followed by Tomato, Point Crowd, and Black Rock [23]

Market Performance - The three major US stock indices closed mixed, with the Dow Jones up 1.34% at 48,704.01 points, the S&P 500 up 0.21% at 6,901 points, and the Nasdaq down 0.25% at 23,593.86 points [1] - Major tech stocks mostly declined, with Google down over 2%, Nvidia down more than 1%, Tesla down over 1%, Amazon down 0.65%, and Apple down 0.27%. Microsoft rose over 1% and Facebook increased by 0.4% [1] - Popular Chinese concept stocks showed mixed results, with NIO up nearly 2%, Baidu and Century Internet up over 1%, while Alibaba, Zhihu, and Bilibili fell over 1%, and Xpeng Motors dropped over 2% [1] European Market - All three major European stock indices closed higher, with Germany's DAX index up 0.68% at 24,294.61 points, France's CAC40 index up 0.79% at 8,085.76 points, and the UK's FTSE 100 index up 0.49% at 9,703.16 points [1] Commodity Markets - International precious metal futures generally rose, with COMEX gold futures up 2.00% at $4,309.30 per ounce and COMEX silver futures up 4.83% at $63.98 per ounce [1] - US oil main contract fell 0.92% to $57.92 per barrel, while Brent crude oil main contract dropped 1.01% to $61.58 per barrel [1] - London base metals mostly increased, with LME tin up 4.69% at $41,880.00 per ton, LME zinc up 3.76% at $3,198.00 per ton, LME copper up 2.40% at $11,833.50 per ton, LME aluminum up 0.98% at $2,895.00 per ton, and LME lead up 0.18% at $1,983.50 per ton. LME nickel decreased by 0.29% to $14,610.00 per ton [1] Bond Markets - US Treasury yields were mixed, with the 2-year yield up 0.23 basis points at 3.538%, the 3-year yield unchanged at 3.586%, the 5-year yield up 0.36 basis points at 3.733%, the 10-year yield up 0.78 basis points at 4.155%, and the 30-year yield up 1.41 basis points at 4.800% [1] - European bond yields collectively fell, with the UK 10-year yield down 2.2 basis points at 4.482%, France's 10-year yield down 1.4 basis points at 3.551%, Germany's 10-year yield down 0.8 basis points at 2.840%, Italy's 10-year yield down 2 basis points at 3.525%, and Spain's 10-year yield down 2.1 basis points at 3.288% [1]

Core Insights - The communication services sector has several oversold stocks, presenting potential buying opportunities for undervalued companies [1][2] Group 1: Oversold Stocks - Gogo Inc (NASDAQ:GOGO) has an RSI of 26.4, with a recent stock price of $5.61 after a 2.8% gain, but has seen a 19% decline over the past five days and a 52-week low of $5.20 [6] - Zhihu Inc (NYSE:ZH) has an RSI of 25.6, closing at $3.39 after a 1.6% drop, with a 20% decline over the past month and a 52-week low of $3.19 [6] - Brera Holdings PLC (NASDAQ:SLMT) has an RSI of 24.2, with shares closing at $2.43 after a 4.3% decline, experiencing a 67% drop over the past month and a 52-week low of $1.80 [6]

Core Insights - Zhihu Inc (ZH) experienced significant growth throughout most of 2025 but has recently seen a slight decline as the year approaches its end, losing all previous gains [1]. Company Performance - The company was up substantially for the year until recently, indicating a volatile performance trend [1]. Market Context - The overall market sentiment and performance of online content providers in China may be influencing Zhihu's recent downturn [1].

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年11月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 知乎 呈交日期: 2025年12月4日 I. 法定/註冊股本變動 1. 股份分類 不同投票權架構公司普通股 股份類別 A 於香港聯交所上市 (註1) 是 證券代號 (如上市) 02390 說明 法定/註冊股份數目 面值 法定/註冊股本 上月底結存 1,550,000,000 USD 0.000125 USD 193,750 增加 / 減少 (-) 0 USD 本月底結存 1,550,000,000 USD 0.000125 USD 193,750 | 2. 股份分類 | 不同投票權架構公司普通股 | 股份類別 | B | | 於香港聯交所上市 (註1) | | 否 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02390 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | 面值 | | | 法定/註冊股本 | ...

Core Viewpoint - Zhihu Inc. is facing significant challenges due to the impact of generative AI on its business model, leading to a decline in revenue and user engagement, ultimately resulting in a return to net losses after a brief period of profitability [3][4][6]. Financial Performance - In the third quarter, Zhihu's revenue fell 22% year-on-year to 660 million yuan ($120 million), down from 850 million yuan a year earlier [4]. - All three main revenue streams experienced declines: advertising and marketing services revenue decreased by 26% to 189 million yuan, paid membership revenue dropped 16% to 385 million yuan, and "other revenue" fell over 30% to 83.92 million yuan [4]. - The company's revenue for the first nine months of the year totaled 2.11 billion yuan, down 23% year-on-year, with a net profit of 15.7 million yuan compared to a net loss of 260 million yuan in the same period last year [7]. User Engagement - By the end of the third quarter, Zhihu's average monthly subscribing members totaled 14.3 million, a decline of 13.3% from 16.5 million a year earlier, and its average monthly active users (MAU) also decreased by 21.2% year-on-year [10]. Strategic Challenges - The rise of AI large language models is undermining Zhihu's traditional value proposition of high-quality knowledge sharing, making it increasingly replaceable [9]. - Founder Zhou Yuan acknowledges the need for Zhihu to evolve into a platform that combines "information + trust" to remain relevant in the AI era [11]. - Despite launching AI-powered features and a knowledge base subscription product, these initiatives have not significantly improved user engagement or revenue [13]. Market Perception - Following the earnings report, Zhihu's Hong Kong-listed shares fell over 8%, reflecting market pessimism about the company's near-term outlook [14]. - The company's shares trade at a price-to-sales (P/S) ratio of less than 1, indicating that the market does not view it as a beneficiary of the AI trend [14].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of $4.30, indicating a potential upside of 21.2% from the current price of $3.52 [1][5]. Core Insights - The company is currently undergoing a transformation phase, leveraging AI to enhance its ecosystem and achieve a positive cycle [5]. - Despite a 22% year-over-year decline in total revenue for Q3 2025, operational efficiency and cost control measures have led to a significant narrowing of Non-GAAP operating losses by 16.3% to 73.5 million yuan [7][10]. - The strategic shift towards an AI-driven community aims to reshape the content ecosystem, enhancing user engagement and monetization opportunities [4][9]. Summary by Sections Financial Performance - In Q3 2025, total revenue was 659 million yuan, down 22% year-over-year, with paid membership revenue declining by approximately 16.1% to 386 million yuan [7][10]. - Marketing services revenue fell by 26.6% to 189 million yuan, while other business revenues, including vocational training, decreased by 35.1% to 83.9 million yuan [7][10]. - The company reported a net loss of 46.7 million yuan for Q3, with adjusted net losses narrowing to 21 million yuan, indicating improved profitability metrics [7][10]. Strategic Initiatives - The company has accelerated its core strategy to build an AI-driven community, focusing on high-quality content, expert networks, and AI capabilities [4][8]. - The penetration rate of the AI product "Zhihu Direct Answer" exceeded 15%, marking a fourfold increase from the previous year, which enhances user experience and information retrieval efficiency [8][10]. - Future growth is expected to rely heavily on the successful execution of AI strategies, including enhanced membership services and innovative advertising products [5][10]. Market Position and Outlook - The company is projected to achieve profitability by 2027, despite short-term revenue declines due to its strategic transformation [5][10]. - With cash and cash equivalents totaling 4.58 billion yuan, the company has a strong financial position to support future strategic investments and AI development [5][10]. - The report emphasizes the unique advantages of the company in high-quality content and professional creator ecosystems, positioning it favorably in the AI era [10].

Core Insights - Zhihu's Q3 2025 total revenue was 659 million yuan, a year-on-year decline of 22% [2] - The net loss for Q3 2025 was 46.7 million yuan, compared to a net loss of 9 million yuan in the same period last year, indicating an expanded loss [2] - Adjusted net loss was 21 million yuan, up from an adjusted net loss of 13.1 million yuan year-on-year [2] Revenue Breakdown - Marketing services revenue for Q3 2025 was 189 million yuan, down 26.6% year-on-year, primarily due to ongoing optimization of service product offerings [4] - Paid membership revenue was 386 million yuan, a decrease of 16.1% year-on-year, attributed to a decline in average monthly subscription members [4] - Other revenues, including vocational education and consumer goods, totaled 83.9 million yuan, down 34.96% year-on-year, mainly due to strategic optimization in Zhihu's vocational training business [4] Expense Analysis - Total operating expenses for Q3 2025 were 503.5 million yuan, a decrease of 19.4% year-on-year [4] - Sales and marketing expenses were 330 million yuan, down 14.9% year-on-year, due to more restrained promotional spending and reduced personnel-related expenses [4] - R&D expenses were 114 million yuan, a significant decrease of 36.2% year-on-year, reflecting improved R&D efficiency [4] Membership and Financial Position - The average monthly subscription members reached 14.3 million, an increase of 8.1% quarter-on-quarter [5] - As of September 30, 2025, Zhihu's cash and cash equivalents, along with short-term investments, amounted to 4.5832 billion yuan [5] - Zhihu repurchased 31.1 million Class A ordinary shares for a total price of 66.5 million USD under its existing share repurchase plan [5] Management Commentary - The CFO of Zhihu stated that the non-GAAP operating loss narrowed by 16.3% year-on-year, reflecting strict cost management and improved operational efficiency [5] - The company aims to strengthen commercial resilience and explore new revenue models, leveraging its strengths in content quality, creator professionalism, and AI-driven innovation [5] Operational Challenges - Zhihu experienced three outages in the second half of the year, with one incident causing significant disruption across both web and mobile platforms, leading to widespread user complaints [6][7] - The CTO of Zhihu resigned for personal reasons on September 30, 2025, and as of November 28, 2025, no announcement regarding a successor has been made, indicating a potential vacancy in this critical role [7]

Core Insights - The article emphasizes the focus on value investing in Asia, particularly in Hong Kong, targeting stocks with significant discrepancies between market price and intrinsic value [1] - It highlights two main categories of investment opportunities: deep value balance sheet bargains and wide moat stocks, which are characterized by their strong competitive advantages [1] Group 1: Investment Strategy - The research service aims to identify deep value stocks, such as net cash stocks and low price-to-book (P/B) ratio stocks, which are available at a discount [1] - It also seeks wide moat stocks, which are high-quality businesses with sustainable competitive advantages, often referred to as "Magic Formula" stocks [1] Group 2: Market Focus - The primary market of interest is the Asian equity market, with a specific emphasis on Hong Kong-listed stocks [1] - The service provides monthly updates and watch lists to assist investors in tracking potential investment opportunities [1]

Core Insights - The article emphasizes the focus on value investing in Asia, particularly in Hong Kong, targeting stocks with significant discrepancies between market price and intrinsic value [1] - It highlights two main categories of investment opportunities: deep value balance sheet bargains and wide moat stocks, which are characterized by their strong competitive advantages [1] Group 1: Investment Strategy - The research service aims to identify deep value balance sheet bargains, such as net cash stocks and low price-to-book (P/B) ratio stocks, which are available at a discount [1] - It also seeks wide moat stocks, which are high-quality businesses with strong earnings power that can be acquired at a discount [1] - The service provides monthly updates and watch lists to assist investors in tracking potential investment opportunities [1] Group 2: Market Focus - The primary focus is on the Asian equity market, with a particular emphasis on Hong Kong-listed stocks [1] - The service is designed for value investors looking for unique investment opportunities in the region [1]