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柳州螺蛳粉解锁冰鲜技术 保留堂食口味“鲜”达全国
Zhong Guo Xin Wen Wang· 2025-08-26 11:23
柳州市商务局副局长贾建功表示,冰鲜柳州螺蛳粉研发上市,正是柳州突破传统,不断满足消费者 对"新鲜口感"需求的关键一步,既保留了柳州螺蛳粉"鲜、酸、香、辣、烫、爽"的核心风味,又通过锁 鲜技术实现了食材新鲜度与保质期的平衡,为产业发展开辟新赛道。 为提升冰鲜柳州螺蛳粉的品质,确保食品安全,柳州市积极引导实体店由传统的店面打包代购方式向工 业化、标准化、品牌化、规模化转型。目前,绝大部分实体店已经采取品牌贴牌工业化生产方式,冰鲜 柳州螺蛳粉工业化生产企业已经达到30多家,形成较大生产规模,并且还将会快速发展。 据悉,柳州螺蛳粉产业化通过十年来的发展,目前已经形成三个赛道:即工业化袋装螺蛳粉赛道、螺蛳 粉实体店赛道和柳州螺蛳粉原材料供应链赛道。柳州螺蛳粉全产业链已经达到760多亿的产业规模;目 前工业化袋装螺蛳粉生产企业约50家左右,年销售收入己经达到170亿元左右;全国螺蛳粉实体店已经 达到5.1万多家。(完) 中新网柳州8月26日电 (林馨)26日,广西柳州市举行助力冰鲜柳州螺蛳粉"鲜"达全国项目推介会。柳州 市的堂食螺蛳粉,将通过"即时零售+冰鲜运输"保留实体店风味,让"鲜"味传递到全国各地。 近年来,随着消 ...
抖音发布《2025年中反诈报告》:从未推出“抖音会议”APP
Core Insights - Douyin released the "Anti-Fraud Report 2025," highlighting significant efforts in combating fraud on its platform [1] - The report indicates that from January to July 2025, Douyin intercepted over 7 million fraudulent messages daily and sent more than 8 million anti-fraud reminders to users [1] Fraud Techniques - The report details various fraudulent methods, including impersonation of Douyin customer service, where scammers trick victims into downloading fake apps like "Douyin Meeting" to gain access to sensitive information [1] - Scammers also exploit social causes, such as "poverty alleviation," to lure users into downloading fraudulent apps like "Douyin Poverty Wallet," promising high returns and fabricating investment projects [1] - Other fraudulent applications bearing Douyin's branding or similar names are identified, primarily using screen sharing or remote control to steal funds from victims [1] Douyin's Stance - Douyin emphasizes that it has never launched the aforementioned apps and categorically states that various named applications are fraudulent [1]
抖音回应“银行落马副行长出狱后当网红”:以犯罪经历博眼球 已处置禁言
人民财讯8月26日电,近日,一名自称民生银行某支行前副行长的男子肖某在社交媒体发视频,讲述入 狱前经历。抖音黑板报微博回应,经核查,报道所示账号发布内容涉及以犯罪经历博眼球,违反《抖音 社区自律公约》,已处置禁言。 (原标题:抖音回应"银行落马副行长出狱后当网红":以犯罪经历博眼球 已处置禁言) ...
抖音电商:限制1.6万达人直播权限
Xin Lang Cai Jing· 2025-08-26 05:24
Group 1 - The core viewpoint of the article is that Douyin e-commerce is taking strict measures to combat negative behaviors in live streaming sales, such as live streaming with pre-recorded content and other deceptive practices [1] - Since 2025, the platform has indefinitely revoked the live streaming privileges of 11,000 creators and over 5,000 creators' e-commerce live streaming permissions due to ongoing violations and failure to rectify after warnings [1] - The actions are aimed at protecting consumer experience and addressing issues related to group-based recording violations in the live streaming sales environment [1]
大事件:抖音内测线下收单业务,微信支付和支付宝的新对手来了
3 6 Ke· 2025-08-26 03:32
Core Insights - Douyin is currently testing an offline payment acquisition business, which could help local stores tap into online traffic sources and initiate new payment competition [1][13] - The new payment feature allows merchants to attract users by offering exclusive discounts before, during, and after the payment process [1][4] - The integration of user-generated content and payment incentives is expected to convert payment traffic into private domain traffic, similar to existing services from Alipay and WeChat Pay [10] Group 1: Business Impact - The new payment service is described as a "merchant traffic tool," enabling users to follow brand accounts after making a payment [1] - Users can earn payment vouchers by sharing merchant videos, which encourages social sharing and increases engagement [4] - The testing phase has reportedly included several tea chain stores, indicating a broad interest from various merchants [7] Group 2: Competitive Landscape - Douyin's entry into the offline payment space is anticipated to disrupt existing payment giants, providing significant new traffic sources for brands and business service providers [13] - Early testing may involve promotional strategies such as targeted traffic and post-payment incentives to attract users [13] - The official launch is contingent upon obtaining necessary regulatory approvals and payment licenses, with expectations for a large-scale rollout once these are secured [13][14]
商家争夺战胶着 小红书跟进免佣计划
Bei Jing Shang Bao· 2025-08-25 16:19
今年以来,小红书电商不断加速商业化进程,提升供给侧的丰富度。其中,小红书在2月宣布启动电商 运营服务商招募,希望通过运营服务商加速潜力商家在小红书的经营成长;4月,小红书对商家结算账 期进行全面升级,通过缩短确认收货时间、差异化结算策略等举措,提升商家资金周转效率;8月,小 红书计划组建大商业板块,推动资源跨部门协同,进一步打通从广告投放到电商交易的商家服务链路。 据了解,大商业板块将由小红书COO柯南担任总负责人,与小红书CMO兼商业部负责人之恒共同组成 领导班子。 平台持续释放针对商家的利好政策,目的之一便是为业务扩张铺路。为了争抢市场,今年淘天、京东、 美团相继推出惠商政策。今年7月,淘宝闪购启动总额500亿元的补贴计划,将在一年内直补消费者及商 家,该举措吸引超24万的新商家前来注册,其中大部分为中小商家;京东则在外卖、酒旅商家入驻方面 制定免佣金政策,同时,针对今年6月30日前入驻的服装、美妆、运动、箱包配饰、鞋靴等品类新商 家,推出最低0扣点、返佣最高100%等激励政策。 据了解,此前小红书电商的佣金,即基础技术服务费率按类目有所不同,多集中在2%—5%。例如,女 装、个人护理、宠物品类的费率为5 ...
打工人周末集体查账:12年前的退款还没到?
Hu Xiu· 2025-08-25 12:37
Core Viewpoint - The recent controversy surrounding Meituan's refund process has led to widespread consumer dissatisfaction, with many users reporting issues of refunds not being credited to their accounts, sparking a "self-checking" movement among consumers [3][4][40]. Group 1: Consumer Reactions - Many consumers initially dismissed the refund issues but later discovered discrepancies in their accounts, leading to a significant number of users checking their past orders for missing refunds [2][7][8]. - The situation escalated into a "nationwide checking action," with users meticulously tracing back their orders and refund statuses, often uncovering multiple unresolved transactions [6][40]. - Reports indicate that some users have experienced refunds that were marked as "failed" or "in process" for extended periods, with one case taking as long as eight months to resolve [10][11][15]. Group 2: Meituan's Response - Meituan attributed the refund issues to system delays and payment channel anomalies, promising to optimize the refund process [3][25]. - The company acknowledged that some refunds were not processed due to users having deactivated their payment accounts, leading to confusion and frustration among consumers [11][25]. - Meituan's customer service has faced criticism for requiring users to provide extensive documentation to verify their claims, which many users found unreasonable [27][61]. Group 3: Broader Implications - The refund issues with Meituan have prompted consumers to scrutinize refund processes across various platforms, including Taobao and JD.com, indicating a broader concern about refund reliability in the e-commerce sector [40][41]. - The complexity of refund processes, involving multiple parties such as merchants, platforms, and banks, has been highlighted as a significant factor contributing to delays and confusion [58][59]. - The controversy has raised questions about consumer trust in large platforms, as many users initially believed that such companies would not overlook small amounts of money [62][63].
快手前高管涉贪1.4亿,创下大厂贪腐新纪录
3 6 Ke· 2025-08-25 11:24
Core Points - The article discusses a significant corruption case involving a former executive of Kuaishou, Feng Dian, who embezzled 140 million yuan in subsidies intended for service providers and operators [1][2][5] - The case highlights systemic issues within the internet industry, particularly regarding the concentration of power and lack of oversight, which can lead to corruption [22][23] Group 1: Corruption Case Details - Feng Dian, the former general manager of Kuaishou's e-commerce service provider operations, exploited his position to design and execute a scheme to embezzle company subsidies [1][2][5] - The embezzlement occurred through a series of fraudulent applications and the manipulation of internal data, allowing external suppliers to submit false claims [3][4] - The total amount embezzled reached a record 140 million yuan, marking a significant incident in corporate corruption within the industry [2][5] Group 2: Methods of Money Laundering - To launder the embezzled funds, Feng Dian and his accomplices established multiple shell companies to receive the subsidy payments [6][7] - The group utilized various offshore virtual currency trading platforms to convert the stolen funds into Bitcoin and other cryptocurrencies, complicating the tracking of the money [8] Group 3: Broader Industry Implications - The article notes a trend of increasing corruption cases within major internet companies, with a significant number of incidents reported in Haidian District, Beijing, where many tech firms are located [11][13] - The operational roles within these companies are identified as high-risk for corruption, particularly in areas involving resource allocation and financial incentives [14][16] - The report indicates that corruption is not limited to high-level executives; a majority of cases involve lower-level employees who have significant decision-making power [17][18] Group 4: Company Responses and Industry Trends - In response to rising corruption, internet companies are enhancing their internal controls and auditing processes, with a focus on reducing costs and improving efficiency [20][21] - Despite the severity of the Feng Dian case, Kuaishou opted for a low-profile response, likely to avoid further damaging its reputation during a critical business transition [22][23] - The article suggests that the case serves as a reflection of the broader challenges faced by the internet industry, where rapid growth can outpace the development of effective oversight mechanisms [23]
2025年以来,抖音电商宠物类目GMV同比增长95%
Core Insights - Douyin e-commerce's pet category GMV has increased by 95% year-on-year since 2025, indicating a significant growth trend in the pet consumption market [1] - The fastest-growing product categories include smart pet devices, health products for cats and dogs, and toys, reflecting a shift towards higher-order nurturing and emotional needs [1] - The data suggests that pet consumption is evolving from traditional basic needs to personalized, emotional, and refined demands, becoming an important growth point in the consumer market [1]
抖音电商:今年宠物类目成交总额同比增长95%
Xin Jing Bao· 2025-08-25 11:08
Core Insights - Douyin e-commerce released the "2025 Douyin E-commerce Pet Consumption Trend Report," indicating significant growth in the pet category's GMV (Gross Merchandise Volume) by 95% year-on-year since 2025 [1] - Emerging brands in the pet category have seen a year-on-year growth of 75%, highlighting a shift towards new consumer trends [1] - Non-traditional pet products, such as supplies for reptiles, birds, and other small pets, have opened new consumption channels through video marketing [1] - In mainstream cat and dog care scenarios, high-demand products like smart pet devices, health products, and toys are experiencing the fastest growth in order volume [1]