以下文章来源于健闻咨询 ，作者健闻咨询 健闻咨询 . 医疗行业跨界洞察 2025.08. 25 本文字数：3374，阅读时长大约5.5分钟 来源 | 健闻咨询 近年来，在网络购药等政策的影响下，处方药在院外零售市场的规模占比逐年提升。参考米内网、中 康CMH等几家权威机构发布的数据，2024年网售处方药的销售规模保守估计在350亿元-400亿元区 间。 此前，处方药产品也已连续5年力压非处方药产品，在网售药品市场中市占率排名第一。结合医药电 商当前的强劲增长态势，网售处方药的销售规模还将逐年增长。 要支撑起网售处方药市场强劲增长的势头，离不开互联网医院开出的电子处方的功劳。据《健闻咨 询》访谈了解到，互联网处方价格近年来一路走低，如今已经维持在每张处方0.4-0.6元的平均市场 价格。 在如此低廉的价格背后，是一条成熟的电子处方产业链。作为直接面向消费者的医药电商平台（如美 团、饿了么、阿里健康等），为了承接消费者巨大的寻医问药的需求，需要引入外部供应商来提供处 方服务，而这些拥有互联网医院资质的开方公司，又需要招纳大量全职或者兼职医生来提供开方服务 （主要以兼职医生为主）。医生在线上灵活接单，和滴滴打车的模 ...

8月25日，贵州百灵（维权）盘中上涨2.12%，截至10:07，报6.27元/股，成交1.07亿元，换手率1.43%， 总市值87.63亿元。 资金流向方面，主力资金净流入437.52万元，特大单买入297.12万元，占比2.78%，卖出562.50万元，占 比5.25%；大单买入2552.71万元，占比23.85%，卖出1849.80万元，占比17.28%。 贵州百灵今年以来股价涨62.86%，近5个交易日涨3.47%，近20日涨16.98%，近60日涨55.20%。 资料显示，贵州百灵企业集团制药股份有限公司位于贵州省安顺市经济技术开发区西航路212号，成立 日期1999年3月25日，上市日期2010年6月3日，公司主营业务涉及以苗药为主的中成药的生产、销售。 主营业务收入构成为：中成药86.97%，西药8.44%，医疗服务2.27%，其他1.91%，中药材0.42%。 贵州百灵所属申万行业为：医药生物-中药Ⅱ-中药Ⅲ。所属概念板块包括：肝炎治疗、抗流感、互联医 疗、中药、创新药等。 截至8月8日，贵州百灵股东户数10.12万，较上期增加18.88%；人均流通股11985股，较上期减少 15.88%。20 ...

近年来，在网络购药等政策的影响下，处方药在院外零售市场的规模占比逐年提升。参考米内网、中康 CMH等几家权威机构发布的数据，2024年网售处方药的销售规模保守估计在350亿元-400亿元区间。 此前，处方药产品也已连续5年力压非处方药产品，在网售药品市场中市占率排名第一。结合医药电商 当前的强劲增长态势，网售处方药的销售规模还将逐年增长。 要支撑起网售处方药市场强劲增长的势头，离不开互联网医院开出的电子处方的功劳。据《健闻咨询》 访谈了解到，互联网处方价格近年来一路走低，如今已经维持在每张处方0.4-0.6元的平均市场价格。 在如此低廉的价格背后，是一条成熟的电子处方产业链。作为直接面向消费者的医药电商平台（如美 团、饿了么、阿里健康等），为了承接消费者巨大的寻医问药的需求，需要引入外部供应商来提供处方 服务，而这些拥有互联网医院资质的开方公司，又需要招纳大量全职或者兼职医生来提供开方服务（主 要以兼职医生为主）。医生在线上灵活接单，和滴滴打车的模式类似。 基于实际开出的处方量，医药电商平台会为外部供应商每张处方支付0.4元-0.8元的价格，而在产业链上 作为外部供应商的开方公司，会为医生结算每张处方0.2元 ...

2025年8月19日，11岁的平安好医生再次惊艳亮相。 亮相的方式，是它截至2025年6月30的中报。在报告期内，它录得营收25亿元，归母净利润1.34亿元，分别同比增长19.5%和136.8%。 在2024年，它就曾以48.08亿元的年营收、8143万元的净利润，实现了首次盈利上岸，而新一季的中报，则更像是一张倾述给投资者的喜报——平 安好医生已经步入了持续向好的盈利通道。 但这份财报的价值，还远不止于此。作为整个平安系医疗养老业务的核心，平安"医疗养老+综合金融"战略的重要落子，它还展示了一串更重要的 指标： 报告期内，平安好医生的家庭医生权益用户数超过3500万，居家养老权益用户数同比增长83%，服务覆盖85个城市，累计落地5项团体标准。 对于普通大众而言，这些数字或许不明就里，最多意味着平安好医生"变得更大更好"，但对于整个平安而言，它的意义却格外不同： 在平安集团的整个版图上，平安好医生已经逐渐站在了舞台中央，扮演起不可或缺的入口角色。 01 如果用两个关键词来总结平安好医生的业务，那么一定是"家庭医生"与"居家养老"。 在过去十多年里，"病有所医"、"老有所养"这两大社会公众的普遍需求，催生了两股 ...

Core Viewpoint - The article discusses how JD.com has been working for over a decade to penetrate the healthcare e-commerce market, which remains largely untapped compared to other consumer goods sectors. The focus is on the challenges and advancements in online pharmaceutical sales and the integration of healthcare services with e-commerce [2][3][4]. Summary by Sections Market Overview - From 2013 to 2022, the sales scale of physical pharmacies in China grew from 361.6 billion to 611.7 billion RMB, with a compound annual growth rate (CAGR) of 6.02%. In contrast, the market size of pharmaceutical e-commerce surged from 4.3 billion to 260.8 billion RMB, achieving a staggering CAGR of 57.8% [4]. - Despite the rapid growth of e-commerce, traditional pharmaceutical sales channels still dominate, indicating that the healthcare sector has not been fully penetrated by the internet [4]. Challenges in Pharmaceutical E-commerce - The complexity of compliance and supply chain management presents significant challenges for the e-commerce of pharmaceutical products. The regulatory environment is stringent, requiring extensive time for drug development and approval [5][6]. - The average time for a drug to go from development to market in China is over eight years, which includes two years of research, five years of clinical trials, and one year for approval [4][6]. JD.com's Strategy and Development - JD.com began its foray into the healthcare sector by selling health-related products and officially entered the pharmaceutical retail market in 2015 after obtaining the necessary licenses [6][7]. - The company has invested heavily in building a compliant supply chain, including specialized warehouses that meet Good Supply Practice (GSP) standards, ensuring the safe storage and delivery of pharmaceuticals [8][9]. Integration of Healthcare Services - JD.com has expanded its services beyond mere drug sales to include online health consultations and a comprehensive "medical + drug" service model, addressing the inefficiencies in traditional healthcare delivery [16][17]. - The establishment of an integrated service system allows patients to receive online consultations, lab tests, and home delivery of medications, thereby streamlining the healthcare process [18][19]. Innovations and Future Directions - The introduction of AI technologies, such as AI doctors and nutritionists, has significantly improved service efficiency and customer engagement, with AI-driven interactions showing higher conversion rates compared to human responses [29][30]. - JD.com aims to leverage its extensive user data to assist pharmaceutical companies in clinical trial patient recruitment, thereby enhancing the drug development process [24][25]. Financial Performance - In the first half of 2025, JD Health reported total revenue of 35.3 billion RMB, a year-on-year increase of 24.5%, with a significant portion of revenue coming from medical devices, nutritional supplements, and pharmaceutical sales [16].

Group 1 - The event "Doctors Have Light - 2025 China Physician Day Special Event" was held by JD Health to honor medical professionals and promote respect for healthcare workers [1] - The event recognized 40 outstanding doctors from across the country and highlighted their contributions to internet healthcare, enhancing service accessibility through innovative technologies [1][2] - The campaign "Thank You, My Treasure Doctor" launched by JD Health, Health China, and Sina Weibo engaged over 1.4 million people, with more than 150,000 participants sharing over 260,000 stories of gratitude towards doctors [1] Group 2 - JD Internet Hospital reported an average of over 500,000 online consultations per day as of June 30, further solidifying its position as the "first entry point for online diagnosis and treatment" [2] - The hospital has established a five-specialty system focusing on dermatology, mental health, traditional Chinese medicine, oncology, and andrology, enhancing the quality and efficiency of online medical services [2] - A total of 4,408 doctors were awarded the "Five-Year Big Shot Doctor" honor, recognizing their contributions and commitment to the internet healthcare sector [3] Group 3 - The event served to strengthen communication and understanding between doctors and patients, fostering a positive social atmosphere that respects healthcare professionals [3] - JD Health aims to continue innovating healthcare service models, providing better platforms for doctors and more accessible services for patients, contributing to the implementation of the Healthy China strategy [3]

Core Viewpoint - The event "Doctors Have Light - 2025 Special Activity for Chinese Physician Day" organized by JD Health aims to honor medical professionals and promote respect for healthcare workers in society [1] Group 1: Event Overview - The event took place on August 17, coinciding with the eighth Chinese Physician Day, and featured 40 outstanding doctors from across the country [1] - The event recognized doctors who have made significant contributions in the field of internet healthcare, emphasizing the importance of innovative technology in expanding medical service accessibility [1] Group 2: Patient Stories and Impact - A story collection campaign titled "Thank You, My Treasure Doctor" was launched, engaging over 1.4 million people and resulting in more than 260,000 shared stories, highlighting the emotional connection between patients and doctors [2] - A patient shared her recovery journey after being treated for congenital hip dysplasia, illustrating the positive impact of medical care on patients' lives [3] Group 3: Internet Healthcare Development - Internet healthcare is becoming increasingly vital, providing convenient medical services that break geographical barriers, with JD Health reporting over 500,000 daily online consultations as of June 30 [4] - JD Health has established a comprehensive service model integrating medical testing, diagnosis, and medication, enhancing the quality and efficiency of online healthcare [4] Group 4: Recognition of Doctors - A total of 4,408 doctors were awarded the "Five-Year Veteran Doctor" honor, recognizing their commitment and contributions to internet healthcare [5] - The event featured stories from doctors who successfully managed complex medical cases through online consultations, demonstrating the effectiveness of internet healthcare in providing timely support [6] Group 5: Future Directions - JD Health plans to continue innovating healthcare service models, aiming to provide better platforms for doctors and more accessible healthcare services for patients, contributing to the implementation of the Healthy China strategy [6]

Core Insights - JD Health hosted a special event for the 2025 Chinese Physician Day, honoring 40 outstanding doctors and recognizing contributions in the field of internet healthcare [1] - The "Thank You, My Treasure Doctor" story collection campaign launched by JD Health has seen over 1.4 million interactions and more than 260,000 patient-doctor stories shared [1] - As of June 30, JD Health's internet hospital has achieved a daily average of over 500,000 online consultations, enhancing the quality and efficiency of online medical services [1] Company Developments - JD Health has established a five-specialty system focusing on dermatology, mental health, traditional Chinese medicine, oncology, and andrology to improve internet healthcare services [1] - An internal tradition at JD has been expanded to include doctors at JD Internet Hospital, with 4,408 doctors awarded the title of "Five-Year Veteran Doctor" in 2024 [2]

Group 1 - The core viewpoint of the news is the performance of the CSI Internet Healthcare Theme Index, which has shown a monthly increase of 6.19%, a three-month increase of 6.77%, and a year-to-date increase of 18.05% [1] - The CSI Internet Healthcare Theme Index is designed to reflect the overall performance of representative companies providing hardware, software, or services for medical informationization and intelligence [1] - The index's top ten holdings include Lepu Medical (6.48%), Jiahe Meikang (6.01%), Jiuyuan Yinhai (5.63%), Yaoyigou (5.31%), Haier Biomedical (5.23%), Weining Health (5.14%), Sichuang Yihui (5.02%), Dashenlin (5.01%), Aier Eye Hospital (4.96%), and Rundar Medical (4.93%) [1] Group 2 - The market share of the CSI Internet Healthcare Theme Index holdings is 55.79% from the Shenzhen Stock Exchange and 44.21% from the Shanghai Stock Exchange [1] - In terms of industry distribution, the holdings are composed of 63.81% in pharmaceuticals and healthcare, 31.17% in information technology, and 5.02% in communication services [1] - The index samples are adjusted quarterly, with adjustments occurring in the second Friday of March, June, September, and December [2]

Investment Rating - The report initiates coverage with a "Buy" rating for the company, considering its supply chain advantages, self-operated brand strengths, and the ability to continuously attract third-party merchants and expand O2O services, which are expected to drive steady growth in performance [6][7]. Core Insights - The company has transitioned from a pharmaceutical e-commerce platform to a comprehensive healthcare service provider, offering health product sales, medical services, and smart healthcare solutions, thereby achieving an online closed loop of medical services [14][17]. - The company's self-operated business is the core driver of its performance, with a significant revenue contribution from pharmaceutical and health product sales, which accounted for 84% of total revenue in 2024, growing by 6.9% year-on-year [6][17]. - The online healthcare market is expected to see accelerated penetration, particularly in non-pharmaceutical categories like nutritional supplements and home medical devices, while the pharmaceutical market's online penetration is anticipated to increase due to changing consumer behaviors and regulatory support [6][39]. Financial Data and Profit Forecast - The company forecasts revenues of 63.65 billion, 69.65 billion, and 76.55 billion CNY for 2025, 2026, and 2027 respectively, with net profits of 4.52 billion, 5.04 billion, and 5.79 billion CNY for the same years [6][7]. - The projected earnings per share (EPS) are expected to be 1.41, 1.58, and 1.81 CNY for 2025, 2026, and 2027 respectively, with a net asset return rate gradually increasing to 8.21% by 2027 [6][7]. Market Dynamics - The competitive landscape in the online healthcare sector is expected to stabilize by 2025, with the company leveraging its supply chain, service ecosystem, and AI capabilities to create competitive barriers [6][44]. - The report highlights that the online healthcare service market is still in its early stages, with significant growth potential driven by increased health awareness and the demand for personalized healthcare solutions [41][44]. Key Assumptions - The company anticipates continued growth in pharmaceutical and health product sales through deep collaboration with brand partners, supported by its supply chain advantages [8]. - The platform and advertising services are expected to grow rapidly, with revenue projections of 10.92 billion, 12.38 billion, and 14.04 billion CNY for 2025, 2026, and 2027 respectively [8].