本报讯 （记者矫月）随着小游戏行业竞争日趋激烈，市场已逐步从流量红利转向精品化竞争周期，新 游面临冷启动流量获取难、用户留存与转化压力大的普遍困境。近日，荣耀小游戏与国风修仙休闲小游 戏《灵画师》的合作，提供了一个超越单纯流量分发的范本。双方通过为期近一年的深度绑定，不仅在 商业上实现了持续增长，更探索出了一条以平台技术场景赋能内容、以精品内容反哺平台生态的共生之 路。 《灵画师》以中国传统文化为内核，在美术设计中融入经典水墨画风，在音乐创作中嵌入传统韵律元 素，将东方美学的独特韵味深度渗透到游戏体验的各个维度，打造出具有沉浸感的国风意境世界，不仅 精准契合了当下市场对优质内容的核心需求，更与荣耀用户中追求文化质感、热爱国风潮流的群体高度 契合，为双方的深度合作奠定了坚实的用户基础。 合作以来，《灵画师》的市场表现持续走高，商业增长势头尤为突出。游戏于2025年4月上架荣耀开发 者服务平台，接入荣耀小游戏业务，累计收获百万级的热爱国风美学的玩家，上架平台后游戏收入规模 维持每个月30%的稳定增长。这份亮眼的成绩，离不开荣耀远航计划、精细化用户运营以及MagicOS场 景拓展的辅助，三大关键板块协同发力，环环相 ...

据智通财经消息，据灯塔专业版，截至12月28日18时05分，2025年贺岁档(11月28日—12月31日)档期总 票房(含预售)已达52.45亿元。 2025年贺岁档票房为继2017年贺岁档后，中国影史第二次突破50亿元贺岁档票房，创近八年来同期票房 新高，直接提振了影视行业的信心，推动内容制作、发行放映等环节的复苏！ 从全年来看，国家电影局统计，截至2025年12月13日14时30分，国内电影总票房已突破500亿元大关， 达500.03亿元，总观影人次为11.94亿。 全年票房前十的影片中，国产片占九席，从年初《哪吒之魔童闹海》以154.46亿元登顶中国影史票房 榜，位列全球影史票房榜第五；到年中《南京照相馆》收获30.17亿元票房并出海引发共鸣，再到近期 《疯狂动物城2》累计综合票房已达39.60亿元（截至12月28日）、并成为中国影史首部观影人次破亿进 口电影……爆款影片的持续涌现成为行业复苏的核心引擎。 落脚到A股市场，电影行业在经过多轮市场调整后，基于对受众需求深度了解下的"内容为王"，成为决 定电影票房的关键，关注热门电影的投资方、发行方等相关影视公司以及电影院线企业。（光大证券微 资讯） 股票频 ...

Core Insights - The term "resilience" has been identified as the top trending word in 2025, reflecting the spirit of Chinese society and the state of domestic television dramas [1] - The competition between long video platforms like "iQIYI," "Youku," and "Tencent" and short drama platforms has intensified, leading to a struggle for user attention and market space [1][2] - The Chinese drama market has entered a mature differentiation phase, with the definition of "blockbuster" shifting towards niche audience engagement rather than mass appeal [2] Long-form Dramas - The State Administration of Radio and Television has implemented reforms to support high-quality long dramas, including lifting the 40-episode cap and easing restrictions on historical dramas [1] - Despite the policy changes, the market has yet to see a significant impact, as the definition of a blockbuster has evolved, leading to a disconnect between critical acclaim and market performance [2] - Long dramas are facing challenges from short dramas that prioritize productization and efficiency over content quality [1][2] Short Dramas - The short drama sector has seen explosive growth, with a user base of approximately 696 million, including a significant increase in older demographics [29] - Popular themes in short dramas include revenge, romance, and fantasy, often utilizing formulaic storytelling that prioritizes immediate viewer gratification [29][30] - The commercialization of short dramas has led to concerns about content homogenization, lack of innovation, and the promotion of negative values [30] Suspense and Mystery Dramas - Suspense dramas have gained stability in quality, with notable works like "Bleach" exploring deeper social issues and human complexities [23] - The genre has shifted focus from mere plot twists to incorporating social commentary, reflecting audience demand for intellectual engagement [23][24] - However, some productions still struggle with narrative coherence and character development, indicating a need for improvement in storytelling [24] Historical and Costume Dramas - Costume dramas continue to dominate viewership, with "Cang Hai Chuan" breaking records and achieving over 2 billion views [25][27] - While some productions have successfully innovated within the genre, issues such as narrative logic gaps and superficial themes persist [26][28] - The genre's future success hinges on its ability to balance commercial appeal with meaningful storytelling and historical depth [28] Industry Trends - The overall landscape of the Chinese drama industry is stabilizing, entering a phase of "slow growth" and "business restructuring" [31] - The competition is shifting from mere viewership numbers to a focus on content quality and audience engagement, necessitating a return to core storytelling values [31] - The integration of AI technology in drama production is still in its early stages, with its potential impact on creative processes yet to be fully realized [31]

Core Insights - The total box office for the 2025 New Year’s film season has reached 5.245 billion yuan, marking the second time in Chinese film history that the box office has surpassed 5 billion yuan for this period since 2017, and setting a new high for the same period in nearly eight years [1][4]. Box Office Performance - As of December 28, 2025, the box office for domestic films accounts for over 80% of the total, with nearly 90% of the films in the New Year’s season being domestic, indicating a strong market dominance [1]. - The top five films in the 2025 New Year’s season by box office revenue are "Zootopia 2" (approximately 3.964 billion yuan), "Avatar: The Way of Water" (approximately 700 million yuan), "The Insiders" (approximately 375 million yuan), "The Dumpling" (approximately 30.26 million yuan), and "The Meat Dumpling" (approximately 27.07 million yuan) [1][4]. Film Genre Distribution - The top five films include three drama films: "The Insiders," "The Dumpling," and "The Meat Dumpling," reflecting a higher audience interest in films that are close to life and reflect social realities [4]. - The 2025 New Year’s season features over 70 films across various genres, including history, suspense, documentary, warmth, fantasy, and public welfare, contrasting with previous years dominated by comedy and family-friendly themes [4][5]. Industry Trends - The diversification of film genres indicates that filmmakers are no longer limited to traditional popular themes, showing a willingness to innovate and meet the increasingly diverse demands of audiences [5]. - The strong performance of the 2025 New Year’s season, breaking the 5 billion yuan mark, signals positive consumer sentiment towards the film market, suggesting a shift in the interpretation of "content is king" based on a deep understanding of audience needs [5].

市场有观点认为，"好莱坞光环"已经褪色，但正在热映的另一部电影《疯狂动物城2》票房仍在冲高。 归根结底，好内容才是电影"叫好又叫座"的王道。 3天票房破4亿元 "现在特效很常见了，但《阿凡达3》的特效依然惊艳，视觉效果拉满。当然剧情依然拉胯。"观众韩轻 在观看完《阿凡达3》后对《华夏时报》记者表示。她还说，"没想到周一工作日下班时间，影院里人也 很多。" 12月22日，本报记者走访北京丰台区一家影城发现，在工作日的下班时段，已有不少观众在大堂等待 《阿凡达3》开场。在该影院的一间IMAX影厅内，中后段的核心位置基本座无虚席。 《阿凡达3》于12月19日正式上映，上映首周票房4.05亿元，票房占比54.0%，取代《疯狂动物城2》成 为上周（12月15日—12月21日）票房首位。根据猫眼专业版数据，12月21日19时14分，该电影上映3天 票房突破4亿元。截至最新的12月23日16时，《阿凡达3》的内地累计票房（含预售）达到了4.60亿元， 暂居今年进口片票房榜的第五名，即将超越《碟中谍8》（4.64亿元）。猫眼专业版对于本片的累计票 房预测超过了11亿元。 本报（chinatimes.net.cn）记者于玉金 ...

从《哪吒2》到《疯狂动物城2》，都是对中国超大规模市场优势的深刻印证。这个优势，不仅仅是14亿 多人口带来的巨大消费容量，更在于其持续升级的消费需求、日益成熟的文化审美，以及对全球优质资 源的强大配置能力。事实证明，中国市场既能孕育出《哪吒2》这样改写全球影史格局的本土文化精 品，也能以最大的热情拥抱如《疯狂动物城2》这样的世界文化产品。这种"双轮驱动"的繁荣景象，正 是中国市场开放包容的生动体现。 市场的青睐绝非无条件。无论是国产动画片《哪吒2》还是引进动画片《疯狂动物城2》，其成功的根本 都在于"内容为王"。2025年的电影市场波动明显，许多影片突破5亿元票房已属不易，正是在这种"片 荒"和观众审慎挑剔的背景下，精品内容的价值才格外珍贵。《哪吒2》承袭了前作《哪吒之魔童降世》 的现象级影响力，《疯狂动物城2》延续了全球经典IP的生命力，两部动画片以不输于真人电影的技术 水准、深入人心的角色塑造和引发共鸣的普世叙事，超越了年龄与文化的界限，满足了市场对高质量供 给的渴望。这印证了一条行业铁律：没有不好的档期，只有不够好的产品。只要内容足够出色，即使是 在传统的市场淡季，也能创造出如节日般的观影盛况。 上映仅 ...

Core Insights - The drama market in November experienced an unexpected surge, breaking the typical year-end slowdown with both critical acclaim and commercial success [1][15] - High-quality content demonstrated its ability to transcend market cycles, leading to significant monetization opportunities [1][15] Group 1: Market Overview - November showcased a "one strong, many strong" dynamic, with the series "Tang Dynasty Strange Case" leading in popularity and critical reception [3][16] - Multiple high-quality dramas contributed to a diverse viewing experience, establishing a robust quality tier from top to mid-level productions [3][4] Group 2: Critical Reception - "Tang Dynasty Strange Case" and "News Queen 2" maintained high ratings on Douban, scoring 8.1 and 7.9 respectively, setting a high-quality benchmark for the market [3][4] - Mid-tier productions like "Brown Eye Mystery" and "Why Is He Still Single" emerged as surprise hits, achieving scores of 7.1 and 6.9 [4][8] Group 3: Genre Diversity - The November drama market featured a variety of genres, including historical, modern, suspense, workplace, emotional, and fantasy, enhancing audience engagement [6][15] - Innovations in genre exploration were evident, with "Tang Dynasty Strange Case" and "Fallen Heroes" expanding genre boundaries through unique storytelling approaches [6][8] Group 4: Commercial Success - The commercial value of quality content was validated, with "Tang Dynasty Strange Case" and "News Queen 2" setting new records for platform advertising [10][16] - "Tang Dynasty Strange Case" achieved over 4090 seconds of total advertising time, collaborating with over 30 brands across various sectors [10][11] Group 5: IP Development - The success of mature IP series like "Tang Dynasty Strange Case" and "News Queen 2" highlighted their strong market appeal and ability to cultivate loyal audiences [16][20] - Both series demonstrated different strategies for brand collaboration, moving beyond traditional advertising to create deeper content integration [20][24] Group 6: Future Outlook - The November drama market's performance signals a potential recovery and growth for the industry, emphasizing the importance of quality content and brand IP development [24][25] - As the industry reflects on the year, there is optimism for sustained momentum in delivering quality content and fostering loyal audiences [24][25]

《疯狂动物城2》在感恩节前夕点亮全球银幕之时，迪士尼公司似乎找回了久违的魔力。 繁荣景象之下，一场关乎帝国未来的权力交接正进入微妙时刻。两大部门的主管JoshD'Amaro 与Dana Walden正争夺迪士尼CEO之位。 从好莱坞到奥兰多，从流媒体到主题公园，迪士尼的重心已在过去十年悄然完成一次史诗级迁移。这场迁移的终点，正是现任CEO鲍勃·艾格（Bob Iger） 必须在2026年底交出的权杖。 这不仅是两个人的竞争，更是两种商业哲学的博弈：是选择深谙迪士尼文化的运营专家，还是选择在好莱坞长袖善舞的创意女王？随着2026年的临近，华 尔街和好莱坞一同屏息以待。 艾格的功绩与争议 74岁的艾格于2022年11月戏剧性复出，当时，董事会解雇了他亲自选定的接班人Bob Chapek，迪士尼股价在盘后暴涨近10%。 过去三年，从财务数据看，艾格的"加时赛"成就辉煌。最核心的胜利在流媒体领域，三年前，迪士尼的直接面向消费者（DTC）业务还是一个深不见底的 黑洞，年运营亏损高达40亿美元。 这部备受期待的续作，连同随后定档的《阿凡达：火与灰》，不仅是假日档期的票房收割机，更是这家百年娱乐帝国在经历了数年动荡后，向世界 ...

齐鲁晚报.齐鲁壹点张超通讯员赵雨馨 当讲到"演讲稿的结构设计"时，"虎头90秒——开场就要锁定注意力""猪肚——搭建清晰易懂的内容逻 辑""豹尾——让人印象深刻并愿意行动"的"三段式"方法，更是让老师们眼前一亮。不少教师当场拿出 手机拍下课件要点记录下来。 案例赏析环节成了活动的"高光时刻"，大家共同欣赏了《我是演说家》中熊浩《中国教育的陶行知，我 们需要更多这样的教育家》的演讲视频，青年教师们对此感触颇深，这样动人心弦的语言让大家深深陶 醉其中。青年教师们从视频里拆解"虎头"的悬念设置、"猪肚"的案例铺陈、"豹尾"的情感升华，把理论 和实践做了生动的勾连。 这场培训，让青年教师们跳出了"只练技巧不重内容"的误区，不仅掌握了"虎头猪肚豹尾"的演讲结构方 法，更在案例赏析里读懂了"内容为王"的核心。从"知道方法"到"懂得如何用内容传递温度"，阳光小学 的青年教师们，在这场活动里完成了一次"从理论到实践"的成长跨越。 11月26日，致远楼四楼教研中心暖意融融，东昌府区阳光小学青年联盟"内容为王—演讲稿的内容精设 计"主题培训活动在此展开。青年教师们围坐一堂，在导师段海秀的带领下，开启了一场关于"如何让演 讲真正打 ...

Core Insights - The sixth Yangtze River Delta Cultural Expo introduced the "Ancient Town New Ecology: Cross-Border Integration Innovation Exhibition Area," focusing on the "Ancient Town+" cross-border integration model [1] - The event showcased various "Ancient Town+" ecological innovation cases from regions like Wuzhen, Puyuan, and others, emphasizing the integration of art, fashion, and digital technology [1][3] - The event aims to transform the ancient town tourism model from a ticket-based economy to an "immersive experience + composite consumption" industry ecosystem [5] Group 1 - The exhibition area featured collaboration with institutions like Dingdu Group, highlighting the theme of "New Species of Ancient Town Culture and Tourism" [1] - The event included industry exchanges and resource connections, running from November 20 to 22 at the National Exhibition Center [5] - A prominent "Cultural Tourism Operator Forum" was held, gathering 23 ancient town tourism management units and over 250 leading industry enterprises [5][6] Group 2 - Key industry leaders participated in the forum, sharing insights on transforming ancient towns into ideal communities that meet material, emotional, and spiritual needs [6][9] - Notable speakers included Ma Yin, founder of Anaya, who reported that operational income surpassed real estate income for the first time in 2025, reaching 3 billion yuan [6] - Wu Guoping, chairman of Wuxi Nianhua Bay, emphasized the importance of cultural genes in tourism and the need for aesthetic appreciation as a productivity factor [9] Group 3 - Chen Xianghong, founder of Wuzhen Tourism, advocated for creating tourism destinations that do not resemble traditional scenic spots, achieving a double-digit growth in visitor numbers despite surrounding towns offering free entry [11] - The forum also featured discussions on innovative paths for developing cultural IPs and transforming abandoned commercial spaces into vibrant cultural hubs [13][15] - The event concluded with a series of cross-border salons, fostering collaboration among experts from various fields to promote the "Ancient Town+" integration development [15]