据悉，衡复历史风貌保护区正推进商业焕新，通过文旅商体展联动和精准品牌服务，打造风貌区高能级 品牌中心，为上海国际消费中心城市建设贡献独特价值。 武康路 上海武康路又添潮流打卡地。历经大半年修缮，武康路40弄1号百年西班牙老洋房焕新亮相。LV（路易 威登）在此打造为期18天的"限时酒店"，让市民沉浸式体验梧桐街区的风情和潮流时尚。 本报记者 刘歆 摄影报道 ...

转自：光明日报 本次跨年迎新季将持续至2016年3月3日，横跨元旦、春节与元宵三大节点，以"我们的节日"马年迎 春为叙事主线，由市区两级部门联手推出数百项特色活动，致力于在"浓郁中国年味、全球好货供给、 优惠促销价格、最美出片场景"四个维度上，与大家共同解锁"过年"新体验。其中，元旦期间，共呈现 300余项特色活动，包括文艺演出132场、演唱会13场，以及文博美术展134项；春节长假期间，将有近 400项特色活动，包括文艺演出120余场、多场演唱会和近60场大展。此外，还有19场全国级以上的体育 赛事。 记者了解到，为了让每一位市民游客都能打开"在上海过年"的专属方式，上海精心梳理了"新年第 一游""新年第一跑""古镇过大年""元宵闹灯会""马上有好戏""过年看大展"等八大板块主题攻略，全景式 呈现节日图景。 本报上海12月31日电（记者孟歆迪）岁序更替、万象更新。12月30日，记者从上海市政府新闻办举行的 新闻发布会上了解到，上海"跨年迎新季"文旅商体展联动已全面开启。上海诚邀广大市民与海内外游客 齐聚申城，在传统与现代的交融中，感受"在上海过年"的独特魅力。 （来源：光明日报） 为进一步满足不同人群的需求 ...

记者 吴卫群 百场重点促消费活动共分六大主题：商圈寻马迎春季，以生肖"马"为主线，通过新玩法串联商圈文 旅商体展消费新场景，推出"寻马送福"活动。新春美食季，将启动上海环球美食汇活动，第一季重点聚 焦欧陆风味美食主题，包括意大利美食美酒嘉年华、希腊美食市集、西班牙美食美酒节等。商品换新 季，继续组织实施国家消费品以旧换新政策。入境消费赠礼季，集中推出入境旅客离境退税赠礼、持外 卡消费立减、中医文化消费打卡体验等活动。年货好物季，聚焦年夜饭、年货采购及新年礼赠等消费场 景，推出百家老字号企业系列促消费活动。夜游夜赏季，聚焦5个夜间经济人气地标，推出主题光影装 置，开展夜间看戏、玩雪、赏灯、游园、观展等五大特色活动。 记者从昨天举行的市政府新闻发布会获悉，即日起至2026年3月3日，横跨元旦、春节与元宵三大节 点的上海"跨年迎新季"文旅商体展联动活动全面启动。其中，元旦期间将呈现300余项特色活动，包括 文艺演出132场、演唱会13场，以及文博美术展134场；春节长假，将有近400项特色活动，包括文艺演 出120余场、多场演唱会和近60场大展。此外，还有19场全国级以上的体育赛事。 此外，即日起至2026年3月初 ...

Core Insights - Shanghai has launched the "New Year Celebration Season" which will feature hundreds of activities across the New Year, Spring Festival, and Lantern Festival, aiming to enhance consumer engagement and tourism [1][2] Group 1: Event Highlights - The New Year Celebration Season will include over 300 activities during the New Year period, such as 132 cultural performances, 13 concerts, and 134 exhibitions [1] - During the Spring Festival holiday, nearly 400 activities are planned, including over 120 cultural performances, multiple concerts, and around 60 major exhibitions [1] - Additionally, there will be 19 national-level sports events scheduled [1] Group 2: Thematic Strategies - Shanghai has developed eight thematic strategies to cater to diverse visitor experiences, including "First New Year Tour," "First New Year Run," and "Cultural Exhibitions" [2] - Customized lists will be released targeting different demographics, such as a "National Trend List" for young people and a "Family Outing List" for families [2] Group 3: Consumer Engagement Initiatives - The celebration will feature various consumer engagement activities, including themed decorations, new food offerings, and interactive experiences in key shopping districts [3] - Consumers can earn rewards such as shopping vouchers and New Year gift bags based on their participation in activities [3] - Specific marketing campaigns will be launched in prominent areas like Lujiazui and Nanjing East Road to attract visitors and enhance the festive atmosphere [3]

站在历史机遇的风口上，一个区域的前景总能吸引最具远见的目光。上海虹口，这片承载着厚重历史又 面向璀璨未来的热土，正经历一场深刻而动人的时代焕新，释放着的强大动能与无限可能，重塑着城市 天际线的同时，也汇聚了国内顶尖城市开发运营者的坚定信心。那些深谙城市发展逻辑、以打造精品著 称的地产企业，纷纷不约而同地将重要的战略棋子落于虹口。他们为何而来？又看到了怎样的未来？ 战略上的共鸣，与城市核心区的双向奔赴 企业重大投资决策的背后，是深思熟虑的战略研判。投资虹口，对于这些行业领军者而言，是一场与企 业核心战略高度契合、与城市发展脉搏同频共振的"双向奔赴"。 绿城中国华东区域集团总经理助理洪涛从营商环境与政府效能中感受到了虹口的诚意与效率。"虹口区 政府的高效服务与营商环境优化，也增强了企业深度参与的信心。"他以绿城·潮鸣外滩项目享受到 的"拿地即公示""交地即开工"高效服务为例，指出这种极致的流程效率大幅降低了企业的开发与时间成 本，让企业能够更专注地投入到产品营造本身。营商环境的"软实力"，正成为虹口吸引高品质开发商的 硬核竞争力。 华润置地上海公司相关领导表示，落子虹口是华润置地"聚焦内中环、深耕核心区"战略的必 ...

Core Points - The eighth China International Import Expo (CIIE) is concluding, with a new event called "Small CIIE" scheduled for mid-December [1] - The 2025 CIIE Quality Products Trade Fair will take place from December 19 to 21 at the National Exhibition and Convention Center in Shanghai, featuring a variety of new products [1][2] - The event aims to extend the impact of the CIIE and maintain consumer interest, with activities including product showcases, ordering, and cultural performances [1] Industry Insights - The CIIE Quality Products Trade Fair is designed to target specific high-quality products, focusing on consumer sales while attracting various stakeholders such as buyers, service providers, and channel distributors [2] - The event will facilitate both online and offline ordering, aiming to convert new products into marketable goods and drive sales [2] - The exhibition will feature two main halls: Hall 3H for food products (fruits, dairy, meat, seafood, beverages, alcohol, and condiments) and Hall 4.1H for consumer goods and health products, including beauty products from France and home appliances from Germany, Japan, and the USA [2]

Core Points - The 24th China Shanghai International Arts Festival has commenced, showcasing a blend of modern performance art and traditional cultural elements, attracting around 500 professional institutions and 2,000 industry representatives globally [1] Group 1: Event Overview - The festival features performances such as Yingge and Lion Dance, marking the opening of the International Performing Arts Conference and International Dialogue [1] - The event aims to enhance the "global arts scene" and facilitate international collaboration in the performing arts industry [1] Group 2: Cultural Exchange and Cooperation - The International Performing Arts Conference has attracted over 100 performing arts institutions from countries like Germany, Italy, and Spain, with nine project cooperation agreements signed on the opening day [2] - The festival has established a special exhibition area for cultural institutions from the Guangdong-Hong Kong-Macao Greater Bay Area, promoting cultural exchange and resource sharing [2] Group 3: Future Development and Innovation - The festival's dialogue section focuses on exploring new paths for the development of the global performing arts ecosystem, featuring 11 professional dialogues on topics such as AI and children's theater [2] - The event emphasizes the integration of science and art, showcasing a new ecological pattern in performing arts [3] Group 4: International Influence and Collaboration - The Silk Road International Arts Festival Alliance's annual meeting coincided with the festival, with 196 member institutions from 52 countries, highlighting the growing international influence [3] - The festival is recognized for its innovative concepts and inclusive values, serving as a bridge for exchange and cooperation in the performing arts community [3] Group 5: Cultural and Commercial Integration - The festival is exploring new models of cultural tourism and commercial integration, attracting interest from international performing arts leaders [4] - Attendees visited various cultural venues in Shanghai, noting the successful fusion of art, technology, and commerce [4]

Core Insights - The "Super Dynamic North Bund Dimension Music Carnival" has successfully integrated popular IPs and cultural elements, creating a vibrant new landmark for dimension culture in the North Bund area [1][2][3] Group 1: Event Highlights - The carnival features numerous popular IPs and immersive installations, breaking down barriers between different dimensions and attracting a large audience [2] - Notable installations include a romantic "prayer site" from the popular domestic animation "Fox Demon Little Red Bride" and an interactive "delivery cabinet" from "One Person Below" [2] - The event also celebrates the tenth anniversary of the top domestic game "Honor of Kings," providing an interactive experience that merges gaming with social activities [2] Group 2: Commercial Opportunities - The carnival has established a creative market for fans, offering official merchandise and handmade items, generating significant sales and attracting over 30,000 fans daily [3] - The collaboration between merchandise sales and IP exhibitions enhances the overall experience, allowing fans to purchase exclusive items after engaging with the exhibits [3] Group 3: Economic Impact - The North Bund area has seen a 13% increase in foot traffic due to the carnival, benefiting local businesses through ticket stub promotions and discounts [4] - Various merchants in the area have participated in the ticket stub economy, providing exclusive offers to enhance consumer engagement and drive sales [4][5] - The integration of cultural and commercial elements is expected to inject new vitality into the local economy, promoting high-quality development in the region [6]

Core Insights - The National Day and Mid-Autumn Festival holidays have become a critical period for various commercial districts to enhance competitiveness through innovative business models and immersive experiences [1][2][3] Group 1: Event-Driven Consumption - Major sports events like the China Open and WTT Grand Slam in Beijing have significantly boosted sports-related consumption and revitalized surrounding commercial areas [1] - The introduction of limited edition merchandise during these events has created high demand among fans and tourists, highlighting the connection between sports and local culture [1] Group 2: Innovative Consumption Models - Beijing's Chaoyang District has launched a "Park + Business District" model, linking cultural experiences with shopping, which is expected to increase foot traffic by approximately 10% [2] - The emphasis on interactive and engaging consumption experiences has become a key strategy for attracting younger consumers and extending their time spent in commercial areas [2] Group 3: Technology Integration - Shanghai's Jing'an District has introduced a multi-faceted platform that utilizes data to enhance consumer experiences and optimize business operations, including the launch of the "Jing'an GO Consumption Wristband" [3] - This platform aims to break down physical barriers between commercial areas and cultural sites, providing consumers with immersive and interactive experiences [3] Group 4: Cultural and Technological Exhibitions - Chengdu's Kuanzhai Alley has partnered with local educational institutions to create interactive cultural exhibitions, enhancing visitor engagement and extending their stay [4] - The focus on unique thematic IPs aims to provide memorable experiences for tourists, showcasing the city's distinctive charm [4]

Group 1 - The National Day and Mid-Autumn Festival holidays serve as a critical period for major commercial districts to enhance competitiveness through "new formats + strong experiences," breaking the homogenization bottleneck and activating consumer potential [1][2] - In Beijing, the China Open and WTT Grand Slam events have significantly boosted sports consumption and revitalized surrounding commercial areas, with limited edition merchandise becoming popular among fans [1][2] - The "Park + Business District" model in Beijing's Chaoyang District connects cultural experiences with shopping, leading to an expected 10% increase in foot traffic during the autumn consumption season [2][3] Group 2 - Shanghai's Jing'an District has launched a multi-dimensional cultural tourism and commerce platform, featuring the "Jing'an GO Consumption Wristband," which enhances consumer interaction and experience through data-driven insights [3] - The platform aims to improve customer flow conversion efficiency by optimizing shopping scenarios and service quality, with a series of themed activities planned for the holiday period [3] - Chengdu's Kuanzhai Alley is innovating by introducing interactive cultural exhibitions to enhance visitor engagement and extend their stay, showcasing the city's unique charm [4]