2026 地产股怎么选？空间多大？20260227 摘要 NAV/RNV 估值框架在市场左侧阶段提供基于在手资源净清算价值的估 值基准，通过自下而上测算项目销售价格、土地成本等，并经两种方法 校核，确保可靠性，为个股提供性价比刻度。 传统 PB 估值因账面构成差异大而失真，NAV 框架通过统一口径测算各 公司在手资源净清算价值，揭示个股间合理估值的巨大差异，部分公司 隐含合理 PB 可达 1.4 倍，而另一些可能仅 0.4-0.6 倍。 以"市值比 NAV 的折让"作为性价比指针，截至 2 月 9 日，港股中华润 置地、中国海外发展、越秀地产、弘阳地产、保利置业折让较高，A 股 招商蛇口、滨江股份相对不便宜。 若市场转向"发展视角"，PE 框架评估企业估值上限与弹性，通过两步 走测算：评估 2027 年后潜在利润水平，并赋予估值倍数。利润结算滞 后，需回溯 23、24 年拿地与项目结构，按项目年份拆分利润率。 常态化净利润率测算分两步：分层刻画不同拿地阶段项目盈利表现，对 比 2021 年前、2022 年后、2024 年后获取土地对应项目净利润率变化 趋势，并下调 1~2 个百分点覆盖额外成本。 Q&A 从去 ...

证券研究报告 | 行业周报 gszqdatemark 2026 03 01 年 月 日 房地产开发 2026W8：上海进一步放松限购，关注小阳春市场表现 上海发布楼市新政，政策效用或持续数月，全国层面仍待中央政策的落位。 2 月 25 日上海发布楼市新政，政策主要包括限购政策放松、公积金额度 上浮、房产税免征范围扩大。非沪籍居民家庭或成年单身人士，在上海连 续缴纳社保或个税满 1 年及以上的，在外环外购买住房不限套数，在外环 内限购 1 套住房；连续缴纳满 3 年及以上的，在外环内限购 2 套住房；持 居住证满 5 年及以上的，在全市范围内限购 1 套住房。整体来看，政策围 绕新上海人（包括缴纳社保和未缴纳社保的）、公积金额度提升预算展开， 预计对刚需、刚改都有提振作用，进而去试图打开置换的链条。基于上海 当前基本面（有所下降的二手房挂牌、下跌过的房价、高企的新房库存）， 我们预计政策对市场有效烘托时长是 3-4 个月，上海小阳春成交会起量， 价格整体相对平稳，二手房议价空间收窄，进一步消耗二手挂牌和新房存 量，改善供需结构。上海城市维度政策或就此出尽，而且上海城市地位有 一定特殊，上海城市政策对全国作用相对 ...

Current Strategy Viewpoints - The capital market experienced fluctuations in early February but rebounded later in the month, primarily due to reduced trading activity before the Spring Festival and short-term policy guidance [1] - The market is expected to enter a phase of economic data and policy verification, with a seasonal increase in trading activity post-Spring Festival, laying a foundation for future market performance [1] - Upcoming economic and corporate profit data, along with the National People's Congress in March, will be crucial for setting the annual policy tone and economic targets, which are significant for the capital market [1] Sector Focus - Short-term focus on safe-haven assets and resource products due to tensions in the Middle East, including precious metals and oil sectors [2] - Long-term focus on growth and cyclical sectors, with particular attention to small-cap stocks that typically perform well in spring [2] - Key sectors to watch include humanoid robots, computing, and AI, benefiting from sustained industry enthusiasm and increased risk appetite among investors [2] Macro Overview - The upcoming National People's Congress will set the tone for the annual economy, with GDP growth targets expected to be set between 4.5% and 5% [8] - Fiscal policy is anticipated to include a deficit rate of 4.0% and new special bonds totaling 5 trillion yuan, indicating a significant increase in fiscal deficit compared to last year [8] Financial Engineering - The A-share market has seen a rise in industry crowding, particularly in media and resource sectors, with the media sector showing a crowding degree of 98.25% [12][14] - The resource sector continues to perform well, with price fluctuations leading to a decrease in crowding indicators, suggesting a potential for continued upward movement [13] Electronic Communication Industry - The upcoming GTC conference is expected to showcase new chip developments from NVIDIA, reinforcing AI as a core investment theme [24] - The demand for storage products is projected to rise significantly, driven by strong AI customer needs and price increases in the DRAM market [25] Computer Industry - The rapid iteration of domestic AI large models is expected to drive significant growth in computing power investments, with a focus on world model technology advancements [28] - The demand for AI-driven applications is anticipated to increase, leading to a surge in computing needs and infrastructure investments [29] New Energy Industry - Focus on hydrogen and ammonia projects, with government support for integrated energy bases expected to drive growth in this sector [32] - The electric power equipment sector is poised for growth due to ongoing global energy demands and potential easing of import restrictions in India [32] High-end Manufacturing Industry - The humanoid robot sector is entering a phase of mass production, with significant advancements showcased during the Spring Festival [35] - The North American AI supply chain remains robust, with ongoing demand for advanced equipment and materials expected to drive growth [36]

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors, highlighting the potential for recovery in quality real estate companies and commercial properties [2][26]. Core Insights - The report indicates that the real estate sector is approaching a bottom in its fundamentals after a deep adjustment, supported by recent central government policies aimed at stabilizing the market [2][26]. - The "Shanghai Seven" policy has been introduced to optimize local real estate regulations, which includes reducing the purchase threshold for non-local residents and increasing housing fund loan limits [2][26]. - The report emphasizes that the supply-side adjustments in the real estate market have significantly improved the industry landscape, making it attractive for investment [2][26]. Industry Data Summary New Home Transactions - In the week of February 21-27, 2026, new home transactions in 34 key cities totaled 1.057 million square meters, a week-on-week increase of 334.6% [3][6]. - Year-on-year, February saw a 24.5% decline in new home transactions across 34 cities compared to the previous year [6][7]. Second-Hand Home Transactions - In the same week, second-hand home transactions in 13 cities reached 512,000 square meters, reflecting a week-on-week increase of 823.7% [11][12]. - However, February's cumulative transactions showed a year-on-year decline of 25.5% compared to the previous year [11][12]. Inventory and Supply - In the week of February 21-27, 2026, 15 cities had a total of 120,000 square meters of new supply, with a sales-to-supply ratio of 3.1 times [20][21]. - The total available residential area in these cities was 88.436 million square meters, with a slight week-on-week decrease of 0.3% [20][21]. Policy and News Tracking - The People's Bank of China announced that the loan market quotation rate (LPR) for February remains unchanged, with a 1-year LPR at 3% and a 5-year LPR at 3.5% [26][27]. - The report notes significant policy changes in Shanghai, including adjustments to purchase eligibility for non-local residents and increased loan limits for first-time homebuyers [26][27]. - Guangzhou plans to invest 220 billion yuan in urban renewal by 2026, indicating a strong commitment to improving housing quality [30][31]. Company Announcements - New City Development successfully issued a $355 million senior unsecured bond with a 3-year term and an interest rate of 11.8% [33][34]. - The report highlights the performance of various real estate stocks, noting that the SW Real Estate Index rose by 0.6%, underperforming compared to the broader market [34][35]. Sector Performance Review - The property management sector saw an average decline of 0.12%, while the SW Real Estate Index outperformed with a 1.08% increase [41][42]. - The report lists the top-performing real estate stocks, with notable gains from companies like *ST Rong Control and Heimu Dan, while others like Shanghai Development and Hainan Airport faced declines [35][38].

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [2][28]. Core Insights - The report indicates that after a deep adjustment in the real estate sector, the industry fundamentals are approaching a bottom, supported by recent central government policies aimed at stabilizing the market [2][28]. - The report highlights a significant increase in new home transactions, with a week-on-week increase of 334.6% in 34 key cities, indicating a recovery trend [3][11]. - The report emphasizes the importance of quality real estate companies and commercial properties, suggesting that they will recover profitability sooner and with more elasticity due to improved industry dynamics [2][28]. Industry Data Summary New Home Transaction Volume - In the week of February 21-27, 2026, new home transactions in 34 key cities totaled 1.057 million square meters, a week-on-week increase of 334.6% [3][11]. - The transaction volume for first-tier cities was 950,000 square meters, up 315.9% week-on-week, while third and fourth-tier cities saw a staggering increase of 626.2% [3][11]. Second-Hand Home Transaction Volume - In the same week, second-hand home transactions in 13 key cities reached 512,000 square meters, reflecting a week-on-week increase of 823.7% [11]. - However, the cumulative transaction volume for February showed a year-on-year decline of 25.5% compared to the previous year [11]. Inventory and Supply - In the week of February 21-27, 2026, 15 key cities launched 120,000 square meters of new supply, with total sales of 380,000 square meters, resulting in a sales-to-launch ratio of 3.1 times [21]. - The total available residential area in these cities was 88.436 million square meters, showing a slight decrease of 0.3% week-on-week [21]. Policy and News Tracking - The People's Bank of China announced that the loan market quotation rate (LPR) for February remained unchanged, with a 1-year LPR at 3% and a 5-year LPR at 3.5% [28][29]. - The "Shanghai Seven Measures" policy was introduced to optimize the local real estate market, including reducing the purchase threshold for non-local residents and increasing the maximum public housing fund loan amount for first-time buyers [28][29]. Company Announcements - New City Development successfully issued $355 million in senior unsecured bonds with a maturity of 3 years and a coupon rate of 11.8% [36]. - The report notes that the real estate sector underperformed compared to the broader market, with the SW Real Estate Index rising by only 0.6% compared to a 1.08% increase in the CSI 300 Index [37][38].

Core Viewpoint - Shanghai's new real estate policies, announced on February 25, aim to stabilize the housing market and support reasonable housing demand through seven key adjustments, effective from February 26, 2026 [1][2]. Group 1: Policy Adjustments - The new policies include adjustments in housing purchase restrictions, public housing fund loans, and personal housing property tax regulations [1][2]. - Non-local residents can now purchase homes in the outer ring of Shanghai with just one year of social insurance or personal income tax payments, a reduction from previous requirements [3][4]. - The maximum public housing fund loan for first-time homebuyers has increased from 1.6 million to 2.4 million yuan, with potential increases for families with multiple children and green buildings [4][5]. Group 2: Market Response - Following the announcement, there was a noticeable increase in customer inquiries and visits to various real estate projects, indicating a positive market reaction [1][6]. - Sales teams reported immediate sales following the policy announcement, with projects like Jinmao Puyuan and Jianfa Haichen seeing significant increases in customer engagement [6][7]. - Analysts predict that these policies will lead to a "small spring" in the Shanghai real estate market, potentially stabilizing prices and increasing transaction volumes in the coming months [1][9]. Group 3: Broader Implications - The policies are seen as a comprehensive approach to address various housing needs, including those of non-local residents and families with multiple children, thus broadening the support base [5][10]. - The adjustments are expected to not only benefit Shanghai's market but also serve as a model for other cities, potentially influencing national real estate trends [10].

Investment Rating - The investment rating for the real estate industry is "Outperform the Market" (maintained) [1] Core Viewpoints - The "Shanghai Seven Measures" further releases purchasing power by reducing housing purchase restrictions and optimizing housing provident fund loan policies, which is expected to alleviate payment pressure and stimulate demand [2][3] - The Shanghai real estate market has adjusted for three years, with a widening price gap between new and second-hand homes, and the new policies are beneficial for breaking the replacement chain [2][18] - There are signs of mild recovery in the market before the Spring Festival, with an increased probability of price stabilization [2][41] - Short-term outlook for real estate stocks is positive due to improved data performance and market conditions, while mid-term focus should be on whether housing prices can stabilize, with March being a critical observation point [2][50] Summary by Sections Policy Changes - The "Shanghai Seven Measures" lowers the threshold for home purchases, allowing eligible non-residents to buy an additional property and easing restrictions for residents [3][4] - The maximum loan amount for first-time homebuyers using the housing provident fund has been increased from 1.6 million yuan to 2.4 million yuan, with additional support for families with multiple children [4] Market Dynamics - The average transaction price for new homes has risen to 10 million yuan, while the second-hand home market shows a steady recovery with average prices around 4 million yuan [18] - The disparity in average prices between new and second-hand homes has made it difficult for homeowners to upgrade, but the new policies aim to facilitate this process [18][19] Market Recovery Indicators - The rate of decline in second-hand home prices has slowed significantly, with Shanghai's prices turning positive at +0.5% [41] - The transaction volume of second-hand homes in January increased by 16% year-on-year, indicating a recovery trend [41][42] - New home market conditions have also shown marginal improvement, with major developers reporting better sales performance [42]

26日，是新政施行首日，又逢工作日，记者采访发现，线上热度已经活跃起来 ，衡量楼市活跃度的先行指 标开始出现变化。 交易热线咨询量连续两天破千 新政7条细则聚焦限购、公积金和税收三方面。尽管政策传导至市场交易量尚需时日，但不少意向购房人 已开始计划"上车"。 25日13时新政发布后，市民小俞便在微信买房群里和群友们热聊起来。"我就盼着公积金贷款能再提一 点。"小俞说，新政将首套住房公积金贷款的最高额度再次上调，这次他下定决心买房，但对于具体能贷 多少，还需仔细研究。 记者从上海市公积金管理中心获悉，"新七条"发布约半小时后，公积金贷款细则同步落地。从昨天13时30 分至今天中午12时，通过12329公积金热线等线上渠道涌入的市民咨询量已接近1500件。"大家最关注也是 最高贷款额度的具体计算方式。"工作人员介绍。 如果市民已申请公积金贷款，但尚未放款，能否撤销重办？这也成了此次咨询的重点。市公积金管理中心 工作人员答复说，2026年2月26日前已受理但未发放的贷款，借款申请人与购房合同各方协商一致的，可 向贷款受理机构申请撤销原贷款申请，按照调整后的政策重新申请公积金贷款，具体可咨询公积金贷款受 理机构。 与 ...

数据来源：中指数据CREIS家居版 数据来源：中指数据CREIS家居版 从价格段分布看，5万元以上价格段占比最高，占32.76%；其次是2-3万元和3-4万元，占比分别是21.55%和19.4%；装修标准多为中档装修，占 61%。 智通财经APP获悉，2月27日，中指研究院发布2026年1月地产家居精装市场快报。根据中指数据家居版监测显示，2026年1月，全国重点监测城市 精装修楼盘开盘数量为55个，同比略降5.2%；精装修房源套数为2.66万套，同比下降7.6%。 精装修房源二线城市占比最大，占54.6%；从大区分布看，主要集中在华南和华东区域，占比分别为35.6%和32.3%。 2026年1月，家居七大部品整体配套规模同比下降14.5%。其中配套量最高的是建材部品，配套量达58.6万套，同比下降11.3%；从配套率情况看， 建材部品配套率最高，达到99.4%，其次是卫浴部品，配套率为91.2%；舒适系统和智能家居配套率较低，分别为27.3%和29.5%。 2026年1月，越秀地产、中海地产、大华集团等企业商品住宅房源开盘精装率最高，均达100%；保利发展精装修房源规模量最高，达2544套，其次 是中国金茂 ...

证券研究报告 | 2026年02月27日 房地产行业快评 优于大市 "沪七条"进一步释放购买力，数据改善和政策博弈情绪共振 |  | 行业研究·行业快评 | |  房地产 |  投资评级：优于大市（维持） | | --- | --- | --- | --- | --- | | 证券分析师： | 任鹤 | 010-88005315 | renhe@guosen.com.cn | 执证编码：S0980520040006 | | 证券分析师： | 王粤雷 | 0755-81981019 | wangyuelei@guosen.com.cn | 执证编码：S0980520030001 | | 证券分析师： | 王静 | 021-60893314 | wangjing20@guosen.com.cn | 执证编码：S0980522100002 | 事项： 2026 年 2 月 25 日，上海市住房城乡建设管理委、市房屋管理局、市财政局、市税务局、市公积金管理中 心等五部门联合印发《关于进一步优化调整本市房地产政策的通知》（以下简称"沪七条"），明确进一步 调减住房限购政策、优化住房公积金贷款政策、完善个人住房房产 ...