本次市集以"冬补藏安康"为核心，汇聚当地各医疗机构、部分省属医院、县区中医医院及相关中医 药企业的优质资源，设置医疗、养生、文创、产业四大板块，将传统中医药智慧与冬季养生需求深度结 合。 产业板块则设立道地药材展示区，集中展出辽宁地产道地药材标本，演示传统炮制技艺，通过实物 陈列与专家讲解，凸显"辽药"的地理优势与药用价值；邀请中医药企业展示药膳包、智能艾灸设备、四 季膏方等产品，同步提供体质辨识、健康检测服务，推动中医药与现代健康科技融合应用；打造 AI中 医智慧诊疗区，通过智能穿戴设备采集脉象、舌象、面相等数据，结合中医体质分类标准进行辨识，基 于大数据分析预测潜在健康风险，提供预防性干预建议。(记者 于海洋) 其中，医疗板块聚焦冬季高发疾病与体质调理，组建涵盖内、外、妇、儿、骨伤、皮肤、治未病等 领域的名中医专家团队。提供免费脉诊、舌诊、体质辨识等个性化诊疗服务；开展"冬令进补"专题咨 询，资深专家现场讲解膏方、药膳滋补原则与方法，为市民定制专属调理方案；针对心脑血管疾病、呼 吸系统疾病、风湿骨病、儿童反复呼吸道感染等冬季常见病，提供专项咨询与预防指导，筑牢冬季健康 防线。 为传承中医药文化精髓，满足民 ...

Core Viewpoint - The Zhaoqing Traditional Chinese Medicine (TCM) Health Culture Night Market serves as a platform to promote TCM culture, allowing citizens to experience traditional medicine, consult experts, and enjoy health-related products in a vibrant community setting [6][61]. Group 1: Event Overview - The night market was launched during the 2025 South Medicine Food and Health Industry Conference, showcasing the charm of TCM culture to the public [6][7]. - The event featured various activities, including TCM consultations, herbal displays, and health food tastings, creating an engaging cultural experience [11][12][58]. Group 2: Citizen Engagement - Citizens expressed satisfaction with the event, highlighting the convenience of accessing TCM experts and the opportunity to address health concerns [2][3]. - The market attracted a diverse crowd, with long queues forming at consultation booths, indicating strong public interest in TCM services [31][32]. Group 3: TCM Products and Experiences - The market showcased local medicinal herbs such as cinnamon and other traditional southern medicines, educating attendees on their origins and benefits [16][22]. - Interactive experiences included making herbal sachets and herbal soaps, allowing participants to engage with TCM in a hands-on manner [24][26]. Group 4: Health and Wellness Focus - The event emphasized the integration of TCM into daily life, with offerings like herbal teas and health snacks that align with modern wellness trends [50][51][59]. - Attendees reported a shift in perception of TCM from being viewed as "bitter medicine" to a "healthy lifestyle choice" [59].

听着专家细致讲解每味草药的性味归经，滨州医学院研究生王峻的笔记本上很快写满了批注。"中 医药哪里只是看病抓药？这里面藏着'天人合一'的哲学，透着'治未病'的智慧。" 活动结束后，许多同学表示，通过此次中医药文化进校园活动，对中医药文化有了更深入的了解， 增强了传统文化自信和健康素养。 参与制作中药香囊的山东中医药大学大二学生小林兴奋地说："原来草药搭配这么有意思！我专门 查了资料，现在能分清黄芪和当归了。"她晃了晃手机里刚拍的穴位照片，"下次回家要给爸妈露一手穴 位按摩，让他们也亲身感受中医的魅力。" 校企联动：搭建传承创新桥梁 "记得在潍坊学院的活动现场，有个同学追着我问了半小时阿胶的熬制工艺，眼里的好奇劲儿让我 特别感动！"东阿阿胶股份有限公司（以下简称"东阿阿胶"）00后员工甄艺雅翻着手机里的活动照片， 嘴角不自觉地上扬。 合上笔记本，王峻的语气里多了几分坚定："作为医学专业研究生，我得把这些老祖宗的宝贝学深 学透，既要当传承的'接力手'，更要做创新的'排头兵'，让千年智慧能治好现代人的'健康焦虑'。" 王峻说出了很多参与"青春如此多'胶'"山东省中医药文化进校园活动学子的心声。这场由团组织牵 线，高校 ...

Core Viewpoint - The event in Zhaoqing on November 20 aims to promote traditional Chinese medicine (TCM) and its health benefits through a unique night market experience that combines education, consultation, and cultural activities [3][4][22]. Group 1: Event Overview - The Zhaoqing Traditional Chinese Medicine Health Culture Night Market will take place during the 2025 South Medicine Food and Health Industry Conference [3]. - This night market is designed to be an immersive experience, showcasing the essence of TCM and its applications in daily life [4][22]. Group 2: Activities and Offerings - Attendees can engage with renowned TCM practitioners who will provide free pulse diagnosis, constitution identification, and health consultations [9][10]. - The event will feature traditional therapies such as moxibustion, cupping, and massage, allowing participants to experience TCM firsthand [10]. - Various local medicinal products will be showcased, including well-known Guangdong herbs and Zhaoqing specialties like cinnamon and Chinese yam [12][13]. Group 3: Educational Aspects - The market will serve as a living classroom for TCM, where visitors can learn about the principles of TCM and the concept of food as medicine [5][6][7]. - There will be opportunities to create herbal sachets and herbal soaps, promoting hands-on learning about natural health remedies [19]. Group 4: Cultural Integration - The event will include a TCM science corridor and cultural performances, integrating TCM into modern lifestyles through innovative displays and experiences [21][22]. - The night market aims to foster a deeper appreciation for TCM culture and its relevance in contemporary health practices [29][30].

Core Insights - Traditional Chinese medicine (TCM) culture is gaining popularity and visibility through innovative approaches, such as the short video series "Looking at China through Classical Medical Texts," which has quickly risen to the top of various video platforms [1] - The recent China International Import Expo showcased various TCM heritage practices, attracting significant public interest and participation [1] - The increasing public health awareness and recognition of TCM culture are driving its "breaking the circle" dissemination, although there remains a gap between the supply of TCM products and the diverse demands of the public [1] Group 1 - TCM culture is being revitalized through modern digital methods, making ancient medical knowledge more accessible and engaging for the public [2] - The integration of modern technology and information platforms is essential for the preservation and promotion of TCM knowledge [2] - There is a need for a high-level team dedicated to TCM popularization, focusing on cross-disciplinary talent development [2] Group 2 - The popularity of TCM-themed markets among young people and the rise of TCM herbal drinks as a health trend reflect a growing cultural acceptance [1] - The innovative transformation and development of TCM culture are crucial for its sustainability and relevance in contemporary society [2] - Emphasizing the importance of aligning TCM with modern societal needs and leveraging technology can enhance public health and cultural confidence [2]

Core Viewpoint - The article emphasizes the need to inject "modern flow" into traditional Chinese medicine (TCM) culture to enhance its relevance and accessibility in contemporary society [1][2]. Group 1: Current Trends in TCM Culture - TCM culture is gaining popularity, as evidenced by the success of the short video series "Looking at China through Classical Medical Texts," which quickly topped various video platform charts [1]. - The recent China International Import Expo showcased various TCM heritage practices, such as Lu's acupuncture and Haipai medicinal paste, attracting significant public interest [1]. - The rise of TCM-themed markets and the popularity of herbal tea drinks reflect a growing trend among younger generations towards TCM as a new health fashion [1]. Group 2: Challenges and Opportunities - Despite the increasing interest, there remains a gap between the supply of TCM products and services and the diverse demands of the public, with the specialized nature of TCM posing challenges for broader dissemination [1]. - To effectively promote TCM culture, it is essential to accelerate digital integration and utilize modern technology for the protection and dissemination of TCM knowledge [2]. - Building a high-level TCM popular science team and cultivating cross-disciplinary talents in TCM culture dissemination are crucial for enhancing public engagement and recognition [2].

Core Insights - Beijing Tongrentang's "Bencao Zhi Yue" fragrance products are rooted in traditional Chinese medicine and aim to integrate medicinal scents into daily life [3][5] - The company has developed over 100 products across five major series, including incense, bracelets, ornaments, sachets, and essential oils, leveraging traditional formulas [3][5] - The entry into the "Yuxun Jingxi" cultural space is a strategic move to enhance brand influence and promote traditional Chinese medicine culture [5][9] Product Development - The fragrance products are based on classic Tongrentang formulas such as Niuhuang Qingxin Wan and Suhe Xiang Wan, embodying the concept of "medicinal scent" [3] - The company has rapidly expanded its cultural and creative product line, showcasing its offerings at various industry exhibitions and cultural markets [3][5] Market Positioning - The "Yuxun" brand, established by Beijing Gongmei Group in 2023, targets young consumers and aims to transform traditional craftsmanship into modern consumer products [7] - "Yuxun Jingxi" is designed as a multi-functional cultural space that promotes immersive cultural experiences, aligning with the trend of integrating traditional heritage into contemporary consumption [9] Strategic Goals - The company aims to deepen the integration of its medicinal fragrance products into consumer lifestyles and enhance the cultural consumption landscape [3][9] - Future plans include launching more products that combine Tongrentang's unique characteristics with market appeal, focusing on consumer needs [9]

Core Viewpoint - The documentary series "Four Seas of Traditional Chinese Medicine" will premiere on November 1 on Phoenix TV's multimedia platform, showcasing the global development and integration of traditional Chinese medicine culture [1][3]. Group 1: Documentary Structure and Content - The documentary employs a "documentary + new media dissemination + international celebration" framework to present the contributions of traditional Chinese medicine to human health and civilization from multiple dimensions [3]. - The production team follows the "going global" journey of traditional Chinese medicine, exploring various regions including Hong Kong, Macau, Southeast Asia, and the Amazon rainforest, highlighting the interaction and integration of traditional Chinese medicine with local cultures [3]. Group 2: Broadcast Schedule and Episodes - The first episodes will feature the Hong Kong segment "Urban Medicine Hall" and the Taiwan segment "The Taste of Time," with subsequent episodes covering Malaysia, Indonesia, Iran, Italy, and concluding with the Mexico segment "Resonance of Civilizations" and the Brazil segment "Tropical Rainforest Pharmacy" on December 6 [3]. Group 3: Expert Involvement and Music - The documentary features notable guests such as Professor Zhao Zhongzhen from Hong Kong Baptist University and Liang Dong, founder of Zheng'an Traditional Chinese Medicine, along with 11 international experts providing professional support to ensure scientific accuracy and authority [3]. - The theme song, created by seasoned musician Bobby Dar, incorporates both Chinese and Western musical instruments to convey the imagery of cultural integration [3]. Group 4: New Media Engagement - The project will also launch new media initiatives to allow viewers to engage in an immersive "Four Seas of Traditional Chinese Medicine" experience, with simultaneous broadcasts on various Phoenix TV channels and social media platforms starting November 1 [4].

Group 1 - The 56th Zhangshu National Medicinal Materials and Pharmaceuticals Trade Fair will be held from October 16 to October 18, 2025, showcasing the cultural heritage and innovative product matrix of Pianzaihuang Company, a leading brand in the traditional Chinese medicine industry [1][2] - The trade fair serves as an important platform for the Chinese medicine industry, featuring various specialized exhibition areas and professional activities such as industry forums and academic discussions [2][7] - Pianzaihuang Company's exhibition design combines traditional elements with modern aesthetics, presenting a diverse product matrix that includes classic medicines and innovative health products, enhancing the brand's image [7][9] Group 2 - Pianzaihuang's exhibition area attracted numerous professional visitors and industry experts, highlighting the strong market appeal of this "Chinese Time-honored Brand" in the new era [9][11] - The company's participation in the trade fair reflects its commitment to innovation and development, aiming to drive growth through quality and cultural promotion in traditional Chinese medicine [11]

Core Viewpoint - The event "National Style Grand Ceremony and Hanfu Model Competition" successfully concluded in Handan, Hebei, showcasing the integration of traditional Chinese culture and modern health concepts through the support of Beijing Tongrentang's Jiawei Xiaoyao Wan [1][7]. Group 1: Event Overview - The competition featured participants from various regions in North China, highlighting the elegance of Hanfu and the cultural significance of traditional attire [1]. - The event included a cultural experience segment, where attendees engaged with traditional Chinese medicine through interactive activities [3][5]. Group 2: Product Highlight - Beijing Tongrentang's Jiawei Xiaoyao Wan combines traditional herbal ingredients like Chai Hu and Dang Gui with modern enhancements such as Mu Dan Pi and Zhi Zi, aiming to address contemporary health needs while preserving ancient wisdom [7]. - The product is rooted in the historical formula "Xiaoyao San" from the Song Dynasty, emphasizing its cultural heritage and therapeutic benefits [7].