厅、品牌展厅、可持续发展展厅等区域，并在工厂店直接选购优质美妆产品。工厂店年货节亦将于1月10日同步开启，持续至2月13日。这一活动旨在通 过"文旅商体展+工业旅游"的新范式，推动公众科学传播、绿色美学教育与可持续消费理念的普及。 当生物多样性成为全球关注的共同命题，如何让科学走进公众生活，成为科普教育与美妆产业跨界合作的新起点。近日，上海自然博物馆与自然堂集团在东 方美谷·自然堂未来美妆城共同启动"美与自然共生"生物多样性主题展。展览以"人与自然和谐共生"为核心，围绕"美与自然共生"年度主题，打造集科普展 示、互动体验、艺术共创于一体的沉浸式空间，展期将持续至2026年3月15日。 此次主题展依托上海自然博物馆"我的自然百宝箱"科普品牌，集中呈现了公众在生物多样性调查与保护方面的成果。记者注意到，展览中11个昆虫百宝箱均 由本市十余所中小学的学生策展。现场，"我的自然百宝箱"奉贤定制版首发亮相。作为本次主题展的重磅亮点，以模块化、可移动的展陈柜打造"流动的微 型自然博物馆"，展示自然世界的万千奇妙生命与色彩，未来可走进学校、社区，持续传播生态保护理念。 本次主题展作为上海自然博物馆 "自然共生"生物多样性主 ...

当全球电商市场陷入增长瓶颈，沙特阿拉伯正以"政策红利、人口红利、基建红利"三重引擎，在TikTok生态中开辟出一片年复合增长率12.8%的蓝海。2026 年，这片被石油财富与数字革命双重浸润的土地，已成为TikTok MCN机构全球布局的"必争之地"。 一、政策红利：国家战略与商业规则的双重驱动 沙特"2030愿景"将数字经济列为经济多元化的核心支柱，推出多项政策为TikTok MCN铺就黄金赛道： 二、人口红利：Z世代与女性经济的双重爆发 沙特35岁以下人口占比超60%，互联网渗透率达92%，移动端购物占比85%。这群"数字原住民"日均刷TikTok超95分钟，催生出两大核心消费场景： 区域总部政策：要求外资企业设立实体总部以获取政府长期合同，吸引TikTok、亚马逊等巨头加码投资。2025年第一季度，TikTok在利雅得设立区域 总部，直接参与国家数字化基建，为MCN机构提供政策倾斜与资源对接。 合规化扶持：沙特商务部推出"十项电商发展举措"，简化退款流程、拓宽支付渠道，并强制电商平台为商家提供Halal认证（清真认证）指导，降低跨 境贸易门槛。例如，清真美妆品牌通过"Halal认证"直播，单场GMV最高 ...

上海科技馆馆长倪闽景在致辞中表示，科技馆始终致力于以更富创意的方式，推动科学传播从"展厅"走 向"生活"。此次带来的主题展，依托上海自然博物馆"我的自然百宝箱"科普品牌，集中呈现了公众在生 物多样性调查与保护方面的成果。 他提到，展览中11个昆虫百宝箱均由本市十余所中小学的学生策 展，体现了青少年从兴趣到科学探索的成长路径。 上海奉贤区副区长李慧在致辞中指出，奉贤正锚定"南上海重要增长极"这一目标，全力推进美丽大健康 产业发展，东方美谷已经成为产业新地标。她表示，自然堂作为扎根奉贤的行业领军者，不仅创造了美 的产品，更积极传递美的理念、践行美的责任。此次展览更是科学与产业、保护与发展、自然之美与人 文之韵的生动融合。 自然堂集团公共事务总经理陈娟玲在致辞中表示，本次与上海自然博物馆的合作标志着美妆产业与科普 教育、自然科学的深度融合。当前正值"十五五"开局之年，本次合作旨在推动三层价值共创：以自然叙 事融入美妆产业的文化表达，让消费空间转化为自然美学科普课堂，推动公众科学传播；以"展览+"模 式激活文旅消费潜力，形成从参观到消费的良性循环；以跨界合作培育生态共识，让每一次公众参与都 成为一次生态教育，推动绿色 ...

Core Insights - Chinese consumers are elevating "eating" to a value-driven choice, with price sensitivity and value sensitivity diverging for the first time. A survey indicates that 63% of mainland consumers are willing to pay a premium for sustainable food, the highest globally [2]. Group 1: Consumer Behavior Trends - 63% of mainland consumers are willing to pay a premium for sustainable food, which is the highest percentage globally [2][13]. - 43% of consumers prioritize sustainable packaging, exceeding the global average by 6 percentage points [2][13]. - 45% of households with annual incomes below $10,000 are using 54% of coupons and 48% of cross-store comparison budgets to invest in organic products [2]. Group 2: Market Dynamics - The retail market is experiencing a dual narrative, balancing economic headwinds and industry prosperity, with an estimated valuation of approximately 4.9 trillion RMB by 2024 [8]. - Discount stores and instant retail are pushing absolute prices to their limits, leading to a disappearance of price elasticity [8][26]. - The rise of discount retailers like HotMaxx and ALDI in mainland China is driving the revival of offline retail, emphasizing the importance of competitive pricing and transparency [26]. Group 3: Health and Sustainability Focus - Chinese consumers are increasingly focused on health and sustainability, with a notable willingness to invest in high-quality, health-oriented products [10][12]. - The trend of "Guochao 2.0" reflects a preference for celebrating domestic brands and reducing the climate impact of food purchases [13][14]. - The integration of health consciousness and environmental awareness is reshaping consumer preferences, with a clear shift towards value-driven consumption [10][12]. Group 4: Retail Strategies - Retailers must adopt a multi-faceted strategy to navigate the complex environment, focusing on clear value propositions, seamless digital and physical experiences, and catering to health trends [14][27]. - Successful strategies involve embracing aggressive and transparent value propositions, investing in private label strategies, and mastering omnichannel sourcing [27]. - The "instant retail" battlefield is crucial, with consumers comparing delivery options within 30 minutes, highlighting the need for retailers to adapt quickly [27].

今天分享的是：跨境电商运营：2026掘金指南：全球全品类20大消费趋势报告 报告共计：27页 《2026掘金指南：全球全品类20大消费趋势报告》（亚马逊全球开店发布）聚焦全球消费市场动态，梳理出多维度消费趋势，为跨境电商运营提供核心参 考。报告显示，全球消费市场正呈现健康化、智能化、个性化、可持续化等多元融合特征，不同品类和地区的消费需求呈现差异化升级。健康消费持续升 温，涵盖营养补充、运动健身、健康监测等领域的产品备受青睐，消费者对成分天然、功能明确的健康类产品关注度显著提升；智能科技全面渗透生活场 景，智能家电、可穿戴设备、智能家居控制系统等产品需求增长，尤其具备便捷操作、互联互动功能的产品更受市场欢迎，耳机等音频设备在运动等细分场 景的专项功能优化成为竞争亮点。个性化与情感化消费需求凸显，消费者愈发注重产品的独特设计、定制化服务以及情感价值共鸣，小众风格、定制化单品 和具有文化内涵的产品市场空间扩大。可持续消费理念深入人心，环保材质、节能降耗、可循环利用的产品更易获得消费者青睐，品牌的绿色理念和环保举 措成为重要竞争要素。此外，便捷化、场景化消费趋势明显，适配快节奏生活的高效产品，以及针对特定场景（如居 ...

Group 1 - The core issue highlighted is the alarming trend of excessive consumerism during festive seasons, leading to significant environmental waste, as evidenced by the £1.7 billion spent on electronic decorations in the UK, resulting in 168 million pieces of electronic waste [1] - The phenomenon of "festive waste" reflects a broader challenge in developed consumer societies, where the spirit of celebration is overshadowed by materialism, transforming waste into a cultural norm [1] - The article emphasizes the need for a shift towards sustainable festive practices globally, advocating for a cultural transformation that prioritizes ecological awareness and responsible consumption [1] Group 2 - Traditional Chinese wisdom offers valuable insights for sustainable festive practices, promoting the idea that the essence of festivals lies not in endless consumption but in creating emotional connections and lasting memories with limited resources [2] - Various initiatives in China aim to promote frugality during festivals, encouraging the use of recyclable materials and reducing waste, thereby fostering a green and low-carbon festive culture [2] - The evolution of business models towards sustainable consumption is highlighted, suggesting that a focus on better consumption can lead to a more resilient and high-quality consumer experience [2] Group 3 - The key to ending the "festive waste" cycle lies in a profound transformation of mindset and actions, integrating traditional ecological concepts into modern operational standards [3] - The article posits that the ecological perspectives rooted in Chinese culture can provide a valuable framework for guiding global festive cultures towards eco-friendliness, transcending consumerism [3] - A call is made for a global shift where genuine emotional connections replace the emphasis on expensive gifts, fostering a more meaningful celebration of life and sustainability [3]

Core Insights - The 2026 global consumer market is experiencing diversification and transformation, focusing on four core dimensions: health, personalization, intelligence, and sustainability [1] Group 1: Health Consumption Trends - Health consumption is on the rise, covering various scenarios such as diet, exercise, and wellness, with a notable preference for natural ingredients and functional products [1] - The demand for fitness-related categories is growing rapidly, with wearable devices and nutritional supplements gaining popularity [1] Group 2: Personalization and Emotional Consumption - Personalized and emotional consumption is becoming mainstream, with consumers increasingly valuing unique designs, customized services, and emotional resonance [1] - Niche brands and original design products are rising quickly due to their differentiated advantages, with styles like "cute" and "national trend" gaining widespread attention [1] Group 3: Intelligent Consumption - AI technology is deeply integrated into consumer scenarios, enhancing product innovation and user experience, with smart home appliances and beauty tools seeing increased penetration [1] - Digital functionalities are improving convenience and precision, driving significant upgrades in consumer experiences [1] Group 4: Sustainability in Consumption - The concept of sustainable consumption is gaining traction, with products made from eco-friendly materials, circular designs, and low-carbon production being favored by consumers [1] - Consumers are increasingly considering brands' environmental and social responsibilities in their purchasing decisions [1] Group 5: E-commerce and Market Dynamics - Cross-border e-commerce is thriving, accelerating global consumer connectivity, with platforms like Amazon becoming key channels for brands to reach international markets [1] - Different consumer segments, such as the elderly focusing on wellness and younger generations on trendy consumption, show strong growth potential in niche markets [1] Group 6: Integrated Consumer Experience - The integration and efficiency of consumer experiences are becoming competitive keys, with brands optimizing supply chains and enhancing service responsiveness to increase consumer loyalty [1]

Core Insights - Moroccan consumers are showing a more mature, rational, and diverse online shopping preference during the Black Friday sales period, reflecting a shift from impulsive to cautious consumption [1][2] E-commerce Trends - 82% of Moroccan internet users search for products online multiple times a week, but only about 29% complete a purchase, indicating a trend towards price comparison and consideration of logistics, return convenience, and seller reputation [1] - Jumia remains the leading e-commerce platform, with approximately 76% of respondents shopping through it, followed by Avito at 57% and Temu at 52%, highlighting the growing acceptance of low-cost international e-commerce [1] Payment Methods - While cash on delivery remains common at about 54%, the use of credit cards and e-wallets is significantly increasing, with 88% and 72% of consumers respectively indicating their use [1] - The "Buy Now, Pay Later" (BNPL) model is gaining popularity among younger consumers [1] Sustainable Consumption - 83% of respondents indicate that product sustainability and environmental impact influence their purchasing decisions, with over half willing to choose refurbished or second-hand products [2] - Moroccan consumers are integrating ecological impact into their value assessment of products, indicating a shift towards sustainable consumption [2] Market Dynamics - Black Friday in Morocco is evolving from a mere promotional event to a significant indicator of consumer trust, digital progress, and market structure changes [2] - Consumers are increasingly focused on price transparency, after-sales service, and product durability, driving competition among e-commerce platforms to enhance logistics, payment options, and sustainability [2]

Core Insights - The article emphasizes the enduring importance of sustainability in consumer behavior, with 80% of consumers showing high concern for sustainable development despite challenges like information overload and economic uncertainty [2][3] - It highlights the significant supply-side issues in sustainable products, leading to a "green paradox" where consumers struggle to find affordable and effective sustainable options [2][4] Group 1: Trends Shaping Consumer Behavior - Trend 1: Sustainability is a resilient and lasting theme in consumer behavior, moving from a "slogan era" to an "action era," where companies focus on genuine sustainable practices rather than superficial marketing [3][4] - Trend 2: Market power is shifting towards consumers, who now demand authentic value from companies. Businesses must align their practices with consumer expectations to avoid losing market share [5][6] - Trend 3: The "sustainability consumption gap" reflects not only consumer behavior but also a lack of innovation on the supply side, necessitating a shift in how companies approach sustainable product development [7] Group 2: Consumer-Centric Approach - Companies must adopt a consumer-centric mindset, understanding the dynamic relationship between people, products, and market conditions to effectively engage with sustainable consumption trends [8][9] - The article notes that older generations, particularly those born between 1946 and 1964, are more engaged in sustainable practices than younger generations, challenging the stereotype that younger consumers are more environmentally conscious [9][10] - As China faces an aging population, companies need to adapt their products and services to meet the unique needs of older consumers, who have different consumption habits and value propositions [10] Group 3: Product and Service Innovation - Products must not only be sustainable but also competitive in performance, price, and user experience. Inconsistent sustainable practices can deter consumers more than price [11][12] - The integration of technology, particularly AI, is reshaping consumer decision-making processes, with over 50% of consumers using AI to assist in sustainable choices [11][12] - Companies are encouraged to innovate continuously, ensuring that sustainability becomes an inherent part of product value rather than an additional cost [13][14] Group 4: Organizational Strategy for Sustainability - Sustainability should be integrated across all business functions rather than treated as a separate initiative, requiring a cultural shift within organizations [15][16] - Leadership must prioritize sustainability as a core business strategy, identifying opportunities that align consumer value with sustainable practices [16][17] - The article suggests that successful sustainable initiatives can create a positive feedback loop, enhancing brand trust and operational efficiency over time [17]

Group 1 - The eighth China International Import Expo (CIIE) Sustainable Consumption Forum was successfully held, focusing on topics such as consumption stimulation and innovation [1] - The event was organized by the China International Import Expo Bureau and the National Exhibition and Convention Center (Shanghai), with support from various industry committees and companies like Kering and IKEA [1] - The new president of the Green Smart Home Appliances and Home Committee is IKEA, which indicates a shift in leadership within the committee [1] Group 2 - Deputy Director Li Guoqing emphasized the importance of the CIIE as an open platform for boosting consumption, facilitating economic circulation, and leading consumption upgrades [3] - This year's CIIE featured participation from 155 countries and regions, with 4,108 foreign enterprises exhibiting, covering an exhibition area of over 430,000 square meters, marking a historical high [3] - The consumer goods exhibition area focused on "higher quality, better life," showcasing nearly 700 enterprises from over 90 countries and regions [3] Group 3 - Deloitte's China Consumer Industry Partner Zhang Tianbing released a report on the trends of AI applications in the consumer goods and retail sectors by 2025 [6] - A global buyer club initiative was launched by Cai Xiaojing, Deputy General Manager of Shanghai Bailian Group [6] - IKEA's Vice President of Corporate Communications and Public Affairs in China, Ruan Linjuan, initiated the "Sustainable Beautiful Life" initiative [6] Group 4 - Roundtable discussions were held among committee members, including IKEA and other companies, focusing on technology-enabled consumption stimulation and sustainable experiences [8]