证券研究报告·行业跟踪周报·房地产 房地产行业跟踪周报 新房二手房成交面积环比改善，持续推进城市 更新 增持（维持） 2025 年 05 月 19 日 证券分析师 房诚琦 执业证书：S0600522100002 fangcq@dwzq.com.cn 行业走势 -26% -21% -16% -11% -6% -1% 4% 9% 14% 19% 2024/5/20 2024/9/18 2025/1/17 2025/5/18 房地产 沪深300 相关研究 [Table_Tag] [Table_Summary] ◼ 投资要点 ◼ 上周（2025.5.12-2025.5.16）：上周房地产板块（中信）涨跌幅-0.5%,同期 沪深 300、万得全 A 指数涨跌幅分别为 1.1%、0.7%，超额收益分别为- 1.6%、-1.2%。29 个中信行业板块中房地产位列第 25。 ◼ （1）新房市场：上周 36 城新房成交面积 205.1 万方，环比+29.6%，同 比-12.5%。2025 年 5 月 1 日至 5 月 16 日累计成交 381.4 万方，同比- 2.4%。今年截至 5 月 16 日累计成交 3684.7 万方， ...

Core Viewpoint - The Shanghai real estate market is experiencing a vibrant performance, particularly in new housing projects, although there are notable disparities between urban and suburban areas [1][2]. Group 1: New Housing Market Performance - Several new housing projects in central Shanghai are witnessing strong sales, with some projects offering incentives such as parking space vouchers and group purchase discounts [2]. - Notable sales figures include: - Feiyun Yuefu with a subscription rate of 412%, sold out at launch - Poly Haishangyin with a subscription rate exceeding 230%, sold out - Pudong Lianyuan with a subscription rate around 319%, sold out - Greentown Chaoming Dongfang with a subscription rate close to 160%, triggering a five-year sales restriction, sold out [2]. - The new housing market in Shanghai is showing signs of differentiation, with urban projects performing significantly better than suburban ones [2][3]. Group 2: Second-hand Housing Market Activity - The second-hand housing market in Shanghai is also active, with reports of increased transactions and a stable market environment [4]. - A real estate agent noted that their company achieved over 1.5 million yuan in sales on a single day, a significant increase compared to the usual daily performance [4]. - Data from Lianjia indicates that from the first 18 days of May compared to the same period in April, there was a 5% increase in second-hand housing traffic, a 20% increase in viewings, and a 10% increase in transaction volume [4][5]. Group 3: Market Dynamics and Trends - The stability in the new housing market is closely linked to the active second-hand market, as many homeowners are selling their properties to upgrade, thus maintaining a smooth transaction chain [5]. - The demand for affordable housing priced under 3 million yuan remains strong, serving as a backbone for the market [5].

2025 年 05 月 20 日 开源晨会 0520 ——晨会纪要 数据来源：聚源 -32% -16% 0% 16% 32% 48% 2024-05 2024-09 2025-01 沪深300 创业板指 昨日涨跌幅前五行业 | 行业名称 | 涨跌幅(%) | | --- | --- | | 综合 | 1.987 | | 环保 | 1.873 | | 房地产 | 1.751 | | 国防军工 | 1.051 | | 社会服务 | 1.024 | | 数据来源：聚源 | | 沪深300 及创业板指数近1年走势 吴梦迪（分析师） wumengdi@kysec.cn 证书编号：S0790521070001 观点精粹 【地产建筑】新房上海同环比领涨，一线新房价格环比持平——行业点评报告 -20250519 【地产建筑】销售面积降幅持续收窄，国内贷款增速转正——行业点评报告 -20250519 【机械】特斯拉机器人"丝滑"起舞，智能化大幅提升，硬件趋向定型——行业 周报-20250518 【建材】城市更新行动进度加速，关注建材投资机会——行业周报-20250518 【传媒】多模态 AI 继续迭代，IP 产业资本化或加快— ...

2025 年 05 月 19 日 证券分析师 房诚琦 执业证书：S0600522100002 fangcq@dwzq.com.cn 证券研究报告·行业跟踪周报·房地产 房地产行业跟踪周报 新房二手房成交面积环比改善，持续推进城市 更新 增持（维持） 行业走势 《公积金贷款利率下调，市场有望逐 步企稳》 2025-05-13 《三部委发布会点评：公积金贷款利 率下调，货币政策支持行业止跌回 稳 》 2025-05-07 东吴证券研究所 1 / 17 请务必阅读正文之后的免责声明部分 [Table_Tag] [Table_Summary] ◼ 投资要点 ◼ 上周（2025.5.12-2025.5.16）：上周房地产板块（中信）涨跌幅-0.5%,同期 沪深 300、万得全 A 指数涨跌幅分别为 1.1%、0.7%，超额收益分别为- 1.6%、-1.2%。29 个中信行业板块中房地产位列第 25。 ◼ （1）新房市场：上周 36 城新房成交面积 205.1 万方，环比+29.6%，同 比-12.5%。2025 年 5 月 1 日至 5 月 16 日累计成交 381.4 万方，同比- 2.4%。今年截至 5 月 16 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The sales area decline has continued to narrow in the first four months of 2025, with high-energy cities showing higher transaction heat [5][14] - The new housing starts have decreased significantly, impacting construction data, while completion areas are still declining year-on-year [6][19] - The decline in real estate development investment has expanded, with weak willingness to start new projects [7][20] - Domestic loan growth has turned positive, but sales collection pressure remains significant [24] Summary by Sections Sales Performance - In the first four months of 2025, the national commodity housing sales area was 283 million square meters, down 2.8% year-on-year, with residential sales area down 2.1% [5][14] - The sales amount for commodity housing was 2.70 trillion yuan, down 3.2% year-on-year, with residential sales amount down 1.9% [5][14] - In April 2025, the sales area and amount were down 2.1% and 6.7% year-on-year, respectively, with a monthly average price decline of 4.7% [5][14] Construction and Investment - The new housing starts in the first four months of 2025 were 178 million square meters, down 23.8% year-on-year [6][19] - The completion area was 156 million square meters, down 16.9% year-on-year, indicating continued pressure on construction [6][19] - Real estate development investment in the first four months was 2.77 trillion yuan, down 10.3% year-on-year, primarily due to declining new starts [7][20] Financing and Market Outlook - The total funds available for real estate development enterprises were 3.26 trillion yuan, down 4.1% year-on-year, with domestic loans showing a positive growth of 0.8% [24] - The investment suggestion indicates a recovery trend in core cities since March 2025, with a recommendation for companies that can capture improvement-driven customer demand [30]

证券研究报告 | 行业周报 gszqdatemark 2025 05 18 年 月 日 房地产开发 2025W20：本周新房成交同比-11.3%，二手房同比+3.7% 行情回顾：本周申万房地产指数累计变动幅度为-0.3%，落后沪深 300 指 数 1.43 个百分点，在 31 个申万一级行业排名第 25 名。 新房：本周 30个城市新房成交面积为195.6万平方米，环比提升29.2%， 同比下降 11.3%，其中样本一线城市的新房成交面积为 60.1 万方，环比 +41.1%，同比+13.8%；样本二线城市为 87.5 万方，环比+25.5%，同比 -28.1%；样本三线城市为 48.0 万方，环比+22.9%，同比+4.3%。 二手房：本周 14 个样本城市二手房成交面积合计 230.4 万方，环比增长 44.3%，同比增长 3.7%。其中样本一线城市的本周二手房成交面积为 96.8 万方，环比 63.4%；样本二线城市为 104.9 万方，环比 26.4%；样 本三线城市为 28.7 万方，环比 64.8%。 信用债：本周共发行房企信用债 5 只，环比减少 5 只；发行规模共计 36.00 亿元，环比减少 ...

Investment Rating - The report does not explicitly provide an investment rating for the real estate industry Core Insights - The A-share real estate sector experienced a slight decline of -0.3% during the week, ranking 25th among all sectors, while the Hong Kong real estate sector remained flat at 0%, ranking 11th [2] - New home sales showed a rebound on a week-on-week basis but declined year-on-year, indicating continued pressure on market sentiment [3] - The central government has issued a roadmap for urban renewal, emphasizing financial support to accelerate project implementation, which is expected to enhance the pace of urban renewal projects [4][13] Summary by Sections Market Overview - The A-share real estate sector's performance was -0.3%, while the Hong Kong real estate sector was flat at 0% [2] - The property service and management index in Hong Kong increased by 0.3%, while the Hang Seng China Enterprises Index rose by 1.9% [2][26] Land Transactions - In the week of May 10-16, 2025, the total area of residential land sold across 300 cities was 334 million square meters, reflecting a week-on-week decrease of 29% and a year-on-year decrease of 45% [29] - The cumulative area of residential land sold from the beginning of 2025 to date is 12,486 million square meters, showing a year-on-year decline of 1.3% [29] New Home Sales - In the week of May 10-16, 2025, new home sales across 47 cities totaled 343 million square meters, with a week-on-week increase of 30% but a year-on-year decrease of 13% [35] - First-tier cities saw a week-on-week increase of 29% in new home sales, while second-tier cities experienced a 43% increase [35] Second-Hand Home Sales - Second-hand home transactions across 22 cities totaled 265 million square meters, with a week-on-week increase of 39% but a year-on-year decrease of 2% [43] - First-tier cities reported a week-on-week increase of 51% in second-hand home sales, while second-tier cities saw a 31% increase [43] Urban Renewal Initiatives - The central government has outlined eight key tasks for urban renewal, including the renovation of existing buildings and the improvement of urban infrastructure [4][13] - Financial support through central budget investments and special bonds is expected to facilitate the acceleration of urban renewal projects [4][13] Financing Trends - In April 2025, the social financing scale increased by 1.16 trillion yuan, with a year-on-year increase of 29.3% [5][15] - The amount of new residential medium- and long-term loans decreased by 123.1 billion yuan in April, reflecting a year-on-year reduction of 435 billion yuan [16]

Investment Rating - The report does not explicitly provide an investment rating for the real estate industry Core Views - The A-share real estate sector experienced a slight decline of -0.3% this week, ranking 25th among all sectors, while the Hong Kong real estate sector remained flat at 0%, ranking 11th [2] - New home sales showed a rebound on a week-on-week basis but declined year-on-year, indicating continued pressure on market sentiment [3] - The recent issuance of a "roadmap" for urban renewal is expected to accelerate project implementation with financial support from the government [4] Summary by Sections Market Overview - The A-share real estate sector's performance was -0.3%, while the Hong Kong real estate sector was flat at 0% [2] - The property service and management index in Hong Kong increased by 0.3%, while the Hang Seng China Enterprises Index rose by 1.9% [2][26] Land Transactions - In the week of May 10-16, the total area of residential land sold across 300 cities was 334 million square meters, reflecting a week-on-week decrease of 29% and a year-on-year decrease of 45% [29] - The cumulative area of residential land sold from the beginning of 2025 to date is 12,486 million square meters, showing a year-on-year decline of 1.3% [29] New Home Sales - In 47 cities, new home sales totaled 343 million square meters, with a week-on-week increase of 30% but a year-on-year decrease of 13% [35] - First-tier cities saw a week-on-week increase of 29% and a year-on-year stability, while second-tier cities experienced a week-on-week increase of 43% but a year-on-year decline of 22% [35] Second-Hand Home Sales - In 22 cities, second-hand home sales totaled 265 million square meters, with a week-on-week increase of 39% but a year-on-year decrease of 2% [43] - First-tier cities reported a week-on-week increase of 51% and a year-on-year increase of 9% [43] Urban Renewal - The government has outlined eight key tasks for urban renewal, including the renovation of existing buildings and the improvement of urban infrastructure [4][13] - Financial support through central budget investments and special bonds is expected to facilitate the acceleration of urban renewal projects [4][13] Financing Trends - In April 2025, the social financing scale increased by 1.16 trillion yuan, with a year-on-year increase of 29.3% [5][15] - The new residential medium- and long-term loans decreased by 123.1 billion yuan in April, reflecting a year-on-year reduction of 435 billion yuan [5][15]

——房地产行业周度观点更新 丨证券研究报告丨 行业研究丨行业周报丨房地产 [Table_Title] 现房销售有哪些潜在影响？ 报告要点 [Tablary] 现房销售对于房企而言最大的影响在于现金流回正时间拉长，即周转率和 IRR 明显下降，净利 率也承压，ROE 受周转率和净利率双击，下降压力会更大；现实情况可能趋于折中，土地款延 期支付、地价下降和房价传导对净利率下行有所缓释，政策配套下杠杆率也有一定对冲，ROE 降幅可能趋缓；海南经验在当前不具备普遍参考性。此外，房企短期供货能力下降，现金流也 将承压，土地财政下行压力进一步加大，但行业资金壁垒显著提高，中期对优秀房企构成利好。 综合考虑制度改革和现实约束，预计现房销售大概率仍将以试点扩容的方式渐进推广。 分析师及联系人 [Table_Author] 刘义 侯兆熔 SAC：S0490520040001 SFC：BUV416 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 中央：《关于持续推进城市更新行动的意见》中提及，加快拆除改造 D 级危险住房；不搞大拆 大建；加快实施群众改造意愿强烈、城市资金能平衡、征 ...

Investment Rating - The investment rating for the real estate industry is "Positive" and maintained [14]. Core Insights - The policy goal of stabilizing the market is becoming more proactive, and market expectations have improved, although marginal downward pressure has increased since April [7]. - The rapid decline in industry volume and price may have passed, with structural highlights in core areas and quality properties [7]. - The experience from Hainan is not universally applicable in the current context, and the short-term supply capacity of real estate companies is declining, putting pressure on cash flow [3][11]. - The industry is expected to gradually promote the pilot expansion of existing home sales, considering institutional reforms and practical constraints [11]. Market Performance - The Yangtze River Real Estate Index increased by 0.04% this week, with a relative excess return of -1.08% compared to the CSI 300, ranking 24th out of 32 [8]. - Year-to-date, the Yangtze River Real Estate Index has decreased by 5.53%, with a relative excess return of -4.37% compared to the CSI 300, ranking 29th out of 32 [8]. Policy Developments - The central government emphasizes financial balance in urban renewal, prohibiting large-scale demolition and illegal borrowing [9]. - Local measures in Xinyang, Henan, have implemented existing home sales for newly sold land, ensuring reasonable residential de-stocking cycles [9]. Sales Data - New home transaction area in 37 cities showed a rolling year-on-year decline of 4.1%, while second-hand home transactions in 19 cities increased by 11.6% [10]. - As of May 16, the new home transaction area in 37 cities showed a month-on-month increase of 0.2%, while second-hand homes increased by 6.2% [10]. Current Focus - The discussion and promotion of existing home sales have gained attention again in 2023 due to delivery issues and the need for institutional reform [11]. - The impact of existing home sales on real estate companies includes extended cash flow recovery times, decreased turnover rates, and increased uncertainty and funding costs [11].