12月20日，晨光洒落金汤山滑雪场。机械轰鸣，挖掘机正精心修整雪道，为滑雪季的到来做最后准备。喧嚣 之中，冰雪激情即将点燃。 与此同时，尧山温泉国家级旅游度假区已是一派热闹景象。早上9点，尧山福泉的中医药汤池边游客络绎不 绝，人们在暖意蒸腾中享受"一半冰雪、一半暖汤"的冬日惬意。 一冷一热之间，平顶山巧妙激活"冷资源"，点燃"热经济"。 今年以来，平顶山市围绕清凉避暑、低碳露营、非遗体验、吉祥疗愈四大主题，构建"夏冬联动、四季出 彩"的产品体系。冬季以"滑雪+温泉""滑雪+康养"等业态，有效补齐消费短板，破解"旺季火爆、淡季冷清"的 困局。 高山雪场点燃速度与激情 来到国家5A级旅游景区尧山，游客们乘坐索道凌空俯瞰，只见山势雄奇，宛如一幅壮丽的冬日山水画卷。 夏季，有着"中原独秀"美誉的尧山飞瀑流泉，是游客避暑胜地，夏季尧山大峡谷漂流单日接待游客超1.5万人 次。 到了寒冬时节，鲁山的崇山峻岭间更洋溢着别样的热度。 鲁山作为千年古县，旅游资源丰富，拥有2378个旅游资源单体，不仅有尧山等国家A级旅游景区14家，还有4 家滑雪场、5大温泉、6家漂流。 天龙池滑雪场坐落于海拔1300余米的高山之上，雪质优良、雪期 ...

"老家河南"从来都不缺少历史的厚重感。二里头夏都遗址、安阳殷墟遗址、郑州商城遗址……河南的古 代聚落、都城遗址、帝王陵寝等大遗址分布密度令世人瞩目，数量总和居全国首位，成为探寻中华文明 主根脉的核心区域。文化是旅游的灵魂，旅游是文化的载体。纵深推进文旅文创融合发展，让文 物"活"起来、文化"潮"起来、文旅"热"起来，"老家河南"焕发出光彩夺目的时代新韵。 日前，由文化和旅游部主办的2025中国国际旅游交易会在海南省海口市举办，在河南展馆内，省文化和 旅游厅以"行走河南·读懂中国"为主题，集中展示河南精品旅游资源与产品，不仅展现了龙门石窟、安 阳殷墟等世界文化遗产的深厚底蕴，而且通过潮玩演艺、文创产品等呈现了"老家河南"的时代新韵。 今日之河南，"文博热"火爆，"文化风"劲吹。省委经济工作会议要求"加快把文旅产业培育成为支柱产 业"，进一步明确了文旅产业在河南发展全局中的重要地位。 特色产业是特殊的文化载体，也是强劲的发展引擎。"文旅+百业""百业+文旅"，文旅融合需要在"融"字 上做文章，在产业上谋突破。用好文化讲述好故事，让好产业成为好风景，就能以"文旅+"新形式，实 现一业兴、百业旺。推动文旅发展要素在区 ...

Core Insights - The article emphasizes the transformation of Anyang into a cultural tourism hub, focusing on the development of the Yin Ruins as a world-class cultural landmark during the 14th Five-Year Plan period [1][10]. Group 1: Cultural and Tourism Development - Anyang has received over 3.3 million visitors since the opening of the Yin Ruins Museum, leading the province in educational tourism and doubling inbound tourists over three years [1][2]. - The city has invested over 20 billion yuan in major cultural tourism projects, establishing a cultural landmark system that includes various themed performances and interactive experiences [3][5]. - The city has launched 42 premium study tour routes and nearly 200 unique courses, with study tourism becoming a significant draw, attracting over 2.3 million study tourists in 2024 [5][6]. Group 2: Infrastructure and Project Development - Anyang is enhancing its cultural districts through the renovation of four streets, creating unique cultural clusters that attract younger visitors [4]. - The city plans to invest 1.5 billion yuan to upgrade sports facilities and build new fitness centers, aiming to host significant sports events [7][11]. - The Yin Ruins Archaeological Museum is set to open in May 2024, featuring high-tech elements and interactive archaeological scenes [3][10]. Group 3: International Engagement and Marketing - Anyang has hosted international exhibitions and cultural events, significantly increasing inbound tourism, with 181,000 international visitors in the first nine months of 2025, tripling the total from 2022 [8][9]. - The city is enhancing its international appeal by developing multi-language services and establishing partnerships with overseas travel agencies [9][10]. - Anyang aims to attract over 500,000 international tourists by 2028, focusing on key markets in East Asia and Europe [10][11]. Group 4: Innovation and Creative Industries - The city has developed over 2,200 cultural products and hosted international design competitions, with several products recognized nationally [6][10]. - The integration of cultural elements into modern life is a priority, with initiatives to make cultural heritage accessible to the public [7][10].

Core Viewpoint - Anyang aims to establish the Yin Ruins as a world-class cultural landmark during the 14th Five-Year Plan period, focusing on the integration of culture and tourism to transform from a cultural resource city to a strong cultural tourism city [1][20]. Group 1: Cultural and Tourism Development - The Yin Ruins Museum has received over 3.3 million visitors since its opening, leading the province in educational tourism and doubling inbound tourist numbers over three years [1][2]. - Major cultural tourism projects have been advanced with over 20 billion yuan invested, creating a cultural landmark system that includes various themed performances and interactive experiences [4]. - The city has added 15 new A-level scenic spots during the 14th Five-Year Plan, enhancing the supply system of cultural tourism products [5]. Group 2: Innovative Experiences and Activities - The Yin Ruins Museum features modern technology such as 3D modeling and interactive exhibits, attracting significant visitor engagement [2]. - The city has developed 42 premium educational tourism routes and nearly 200 unique courses, with over 2.3 million educational tourists expected in 2024 [9]. - Nighttime economy initiatives have gained traction, with nighttime tourism accounting for 41% of total tourism consumption in 2024 [9]. Group 3: Cultural and Creative Industry Growth - The cultural and creative industry has become a new growth driver, with over 2,200 products developed and several achieving significant sales [10]. - The city has successfully hosted international cultural design competitions and established brands like "Anyang Gifts" [10]. Group 4: International Outreach and Tourism - Anyang has expanded its international influence through exhibitions and cultural exchanges, with inbound tourism reaching 181,000 visitors in the first nine months of 2025, tripling the total from 2022 [14]. - The city has established long-term partnerships with nearly 30 overseas travel agencies to promote its tourism offerings [14]. Group 5: Infrastructure and Service Enhancements - Investments of 2 billion yuan have been made to improve tourism infrastructure, including a smart parking system and enhanced visitor services [17]. - The city has implemented a comprehensive training program for tourism staff, improving service quality and visitor satisfaction [17]. Group 6: Future Development Goals - Anyang plans to create a world-class tourism site by 2027, focusing on digital experiences and new tourism formats [18]. - The city aims to attract over 500,000 inbound tourists by 2028, enhancing its international appeal [18]. - Ongoing projects include the construction of a second phase of the Yin Ruins Archaeological Cultural Town and various cultural heritage sites [18].

Core Insights - The article highlights the innovative approaches taken by Henan's cultural and tourism sector to activate cultural resources and enhance visitor experiences through diverse and engaging activities [1][4]. Group 1: Cultural and Tourism Development - Henan's cultural tourism is focusing on transforming local culture into tangible consumer experiences, as seen in the Zhengzhou Erqi Mifang Creative Street, which has evolved from a grain storage facility into a vibrant cultural hub [1][4]. - The provincial cultural and tourism department has recognized 12 new provincial-level tourism and leisure districts, including Zhengzhou Erqi Mifang Creative Street and Luoyang Longmen Ancient Street, emphasizing the importance of culture as a core competitive advantage [1][2]. Group 2: Visitor Engagement and Economic Impact - During the recent National Day and Mid-Autumn Festival, the Shandong province's tourism revenue reached 6.896 million yuan, with a 123.27% increase in visitor numbers compared to the previous year [2]. - The New Mi Zhongqiang Light Year Street attracted over 9.22 million visitors in the first half of the year, with cultural experience activities accounting for over 60% of its offerings [2]. Group 3: Promotion and Outreach Strategies - Henan's "Follow the Drama to Tour Central Plains" initiative aims to convert theater audiences into tourists, with targeted promotional activities in key markets such as Shandong, which is expected to become the top source of visitors from outside the province [3][4]. - The province is leveraging partnerships with major online travel agencies to enhance its outreach in long-distance markets, including the Yangtze River Delta and the Guangdong-Hong Kong-Macau Greater Bay Area [3]. Group 4: Future Prospects - The "14th Five-Year Plan" emphasizes the integration of cultural and tourism sectors, focusing on four major super IPs: "Home in Henan," "Yellow River," "Ancient Capitals of China," and "Chinese Kung Fu," aiming to elevate the brand's influence nationally [4]. - The ongoing efforts in cultural innovation and immersive experiences are expected to create more vibrant cultural tourism scenes in Henan, showcasing the region's rich heritage [4].

Core Viewpoint - Zhengzhou's cultural and tourism market is thriving in 2025, driven by new attractions and activities that enhance visitor experiences and boost economic growth [2][3][4]. Group 1: Tourism Growth and Attractions - Zhengzhou has been recognized as a top departure city and a vibrant nightlife destination, showcasing its appeal to both domestic and international tourists [2][8]. - New attractions such as the "Animal Kingdom" featuring six pandas and the "Mythical Sea World" have been introduced to attract visitors, resulting in significant visitor numbers and revenue [3]. - The "Only Henan: Drama Fantasy City" and "Jianye Movie Town" have launched new performances and nostalgic activities, enhancing cultural tourism offerings [4]. Group 2: Seasonal Events and Visitor Engagement - The city has organized over 200 cultural and tourism activities for the Spring Festival, igniting consumer interest and participation [6]. - During the May Day holiday, Zhengzhou hosted more than 1.1 million visitors, showcasing the city's ability to attract large crowds through themed events [7]. - The combination of the National Day and Mid-Autumn Festival has led to a surge in visitor numbers, with new commercial districts attracting over a million visitors shortly after opening [8]. Group 3: Cultural Integration and Community Engagement - Zhengzhou has seen a rise in cultural exhibitions and events, such as the "Confucius Tour" and various art showcases, which have increased public engagement and tourism spending [9]. - The city has implemented community-focused arts initiatives, bringing high-quality performances to local neighborhoods and enhancing cultural accessibility [10]. - Policies aimed at promoting the performing arts and cultural tourism are being introduced to further stimulate economic growth and enhance the city's cultural landscape [10].

Core Viewpoint - The article highlights the high-quality development of Gongyi, a city that combines its rich historical heritage with modern industrial strength, showcasing a model for county-level development in China [3][5]. Industrial Development - Gongyi has transformed from a manufacturing hub to an intelligent manufacturing city, with significant advancements in industries such as high-precision aluminum and new materials [6][7]. - The city is home to the largest aluminum plate and foil processing base in China, accounting for approximately one-third of the national output [6]. - Gongyi has established 35 key intelligent manufacturing projects and 40 provincial-level smart factories, indicating a strong push towards digital transformation in traditional industries [6][7]. - The city supports innovation with 3 national-level and 106 provincial-level innovation platforms, leading to a significant increase in the added value of its main industries [7]. Cultural Integration - Gongyi is leveraging its rich cultural heritage, particularly the legacy of Du Fu, to enhance its tourism and cultural industries, creating a unique identity that attracts visitors [8][11]. - The city has developed a cultural tourism model that integrates historical sites and modern experiences, resulting in over 15.2 million visitors in the first nine months of the year, surpassing the total for the previous year [11]. Ecological Initiatives - Gongyi prioritizes ecological development, aiming to create a "park city" with a focus on green spaces and environmental sustainability [15][16]. - The city has been recognized as a national ecological civilization demonstration zone, reflecting its commitment to reducing pollution and enhancing green infrastructure [15][16]. Social Welfare and Living Standards - Gongyi has invested significantly in public welfare, with over 70% of its budget allocated to improving living conditions, including healthcare and education [16][17]. - The establishment of a county-level medical community has improved healthcare accessibility for residents, showcasing the city's commitment to enhancing the quality of life [17]. Conclusion - Gongyi's development strategy integrates industrial growth, cultural richness, ecological sustainability, and social welfare, providing a comprehensive model for other counties seeking transformation [18].

Core Insights - The influx of international tourists to Zhengzhou's Yellow River Cultural Park highlights the growing appeal of Chinese culture and heritage, with over 20 inbound tour groups booked in just one week from various countries including Singapore, Vietnam, Malaysia, the United States, the Netherlands, and Indonesia [1][2] Group 1: Inbound Tourism Growth - The Yellow River Cultural Park is becoming a significant venue for international visitors to experience Chinese culture, with tourists actively engaging in cultural activities [1] - The implementation of the 240-hour visa-free transit policy at Zhengzhou Xinzheng International Airport has positively impacted inbound tourism, prompting local authorities to introduce incentives for tourism enterprises [3] Group 2: Cultural Exchange - The Yellow River is emerging as a popular link for cultural exchange between China and other countries, with expectations of more inbound tour groups arriving by the end of the year [2] - Tourists from various countries are not just passive observers but are actively participating in cultural experiences, such as learning traditional Chinese martial arts and etiquette [1]

Group 1 - The Kaifeng Chrysanthemum Cultural Festival showcases 1.3 million pots of chrysanthemums, transforming the city into a golden sea of flowers, attracting numerous tourists [1] - Kaifeng, as one of the first national historical and cultural cities, has a rich history of chrysanthemum cultivation dating back to the Northern and Southern Dynasties, flourishing during the Tang and Song Dynasties [1] - The festival reflects the resilience of Kaifeng, a city that has endured natural disasters and wars, symbolizing the spirit of the local people [1] Group 2 - The Henan Museum features ancient artifacts like the Lianhe Fanghu and Jiahu bone flute, highlighting the region's historical significance and cultural heritage [2] - The Anyang Yin Ruins Museum offers an immersive experience through AR technology, allowing visitors to witness the legendary female military leader Fu Hao [2] - The "Only Henan · Drama Fantasy City" provides an interactive theatrical experience, breaking the boundaries between audience and performance, enhancing cultural engagement [2] Group 3 - Henan is actively promoting cultural prosperity and the integration of cultural and tourism industries, aiming to transform cultural resource advantages into developmental strengths [2] - The province's initiatives include the "One Yuan Lunch" program and free rain gear distribution at scenic spots, reflecting a sincere hospitality approach [3] - The blending of traditional and contemporary experiences in Henan invites visitors to explore the region's rich history and vibrant culture [3]

Core Insights - Henan Province has achieved a significant milestone in its cultural tourism sector, with over 1 billion visitors and tourism revenue exceeding 1 trillion yuan in 2024 [1][9] - The success is attributed to innovative projects that enhance visitor engagement and experience, transforming cultural heritage into interactive and consumable resources [5][10] Group 1: Innovation in Cultural Tourism - The transformation of cultural resources into experiential offerings has allowed visitors to actively participate rather than passively observe, as seen in projects like Wansui Mountain Wuxia City and Jianye Film Town [5][9] - The integration of traditional culture into modern contexts, such as the use of replicas in local markets and the promotion of Hanfu culture in Luoyang, has made cultural elements more accessible [5][10] Group 2: Understanding Young Consumers - The shift in tourism value from spectacle to emotional connection reflects a deeper understanding of younger consumers' desires for meaningful experiences [7][9] - Henan's tourism products cater to the needs of young people by providing social interactions, storytelling, and emotional engagement, thus creating memorable moments [7][8] Group 3: Service as a Competitive Advantage - Exceptional service has become a core strength for Henan's tourism sector, with companies viewing service as a key component of their brand rather than a cost [8][9] - Innovative service strategies, such as the "ten-year IOU" and complimentary refreshments during peak seasons, have enhanced customer trust and satisfaction [8][9] Group 4: Strategic Framework - The provincial government has strategically positioned cultural tourism as a priority, integrating it into broader economic plans and branding initiatives [9][10] - The "Cultural Tourism + Cultural Creation" strategy emphasizes the importance of modernizing traditional culture to unlock new opportunities and enhance visitor experiences [10]