本报记者 彭衍菘 随着上市公司2025年半年报陆续披露，上半年独立基金销售机构的业绩表现也逐渐清晰。其中，头部代销机构呈现出明显 的分化态势，蚂蚁（杭州）基金销售有限公司（以下简称"蚂蚁基金"）净利润实现同比增长360.66%强势领跑；上海天天基金 销售有限公司（以下简称"天天基金"）保持稳健运营；浙江同花顺基金销售有限公司（以下简称"同花顺"）等平台面临调整压 力。 上述情况也进一步勾勒出基金代销市场的竞争格局，显示出行业马太效应愈发突出。 头部机构优势扩大 作为独立基金销售机构的巨头之一，蚂蚁基金上半年交出亮眼成绩单。恒生电子2025年半年报显示，其参股的蚂蚁基金实 现营业收入92.51亿元，同比增长22.46%；实现净利润4.34亿元，同比增长360.66%。 截至6月末，蚂蚁基金总资产和净资产分别为1535.28亿元和27.99亿元，同比分别增长93.81%和39.47%。中基协数据显示， 截至2024年末，蚂蚁基金权益类基金保有规模7388亿元，非货币市场基金保有规模1.45万亿元，股票型指数基金保有规模达 3201亿元，均位居行业第一。 相较于蚂蚁基金的爆发式增长，天天基金呈现出稳健发展态势。数据 ...

近期市场交投活跃度显著提升，新开户需求持续高涨。为加速获客，多家券商通过降费让利、提供精细 化服务以及开展多平台营销等方式积极拓展市场。 按类型来看，沪市权益型ETF(含跨境ETF)7月成交额约26009.92亿元，约占沪市ETF成交额的46.58%。 沪市7月成交额最大的3只非货币ETF为短融ETF(511360)、香港证券ETF(513090)和政金债券 ETF(511520)，成交额分别为3918.27亿元、3757.04亿元、2172.49亿元。 深市7月成交额最大的3只非货币ETF分别为科创债ETF富国、信用债ETF博时和科创债ETF嘉实，成交 额分别为1079.10亿元、1032.04亿元和940.24亿元。 从券商经纪业务角度看，7月，沪市ETF(非货币)成交额(经纪业务)排名前五位的券商分别为华泰证券、 中信证券、国泰海通、华宝证券和东方证券，当月成交额在市场中的占比分别为10.80%、10.67%、 6.66%、6.14%和5.42%。7月深市ETF交易金额(经纪业务)排名前五位的券商分别为东北证券、东方财 富、东方证券、方正证券和港裕信息，与上个月保持一致。 从券商经纪业务持有的ETF规模 ...

Group 1 - The "Second Golden Unicorn Best Investment Advisor Selection" event is organized by Sina Finance and exclusively partnered with Yinhua Fund, highlighting the rapid growth of China's wealth management industry [1] - The event aims to provide a platform for investment advisors to showcase their capabilities, enhance their services, and build communication bridges with investors, thereby promoting the healthy development of the wealth management sector in China [1] - Bai Jianguo, head of investment advisory business at Dongfang Securities, has been invited as a judge for the competition, emphasizing the importance of professional standards in the investment advisory field [1] Group 2 - Bai Jianguo stated that embracing the new era of buy-side investment advisory requires a foundation built on "professionalism, technological empowerment, and ecological win-win" [2] - The core challenge in the transformation of wealth management is bridging the gap between the increasingly diversified asset allocation needs of residents and the supply of professional financial services [2] - Excellent buy-side investment advisors must demonstrate stable investment and precise advisory capabilities, necessitating deep research skills, personalized service abilities, and the application of technology in collaboration with human advisors [2]

Core Viewpoint - The wealth management industry is accelerating its transformation from "sell-side sales" to "buy-side advisory" driven by policies aimed at high-quality development in the securities industry, with CICC Wealth achieving a significant milestone of over 100 billion yuan in buy-side advisory assets [1][5]. Group 1: Buy-Side Advisory Strategy - CICC Wealth adheres to a buy-side advisory strategy, introducing a business model that charges management fees based on client asset retention or excess returns [1]. - The company is developing a "50 ecosystem" that integrates asset management and wealth management services comprehensively [1]. - CICC Wealth emphasizes a balanced allocation strategy rooted in China while embracing international opportunities, leveraging over ten years of systematic research to navigate trends such as declining interest rates and market recovery [2]. Group 2: Client-Centric Services - The company has created a "pyramid of advisory services" that includes various levels of support, ensuring clients receive comprehensive guidance and emotional support [2]. - CICC Wealth combines online and offline services to enhance client engagement, making advisory services more accessible [2]. - The focus is on aligning the interests of wealth management institutions with those of investors, promoting a model where both parties benefit from asset growth [3]. Group 3: Long-Term Investment Focus - The release of the "Action Plan for Promoting High-Quality Development of Public Funds" marks a pivotal moment for the industry, emphasizing a return to investor-centric principles [3]. - CICC Wealth aims to transform the relationship between funds and investors from one where funds profit while investors do not, to a mutually beneficial cycle [3]. - The company is committed to selecting long-term partners for fund management, ensuring rigorous evaluation processes to identify those capable of delivering sustainable performance [4]. Group 4: Future Outlook and Industry Collaboration - CICC Wealth's buy-side advisory business is seen as having vast potential, with a call for collaboration among industry peers to meet diverse wealth management needs [5]. - The integration of long-term capital from insurance and pension funds is expected to stabilize market volatility and promote rational investment behaviors [5]. - The company is focused on building an organizational structure that supports a seamless integration of research, investment, and product development to enhance service delivery [6].

Core Insights - Liu Zhenggong, an investment advisor from CICC Wealth Securities, achieved the seventh place in the public fund simulation portfolio ranking for July, with a monthly return rate of 11.51% [1][2] Group 1: Investment Strategies and Market Outlook - Liu Zhenggong identified a bullish trend in the Shanghai Composite Index and focused on the Hong Kong stock market's potential, particularly in the innovative pharmaceutical and military sectors [2] - The current market is viewed as a "slow bull" phase with ample liquidity, with short-term focus on sectors like sci-tech, big data, and AI, while mid-to-long-term prospects favor military, robotics, and innovative pharmaceuticals [2] Group 2: Challenges and Transformation in Wealth Management - Investment advisors face challenges due to technological disruption, increased client expectations, and regulatory complexities, necessitating a transformation in their roles and capabilities [3] - The shift from product sales to client-centered service is emphasized, with a focus on providing comprehensive wealth planning and utilizing technology for enhanced service delivery [3] Group 3: Innovations and Service Model of CICC Wealth Securities - CICC Wealth Securities has implemented several key innovations, including a transition from a "sell-side" to a "buy-side" service model, restructuring service processes, and integrating AI for improved service [4] - The company has moved away from commission-based models to a fee structure based on assets under management (AUM), aligning long-term interests with clients [4] - The "China 50" private account product has shown significant success, with over 90% of clients profitable and a high retention rate, indicating strong client satisfaction and engagement [4]

Core Viewpoint - Enhancing wealth management service levels is essential for achieving "financial people's nature" and promoting long-term investment strategies, ultimately aiming to build investor trust through diversified asset allocation and improved service capabilities [2][3]. Group 1: Current State of Wealth Management in China - The wealth management business in China is still in its early stages, with significant room for growth, as the demand from clients is high but the supply of effective services is lacking [18][19]. - Chinese residents' wealth has rapidly accumulated, exceeding 600 trillion RMB, with property income growing at an annual rate of approximately 8.5% from 2015 to 2023 [19]. - Despite the growth in wealth, the allocation of assets in capital markets remains low, with less than 20% of total assets invested in these markets, indicating a need for improved financial services [19][20]. Group 2: Challenges in Wealth Management - The depth of buy-side advisory services is insufficient, with the scale of fund advisory services still far below the potential of the wealth management business [24]. - Financial institutions face challenges in team building, asset allocation capabilities, product creation, and service tools, which need significant improvement to enhance client satisfaction and service quality [24]. Group 3: Development Trends and Opportunities - The transformation of wealth management in China has begun, with many institutions shifting from transaction-based services to a focus on long-term asset preservation and growth [21][22]. - The introduction of fund advisory services has established a new type of relationship between securities companies and clients, with over 60 institutions now qualified to offer these services, managing assets exceeding 150 billion RMB [21]. - The future of wealth management in China is promising, as financial institutions are encouraged to adopt a client-centered service model, optimizing their operational strategies to support residents in preserving and growing their wealth [20][22].

Core Viewpoint - The Chinese wealth management industry is entering a high-growth cycle, with investment advisors playing a crucial role in guiding asset allocation for clients [1] Group 1: Market Trends and Strategies - The current market is characterized by a "structural bull market," with significant differences in returns across industries, making rotation strategies effective for capturing excess returns [2][3] - The second quarter GDP growth rate was 5.2%, indicating a recovery in corporate earnings and providing a solid foundation for market support [3] - Northbound capital saw a net increase of $10.1 billion in the first half of the year, while financing balances increased by 75 billion yuan since April, reflecting a trend of retail savings entering the market through public funds [3] Group 2: Investment Advisor Challenges and Opportunities - Investment advisors face challenges in transforming service models from "sell-side sales" to "buy-side advisory," requiring a restructuring of income sources and balancing short-term gains with long-term asset allocation [4][5] - The integration of technology is essential, as AI can replace basic analysis tasks, but advisors must enhance their skills in human-machine collaboration to meet clients' emotional needs [4][5] - The demand for cross-disciplinary knowledge is increasing, particularly in areas like retirement, taxation, and cross-border assets, highlighting the need for composite talent in the advisory field [4] Group 3: Future Development of Investment Advisory Services - The core path for enhancing service capabilities involves shifting to a client-centric approach, focusing on account-level returns and satisfaction, and building deep trust with clients [5] - The future of advisory services will rely on "human-machine collaboration," where AI handles standardized processes, allowing advisors to focus on emotional support and client relationships [5] - The goal is to enhance both the financial and emotional value of client accounts, addressing the issue of market gains not translating into client profits, and moving towards a new stage of inclusive finance [5]

Core Viewpoint - The transformation of fund distribution institutions towards a client experience-focused "buy-side advisory" model is becoming an inevitable trend in the industry [1][6]. Group 1: Industry Trends - The performance of public funds in China continues to improve, with several funds achieving significant returns, such as the Yongying Medical Innovation Mixed Fund, which has seen a net value increase of 112.7% this year [2][3]. - Fund distribution platforms are increasingly emphasizing long-term profitability over short-term performance, with many platforms showcasing funds that have consistently generated positive returns over five years [4][5]. Group 2: Institutional Changes - Fund distribution institutions are adopting a more restrained marketing approach, focusing on metrics such as investor experience and long-term performance rather than just short-term gains [5][6]. - The regulatory framework is evolving, with the introduction of a classification evaluation mechanism for fund sales institutions, which includes metrics related to investor profitability and holding periods [5].

Core Viewpoint - The transformation of fund distribution institutions is an inevitable trend, focusing on long-term returns rather than short-term performance [2][8]. Group 1: Industry Trends - Fund distribution platforms are increasingly emphasizing long-term profitability, with many mainstream platforms showcasing funds with consistent positive returns over five years [3][5]. - The rise of "doubling funds" has attracted attention, with some funds, such as the Yongying Medical Innovation Mixed Fund, showing a net value increase of 112.7% this year [4]. Group 2: Changes in Fund Distribution Practices - Fund distribution institutions are adopting a more restrained marketing approach, focusing on long-term performance metrics rather than short-term gains [5][7]. - Platforms like LiCaiTong and Ant Fund are prioritizing funds that have outperformed the market over five years, indicating a shift towards a more sustainable investment strategy [6][7]. Group 3: Regulatory and Market Influences - The "Action Plan for Promoting High-Quality Development of Public Funds" aims to establish a classification evaluation mechanism for fund sales institutions, incorporating various performance metrics [7]. - The dual influence of policy and market dynamics is driving fund distribution institutions to prioritize investor experience and long-term performance over short-term results [8].

Core Viewpoint - The wealth management industry is facing challenges such as compressed returns, increased risk volatility, and diversified customer demands, necessitating a transformation towards a "buy-side advisory" model for high-quality development [4][6]. Group 1: Transformation Breakthrough - Asset management institutions are shifting from a product-driven model to a customer-centric value creation approach, emphasizing the importance of aligning asset and liability management in the insurance sector [6][7]. - The banking wealth management sector must transition from external expansion to internal development, moving towards a "fixed income plus" strategy that embraces multi-asset and multi-strategy approaches [7][8]. - Public fund companies need to enhance their research capabilities and innovate products, such as REITs and overseas allocations, to meet the growing wealth management demands of residents [8][9]. Group 2: Ecological Reconstruction - Building a "buy-side advisory" ecosystem requires both institutional transformation and collaboration among industry players, focusing on long-term value creation for clients rather than short-term profits [10][11]. - The core of investor education should be to help clients understand their investment cognitive limitations, thereby transferring trading authority to professional advisors [10][11]. - Key points for constructing a buy-side advisory model include strengthening the buy-side positioning, establishing a customer-centric advisory system, optimizing assessment models, enhancing channel collaboration, and leveraging financial technology [11][12].